prompthero
PromptHero is a bootstrapped web platform that lets creators search, browse, and share millions of AI prompts across models like Midjourney, Stable Diffusion, and Sora, and offers a suite of consumer generative AI tools to individual creators and SMBs globally.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What prompthero does
PromptHero is a privately held, bootstrapped web platform founded in 2022 and operated by a team of 1-10 employees, functioning as a search engine and community hub for generative AI prompts. The platform indexes millions of user-submitted prompts across leading image and video generation models including Midjourney, Stable Diffusion, FLUX, ChatGPT Image, Sora, Google Veo, and Google Nano Banana, allowing creators to discover, browse, and share prompts by model, style, or category. Its core technology is a multi-vertical prompt discovery layer paired with the AI Models Marketplace for add-ons such as LoRA, ControlNet, VAE, and checkpoints, and supplemented by an Academy for prompt engineering education.
The product has evolved from pure prompt browsing into a suite of consumer-facing generative tools — including AI Face Swap (powered by Google's Nano Banana 2), AI Wallpaper Generator, 3D Figurine Generator, AI Selfie Generator, and tools covering logos, pet portraits, outfits, movie posters, landscapes, headshots, album covers, face rating, and tattoos — most of which require no sign-up. The business runs a freemium model with free tier access and paid subscription plans (pricing not publicly disclosed), combining product-led growth through tool virality with community-led growth driven by user-generated content. Distribution is direct-to-consumer via prompthero.com on a global basis, with no named enterprise customers, no disclosed revenue, and no external funding, and the platform is built and maintained by development partner ElevenYellow.
prompthero firmographics
Firmographics- Name
- prompthero
- Legal name
- PromptHero
- Website
- https://prompthero.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PromptHero is a bootstrapped web platform that lets creators search, browse, and share millions of AI prompts across models like Midjourney, Stable Diffusion, and Sora, and offers a suite of consumer generative AI tools to individual creators and SMBs globally.
- Ownership category
- akta.pro rank
prompthero business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Freemium Subscription: Platform offers free tier with 'Try PromptHero for free' option and paid subscription plans. Users can sign up for free with optional premium paid plans.
- Subscription Plans: Paid subscription tiers with additional features and capabilities beyond the free tier. Pricing page exists at /plans.
- AI Tools Usage: AI-powered tools like Face Swap, Wallpaper Generator, and others may generate revenue through usage-based or premium feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
prompthero product offering
Product offeringCore offering
PromptHero is a web-based discovery and creative-tools platform for generative AI. It indexes millions of community-contributed and curated prompts across major image and video models such as Midjourney, Stable Diffusion, Sora, FLUX, and ChatGPT, and bundles an integrated suite of AI-powered consumer creative tools (face swap, wallpaper generator, 3D figurine, logo maker, headshot, album cover, and similar). It also offers a community AI Models Marketplace and the PromptHero Academy educational content.
Product overview
PromptHero is a prompt search engine and community platform for AI image and video generation, offering the core PromptHero website for discovering millions of prompts across leading generative AI models (Midjourney, Stable Diffusion, FLUX, ChatGPT Image, Sora, Veo, Nano Banana). The platform operates as a unified ecosystem comprising the core search/community platform, the Academy educational module, Community features, and a Create tool for submitting prompts. Additionally, the platform provides a suite of AI-powered creative tools including AI Wallpaper Generator, AI Face Swap (powered by Google Nano Banana 2), AI Selfie Generator, 3D Figurine Generator, AI Logo Generator, AI Pet Portrait, AI Outfit Generator, AI Movie Poster Generator, AI Landscape Design, AI Headshot Generator, AI Album Cover Generator, AI Face Rater, and AI Tattoo Generator. The AI Models Marketplace enables users to search, browse, and download AI model types and extensions including checkpoints, LoRA, ControlNet, VAE, hypernetworks, textual inversion, aesthetic gradients, poses, and workflows.
Differentiator
Problem solved
Functional benefit
Brands
- ElevenYellow: The development company that built and maintains PromptHero, referenced in the footer as 'Built with ❤️ by ElevenYellow'.
Companies that use prompthero
Customer profileSegments3 records
Ideal customer profiles1 record
prompthero technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
prompthero partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ElevenYellowcorePromptHero is built with ❤️ by ElevenYellow. ElevenYellow appears to be the development partner responsible for building and maintaining the PromptHero platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
prompthero competitors and assessment
Company assessmentDirect peers
- Lexica: Lexica is a search engine and art gallery for AI-generated images and prompts, most prominently for Stable Diffusion. It is the most direct comparable to PromptHero's prompt discovery and curation model, with overlapping users and a similar horizontal product-led growth approach.
- Civitai: Civitai is a community platform for sharing AI models, checkpoints, LoRAs, and prompts, primarily focused on Stable Diffusion. It directly competes with PromptHero's AI Models Marketplace and community features, serving the same creator audience with UGC-driven discovery.
- PromptBase: PromptBase is a marketplace where users can buy and sell prompts for AI models including Midjourney, DALL-E, and Stable Diffusion. It overlaps with PromptHero's prompt discovery theme but adds a transactional marketplace angle, making it a near-direct competitor in the prompt monetization space.
- OpenArt: OpenArt combines AI image generation with a prompt discovery feed and creative tools. It competes with PromptHero across prompt search, image generation tools, and community features, targeting the same SMB/creator and prosumer audience.
- Krea: Krea offers AI image and video generation with a prompt-driven creative workflow and tools for designers. It overlaps with PromptHero's creative toolchain vision and targets a similar creative professional user base, making it a direct peer in the AI creative tooling category.
- Leonardo.AI: Leonardo.AI provides AI image generation with community-shared prompts, models, and creative tools. It competes with PromptHero on prompt discovery plus generation, and serves a comparable user base of digital artists and AI creators.
- Playground AI: Playground AI provides a free AI image generation platform with creative tools and a community gallery. It competes with PromptHero on the creator-tool side, offering generation capabilities alongside inspiration/discovery for the same prosumer and SMB audience.
Broad incumbents
- Hugging Face: Hugging Face hosts models, datasets, and Spaces for the broader AI/ML community, including generative image models. While much broader than PromptHero, its community model hub overlaps with PromptHero's AI Models Marketplace and serves many of the same developer/creator users.
- Midjourney: Midjourney is a leading proprietary AI image generation service with its own Discord-based community and prompt-sharing culture. It is both a key upstream model provider for PromptHero's prompt catalog and a potential competitor that could absorb prompt discovery within its own UI.
- Stability AI: Stability AI, creator of Stable Diffusion, operates its own model ecosystem and community. It is an upstream platform whose models underpin a significant portion of PromptHero's prompt library, while also being a potential long-term competitor in prompt/model discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
prompthero social profiles
Digital presenceprompthero financial estimates
Financial estimateRevenue estimate
Valuation estimate
prompthero leadership team
Management profileNumber of profiles
prompthero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
prompthero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about prompthero
What does prompthero do?
PromptHero is a web-based discovery and creative-tools platform for generative AI. It indexes millions of community-contributed and curated prompts across major image and video models such as Midjourney, Stable Diffusion, Sora, FLUX, and ChatGPT, and bundles an integrated suite of AI-powered consumer creative tools (face swap, wallpaper generator, 3D figurine, logo maker, headshot, album cover, and similar). It also offers a community AI Models Marketplace and the PromptHero Academy educational content.
Is prompthero a public or private company?
prompthero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was prompthero founded?
prompthero was founded in 2022. It employs 1 to 10 people.
How does prompthero make money?
Three revenue lines are on record. Freemium Subscription is the primary driver. The others are subscription Plans and AI Tools Usage.
Who are prompthero's main competitors?
Direct peers on record are Lexica, Civitai, PromptBase, OpenArt, Krea, Leonardo.AI and Playground AI. Broad incumbents are Hugging Face, Midjourney and Stability AI.
Does prompthero have an API?
No public API is recorded for prompthero.