Name

Rodizio Grill

Legal name

Phoenix Franchise Group, LLC

Website

https://rodiziogrill.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Rodizio Grill is a privately held Brazilian steakhouse franchise chain operating approximately 25 locations across 14 US states, offering all-you-can-eat churrascaria dining with tableside meat service, a gourmet salad bar, and event spaces for celebrations and corporate groups.

Ownership category

akta.pro rank

Product category

Brazilian Steakhouse Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)

Keywords

• Brazilian steakhouse dining
• Churrascaria restaurants
• Rotisserie grilled meats
• All-you-can-eat dining
• Brazilian cuisine restaurants

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Full Rodizio Experience: All-you-can-eat Brazilian steakhouse dining experience with unlimited rotisserie-grilled meats, gourmet salad bar, and hot side dishes priced per person. This is the primary revenue driver.
2. Takeout and Delivery: Curbside takeout and delivery orders through Uber Eats platform, featuring family meals and individual combo options.
3. Catering and Group Events: Off-site catering services and private event bookings at restaurant locations, with full staffing, cooking setup, and bar service included.
4. Gift Cards: Gift card sales through website with flat rate shipping for physical cards.
5. Franchise Fees: Revenue from franchise operations with new locations being opened across the US. Franchise Disclosure Document available for qualified prospective franchisees.
6. Club Rodizio Membership: Loyalty program with free birthday gift and complimentary drink upon joining, plus exclusive member discounts. Free to join.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Rodizio Grill operates a franchise-based Brazilian steakhouse (churrascaria) chain selling an all-you-can-eat Full Rodizio dining experience centered on unlimited rotisserie-grilled meats (over a dozen varieties including beef, poultry, pork, lamb, and fish) carved tableside by traditionally dressed Gaucho servers, complemented by an award-winning gourmet salad bar with 30+ items, authentic Brazilian hot side dishes, and Brazilian desserts. Additional revenue offerings include takeout/delivery, off-site catering, in-restaurant private events, gift cards, and franchise licensing.

Product overview

Rodizio Grill is America's First Brazilian Steakhouse, established in 1995, offering an authentic churrasco-style dining experience. The core product is the Full Rodizio experience—an all-you-can-eat format featuring unlimited rotisserie-grilled meats carved tableside by traditionally dressed Gauchos, complemented by an award-winning Gourmet Salad Bar with over 30 fresh-made daily salads, authentic Brazilian Hot Side Dishes, Brazilian Beverages (including proprietary Laçador Malbec wine), and homemade Brazilian Desserts. The company operates 25 locations across 14 states and offers seasonal promotions including Cheese Fest, Rodizio OnFire, Bacon Fest, Wild Game Fest, and Springtime Features. Additional services include Club Rodizio loyalty program, Group Events & Catering, Gift Cards, Uber Eats Delivery, Curbside Pickup, and Franchise Opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Rodizio Dining Experience The signature all-you-can-eat Brazilian steakhouse dining experience featuring unlimited rotisserie-grilled meats (over a dozen varieties including beef cuts Maminha, Fraldinha, Picanha, Bife com Parmesão, Bife com Alho; poultry such as Frango com Bacon, Galeto, Frango Agri-Doce; pork like Linguiça, Pernil, Presunto; lamb Cordeiro; and fish/seafood) carved tableside by traditionally dressed Gaucho servers, unlimited Brazilian sides, and access to the gourmet salad bar. Priced per person (Dinner $37.99-$52.99, Lunch $29.99-$34.99, Brunch $34.99-$36.99).
• Gourmet Salad Bar Award-winning unlimited salad bar featuring over 30 fresh-made daily salads including signature salads, fresh seasonal fruits and vegetables, variety of cheeses and cured meats. Available as part of the Full Rodizio experience or as a standalone Unlimited Gourmet Salads Only option (Dinner $24.99-$32.99, Lunch $19.99-$24.99).
• Brazilian Hot Side Dishes Authentic Brazilian hot side dishes including Assado, Arroz Branco, Feijoada, Farofa, Couve, Macarrão, Pure De Batata, Estrogonofe, Bananas Fritas, Pão De Queijo, Brazilian Polenta, and Legumes Com Parmesão, served unlimited with the Full Rodizio experience.
• Brazilian Desserts Homemade Brazilian desserts including Torta Brigadeiro, Pudim De Leite, Rabanada, Crème Brûlée, Romeu E Julieta Style Cheesecake, and Bolo Brigadeiro, based on family recipes from founder Ivan Utrera's mother Carmen.
• Brazilian Beverages Specialty drinks including Caipirinha, Caipituba, Batida, Rodizio Mojito, Passion Fruit Martini, Rodizio Sangria, Rodizio's Piña Colada, Rodizio Limeade, Brazilian beers, and imported Brazilian wines (including the proprietary Laçador Malbec).
• Laçador Malbec Proprietary Brazilian Malbec wine imported from Southern Brazil, named after the Laçador monument in Rio Grande do Sul that represents the welcoming gaucho culture. Produced for exclusive use at Rodizio Grill locations in partnership with award-winning Brazilian wineries.
• Club Rodizio Loyalty Program Free loyalty rewards program offering members a free birthday gift, a complimentary signature beverage upon joining, and exclusive promotional discounts and offers at all Rodizio Grill locations, with email communications for promotions and events.
• Group Events and Catering Private and semi-private event spaces and full off-site catering services for corporate events, wedding receptions, rehearsal dinners, holiday parties, and family gatherings, with customizable menus, AV capabilities, full staffing, on-site cooking setup, Gaucho service, chefs, servers, and bar service. Suitable for groups from 15 to 500+ guests with no kitchen required at off-site venues.
• Gift Cards Physical and digital gift cards available for purchase via the company website (with flat-rate shipping for physical cards) and at restaurant locations nationwide, redeemable at any Rodizio Grill across the United States.
• Franchise Opportunities Franchise program administered by Phoenix Franchise Group, LLC, which licenses the Rodizio Grill concept, brand, recipes, and operating system to qualified prospective franchisees who open new Rodizio Grill Brazilian Steakhouse locations across the United States. A Franchise Disclosure Document is available for qualified applicants.
• Takeout Family Meal Takeout family meal option priced at $45 and feeding four, including Brazilian rice & feijoada or mashed potatoes, grilled pineapple, choice of chicken wrapped in bacon or Brazilian sausage, and salad. Available for curbside pickup at select locations.
• Takeout Individual Meals Takeout individual meals: One Meal at $18 (1 grilled item, 1 cold side, 1 hot side, 2 pão de queijo) and Two Meal at $25 (2 grilled items, 1 cold side, 1 hot side, 3 pão de queijo). Available for curbside pickup at select locations.
• Curbside Pickup Contactless curbside pickup option for takeout orders during regular business hours at select Rodizio Grill locations, processed through the UpServe online ordering and takeout platform.
• Uber Eats Delivery Third-party food delivery service integration allowing customers to order Rodizio Grill menu items for home delivery through the Uber Eats platform at select locations.

Quantifiable outcome

• Over 35,000 guests served at Utah Motorsports Campus location in under 3 years
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Image Reborn FoundationcoreStrategic or Co-development Partner · 1 October 2012Annual fundraising partnership where Rodizio Grill donates 100% of Rabanada dessert sales during October to Image Reborn Foundation, which provides free weekend retreats for breast cancer survivors. Rodizio Grill has donated over $81,000 (2024), $46,664 (2018), $31,095 (2017), and $21,730 in prior years. The foundation has empowered over 3,000 women to date.
• Rodizio Racing TeamminorStrategic or Co-development PartnerLong-term support for young racer Bruno Carniero who races for Rodizio Racing Team in Utah, California, Arizona, and competes internationally in Brazil and Europe. Ivan Utrera, founder, gave Carniero his first go-kart when he was young.
• Brazilian WineriesStrategic or Co-development PartnerPartnership with award-winning wineries in Southern Brazil to import Brazilian wine for exclusive use at Rodizio Grill locations. Includes the proprietary Laçador Malbec wine brand created in collaboration with Brazilian wineries.

Scale indicators10 records

Recent moves20 records

Expansion highlights5 records

Direct peers

• Fogo de Chão: The largest Brazilian steakhouse (churrascaria) chain in the US, operating ~80+ locations globally with full bar, tableside Gaucho service, and an all-you-can-eat market-table salad bar — direct head-to-head overlap with Rodizio Grill in format, price point, and target customer (families, corporate events, tourists).
• Texas de Brazil: A US-based Brazilian-American churrascaria chain with ~50+ locations nationwide, offering the same tableside carved meats and gourmet salad bar model at comparable per-cover pricing, targeting the identical celebration and group-dining occasion segment.
• Churrascaria Plataforma: Long-established Brazilian churrascaria concept based in New York with multiple East Coast locations; competes in the same authentic Brazilian tableside-meat format and serves overlapping tourist, family, and corporate-event segments at similar price points.
• BRAZA Brazilian Steakhouse: Brazilian churrascaria concept founded in 2006 with locations across the Midwest and mid-Atlantic, offering the same rotisserie-meat and salad-bar format. Operates as a franchise model similar to Rodizio Grill.
• Sal y Brasa Brazilian Steakhouse: Brazilian steakhouse chain with multiple locations primarily in the Northeast US, featuring the same continuous tableside meat service and salad bar. Direct format overlap with Rodizio Grill.

Broad incumbents

• Outback Steakhouse: Largest US casual steakhouse chain (~1,300+ locations), owned by Bloomin' Brands. Competes for steak-eating occasions and group celebrations but as a broader steakhouse concept, not Brazilian-themed. Important share-of-stomach competitor.
• LongHorn Steakhouse: Darden Restaurants-owned casual steakhouse chain with ~600+ US locations targeting family dining occasions and group events. Competes for celebration occasions but with full-service American steakhouse format rather than Brazilian churrascaria.
• The Melting Pot: Fondue-focused chain ~70 US locations emphasizing experiential, group-oriented dining and private-event rooms, with comparable per-cover pricing. Competes in the experiential group-dining and celebration occasion set rather than directly in meat service.
• Sizzler: Casual American steakhouse chain (mostly West Coast/Midwest) known for all-you-can-eat salad bar and steak offerings. Different menu concept but competes for value-oriented, family/group dining occasions in overlapping US geographies.

Others

• Uber Eats: Third-party food-delivery platform integrated with select Rodizio Grill locations (e.g., Milwaukee) for takeout and delivery orders. Not a competitor but a distribution and digital-channel partner for off-premise sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rodiziogrill
• YouTubeyoutube.com/user/RodizioGrillTV
• Facebookfacebook.com/RodizioGrill
• Instagraminstagram.com/rodiziogrill
• LinkedInlinkedin.com/company/rodizio-grill

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodizio Grill