Tartine Bakery

What Tartine Bakery does

Tartine Bakery is a privately held artisan bakery and café chain founded in 2002 by Elisabeth Prueitt and Chad Robertson in San Francisco's Mission District, operating 17 locations across the San Francisco Bay Area (4), Los Angeles (7), and Seoul, South Korea (6). Its core product is the signature Tartine Country Loaf — a sourdough bread with a blistered mahogany crust and open, chewy crumb — produced through long natural fermentation using flour milled by Cairnspring Mill in Washington's Skagit Valley, with which Tartine collaborates daily on grain sourcing and sustainability. Beyond bread, the menu spans buttery croissants, morning buns, special-order cakes (seven-day lead time), and savory café fare, with full-service restaurant formats at Tartine Manufactory (San Francisco) and various breakfast/lunch/brunch concepts in LA and Seoul.

The business operates a direct-to-consumer model with multiple revenue streams: in-store retail sales, online ordering for pickup, catering and events, nationwide shipping through a Goldbelly partnership, digital gift cards, and DoorDash Drive last-mile delivery in select markets. Tartine Manufactory (a wholly-owned Coffee Manufactory subsidiary covers coffee operations) extends the brand into a full-service dinner concept, while the Seoul footprint includes a hotel-embedded Coffee Bar at Ryse Hotel and dedicated locations in premium retail complexes (SSG Dogok, AK Plaza). Customer segments span general local consumers, food enthusiasts and home bakers who engage through Tartine's cookbook library (Tartine, Tartine Bread, Book No. 3, All Day, A Classic Revisited), and distant customers reached via Goldbelly. The legal entity is Tartine Holdings JV LLC, the company is founder-controlled with no disclosed institutional funding rounds beyond a 2019 Ying Fund event, and Dar Vasseghi serves as CEO alongside the founding co-founders.

Name

Tartine Bakery

Legal name

Tartine Holdings JV LLC

Website

https://tartinebakery.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Tartine Bakery is a privately held artisan bakery and café chain operating 17 locations across the San Francisco Bay Area, Los Angeles, and Seoul. It sells signature sourdough bread, pastries, and café fare through direct-to-consumer retail storefronts, online ordering, catering, and nationwide Goldbelly shipping.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Artisan bakery
• Sourdough bread
• Specialty pastries
• Bakery café
• Handcrafted baked goods

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Storefront Sales: In-store purchases of bread, pastries, coffee, and prepared foods across 17 locations. Customers dine in or take out.
2. Online Ordering and Pickup: Customers place orders online for pickup at specific locations, including special order cakes (7-day lead time) and pre-order cakes and tarts.
3. Catering and Events: Full-service catering for events, on-site events, and venue buy-outs at various Tartine locations.
4. National Shipping via Goldbelly: Nationwide shipping partnership with Goldbelly for customers who don't live near SF or LA locations.
5. Gift Cards: Digital gift cards sold online, redeemable at all Tartine locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tartine Bakery is an artisan bakery and café founded in 2002 in San Francisco that produces and sells handcrafted sourdough bread, pastries, cakes, and café fare across 17 retail locations in the Bay Area (4), Los Angeles (7), and Seoul, South Korea (6). The company also offers catering services, gift cards, national shipping through a Goldbelly partnership, and a line of bestselling cookbooks documenting its bread-making techniques.

Product overview

Tartine Bakery is a bakery and restaurant chain offering artisan bread, pastries, and café fare. The core products include the iconic Country Bread (sourdough), croissants, and morning buns, complemented by special order cakes and pre-order pastries. The business operates multiple sub-brands including Tartine Manufactory (full-service restaurant) and Tartine Inner Sunset (all-day café), with locations across the Bay Area (4), Los Angeles (7), and Seoul (6). National shipping is available through Goldbelly, and the company publishes cookbooks including Tartine Bread and Tartine All Day.

Differentiator

Problem solved

Functional benefit

Products and services

• Country Bread Iconic Tartine sourdough Country Loaf with a blistered mahogany crust and chewy, moist interior, made using traditional long fermentation methods and flour from Cairnspring Mills. Sold daily at retail locations and shipped nationally via Goldbelly.
• Croissants Buttery, layered croissants recognized by Saveur as among the best in America, made using traditional French lamination techniques and sold at Tartine retail locations.
• Morning Buns Signature Tartine morning pastry featuring caramelized orange zest and cinnamon, a Tartine classic sold at retail locations.
• Special Order Cakes Custom cakes available for special events with a seven-day lead time, available for pick-up from Tartine Bakery at 600 Guerrero St, San Francisco.
• Pre-Order Cakes & Tarts Pre-orderable cakes and tarts for pick-up from Tartine Bakery at 600 Guerrero St, allowing customers to reserve pastries in advance.
• Catering and Events Full-service catering for events, on-site events, and venue buy-outs offered at various Tartine locations, targeting event hosts and organizations.
• National Shipping via Goldbelly Nationwide shipping partnership with Goldbelly enabling customers outside the San Francisco and Los Angeles metro areas to order Tartine bread and pastries for direct home delivery.
• Tartine Gift Cards Digital Tartine gift cards sold online and redeemable at Tartine Bakery in San Francisco, Tartine Manufactory, Tartine Inner Sunset, and the five Los Angeles locations.
• Tartine Bread Cookbook Cookbook published in 2010 by Chad Robertson sharing the recipe and detailed instructions for the iconic Tartine Country Loaf for home bakers.
• Tartine All Day Cookbook Modern recipes cookbook by Elisabeth Prueitt featuring all-day recipes from Tartine for home cooks.

Quantifiable outcome

• James Beard Foundation Award for Outstanding Pastry Chef of the Year in 2008
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GoldbellycoreChannel Partner/ Reseller/ DistributorNational shipping partnership enabling customers nationwide to order Tartine products through Goldbelly's platform. Customers outside SF and LA can have Tartine bread and pastries shipped directly to their homes.
• DoorDash DrivecoreTechnology or IntegrationThird-party delivery partner used by Tartine Manufactory for delivery services. Current delivery radius is 5 miles from the store, covering most of San Francisco.
• CairnspringcoreStrategic or Co-development PartnerFlour supplier and milling partner based in Skagit Valley. Tartine works closely with Cairnspring, speaking daily to millers and collaborating on each weekly shipment of grain to ensure quality and sustainability.
• Hedlin Family Farms (Dave Hedlin)minorStrategic or Co-development PartnerGrain farmer partner supplying sustainable, traceable grain for Tartine's flour. Part of Tartine's commitment to paying farmers a premium for premium products.
• Ryse HotelcoreStrategic or Co-development PartnerHotel partnership hosting Tartine's Coffee Bar in Seoul. The Coffee Bar is located on the 1st floor lobby of Ryse Hotel on Hongdae Street side.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Maison Kayser: French-founded artisan bakery café chain with global locations serving traditional sourdough and viennoiserie. Comparable to Tartine in long-fermentation craft technique, premium positioning, and international multi-location expansion.
• Mr. Holmes Bakehouse: San Francisco-born premium bakery known for the 'cruffin' and high-profile Instagram-driven brand. Comparable to Tartine as a Bay Area craft bakery with cult following, signature product innovation, and millennial consumer base.
• Levain Bakery: NYC-founded bakery specializing in signature cookies and pastries, with multiple US retail locations and Goldbelly shipping. Comparable to Tartine in cult-brand artisan bakery positioning, premium pricing, and Goldbelly-led national shipping model.
• La Brea Bakery: Los Angeles-based artisan bakery and producer of branded breads distributed nationally through grocery and foodservice. Comparable to Tartine in craft positioning, bread-first identity, and wholesale-plus-retail model.
• Dominique Ansel Bakery: James Beard Award-winning chef-founded bakery known for the Cronut and viennoiserie innovation, with locations in NYC, London, and Tokyo. Comparable to Tartine in chef-founder identity, signature pastry IP, and global premium expansion.
• Boudin Bakery: Iconic San Francisco-based artisan bakery chain known for sourdough. Comparable to Tartine as a Bay Area heritage bakery with retail storefronts, branded bread, and broader menu café operations.

Others

• Goldbelly: National e-commerce marketplace for artisanal and regional foods. Comparable to Tartine as Tartine's primary shipping partner, representing the channel through which Tartine's brand reaches non-local consumers.

Broad incumbents

• Panera Bread: National bakery-café chain owned by JAB Holding. Comparable to Tartine as a broad incumbent in the bakery-café category with daily foot traffic, though positioned at lower price points and broader menu.

Regional players

• Paris Baguette: Major Korea-headquartered bakery-café chain with global locations. Comparable to Tartine as a competitor for bakery-café occasions in Seoul and as a benchmark for cross-border bakery-café scaling in Asia.
• Bakers Dozen: Specialty bakery-café concept with Korean-market presence. Comparable to Tartine as an artisanal bakery-café operator competing in the Seoul premium segment where Tartine also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tartinebakerysf
• Instagraminstagram.com/tartinebakery/?hl=en
• Xx.com/tartinebakery
• LinkedInlinkedin.com/company/tartine-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tartine Bakery