Xcira
Xcira is a Tampa-based auction technology subsidiary of RB Global providing cloud-based auction management systems, simulcast bidding platforms, and mobile apps primarily to automotive auction houses, with extensions into livestock, bloodstock, real estate, salvage, and heavy equipment verticals.
- Company typePrivate
- Founded1998
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Xcira does
Xcira is a Tampa, Florida-based auction technology software provider founded in 1998 and operating as a wholly-owned subsidiary of RB Global (formerly Ritchie Bros. Auctioneers, which acquired Xcira in 2019). The company provides cloud-based auction management and simulcast technology enabling auction houses to run simultaneous in-person and online auctions with sub-second bidding latency. Its core product family centers on FastLane AMS (Auction Management System) for end-to-end auction operations including accounting integrations, paperless workflows, and condition reports, complemented by FastLane Mobile for vehicle check-in and gate management at no additional charge. The Online Ringman suite extends the platform with real-time simulcast bidding, a marketplace for timed and buy-it-now sales, and a 5-star-rated mobile dealer app available on Google Play and Apple App Store.
Xcira serves primarily automotive auction houses as its core vertical, with additional custom-branded marketplace solutions for livestock (Agribidder), bloodstock (Equibid), real estate, salvage, and heavy equipment auctions. The platform integrates natively with 15+ industry systems including QuickBooks, Sage, NetSuite, AuctionACCESS, AUTOIMS, Carfax, AutoCheck, vAuto, and dealer customization partners such as Carmax and Carvana. Over its operating history, Xcira has accumulated 25 patents, facilitated 250,000+ auctions, accepted 200,000,000+ internet bids, and enabled $71,000,000,000+ in sales to internet bidders.
The business model is enterprise SaaS subscription-based with annual billing cadences, transparent pricing (no hidden fees or success fees), and dedicated account managers supported by 24/7 sale monitoring. The company employs 11-50 people and sells primarily through direct enterprise field sales with demo-request funnels, supplemented by mobile app marketplace distribution and an industry integrator channel network. Revenue and pricing tiers are not publicly disclosed; the company operates as a private subsidiary within the larger RB Global ecosystem.
Xcira firmographics
Firmographics- Name
- Xcira
- Legal name
- Xcira
- Website
- https://xcira.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xcira is a Tampa-based auction technology subsidiary of RB Global providing cloud-based auction management systems, simulcast bidding platforms, and mobile apps primarily to automotive auction houses, with extensions into livestock, bloodstock, real estate, salvage, and heavy equipment verticals.
- Ownership category
- akta.pro rank
Xcira industry classification
Industry- Product category
- Auction Management Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
- akta.pro secondary industries
- Auction & Primary Issuance Platforms (IPO/Follow-on/Bond Auctions) (FSAFANAI), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Xcira is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Xcira business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Xcira provides auction technology solutions on a subscription basis with transparent pricing, no hidden fees, surprise bills, or success fees. The platform is offered with straightforward pricing models across the FastLane AMS and Online Ringman product lines.
- Auction Marketplace Commission: The Online Ringman Marketplace platform facilitates auctions with simulcast sales alongside timed sales and buy-it-now assets, potentially generating transaction-based revenue.
- Technology Licensing: Xcira provides branded marketplace solutions for livestock, bloodstock, real estate, salvage and other industries with custom branded platforms, suggesting white-label or licensing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | FastLane AMS with standard integrations included |
| Subscription | Annual | FastLane Mobile included at no additional charge |
| Subscription | Annual | Online Ringman Simulcast with straightforward pricing |
| Freemium | Monthly | Online Ringman Dealer App - Free |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Xcira product offering
Product offeringCore offering
Xcira provides a cloud-based auction technology platform that enables auction houses to run simultaneous in-person and online auctions. Its core suite includes FastLane AMS for auction management with paperless operations and accounting integrations, the Online Ringman product family for simulcast bidding, marketplace listings, and dealer mobile apps, plus custom branded marketplaces for livestock and bloodstock auctions. The platform is sold on a subscription basis with transparent, no-success-fee pricing and is supported through dedicated account managers and 24/7 sale monitoring.
Product overview
Xcira is an auction technology platform offering a unified suite of products across multiple auction sectors (automotive, livestock, bloodstock, real estate, salvage). The core automotive offering centers on FastLane® Auction Management System (AMS), an integrated platform for managing auctions in-person and online. This core system is complemented by Online Ringman® — a product family encompassing Simulcast (real-time bidding), Marketplace (timed and buy-it-now sales), and Dealer App (mobile buying/selling interface). FastLane® Mobile extends the AMS to mobile devices at no additional charge. For livestock and bloodstock sectors, Xcira provides Equibid and Agribidder as custom branded marketplaces with live and timed auction capabilities. The platform is marketed as a comprehensive, single-vendor solution with transparent pricing and no hidden fees or success fees.
Differentiator
Problem solved
Functional benefit
Brands
- FastLane®: Auction Management System (AMS) with accounting integrations, paperless auction capabilities, and reporting.
- FastLane® Mobile
- Online Ringman®
- Equibid Bloodstock Marketplace
- Agribidder Livestock Marketplace
Products and services
- FastLane Auction Management System (AMS)
Quantifiable outcome
- 200,000,000+ internet bids accepted on platform
- +4 more outcomes
Companies that use Xcira
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Xcira technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature8 records
Xcira partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RB GlobalflagshipRB Global is the parent company of Xcira. Xcira operates as part of the RB Global ecosystem, which provides auction solutions. The partnership allows Xcira to leverage the broader RB Global brand and infrastructure for global auction technology operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Xcira competitors and assessment
Company assessmentRegional players
- Euro Auctions: Euro Auctions is a major international construction and agricultural equipment auctioneer with proprietary simulcast technology. It is a regional comparable to Xcira in heavy equipment auctions, primarily serving European and global markets.
Broad incumbents
- Manheim (Cox Automotive): Manheim is the largest US automotive auction operator and part of Cox Automotive. It operates proprietary auction technology across hundreds of physical and simulcast auction locations, making it both a potential customer and competitor to Xcira in the automotive auction technology space.
- IAA (Insurance Auto Auctions): IAA, now part of RB Global, is a major salvage and total-loss vehicle auction operator with proprietary technology. It is both a sister brand and adjacent competitor to Xcira in the salvage auction vertical, with overlapping buyer pools and simulcast capabilities.
- Copart: Copart is a leading global online salvage vehicle auction operator with proprietary auction technology and a vast network of yards. It competes with Xcira in the salvage auction vertical and represents a potential acquirer or strategic threat to independent salvage auction technology customers.
- ATG (Auction Technology Group): ATG operates proprietary online auction platforms for art and surplus/industrial verticals. It overlaps with Xcira's real estate and other-industries segments and is a relevant comparable for online auction technology business models.
Direct peers
- Proxibid: Proxibid provides online auction marketplace technology for multiple verticals including heavy equipment, industrial, and general merchandise. It overlaps with Xcira's Online Ringman Marketplace offering in simulcast and timed online auction capabilities.
- HiBid (Auction Flex): HiBid, powered by Auction Flex, provides online auction marketplace and auction management software for thousands of auctioneers across many verticals. It competes directly with Xcira's multi-vertical online auction platform strategy.
- Auction Edge: Auction Edge provides auction management software and simulcast technology for independent auto auctions in North America. It is the most direct competitor to Xcira's FastLane AMS and Online Ringman products, serving the same automotive auction vertical with comparable AMS and online bidding capabilities.
- Auction.com: Auction.com operates a leading online real estate auction marketplace. It directly overlaps with Xcira's real estate auction vertical and represents a direct competitor for online real estate auction technology customers.
Emerging players
- EquipmentShare Auction Marketplace: EquipmentShare operates a heavy equipment rental and auction marketplace, expanding into adjacent auction verticals. It is an emerging competitor in heavy equipment auctions, a vertical Xcira also serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Xcira social profiles
Digital presenceXcira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xcira leadership team
Management profileNumber of profiles
Profiles2 records
Xcira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xcira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xcira
What does Xcira do?
Xcira provides a cloud-based auction technology platform that enables auction houses to run simultaneous in-person and online auctions. Its core suite includes FastLane AMS for auction management with paperless operations and accounting integrations, the Online Ringman product family for simulcast bidding, marketplace listings, and dealer mobile apps, plus custom branded marketplaces for livestock and bloodstock auctions. The platform is sold on a subscription basis with transparent, no-success-fee pricing and is supported through dedicated account managers and 24/7 sale monitoring.
Is Xcira a public or private company?
Xcira is a private company. It is classified as corporate owned and is currently operating.
When was Xcira founded?
Xcira was founded in 1998. It employs 11 to 50 people.
Where is Xcira based?
Xcira is headquartered in Tampa, United States, in the North America region.
How does Xcira make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are auction Marketplace Commission and technology Licensing.
Who are Xcira's main competitors?
Euro Auctions is listed as a regional player. Broad incumbents are Manheim (Cox Automotive), IAA (Insurance Auto Auctions), Copart and ATG (Auction Technology Group). Direct peers are Proxibid, HiBid (Auction Flex), Auction Edge and Auction.com. EquipmentShare Auction Marketplace is listed as an emerging player.
Does Xcira have an API?
No public API is recorded for Xcira.
What industry is Xcira in?
Xcira's product category is Auction Management Software. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces, with a secondary code of FSAFANAI, Auction & Primary Issuance Platforms (IPO/Follow-on/Bond Auctions). Its NAICS code is 541511 and its SIC code is 7373.