Demandforce
- Company typePrivate
- Founded2003
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Demandforce does
Demandforce, Inc. is a privately held SaaS company founded in 2003 and headquartered in San Francisco that provides an AI-powered patient communication and engagement platform to small and mid-sized healthcare and service businesses across the United States. The platform combines appointment booking, automated reminders, two-way SMS, email marketing, reputation management, online listings, recall campaigns, a mobile app, and a patient portal, with add-on modules for telephony (Demandforce Phone, powered by GoToConnect), payments (Text2Pay), insurance eligibility (Insurance Check, powered by PracticePal), and multi-location administration (Demandforce Enterprise). The system integrates with more than 150 practice management systems spanning medical, dental, chiropractic, vision care, veterinary, salon/spa, and automotive verticals, and is HIPAA/HITECH-compliant. AI features include an agentic AI Receptionist that captures and routes inbound patient requests, AI Intelligent Reviews that publishes reviews to traditional and AI search surfaces, AI-powered segmentation, and machine-learning-based message prioritization.
The company monetizes primarily through recurring subscriptions billed monthly, with quote-based pricing not publicly disclosed; new customers sign 12-month initial terms that convert to month-to-month renewals, while add-on services carry separate monthly subscriptions plus setup fees. Postcard direct mail is sold on a per-piece transaction basis, and listing distribution to search engines is provided as a freemium feature. Distribution combines direct sales (website demos with a $100 gift card incentive, inside sales at (800) 246-9853), an enterprise sales motion for multi-location practices, and channel partnerships including a strategic Henry Schein One relationship for dental. The company has not disclosed institutional funding since approximately 2010–2011 and appears self-sustaining, with a management team led by founder Rick Berry and co-founder Sam Osman and an employee base of 101–250.
Demandforce firmographics
Firmographics- Name
- Demandforce
- Legal name
- Demandforce, Inc.
- Website
- http://www.demandforce.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Demandforce industry classification
Industry- Product category
- Patient Communication and Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
Keywords
Where Demandforce is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Demandforce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Services: Core subscription model with monthly or annual billing for access to the patient communication platform. Auto-renews at then-current rates. New customers have 12-month initial terms with 30-day cancellation notice. Legacy customers have month-to-month renewal after initial 12-month term with 15-day cancellation notice.
- Add-on Services: Separate monthly subscription fees for add-on services including Demandforce Phone, Insurance Check, Text2Pay, postcard marketing, and other premium features. Subject to separate installation/setup fees.
- Postcard Product: Service fees charged per printed postcard for direct mail marketing campaigns. Subject to correction fees for incorrect content submissions.
- Listing Service: Complimentary listing service where business information and customer reviews are submitted to search engines, indexes, and websites at no additional charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Platform Subscription |
| Subscription | Monthly | Enterprise Tier |
| Subscription | Monthly | Add-on Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Demandforce product offering
Product offeringCore offering
Demandforce is a SaaS-based patient communication and engagement platform that helps healthcare and service-based small businesses attract, retain, and grow their customer base. The platform combines AI-powered messaging, appointment reminders, online booking, two-way text messaging, email marketing, reputation management, and payment processing into a single HIPAA-compliant solution. It integrates with over 150 practice management systems across dental, medical, veterinary, chiropractic, vision care, salon/spa, and automotive verticals.
Product overview
Demandforce offers an all-in-one, AI-powered patient communication platform comprising a core platform plus multiple integrated modules and add-on services. The core Demandforce Platform includes AI features (AI Receptionist, AI Intelligent Reviews), appointment management tools (Online Booking, Appointment Reminders, Recall Reminders, Demandforce Live), communication tools (Two-Way Text Messaging, Email Marketing, Bulk Text, Postcards, Demandforce Phone), patient engagement features (Patient Portal, Demandforce Mobile App, Mobile Check-in, Virtual Waiting List), and business intelligence tools (Performance Dashboards, Call Tracking). Add-on modules include Text2Pay (payment processing), Insurance Check (powered by PracticePal), and Demandforce Enterprise (for multi-location practices). The platform integrates with 150+ management systems across medical, dental, chiropractic, vision care, veterinary, salon/spa, and automotive industries.
Differentiator
Problem solved
Functional benefit
Brands
- Demandforce Phone: A comprehensive communication system designed for small businesses, combining traditional and digital tools like SMS texting and faxing into one seamless interface, powered by GoToConnect.
- Text2Pay
- AI Receptionist
- AI Intelligent Reviews
- Demandforce Live
- Demandforce Cares
Products and services
- Demandforce Platform An all-in-one, AI-powered patient communication platform designed to attract, retain, and grow patient bases for healthcare and service-based practices. Combines appointment booking, reminders, two-way text messaging, email marketing, reputation management, and patient portal in a single HIPAA-compliant solution.
- Online Booking Appointment booking software enabling patients to book available time slots directly from practice calendars. Designed for healthcare and service-based SMBs seeking self-service scheduling.
- Appointment Reminders Automated appointment reminders sent via email, text messages, and voice calls with customizable types including save-the-date, pre-appointment, day-of, and follow-up reminders. For healthcare practices aiming to reduce no-shows.
- Two-Way Text Messaging Two-way text messaging service enabling practices to send and receive SMS messages with patients using their business phone number. Targeted at healthcare and service-based SMBs.
- Email Marketing Customizable email marketing platform with industry-specific templates, advanced segmentation, and automation for patient outreach campaigns. Built for small healthcare and service businesses.
- Reputation Management Online reputation management tools for collecting, publishing, and monitoring reviews across platforms like Google Reviews with real-time alerts. For healthcare and service practices seeking to boost online visibility.
- Demandforce Phone Comprehensive phone system powered by GoToConnect combining calling, SMS texting, fax, email, and video conferencing into one platform with Smart Caller ID and custom call trees. Sold as a separate monthly subscription add-on.
- Text2Pay Secure payment service sending encrypted payment links via text messages, enabling patients to pay medical bills with one click. Sold as a separate monthly subscription add-on.
- Patient Portal Secure patient portal for accessing medical records, appointment scheduling, and communication with healthcare providers. HIPAA-compliant.
- Insurance Check Insurance eligibility benefits search engine powered by PracticePal, enabling practices to look up patient insurance information. Usage limits of 300 searches/day and 6,000 searches/month.
- Demandforce Enterprise Enterprise solution for multi-location practices featuring admin-level dashboard, email campaign push-down, centralized reporting, dedicated customer support, and reputation dashboard. Sold as a separate monthly subscription tier.
- Postcards Direct mail postcard marketing service for patient outreach campaigns. Service fees charged per printed postcard for direct mail marketing.
- Practice Websites Mobile-responsive practice websites optimized for patient engagement and online visibility.
Quantifiable outcome
- 100% more booked appointments
- +5 more outcomes
Companies that use Demandforce
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
Demandforce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration83 records
AI capability5 records
Feature10 records
Demandforce partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- GoTo (GoToConnect)coreGoTo Communications provides the voice-over-internet protocol (VoIP) infrastructure for Demandforce Phone services. The partnership enables small businesses to access integrated phone systems with traditional and digital communication tools including SMS, fax, email, and video conferencing.
- Henry Schein OnecoreStrategic distribution partnership for dental industry. Demandforce is integrated and promoted through Henry Schein One's dental practice management ecosystem, redirecting dental customers to Demandforce services.
- Medical Practice Management Systems (150+ integrations)corePartnership with over 150 practice management systems enabling seamless integration and data synchronization. Partners include athenahealth, AdvancedMD, Allscripts, DrChrono, eMDs, Greenway Health, Kareo, NextGen, and many others across medical, dental, veterinary, and lifestyle verticals.
- Dental Practice Management PartnerscoreEyefinity, Dentrix, Open Dental, CareCloud, Solutionreach, and other dental-specific software integrations enabling comprehensive dental practice management connectivity.
- Veterinary Practice Management PartnerscoreIDEXX, AviMark, DVMax, eVetPractice, ImproMed, IntraVet, and other veterinary software integrations for animal care practices.
- Lifestyle/Salon Practice Management PartnerscoreMindBody, Booker, Boulevard, Square for Appointments, and other salon/spa software integrations for wellness businesses.
- Automotive Shop Management PartnerscoreShop management software integrations including Mitchell 1, Shop-Ware, RWriter, ShopBoss, and other automotive repair shop management systems.
- Google (Reviews)coreIntegration with Google Reviews for automatic review collection and publication, helping practices increase visibility in Google search results and AI search platforms.
- Chiropractic Practice Management PartnerscoreChiroTouch, EZBis, Genesis, Adjutor, ChiroGreen, ChiroUp, and other chiropractic-specific software integrations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Demandforce competitors and assessment
Company assessmentDirect peers
- NexHealth: NexHealth offers a patient experience platform with online booking, patient communication, reviews, and EHR/PMS integrations for dental and medical practices - a focused, well-funded competitor to Demandforce.
- Mindbody (Glow Network): Mindbody is a salon, spa, and wellness practice management platform - a vertical peer in Demandforce's lifestyle segment with overlapping client communication, scheduling, and marketing features.
- Tebra (PatientPop): Tebra (formed via PatientPop + Kareo merger) provides patient experience, marketing, and practice growth tools for independent practices - directly competing with Demandforce's practice websites, online booking, and patient acquisition products.
- Solutionreach: Solutionreach is a long-standing direct competitor offering patient engagement, appointment reminders, recall, reputation management, and two-way texting for dental, optometry, and medical practices - the same core verticals and feature set as Demandforce.
- Podium: Podium is a messaging and customer interaction platform serving healthcare, automotive, and home service SMBs - directly competing with Demandforce's two-way texting, reviews, and payments offerings across similar verticals.
- Weave: Weave provides a unified patient communication platform combining phone system, texting, reviews, and payments for SMB healthcare practices - directly overlapping Demandforce Phone, Text2Pay, and reputation management modules.
- Birdeye: Birdeye is a customer experience and reputation management platform serving multi-location healthcare and service businesses, directly competing with Demandforce's AI Intelligent Reviews, listings, and survey features.
Emerging players
- Doctible: Doctible is an emerging patient engagement platform focused on reputation management and patient communication for healthcare practices - a narrower but overlapping competitor to Demandforce's review and reminder tools.
Broad incumbents
- Yext: Yext is a broader digital presence platform offering listing management, reviews, and AI search optimization across many verticals - an incumbent that overlaps with Demandforce's Listing Management and AI Intelligent Reviews products.
- Reputation.com: Reputation.com is an enterprise reputation management and customer experience platform - a broader incumbent competing with Demandforce's review management, surveys, and listings offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Demandforce social profiles
Digital presenceDemandforce compliance and trust
Trust signalCompliance2 records
Demandforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demandforce leadership team
Management profileNumber of profiles
Profiles2 records
Demandforce funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demandforce M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demandforce
What does Demandforce do?
Demandforce is a SaaS-based patient communication and engagement platform that helps healthcare and service-based small businesses attract, retain, and grow their customer base. The platform combines AI-powered messaging, appointment reminders, online booking, two-way text messaging, email marketing, reputation management, and payment processing into a single HIPAA-compliant solution. It integrates with over 150 practice management systems across dental, medical, veterinary, chiropractic, vision care, salon/spa, and automotive verticals.
Is Demandforce a public or private company?
Demandforce is a private company. It is classified as corporate owned and is currently operating.
When was Demandforce founded?
Demandforce was founded in 2003. It employs 101 to 250 people.
Where is Demandforce based?
Demandforce is headquartered in San Francisco, United States, in the North America region.
How does Demandforce make money?
Four revenue lines are on record. Subscription Services are the primary driver. The others are add-on Services, postcard Product and listing Service.
Who are Demandforce's main competitors?
Direct peers on record are NexHealth, Mindbody (Glow Network), Tebra (PatientPop), Solutionreach, Podium, Weave and Birdeye. Doctible is listed as an emerging player. Broad incumbents are Yext and Reputation.com.
Does Demandforce have an API?
No public API is recorded for Demandforce.
What industry is Demandforce in?
Demandforce's product category is Patient Communication and Engagement Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach). Its NAICS code is 5182 and its SIC code is 7372.