Ollie AI

What Ollie AI does

Ollie AI, operated by Confabulation Corporation, is a consumer AI company that provides a text-based family assistant delivered via SMS, iMessage, MMS, and RCS with no app download or login required. The product targets busy families and parents struggling with the mental load of coordinating modern family life — scheduling, school communications, meal planning, grocery management, reminders, and general household logistics. The company's core technology combines commercial large language models from Anthropic (Claude), OpenAI, and Google (Gemini via Vertex AI) with OAuth-delegated access to users' email and calendar accounts (Google, Microsoft, Apple) to proactively surface relevant information and respond to natural-language requests. Ollie also employs specialized AI agents trained on gastronomy and nutrition datasets for its culinary use cases.

The company operates two interconnected products: the main Ollie Family AI Assistant (text-native) and Ollie for Meals, a dedicated mobile app on iOS and Android with deeper meal-planning functionality, including integration with Instacart, Amazon Fresh, and Walmart for grocery delivery. The business model is subscription-based with a freemium entry point. The text assistant has three tiers — Free ($0, 50 messages/month), Everyday ($25/month, 150 messages), and Always-On ($100/month, 1,000 messages) — while the Ollie for Meals app operates as a separate subscription with a one-month free trial. Go-to-market is product-led growth leveraging the frictionless text interface, supported by content marketing, earned media coverage, and word-of-mouth. The company reports 90,000+ families using its meal planning product with a 4.8-star average rating, and is backed by Khosla Ventures and AI2 with an 8-person team based in San Diego, California.

Strategic positioning targets the "Family AI" category, a nascent vertical in consumer AI. Competitive positioning rests on the text-native distribution advantage (removing app friction), a growing household data flywheel (preferences, dietary restrictions, schedules), and a multi-LLM, multi-integration architecture. The company is pursuing SOC 2 Type I and Type II certifications, signaling intent to expand into enterprise-adjacent distribution channels as the platform matures.

Name

Ollie AI

Legal name

Confabulation Corporation

Website

https://ollie.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Ollie AI operates a text-based family assistant delivered via SMS, iMessage, and RCS that helps busy households manage schedules, email triage, meal planning, and grocery coordination using LLMs from Anthropic, OpenAI, and Google, with a dedicated Ollie for Meals mobile app serving 90,000+ families.

Ownership category

akta.pro rank

Product category

Consumer AI Family Assistant

akta.pro industry

PRIMARYEDAFAFAC

AI Tutoring Systems (Conversational Tutors, Homework Helpers)

Education/Education Technology (EdTech) & Digital Learning/Education Analytics, Adaptive Learning & AI Tutoring Platforms

Keywords

• AI family assistant
• Text-based AI helper
• AI meal planning
• Smart grocery lists
• Family coordination AI

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (Ollie AI Assistant): Three-tier subscription model for the text-based Ollie AI assistant: Free (50 messages/month + 6 free daily messages), Everyday ($25/month, 150 messages + 10 free daily, whole family covered), and Always-On ($100/month, 1,000 messages + 15 free daily). Top-up messages available at $0.30 (Everyday) or $0.25 (Always-On) per additional message.
2. Subscription Plans (Ollie for Meals App): Separate subscription for the Ollie for Meals mobile app (iOS/Android) with a free 1-month trial, then paid plans available at pricing shown in app stores. Subscriptions auto-renew monthly or annually.
3. Grocery Delivery Referrals: Integration with Instacart, Amazon Fresh, and Walmart for grocery delivery/pickup. While not a direct revenue stream stated, these integrations may generate referral or affiliate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ollie AI builds a text-based AI family assistant (delivered via SMS, MMS, RCS, and iMessage with no app or login required) that helps busy households manage the invisible work of family life — coordinating schedules, surfacing school emails and reminders, generating daily briefings, planning meals, and building smart grocery lists connected to Instacart, Amazon Fresh, and Walmart. It also offers a dedicated mobile app, Ollie for Meals, focused on AI-powered weekly meal planning and personalized recipe generation.

Product overview

Ollie AI offers two interconnected products: the core Ollie Family AI Assistant (a text-based AI assistant accessible via iMessage/SMS/MMS/RCS without requiring an app or login) and Ollie for Meals (a dedicated mobile app focused specifically on AI-powered meal planning and grocery management). The main Ollie assistant serves as the comprehensive family coordination platform handling schedules, reminders, email summaries, and general assistance, while Ollie for Meals provides a specialized, app-based interface for detailed meal planning, recipe management, and grocery shopping with grocery delivery integrations. Users can access meal planning through either channel, with the meal planning app offering deeper meal-specific functionality and the core assistant providing broader family life coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Ollie for Meals: A dedicated AI-powered meal planning app that helps families plan meals, generate grocery lists, and manage dietary preferences. Available in Apple App Store and Google Play Store.

Products and services

• Ollie Family AI Assistant A text-based AI family assistant delivered via SMS, MMS, RCS, and iMessage that helps manage the mental load of modern family life. Integrates with email (Gmail, Outlook) and calendars (Google, Outlook, Apple) via OAuth 2.0 to proactively surface relevant information, send reminders and daily briefings, manage meal planning, coordinate schedules, and run group chats that include the whole family. No app download or login required to start.
• Ollie for Meals A dedicated AI-powered meal planning app for families available in the Apple App Store and Google Play. Features include personalized weekly meal plan generation, dynamic grocery lists organized by store aisle, integration with grocery delivery services (Instacart, Amazon Fresh, Walmart), recipe generation, dietary preference customization, photo-based fridge-to-recipe analysis, and learning from user feedback to improve recommendations over time. Distributed via a 1-month free trial that converts to an auto-renewing subscription.

Quantifiable outcome

• Trusted by 90,000+ families with a 4.8-star average rating
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• AnthropiccoreTechnology or IntegrationAnthropic provides its Claude LLM via commercial API for Ollie to generate responses to user messages. Anthropic's commercial API terms state they do not use API inputs or outputs to train their models, protecting user privacy. Ollie uses Claude as its primary AI model for conversational responses.
• OpenAIcoreTechnology or IntegrationOpenAI provides GPT models via commercial API (not training). OpenAI's data usage policy states that API data is not used for model training. Ollie uses OpenAI models as part of its AI infrastructure for generating responses.
• Google (Vertex AI / Gemini)coreTechnology or IntegrationOllie accesses Google's Gemini models through Google Cloud Vertex AI, which operates under Google Cloud's enterprise data processing terms. Google does not use Vertex AI customer data to train foundation models. This is part of Ollie's multi-model AI strategy.
• InstacartcoreTechnology or IntegrationOllie integrates with Instacart to allow users to send their automated grocery lists directly to Instacart for delivery or pickup, completing the meal planning to grocery delivery workflow without switching apps.
• Amazon (Amazon Fresh)coreTechnology or IntegrationOllie integrates with Amazon Fresh, allowing users to send their automated grocery lists to Amazon Fresh for delivery, enabling seamless grocery ordering from the meal planning workflow.
• WalmartcoreTechnology or IntegrationOllie integrates with Walmart for grocery delivery/pickup, allowing users to send their smart grocery lists to Walmart as part of the meal planning to shopping workflow.
• Google Calendar / GmailcoreTechnology or IntegrationOllie connects to Google Calendar and Gmail via OAuth 2.0 delegated access. Ollie reads calendar events and email content to surface family-relevant information (school emails, appointments, deadlines) and generate proactive briefings. Ollie never stores Google passwords.
• Microsoft (Outlook Calendar / Outlook)coreTechnology or IntegrationOllie connects to Microsoft Outlook Calendar and Outlook email via OAuth 2.0, enabling the same proactive briefing and coordination capabilities for users in the Microsoft ecosystem.
• Apple Calendar / iMessagecoreTechnology or IntegrationOllie is accessible via iMessage and can connect to Apple Calendar through OAuth. The iMessage interface is a core channel for the Ollie text assistant, enabling text-based interactions without a separate app.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cozi Family Organizer: Cozi is a family organizer app that combines shared calendars, shopping lists, meal planning, and to-do lists for busy families. It is frequently cited alongside Ollie as a top family planning app and competes for the same family coordination use case.
• PlateJoy: PlateJoy provides personalized meal planning and grocery delivery for health-conscious consumers, using algorithmic personalization based on dietary preferences and goals. It is a direct competitor in personalized AI meal planning.
• Mealime: Mealime is a leading AI-driven meal planning app for families and individuals, offering personalized weekly meal plans, grocery lists, and delivery integrations. It directly competes with Ollie for Meals in the consumer meal planning category.
• Yummly: Yummly is a recipe discovery and meal planning platform that uses personalization to recommend recipes and build smart shopping lists. It is a comparable consumer meal planning experience with AI-driven personalization.
• Paprika Recipe Manager: Paprika is a cross-platform recipe and meal planning app that lets families organize recipes, plan meals, and generate grocery lists. It is a direct competitor in the meal planning and grocery list workflow.
• Eat This Much: Eat This Much is an AI-powered meal planning platform that automatically generates meal plans, recipes, and grocery lists tailored to user preferences and macro targets. It directly competes with Ollie's AI meal generation capabilities.

Broad incumbents

• ChatGPT: OpenAI's ChatGPT is a general-purpose conversational AI that increasingly supports calendar/email workflows, recipes, and household planning. As Ollie's own LLM provider, ChatGPT is also a broad incumbent that could absorb much of Ollie's general-assistant use case.
• Google Gemini: Google's Gemini is integrated across Gmail, Calendar, and Messages, giving it native access to the same family coordination surfaces Ollie targets. It is a broad incumbent consumer AI assistant with significant distribution.
• Amazon Alexa+: Amazon's next-generation Alexa+ is a conversational AI assistant for the home that handles shopping, calendar, reminders, and family coordination. It competes with Ollie in the household AI assistant category and is a major incumbent in the space.

Emerging players

• Magical: Magical is an AI-powered text automation and personal assistant that works inside messaging and browser workflows. It is a partial competitor in the AI-driven text-based productivity space, especially for solo professionals who may also be managing family tasks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/heyollieai
• Xx.com/heyollieai
• Facebookfacebook.com/hiollieai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ollie AI