Schumacher Electric Corporation

What Schumacher Electric Corporation does

Schumacher Electric Corporation is a privately held electronic manufacturing company founded in 1947 and headquartered in Mount Prospect, Illinois, that designs, manufactures, and distributes battery management and power solutions under the Schumacher Electric, DSR ProSeries, RUGGED BY SCHUMACHER, Farm and Ranch, Charge 'n Ride, Battery Companion, SchuLink+, and ProBooster brands. Its core product portfolio spans battery chargers and maintainers (1A-300A, supporting standard, AGM, gel, deep-cycle, and lithium chemistries across 6V/12V/24V systems), portable jump starters (800A to 4,000 peak amps in lithium and AGM variants), Level 1 and Level 2 EV chargers with NACS to J1772 adapters, battery testers (including Bluetooth-enabled models), DC-to-AC power inverters (140W-3,000W), and LED work and safety lights. Underlying technology is centered on microprocessor-controlled multi-stage charging algorithms, proprietary Pre-Boost and Pre-Heating safety and cold-weather features, automatic voltage detection, float mode monitoring, and reverse hook-up protection.

The company operates a multi-channel go-to-market model combining broad physical and online retail distribution through major national chains (Advance Auto Parts, Home Depot, NAPA, Walmart, Amazon, Lowe's, O'Reilly Auto Parts, AutoZone, Menards, Tractor Supply) with direct-to-consumer e-commerce via schumacherelectric.com. Revenue is generated exclusively through one-time hardware sales across consumer, prosumer, and professional price tiers, with SKUs ranging from approximately $33 (entry-level accessories and lights) to $1,400+ (professional multi-bank charging stations and high-amperage jump starters). The customer base is segmented across individual vehicle owners, professional mechanics, farming and agriculture operators, marine users, and EV owners, with marketing supported through a content blog, Instagram presence, email newsletter, and retail partner merchandising.

Name

Schumacher Electric Corporation

Legal name

Schumacher Electric Corporation

Website

https://schumacherelectric.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Schumacher Electric Corporation is a privately held, 77-year-old US electronics manufacturer that designs and distributes battery chargers, jump starters, EV chargers, battery testers, and power converters for consumer, professional mechanic, marine, farming, and EV owner markets through major national retailers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Automotive Battery Charging and Power Management Equipment

NAICS

Electrical Equipment Manufacturing (33531), Electrical Equipment Manufacturing (3353), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

akta.pro secondary industries

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF), Car Chargers & Vehicle Power Adapters (CRACATAB), Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD)

Keywords

• Battery chargers and maintainers
• Portable jump starters
• Electric vehicle chargers
• Automotive power solutions
• Battery testing equipment

Headquarters

HQ city

Mount Prospect

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Primary revenue stream from selling battery chargers, maintainers, jump starters, EV chargers, power converters, battery testers, and accessories. Products are sold at various price points from budget consumer models ($32-$80) to professional-grade equipment ($200-$1,400+).

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels5 records

Core offering

Schumacher Electric Corporation designs, manufactures, and sells battery charging and power management hardware including automatic and manual battery chargers/maintainers, portable jump starters, EV chargers, battery testers, DC-to-AC power inverters, and LED work/safety lights. The company serves individual vehicle owners, professional mechanics, farms, marine users, and EV owners through a broad portfolio of consumer and professional product lines, most notably the DSR ProSeries.

Product overview

Schumacher Electric Corporation is a hardware technology company offering a diversified portfolio of battery management and power solutions. The product lineup centers on Battery Chargers & Maintainers (including automatic, manual, smart, and timer-controlled models from 1A to 300A), Jump Starters (800A to 4000 peak amps in lithium and AGM variants), EV Chargers (Level 1 portable and Level 2 wall units), Battery Testers, Power Converters (140W to 3000W), and Work/Safety Lights. The DSR Pro Series provides professional-grade models launched in 2009 by Don Schumacher. Sub-brands include RUGGED BY SCHUMACHER (durable 3-in-1 lithium devices with Pre-Boost/Pre-Heating technology), Farm and Ranch Series (agricultural equipment), and Charge 'n Ride (ride-on toy chargers). Products span consumer, professional, and industrial segments with distribution through major retailers including Amazon, Home Depot, Advance Auto Parts, NAPA, Walmart, Lowe's, O'Reilly, AutoZone, Menards, and Tractor Supply.

Differentiator

Problem solved

Functional benefit

Brands

• DSR ProSeries: Professional-grade battery chargers and jump starters designed and built for professional mechanics, launched in 2009 by racing legend Don Schumacher.
• RUGGED BY SCHUMACHER
• Charge 'n Ride
• Battery Companion
• SchuLink+
• ProBooster
• Farm and Ranch

Products and services

• Battery Chargers & Maintainers Line of battery charging devices including automatic, manual, smart, and timer-controlled chargers with amperage ratings from 1A to 300A for 6V/12V/24V batteries, supporting Standard, AGM, Gel, Deep-Cycle, and Lithium battery types. Priced from $47.99 to $1,404.99 across consumer and professional models.
• Jump Starters Portable jump starting devices ranging from 800A to 4000 peak amps, in lithium and sealed lead-acid AGM variants, with integrated USB charging, LED lights, air compressors, and wireless charging capabilities. Priced from $199.99 to $1,246.99, including dedicated professional models up to 4000 peak amps.
• EV Chargers Electric vehicle charging solutions including Level 1 portable chargers (120V, 12A) and Level 2 wall chargers (240V, 40A-50A) with NEMA 5-15P, NEMA 6-50, and NEMA 14-50 plug options, plus NACS to J1772 adapters. Entry-level MSRP of $159.99 for SEV1670; promotional pricing around $88.40.
• DSR Pro Series (Professional Line) Professional-grade battery chargers, engine starters, and jump starters designed and built for professional mechanics, including heavy-duty models with up to 4000 peak amps, 225A engine start, and multi-bank charging stations (e.g., DSR127 8-bank station at $1,404.99).
• Battery Testers Diagnostic tools including wireless battery testers, load testers, and alternator testers for 6V/12V and 12V/24V systems, with Bluetooth connectivity available on select models.
• Power Converters DC to AC power inverters and converters ranging from 140W to 3000W, converting 12V battery power to 120V AC household power, available in modified sine wave and digital variants.
• Work/Safety Lights LED work lights including 360-degree cordless rechargeable models with magnetic torch, road flares, and spotlights with varying lumen outputs and battery capacities. Priced from $32.99 (SL159 Rechargeable LED Road Flare) to $118.99 (SL137RU 360° LED Work Light).
• Farm and Ranch Series Sub-brand product line tailored for farming and agricultural applications including battery maintainers, chargers, jump starters, and power stations built for farm equipment and rural use. Sold through Tractor Supply, Menards, and other rural retailers.
• Portable Power / Power Stations Lithium portable power generators and power packs ranging from 535Wh to 880Wh capacity, providing silent power for camping, tailgating, and emergency backup. Includes RUGGED BY SCHUMACHER 3-in-1 devices combining jump starting, USB charging, and LED lighting with Pre-Boost and Pre-Heating technology.
• Charge 'n Ride Battery chargers specifically designed for children's ride-on toys, including 6V/12V/24V universal chargers compatible with major brands like Peg Perego, Power Wheels, Action Wheels, and Kid Trax.

Quantifiable outcome

• Jump starters can jump-start vehicles up to 40 times on a single charge
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CTEK Sweden AB: Swedish manufacturer of professional and consumer battery chargers, maintainers, and EV charging solutions. Named alongside Schumacher as a key car battery charger market player with overlapping product lines and similar multi-stage charging IP.
• NOCO: Manufacturer of battery chargers, jump starters, and lithium power packs marketed to automotive, marine, and powersports users. Directly competes with Schumacher across consumer jump starters and smart chargers with comparable price points.
• Clore Automotive: Producer of professional battery chargers, jump starters, and lighting under brands such as Jump-N-Carry and SOLAR. Competes directly with Schumacher's DSR ProSeries in the professional mechanic tier.
• Battery Tender (Deltran): Manufacturer of battery chargers, maintainers, and accessories for powersports, automotive, and marine segments. Named as a key battery charger market player with overlapping retail distribution and consumer-grade offerings.

Broad incumbents

• DEWALT: Broad power tools and accessories incumbent with growing portable power and jobsite battery products. Comparable via distribution scale across Home Depot/Lowe's and overlap with Schumacher's professional and work-light categories.
• Black+Decker / Stanley: Large incumbent in consumer and prosumer power tools, work lights, and portable power accessories. Overlaps with Schumacher on retail distribution through Walmart, Amazon, and home improvement channels.

Emerging players

• Anker Innovations: Consumer electronics brand expanding from power banks and chargers into portable power stations. Partial overlap with Schumacher's portable power stations and jump starter/cable categories, especially on Amazon and DTC channels.
• ChargePoint: Public EV charging network and hardware company with home charger products. Comparable via EV charging hardware category overlap with Schumacher's Level 1/Level 2 home chargers and NACS adapter products.
• Antigravity Batteries: Manufacturer of lithium jump starters and battery products targeting powersports and automotive enthusiasts. Direct niche overlap with Schumacher's lithium jump starter and portable power categories.
• Goal Zero: Specialist in portable power stations for outdoor, camping, and emergency use. Comparable to Schumacher's 535–880Wh portable power stations and broader lithium power pack strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/schumacherelectric
• Xx.com/batterychargrs
• Facebookfacebook.com/schumacherelectric
• LinkedInlinkedin.com/company/schumacher-electric-corp.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schumacher Electric Corporation