Strategy
- Company typePublic
- Founded1989
- HeadquartersVancouver, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Strategy firmographics
Firmographics- Name
- Strategy
- Legal name
- Strategy Inc.
- Website
- https://strategysoftware.com
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Strategy industry classification
Industry- Product category
- Enterprise Analytics Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industries
- Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK), Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
Keywords
Where Strategy is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strategy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Strategy Mosaic Platform: Enterprise software platform sold as subscription licensing, likely tiered by data sources, users, or consumption. Revenue derived from software subscriptions with professional services for implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Strategy product offering
Product offeringCore offering
Strategy sells Strategy Mosaic, a universal semantic layer platform that unifies fragmented enterprise data systems into a single governed source of truth for BI tools and AI agents. The platform connects to 200+ data sources (Snowflake, Databricks, Google BigQuery, SAP, Oracle, Salesforce) without moving data and delivers consistent metric definitions, real-time governance, and AI agent integration through an MCP server. Its portfolio also includes Mosaic Studio for AI-powered modeling, Mosaic Sentinel for governance, Strategy AI for agent integration, and Strategy BI for reporting and dashboards.
Product overview
Strategy is a software company offering a unified platform built around its core Strategy Mosaic Universal Semantic Layer. The portfolio consists of the Mosaic semantic layer as the central infrastructure, with Mosaic Studio for AI-powered metric modeling and Mosaic Sentinel for real-time governance. The platform also includes Strategy AI for AI agent integration (via MCP), Strategy BI for reporting and dashboards, and StrategyOne as the broader enterprise platform. The architecture enables consistent metric definitions across 200+ data sources (Snowflake, Databricks, BigQuery, SAP, Oracle, Salesforce, etc.) without moving data, enforcing governance across BI tools, AI agents, and custom applications simultaneously.
Differentiator
Problem solved
Functional benefit
Brands
- Strategy Mosaic: Universal semantic layer platform for enterprise AI that provides governed data definitions, metric consistency, and security across all data systems and AI agents.
- Strategy AI
- Strategy BI
Quantifiable outcome
- Accuracy improved from 30% to 100% for AI query results in internal testing
- +4 more outcomes
Companies that use Strategy
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Strategy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature6 records
Strategy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Snowflake (via Open Semantic Interchange)coreStrategy joined the Open Semantic Interchange (OSI) initiative led by Snowflake to develop a vendor-neutral standard for semantic metadata. The initiative aims to promote interoperability across data tools and facilitate AI and BI adoption industry-wide.
- AWS (Amazon Web Services)coreStrategy Mosaic is available natively on AWS cloud marketplace and maintains deep technical integration with AWS data services. Ecosystem partnership providing customers with streamlined deployment options on AWS infrastructure.
- Microsoft AzurecoreStrategy Mosaic is available natively on Microsoft Azure marketplace and connects to Azure Synapse. Ecosystem partnership enabling enterprise customers to deploy semantic layer within their existing Microsoft infrastructure.
- Google CloudcoreStrategy Mosaic is available natively on Google Cloud marketplace and connects to Google BigQuery. Ecosystem partnership for deployment on GCP infrastructure with optimized BigQuery connectivity.
- DatabrickscoreStrategy Mosaic connects to Databricks as a native data source and is part of the Strategy for Databricks ecosystem. Customers can query governed metrics against Databricks lakehouse architecture.
- SalesforcecoreStrategy Mosaic connects to Salesforce as a data source, enabling organizations to govern CRM metrics and ensure consistent definitions across sales analytics and AI applications.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Strategy competitors and assessment
Company assessmentBroad incumbents
- Snowflake: Snowflake is a major data cloud platform that is both a Mosaic integration partner and a potential competitor as it expands native semantic layer capabilities through initiatives like the Open Semantic Interchange.
- Tableau (Salesforce): Tableau is a leading BI platform that has its own semantic modeling capabilities and competes with Strategy BI while also serving as a downstream consumer of Mosaic's metric definitions.
- Looker (Google Cloud): Looker is Google Cloud's BI platform with a strong semantic modeling layer (LookML) that competes with Strategy Mosaic in cloud-native analytics environments.
- Microsoft Power BI: Power BI is Microsoft's enterprise BI platform that competes with Strategy BI in dashboarding and reporting while increasingly building semantic layer capabilities that could compete with Mosaic.
- Informatica: Informatica is a data integration and governance platform that competes with Strategy in the broader enterprise data management space, particularly for large regulated organizations.
Direct peers
- Atlan: Atlan is a data catalog and metadata management platform with a strong semantic layer focus, directly competing with Strategy Mosaic in the AI governance and metric definition space for modern cloud data stacks.
- Collibra: Collibra is a data intelligence and governance platform that overlaps with Strategy Mosaic's Sentinel governance capabilities, particularly in regulated industries requiring data catalog, lineage, and access controls.
- Cube: Cube is a cloud-native semantic layer purpose-built for AI applications, directly competing with Strategy Mosaic by offering developer-friendly metric definitions and modern architecture for AI agent integration.
- Alation: Alation is a data catalog and intelligence platform that competes with Strategy Mosaic in the data governance and metadata management space, particularly for enterprises seeking AI-ready data foundations.
- dbt Labs: dbt Labs offers the dbt Semantic Layer as part of its analytics engineering platform, providing governed metric definitions that compete directly with Strategy Mosaic in modern data warehouse environments.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Strategy social profiles
Digital presenceStrategy compliance and trust
Trust signalCompliance2 records
Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategy leadership team
Management profileNumber of profiles
Strategy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategy
What does Strategy do?
Strategy sells Strategy Mosaic, a universal semantic layer platform that unifies fragmented enterprise data systems into a single governed source of truth for BI tools and AI agents. The platform connects to 200+ data sources (Snowflake, Databricks, Google BigQuery, SAP, Oracle, Salesforce) without moving data and delivers consistent metric definitions, real-time governance, and AI agent integration through an MCP server. Its portfolio also includes Mosaic Studio for AI-powered modeling, Mosaic Sentinel for governance, Strategy AI for agent integration, and Strategy BI for reporting and dashboards.
Is Strategy a public or private company?
Strategy is a public company. It is classified as public and is currently operating.
When was Strategy founded?
Strategy was founded in 1989. It employs 1,001 to 5,000 people.
Where is Strategy based?
Strategy is headquartered in Vancouver, United States, in the North America region.
How does Strategy make money?
One revenue line is on record: strategy Mosaic Platform.
Who are Strategy's main competitors?
Broad incumbents on record are Snowflake, Tableau (Salesforce), Looker (Google Cloud), Microsoft Power BI and Informatica. Direct peers are Atlan, Collibra, Cube, Alation and dbt Labs.
Does Strategy have an API?
Yes. Strategy offers REST APIs and an MCP (Model Context Protocol) server for AI agent integration. The REST APIs allow integration with out-of-the-box connectors to share controlled, governed data. The MCP server enables AI agents (including those built on ChatGPT, Claude, Copilot, and Gemini) to query governed metrics directly through Mosaic, operating on the same certified metric definitions, security policies, and relationships. API documentation is available at the MicroStrategy Library API docs portal. Developer documentation is at demo.microstrategy.com/MicroStrategyLibrary/api-docs/index.html?_gl=1*1vzvhd2*_ga*MTQ5ODM1MTEwMC4xNjk3MjM5NzEx*_ga_0C9LVNZBZY*MTcwMjMyMTg1MC4xOTIuMS4xNzAyMzI0MzQ1LjAuMC4w#.
What industry is Strategy in?
Strategy's product category is Enterprise Analytics Software. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of BPAEAHAK, Industry/Domain Analytics Solutions & Accelerators. Its NAICS code is 5132 and its SIC code is 7372.