What Redbrick does

Redbrick Technologies Inc. is a privately held Canadian holding company founded in 2011 and headquartered in Victoria, British Columbia, that acquires, builds, and scales software businesses through a Shared Services operating model. The company operates a portfolio of six wholly-owned SaaS products: Animoto (cloud-based video creation with AI-powered editing), Delivra (email and SMS marketing automation), Duplex (content discovery and syndication for browsers, ISPs, and digital service providers), Leadpages (no-code landing page and lead generation builder), Paved (newsletter advertising marketplace with 3,000+ premium newsletters), and Shift (customizable web browser). Together these products serve approximately 986.6 million people monthly.

The company's core technology includes proprietary tools such as Statera (ad placement optimization for digital publishing) and Digital Scope (carbon footprint measurement), alongside its Shared Services Framework that delivers centralized finance, HR, marketing, creative, and technical resources to portfolio companies. Redbrick's revenue model is predominantly subscription-recurring across its SaaS products, supplemented by advertising revenue from Paved's newsletter marketplace. Distribution follows a self-serve product-led growth motion for SMB and individual users, with an enterprise M&A acquisition process targeting profitable software and media companies for portfolio expansion.

Redbrick reached $100M in annualized revenue and 200+ team members in 2023, achieved B Corp certification in 2024, and continued active portfolio expansion with the 2025 acquisitions of Paved and Duplex. The company is founder-led by CEO Tobyn Sowden, with an executive team specialized in M&A integration, and operates from a 21,000-square-foot headquarters in Victoria alongside a Leadpages office in Minneapolis, Minnesota.

Name

Redbrick

Legal name

Redbrick Technologies Inc.

Website

https://rdbrck.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Redbrick is a Victoria-based private holding company that acquires, builds, and scales a portfolio of six SaaS products—including Animoto, Leadpages, Delivra, Paved, Duplex, and Shift—serving SMBs, content creators, and newsletter advertisers while reaching nearly 1 billion users monthly.

Ownership category

akta.pro rank

Product category

Software Portfolio Company

NAICS

Software Publishers (51321), Publishing Industries (513)

SIC

Services-Advertising (7310)

akta.pro primary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

Keywords

• Software portfolio management
• SaaS acquisition platform
• Digital marketing tools
• Newsletter advertising network
• Creator marketing software

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Revenue: Portfolio companies generate recurring subscription revenue from SaaS products including Animoto, Leadpages, Delivra, Shift, Paved, and Duplex. Reached $100M in annualized revenue in 2023.
2. Advertising Revenue: Paved generates revenue from newsletter advertising placements and native ad campaigns across its inventory of premium newsletters.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Redbrick is a Certified B Corp technology company that acquires, builds, and scales a portfolio of profitable software businesses. It operates six distinct software brands—Animoto (video creation), Delivra (email and SMS marketing), Duplex (content discovery), Leadpages (landing page builder), Paved (newsletter advertising marketplace), and Shift (browser)—supported by a central Shared Services team providing finance, HR, marketing, creative, and technical resources.

Product overview

Redbrick is a Certified B Corp technology company operating as a multi-product portfolio that builds, acquires, and scales software companies. The portfolio consists of six primary products: Animoto (cloud-based video creation software), Delivra (email and SMS marketing automation), Duplex (content discovery and syndication), Leadpages (no-code website and landing page builder), Paved (newsletter advertising marketplace), and Shift (customizable web browser). These products serve 986,600,000 people monthly and are supported by Redbrick's Shared Services team providing finance, HR, marketing, and creative resources. The portfolio generates $100M in annualized revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Animoto: Cloud-based video creation software with drag-and-drop editing tools for creating professional videos.
• Delivra
• Leadpages
• Paved
• Shift
• Duplex

Products and services

• Animoto Cloud-based video creation software that enables users to create, edit, and share professional videos using drag-and-drop editing tools with AI-powered features, animations, and visual effects; targeted at content creators, marketers, and small businesses, with over 25 million users empowered.
• Delivra Email and SMS marketing automation platform offering a drag-and-drop automation builder, powerful segmentation tools, and sophisticated campaign capabilities for small marketing teams.
• Duplex Content discovery solution that powers syndicated content portals across browsers, ISPs, and digital service providers, offering white-label technology for personalized news and paid content.
• Leadpages No-code website and landing page builder that enables marketers to generate leads and close sales through conversion-optimized templates, drag-and-drop customization, and A/B testing capabilities; serves 40,000+ businesses worldwide and 10M+ leads monthly.
• Paved Newsletter advertising marketplace and platform connecting publishers with advertisers, offering native ad placement and automated advertising across 3,000+ premium newsletters; customers include TechCrunch, Ness Labs, Noom, NBC, and Morning Brew.
• Shift Customizable web browser that enables users to create custom layouts with drag-and-drop placement of apps, bars, and controls, including Spaces for organizing work and profiles; available via free download with a Pro subscription tier.

Quantifiable outcome

• Reached $100M in annualized revenue by 2023
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TEDxVictoriacoreGTM or Marketing Partner · 1 January 2024Presenting sponsor of TEDxVictoria 2024. Event held May 15 at McPherson Playhouse in Victoria with 12 speakers and 700+ audience. CMO Marco Pimentel is TEDxVictoria Licensee. Redbrick supports thought leadership and community connection.
• Power to BeminorOthers · 26 May 2023Non-profit organization creating access to nature for youth, families, and adults with barriers. Redbrick teams participated in Power to Summit hiking event, raising over $10,000 and hiking cumulative 18,704m elevation. Company has been sponsor and participant for three years.
• HeroWorkminorOthers · 1 March 2023Community renovation organization. Redbrick partnered with HeroWork to help renovate Power to Be's Prospect Lake site, with team members laying rebar, moisture-proofing, and sanding reclaimed wood for new construction.
• Mammoth ClimatecoreStrategic or Co-development PartnerPartnership to offset carbon emissions of all employees. Mammoth Climate calculates emissions generated by each team member, offers climate literacy, and offsets a portion of individual carbon footprint. Key component of Redbrick's climate action strategy.
• UVic INSPIRE ProgramminorStrategic or Co-development PartnerResearch partnership with University of Victoria to create a solution measuring digital carbon footprint of businesses and consumers. Graduate and undergraduate students developing a tool to help evaluate carbon impact of digital activity.
• Within PeopleminorImplementation/ SI/ Consulting PartnerConsulting firm partnered with Redbrick to help refine company values and purpose. Outside perspective challenged assumptions and led to clearer articulation of values: Deliver greatness, Build together, Invest in people, Ignite possibility.
• AnianminorOthersCircular clothing company using recycled natural fibre textiles. Redbrick switched branded materials to Anian for sustainable merchandise.
• BrandigneousminorOthersVictoria-based custom merch company that is Indigenous-owned, socially conscious, and environmentally responsible. Redbrick switched to Brandigneous for branded materials.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActiveCampaign: Email marketing automation and CRM platform for SMBs, a direct competitor to Delivra in the small-marketing-team segment with comparable automation, segmentation, and SMB-led GTM.
• Kit (formerly ConvertKit): Email and newsletter automation platform built for creators and SMBs. Adjacent competitor to both Paved (newsletter monetization) and Delivra (email marketing), with a strong creator-economy focus.
• Mailchimp (Intuit): Email marketing and automation platform serving SMBs and marketers, directly comparable to Redbrick's Delivra subsidiary in functionality, target customer, and self-serve PLG motion.
• Klaviyo: Email and SMS marketing automation platform focused on ecommerce and SMB marketers. Comparable to Delivra in core email/SMS automation functionality but with deeper ecommerce vertical specialization.
• Newfold Digital (formerly Endurance International / Web.com): Holding company that acquires and operates a portfolio of SMB-focused web services, marketing tools, and ecommerce platforms. Highly comparable to Redbrick's strategy of acquiring profitable, mature SaaS brands (Leadpages, Delivra, Animoto) and providing shared services across the portfolio.
• Beehiiv: Newsletter publishing and monetization platform serving creators and SMBs. Closely comparable to Paved's newsletter ecosystem, with overlapping advertiser/marketplace dynamics in newsletter-driven media.
• Unbounce: Landing page builder and conversion intelligence platform targeting digital marketers and SMBs, directly competing with Leadpages in the no-code landing page and A/B testing space.
• InVideo: AI-powered video creation platform for marketers and content creators, directly competing with Animoto in the SMB video creation category with overlapping AI editing capabilities.

Broad incumbents

• Squarespace: Established website builder and commerce platform with broader portfolio (websites, email, scheduling, reservations). Competes with Leadpages for SMB website/landing page demand as a much larger incumbent.

Emerging players

• Descript: AI-first video and audio editing platform. Comparable to Animoto in the creator/marketer video tooling category but more specialized in transcription-driven editing workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rdbrck
• Instagraminstagram.com/redbrickhq
• Xx.com/rdbrck

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redbrick