Quill Inc

What Quill Inc does

Quill Inc is a Toronto-based, privately held full-service podcast production agency founded in 2019 by Fatima Zaidi. The company operates a platform-plus-services model centered on four service modules: Full-Service Podcast Production (branding, strategy, scripting, recording, editing, and distribution), Internal Podcasts (private distribution for employee engagement), Podcast Marketing (audience growth, content repurposing, paid campaigns, analytics reporting), and Video Podcast Production (YouTube-grade video capture and editing). Underpinning these services is CoHost, a proprietary podcast analytics, listener demographics, and multi-platform distribution platform that Quill also exposes as a standalone sub-brand. Quill is led by Founder/CEO Fatima Zaidi, President Jay Roberts, COO Stacey Orth, and CTO Abhinav Mathur, supported by a ~27+ person team of producers, editors, strategists, and engineers.

The firm's customer base is concentrated in enterprise B2B, with named clients spanning financial services (TD, RBC, BlackRock, CIBC, Meridian, Norton Rose Fulbright), healthcare and pharma (Novo Nordisk, SickKids Foundation, Emergent Biosolutions), technology and consulting (Microsoft, PwC, McKinsey, Amdocs, HP, Axway, Dayforce, Loom), travel and retail (Expedia Group, Walmart, Yelp, Moneris, Banfield), government and aerospace (NASA), and consumer goods (L'Oreal, Orgain). Quill discloses performance metrics such as 81% average consumption rate, 95% of clients in the top 10% of podcasts, 90% Apple Charts rankings, and named outcomes including TD's C Suite (top 2% of podcasts, 200,000+ downloads), SickKids VS (#1 in Medicine in Canada), and Ozone API's Mr. Open Banking (638% seasonal growth).

Quill monetizes through professional-services engagements priced at quote-based monthly subscriptions with disclosed tiers ranging from under $10,000/month to $50,000+/month, sold via direct enterprise sales supported by content marketing, webinars (Brand Camp), the Branded Podcaster newsletter, the Quill Podcast Awards, and earned media in Forbes, Bloomberg, Rolling Stone, Entrepreneur, Business Insider, and The Globe and Mail. The company markets itself as a global agency serving North American and international brands, has acquired Origins Media Haus to expand capacity, and was named a 2024 Globe and Mail Top Growing Company and Canadian Business Innovator of the Year.

Name

Quill Inc

Legal name

Quill Inc

Website

https://quillpodcasting.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Quill Inc is a Toronto-based full-service podcast production agency that helps enterprise B2B brands create, market, and distribute branded podcasts across audio and video, supported by its proprietary CoHost analytics and distribution platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Podcast Production Services: Full-service podcast production agency providing comprehensive management from recording to publishing, including branding, strategy, scripting, audio editing, and distribution. Revenue is generated through professional service engagements with monthly budgets ranging from under $10,000 to $50,000+.
2. Podcast Marketing Services: Strategic promotion services to grow podcast audience and visibility, including audience growth strategies, content repurposing, analytics reports, guest media kits, and paid advertising campaigns.
3. Internal Podcast Services: Custom podcasts designed for internal communications with private distribution capabilities for employee engagement.
4. Video Podcast Production: High-quality video recordings of podcast content for visual engagement on platforms like YouTube.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Quill is a full-service podcast production agency that develops, produces, and markets branded podcasts for enterprise and mid-market brands. Service modules cover full-service podcast production, internal employee podcasts, podcast marketing/audience growth, and video podcast production. Their in-house CoHost analytics and distribution platform supports data-driven audience insights and multi-platform distribution.

Product overview

Quill is a full-service podcast production agency operating as a platform-plus-services model. The core offering is the Quill Podcast Agency service suite, which comprises four main service modules: Full-Service Podcast Production (covering ideation to production and marketing), Internal Podcasts (private and secure podcasts for employee communications), Podcast Marketing (audience growth and promotion services), and Video Podcasts (video production and YouTube distribution). Supporting these services is CoHost, an in-house podcast analytics and listener demographics tool and custom-built distribution platform that enables data-driven podcast performance optimization and multi-platform distribution. The company also operates branded content properties including The Moment Podcast (co-produced with Canadian Business), the Quill Podcast Awards, and Brand Camp Webinars for thought leadership and client education.

Differentiator

Problem solved

Functional benefit

Brands

• CoHost: Podcast analytics and listener demographics platform; creators of CoHost, a data-driven podcast analytics tool
• The Moment Podcast
• Quill Podcast Awards
• Brand Camp
• The Branded Podcaster

Products and services

• Full-Service Podcast Production Comprehensive podcast production service covering branding and strategy, series conceptualization, episode planning and scripting, audio editing and production, distribution, analytics, recording, transcription for SEO, and audience growth.
• Internal Podcasts Custom podcasts designed to enhance internal communications within organizations, featuring series conceptualization, audio editing and production, audio recording, and private podcast distribution for employee engagement.
• Podcast Marketing Strategic podcast marketing services including custom audience growth strategy, content repurposing, in-depth analytics reports, tailored guest media kits, podcast advertising campaigns, and live podcast episodes.
• Video Podcasts High-quality video podcast production services including podcast branding and strategy, scripting, video recording, video editing, video distribution to platforms like YouTube, and analytics reports.
• CoHost Podcast analytics and listener demographics tool with custom-built distribution platform that ensures podcasts are available on all major platforms, expanding reach and increasing visibility, while providing data-driven insights to optimize podcast performance and engagement.

Quantifiable outcome

• 81% average consumption rate for client podcasts
• +6 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Canadian BusinesscoreStrategic or Co-development PartnerCo-branded partnership to produce 'The Moment' podcast, a show featuring Canada's top founders and their breakthrough stories. Quill provides production expertise while Canadian Business provides editorial content and distribution reach.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Earfluence: B2B podcast production agency serving professional services firms and brands with branded content — comparable in service offering and customer type to Quill.
• Pacific Content: Canada-based B2B podcast production agency serving enterprise brands with branded content strategy, production, and marketing — same customer segment, service model, and geography as Quill.
• Lower Street: B2B podcast agency producing branded podcasts for companies like Hotjar, Pipedrive, and Workday — directly comparable in offering (full-service production, strategy, distribution) and customer base.
• Sweet Fish Media: B2B podcast agency focused on content marketing for brands, with a proprietary media network and full-service production — directly comparable to Quill's enterprise branded-podcast model.
• Pod People: Full-service podcast production agency for brands and content creators, offering strategy, production, and distribution services — overlaps Quill's core offering and customer base.
• Content Allies: B2B podcast agency producing branded podcasts for technology and SaaS companies — closely comparable in target customer, service model, and growth-stage profile to Quill.

Broad incumbents

• Spotify: Global audio streaming platform that has invested heavily in podcasting, including original productions, exclusive deals, and creator tools — an incumbent that competes for the same enterprise audio advertising and production wallet.
• iHeartMedia: Major US radio and podcast publisher with significant enterprise podcast capabilities, including branded content and production — operates at scale across the broader audio content value chain where Quill competes.
• Acast: Global podcast hosting, monetization, and analytics platform serving creators and brands — competes with Quill's CoHost platform and offers adjacent production and marketing services.

Others

• Veritone: AI-powered media analytics and advertising platform with podcast-specific analytics capabilities — adjacent competitor to Quill's CoHost analytics product rather than a direct production rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inc_quill
• Facebookfacebook.com/quill.inc
• LinkedInlinkedin.com/company/12998745
• Instagraminstagram.com/quill.inc?igshid=oaptu0474ebm

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quill Inc