What AYTM does

AYTM, legally Umongous, Inc., is a U.S.-based consumer insights technology company founded in 2008 and operating from Mount Laurel/Marlton, New Jersey with an additional San Francisco presence. The company delivers a unified DIY research platform that combines a proprietary consumer panel (PaidViewpoint) with predictive audience sampling across 100M+ respondents, agile survey authoring, real-time reporting dashboards, and an AI research companion suite (Skipper AI, Conversation AI, Data Centrifuge). Its technology stack spans NLP, generative AI, autonomous conversational agents, computer vision, anomaly/fraud detection, and predictive analytics, with ISO 27001, SOC 2 Type 2, GDPR, and CCPA compliance supporting enterprise procurement.

AYTM serves three primary buyer personas — Brand and Product Leaders, Expert Researchers, and Strategic Insights Leaders — alongside Full Service and DIY Researcher use cases, across at least eight verticals including Banking & Finance, Retail, Automotive, Consumer Brands, Healthcare, Agency, Entertainment, and Telecom. Named enterprise customers include HP, Nike, Kellogg's, Wendy's, ExxonMobil, IDEO, Hostess, Aquasana, Little Leaf Farms, Schwan's, and Pepsi Lipton, alongside a long-tail of self-serve DIY users.

Revenue is generated through three streams: a self-serve DIY pay-per-project channel, annual custom enterprise subscriptions bundled with dedicated support, and a Professional Services / Full Service offering staffed by in-house quantitative and qualitative researchers. The company does not disclose revenue, has no disclosed funding rounds, and operates with 11-50 employees, signaling a capital-efficient, privately-held growth profile. Distribution combines direct enterprise sales, an assisted services tier, and a self-serve web platform distributed globally, supported by content marketing, SEO, email, events, webinars, the Curiosity Current podcast, and the Lighthouse Academy enablement platform (relaunched May 2026 with the Learning Pal AI agent).

Name

AYTM

Legal name

Umongous, Inc.

Website

https://aytm.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

AYTM (Umongous, Inc.) is a U.S.-based AI-assisted consumer insights platform that combines a proprietary panel (PaidViewpoint), predictive sampling across 100M+ respondents, and an AI research companion (Skipper AI, Conversation AI) to serve brand leaders, expert researchers, and enterprise insights teams via DIY, assisted, and full-service models.

Ownership category

akta.pro rank

Product category

Consumer Insights Platform

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Consumer insights platform
• Market research software
• AI survey authoring
• Proprietary consumer panel
• Automated survey analysis

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Self-serve DIY Platform: Pay-per-project basis for individuals who want to run research independently. Access the aytm platform to launch studies and analyze results independently, without dedicated support or customization.
2. Custom Enterprise Subscription: Custom enterprise subscription for organizations running research at scale. Includes dedicated support, tailored solutions, and flexibility to meet complex, evolving research needs.
3. Professional Services: In-house team of quantitative and qualitative research experts manage entire projects from design to full analysis and reporting. Also offers assisted support for survey programming and successful launches.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AYTM operates an AI-assisted consumer insights platform that combines a proprietary consumer panel (PaidViewpoint), an agile survey authoring tool, a predictive sample engine reaching 100M+ respondents, and the Skipper AI research assistant across the full research lifecycle. The platform is offered via self-serve DIY access, an assisted model, and a full-service engagement where in-house research experts manage projects end-to-end. Customers include enterprise brands such as HP, Kellogg's, Nike, Wendy's, ExxonMobil, and IDEO across eight industry verticals.

Product overview

AYTM is an AI-assisted consumer insights platform built as a unified technology platform combining a proprietary panel (PaidViewpoint), survey authoring, predictive sampling, and AI-powered analysis tools. The core product architecture centers on the aytm Platform with integrated AI companion Skipper AI, which encompasses Skipper Draft (survey generation), Skipper Translate (translation), Skipper Explore (analysis), and Skipper Autocode (qualitative coding). Conversation AI enables AI-moderated qualitative interviews at scale. Additional platform modules include the Sample Engine (predictive audience targeting with 100M+ respondents), Survey Authoring Tool, Insights Dashboard, Insights Portal, Ad Testing Simulator, and Ecommerce tools. Lighthouse Academy provides in-platform learning and certification, relaunched in May 2026 with the Learning Pal AI learning agent. Data Centrifuge powers AI-driven data quality and fraud detection across the platform.

Differentiator

Problem solved

Functional benefit

Brands

• PaidViewpoint: Proprietary consumer panel operated by aytm for high-quality survey respondent recruitment.
• Skipper
• Conversation AI
• Lighthouse Academy

Products and services

• aytm Platform Unified AI-assisted consumer insights platform combining proprietary panel (PaidViewpoint), survey authoring, predictive sampling, and AI-powered analysis tools; supports DIY, assisted, and full-service engagement models.
• Skipper AI AI research assistant companion embedded across the entire research lifecycle, handling tasks from survey design and translations to data coding and analysis.
• Conversation AI Dynamic question type enabling AI-moderated one-on-one conversations with survey respondents, asking intelligent follow-up questions in real-time to uncover qualitative insights at quantitative scale, with sentiment analysis and theme detection.
• Sample Engine Predictive audience targeting engine providing access to a global audience of over 100 million respondents for survey distribution with precision segmentation capabilities.
• Survey Authoring Tool Survey design and creation tool featuring a library of quantitative and qualitative question types, survey logic, and built-in best practices for comprehensive survey development.
• Insights Dashboard Real-time reporting and analysis dashboard enabling advanced analysis with custom charts, significance testing, and data visualizations for sharing with stakeholders.
• Insights Portal Client-facing insights sharing portal for distributing research findings and reports to stakeholders.
• Ad Testing Simulator Platform tool for testing and evaluating advertising creative, concepts, and pre-launch ads with target audiences.
• Ecommerce Insights Platform module designed for ecommerce and shopper insights research, supporting product testing and related use cases.
• PaidViewpoint Proprietary consumer panel community organically recruited through respondent referrals, ranked #1 survey-taking site through organizations like SurveyPolice.
• Skipper Reports AI-powered reporting feature that generates automated insights and data summaries from survey results.
• Learning Pal AI-powered learning agent that provides instant contextual answers to users' questions, guiding them through platform features and research methodologies.

Quantifiable outcome

• Up to 40% of survey data on other platforms can be unreliable, leading to disastrously wrong decisions
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature8 records

Partnerships

One partnership is on record.

• Cal Poly Pomona College of Business AdministrationminorStrategic or Co-development Partner · 14 April 2026AYTM served as a Sponsored Problem Challenge partner at Cal Poly Pomona's AI Adventure Hackathon 2026 (March 20 - April 16, 2026). AYTM presented student teams with an actual consumer research brief, providing hands-on experience with real industry challenges. The initiative reflects AYTM's investment in developing future talent for the consumer insights industry as AI reshapes research methodologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toluna: Direct peer combining a global consumer panel with a DIY research technology platform and professional services, mirroring AYTM's three-tier revenue model.
• SurveyMonkey: Direct DIY survey/insights competitor with a self-serve pay-per-project model for individuals plus enterprise tiers, overlapping with AYTM's authoring, distribution and analysis features.
• QuestionPro: Direct competitor offering online survey tools, panels and full-service research with enterprise editions, closely matching AYTM's platform + assisted services positioning.
• Dynata: Direct competitor operating one of the world's largest first-party data and consumer panels, providing sample and insights services that overlap with AYTM's Predictive Sample Engine and full-service offering.
• Suzy: Direct competitor in AI-driven consumer insights for enterprise brands, offering DIY research tools plus a proprietary panel and audience network similar to PaidViewpoint.
• Cint: Direct peer as an audience measurement and sample-provisioning network powering consumer research; overlapping supply-side panel infrastructure with AYTM's PaidViewpoint and Sample Engine.
• Qualtrics: Direct competitor in AI-powered experience management and survey/research platforms, targeting enterprise brands with a similar DIY + assisted services model across the consumer insights lifecycle.
• Attest: Direct DIY consumer research competitor targeting brands and agencies with self-serve survey tools and a managed respondent panel, matching AYTM's SMB/DIY and enterprise paths.

Emerging players

• Glimpple (Glimpse): Emerging DIY consumer research platform targeting brands with on-demand survey tools and audience access; partial overlap with AYTM's self-serve DIY path but at earlier stage scale.
• Zappi: Adjacent AI-native consumer insights platform used by CPG brands for ad testing and innovation research, overlapping with AYTM's Ad Testing Simulator and module offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Askytm
• Facebookfacebook.com/181324348547367
• LinkedInlinkedin.com/company/ask-your-target-market-aytm-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYTM