Practis
Practis is a Charlotte-based healthcare marketing agency serving medical practices, hospitals, medical device companies, and PE-backed healthcare organizations with custom digital marketing, website design, content, and HIPAA-compliant patient communication tools across eight+ medical specialties.
- Company typePrivate
- Founded1999
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Practis does
Practis is a Charlotte, North Carolina-based for-profit healthcare marketing agency founded in 1998–1999, operating as a subsidiary of Onspire Health Marketing following the January 2025 integration of five legacy brands. The company delivers a vertically specialized suite of services to U.S. healthcare providers and organizations, including digital marketing (medical SEO, paid search, social media management, reviews management, listings management, email marketing, health quizzes), custom website design via its proprietary Practis Sites platform, patient education content and encounter libraries, and HIPAA-compliant patient communication tools (secure forms, chat and text, online bill pay). Its customer base spans individual medical practices across at least eight specialties—orthopedics, urology, OBGYN, pediatrics, ENT, dermatology, pain management, and mental health—alongside hospitals, medical device companies (Coloplast, Skytron, Intuitive, UroLift, Merit, Healthwise), and an emerging PE-backed practices and MSO segment.
Practis operates a professional services model on a quote-based, annual billing cadence, with documented outcome metrics including 44–238% lifts in phone calls, sessions, new users, and form submissions across specialty engagements. The company's technology stack is anchored by the Practis Sites website platform with configurable add-ons (physician directory, healthcare pricing, accessibility), HIPAA-compliant forms and chat, and a Freshpaint integration that filters protected health information before transmission to advertising platforms. Through the March 2024 HearWorks acquisition, Practis added AI-enhanced marketing content generation and database automation capabilities, primarily applied to audiology practices following the earlier September 2022 acquisition of MedPB, a 20-year audiology/ENT marketing leader.
The go-to-market combines sales-led and enterprise field sales motions targeting mid-market and enterprise healthcare buyers across direct practice sales, a medical device partner/reseller channel, and an MSO/PE channel. The company maintains HIPAA and CCPA compliance postures, leverages a content marketing and SEO distribution strategy, and supports integrations with Google Analytics and Freshpaint. Practis has earned multiple eHealthcare Leadership Awards (Gold 2022, Gold 2023, Silver 2021, and additional recognitions dating to 2014), reinforcing its vertical authority. Since 2022, the business has executed two acquisitions and consolidated into the Onspire Health Marketing platform, indicating an active inorganic growth posture oriented toward multi-vertical healthcare marketing consolidation.
Practis firmographics
Firmographics- Name
- Practis
- Legal name
- Practis, LLC
- Website
- https://practis.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Practis is a Charlotte-based healthcare marketing agency serving medical practices, hospitals, medical device companies, and PE-backed healthcare organizations with custom digital marketing, website design, content, and HIPAA-compliant patient communication tools across eight+ medical specialties.
- Ownership category
- akta.pro rank
Practis industry classification
Industry- Product category
- Healthcare Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
- akta.pro secondary industries
- Healthcare & Life Sciences PR (BPAFADAJ), Consumer & Lifestyle PR (MPAAADAB)
Keywords
Where Practis is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Practis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Healthcare Marketing Services: Full-service healthcare marketing agency providing medical website design, SEO, social media management, reviews management, paid search, listings management, and email marketing services to healthcare practices
- Website Design & Development: Custom medical website design services including Practis Sites platform with various add-ons and accessibility features
- Medical Content Services: Patient education content including videos, knowledgebase, and encounter content library for healthcare websites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom Affordable Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Practis product offering
Product offeringCore offering
Practis is a healthcare marketing agency that delivers custom growth strategies for medical practices, hospitals, and healthcare organizations. Its service portfolio spans medical marketing (SEO, social media management, paid search, reviews management, listings management, email marketing), medical website design via the proprietary Practis Sites platform, medical content (patient education libraries and videos), and HIPAA-compliant patient tools (Chat & Text, online patient Forms, Online Bill Pay). The firm serves specialty practices such as orthopedics, urology, OBGYN, pediatrics, ENT, dermatology, pain management, and mental health, alongside medical device partners and PE-backed/MSO organizations.
Product overview
Practis is a healthcare marketing solutions provider offering an integrated platform of marketing, website design, content, and compliance tools. The core product portfolio includes Medical Marketing services (SEO, social media, PPC, reviews, email), Medical Website Design (Practis Sites platform with add-ons), Medical Content (patient education, encounter libraries), and HIPAA-compliant patient tools (Forms, Chat, Bill Pay). The company has expanded through acquisitions of MedPB (audiology/ENT marketing) and HearWorks (AI-enhanced marketing for audiology), and now operates under Onspire Health Marketing. Privacy-first digital marketing is delivered through Freshpaint integration. Specialty services target Orthopedics, Urology, OBGYN, Pediatrics, ENT, Dermatology, Pain Management, and Mental Health practices, with additional offerings for Medical Device Partners and Private Equity/MSOs.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Marketing Services End-to-end digital marketing services for healthcare practices including medical SEO, social media management, paid search (PPC), reviews management, listings management, email marketing, and interactive health quizzes/quizzes; designed to drive patient acquisition and online visibility for medical practices across specialties.
- Medical Website Design Custom website design and development services for healthcare practices featuring the proprietary Practis Sites platform, physician directory plugin, healthcare pricing plugin, and website accessibility compliance; tailored for medical practices across multiple specialties.
- Medical Content Services Healthcare content services including Patient Education Library (knowledgebase), Patient Education Videos, Content Development, and the Encounter CSS Content Library that delivers ready-made clinical and patient education content for medical practice websites.
- HIPAA Compliant Patient Communication and Tools Suite of HIPAA-compliant patient communication and transaction tools including secure Chat & Text messaging, HIPAA Compliant online patient Forms (Practis Forms with encrypted storage and log retention), and Online Bill Pay enabling secure patient engagement and transactions through practice websites.
- Specialty Marketing Services Vertical-specific marketing services for Orthopedics, Urology, OBGYN, Pediatrics, ENT, Dermatology, Pain Management, and Mental Health practices, including specialty-specific SEO, PPC, website design, and patient acquisition strategies.
- Medical Device Partner Program Marketing solutions and partner program for medical device companies (including Coloplast, Skytron, Intuitive, UroLift, Merit, Healthwise) offering a content marketing platform and the Encounter Health Program for reaching healthcare providers and patients.
- Private Equity & MSO Marketing Specialized marketing services for private equity-backed healthcare organizations and Management Service Organizations (MSOs) seeking scalable, multi-location marketing solutions and unified brand management across acquired practices.
Quantifiable outcome
- Orthopedic practices: 44% increase in phone calls, 238% increase in new users
- +6 more outcomes
Companies that use Practis
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Practis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
Practis partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- FreshpaintcorePartnership with Freshpaint, a leading health technology provider, to deliver privacy-first healthcare marketing. Freshpaint's HIPAA-compliant platform protects patient data by filtering protected health information before it reaches untrusted third-party platforms like Google and Meta. This partnership enables Onspire Health Marketing and its family of companies (Practis, MedPB, HearWorks, Aesthetic Brand Marketing, and Dobies Health Marketing) to offer top-tier privacy-first digital marketing for healthcare clients.
- HearWorkscorePractis acquired HearWorks, a company specializing in AI-enhanced marketing and database automation for audiology practices. This acquisition expands Practis's healthcare marketing capabilities and strengthens its position in the healthcare sector, particularly in the audiology segment where MedPB has been a leader for 20 years.
- MedPBcorePractis acquired MedPB, a provider of integrated marketing solutions for audiology and ENT practices. The deal expands Practis's footprint in the audiology and ENT industry and enhances its ability to connect healthcare providers with more patients. MedPB has been a leader in audiology marketing for 20 years.
- Onspire Health MarketingcorePractis is now officially operating as part of Onspire Health Marketing, along with Dobies Health Marketing, MedPB, HearWorks, and ABM. As of January 8, 2025, these five legacy brands have fully integrated into one unified agency to transform healthcare marketing.
- ColoplastminorMedical device partner company featured in Practis's partner showcase
- SkytronminorMedical device partner company featured in Practis's partner showcase
- IntuitiveminorMedical device partner company featured in Practis's partner showcase
- UroLiftminorMedical device partner company featured in Practis's partner showcase. Urolift.com won Best Overall Internet Site award at 2016 eHealthcare Leadership Awards.
- MeritminorMedical device partner company featured in Practis's partner showcase
- HealthwiseminorHealthcare content partner providing patient education content integrated into Practis's website solutions
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Practis competitors and assessment
Company assessmentDirect peers
- Tebra (formerly PatientPop + Kareo): Tebra is a healthcare practice growth platform offering website design, SEO, reputation management, and patient communication tools to medical practices—directly competing with Practis's core service suite across similar customer segments.
- Doctor.com: Doctor.com provides healthcare-specific digital marketing, listings management, reputation management, and website solutions for medical practices, overlapping almost entirely with Practis's service offering.
- Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare-focused digital agency specializing in SEO, paid media, and website design for multi-location healthcare organizations and practices, directly comparable to Practis's specialty-vertical model.
- Healthcare Success: Healthcare Success is a healthcare marketing agency offering digital marketing, SEO, paid media, and patient acquisition services to medical practices and healthcare organizations—closely aligned with Practis's value proposition.
- Scorpion Healthcare: Scorpion is a healthcare marketing technology company serving medical practices, hospitals, and healthcare systems with websites, SEO, paid media, and patient engagement—directly competitive with Practis.
- Geonetric: Geonetric provides healthcare-specific website design, digital marketing, and content services for hospitals, health systems, and medical practices, with comparable regulatory-aware positioning to Practis.
- MedPB: MedPB provides integrated marketing solutions for audiology and ENT practices. Now a subsidiary of Practis/Onspire, it is a direct comparable for specialty-vertical healthcare marketing agency models.
- HearWorks: HearWorks specializes in AI-enhanced marketing and database automation for audiology practices, also now part of Practis/Onspire. It is a directly comparable specialty-focused healthcare marketing provider.
- Dobies Health Marketing: Dobies Health Marketing is a healthcare marketing agency now integrated into Onspire alongside Practis, providing directly comparable healthcare-specialized marketing services to practices and health systems.
Emerging players
- Advice Media (now part of Tebra): Advice Media historically served as a medical practice marketing agency with website design and SEO services; now integrated into Tebra, it remains a reference comparable for Practis's specialty practice focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Practis social profiles
Digital presencePractis compliance and trust
Trust signalCompliance2 records
Practis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Practis leadership team
Management profileNumber of profiles
Practis subsidiaries and ownership
Company hierarchySubsidiaries2 records
Practis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Practis M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Practis
What does Practis do?
Practis is a healthcare marketing agency that delivers custom growth strategies for medical practices, hospitals, and healthcare organizations. Its service portfolio spans medical marketing (SEO, social media management, paid search, reviews management, listings management, email marketing), medical website design via the proprietary Practis Sites platform, medical content (patient education libraries and videos), and HIPAA-compliant patient tools (Chat & Text, online patient Forms, Online Bill Pay). The firm serves specialty practices such as orthopedics, urology, OBGYN, pediatrics, ENT, dermatology, pain management, and mental health, alongside medical device partners and PE-backed/MSO organizations.
Is Practis a public or private company?
Practis is a private company. It is classified as corporate owned and is currently operating.
When was Practis founded?
Practis was founded in 1999. It employs 11 to 50 people.
Where is Practis based?
Practis is headquartered in Charlotte, United States, in the North America region.
How does Practis make money?
Three revenue lines are on record. Healthcare Marketing Services are the primary driver. The others are website Design & Development and medical Content Services.
Who are Practis's main competitors?
Direct peers on record are Tebra (formerly PatientPop + Kareo), Doctor.com, Cardinal Digital Marketing, Healthcare Success, Scorpion Healthcare, Geonetric, MedPB, HearWorks and Dobies Health Marketing. Advice Media (now part of Tebra) is listed as an emerging player.
Does Practis have an API?
No public API is recorded for Practis.
What industry is Practis in?
Practis's product category is Healthcare Marketing Services. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies, with a secondary code of BPAFADAJ, Healthcare & Life Sciences PR. Its NAICS code is 5418 and its SIC code is 7311.