PricePlow
PricePlow is a US-based dietary supplement price comparison and media platform serving fitness enthusiasts with deal alerts, editorial reviews, a podcast, and community forums across 1,200+ brands.
- Company typePrivate
- Founded2008
- HeadquartersDripping Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What PricePlow does
PricePlow, legally operated as ClutchWave Inc, is a dietary supplement price comparison and media platform founded in 2008 by Mike Roberto and headquartered in Tulsa, Oklahoma. The platform aggregates pricing from multiple retailers across more than 1,200 supplement brands and organizes them into categories such as protein powders, pre-workouts, creatine, fat burners, nootropics, vitamins, and joint supplements. Its core product is the PricePlow.com website, which combines product pages, a browsable brand and category directory, price comparison tables, coupon codes, and an email price-drop alert system. The platform is complemented by a substantive editorial and community surface: a blog covering supplement news, ingredient research, and buyer's guides; a podcast (200+ episodes including interviews with athletes and industry professionals); a forum; and an active Discord community.
The business model is a hybrid of affiliate commerce and sponsored media. PricePlow earns commissions when users click through to partner retailers (including Amazon and dozens of other stores) and complete purchases, and it monetizes homepage real estate through featured-brand and featured-product placements, with disclosed editorial vetting (open-label ingredient standards, rejection of proprietary blends). The service is free to consumers, with no paid tier, and the company has not disclosed any external funding, operating as a privately held, founder-led entity with a 1–10 person team. Its audience is primarily US-based fitness enthusiasts and athletes, supplemented by B2B relationships with supplement brands and ingredient suppliers (e.g., NNB Nutrition, PLT Health Solutions, Balchem, Maypro Industries) and a 2025 contract-manufacturer partnership with Veritacor.
PricePlow firmographics
Firmographics- Name
- PricePlow
- Legal name
- ClutchWave Inc
- Website
- https://priceplow.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PricePlow is a US-based dietary supplement price comparison and media platform serving fitness enthusiasts with deal alerts, editorial reviews, a podcast, and community forums across 1,200+ brands.
- Ownership category
- akta.pro rank
PricePlow industry classification
Industry- Product category
- Supplement Price Comparison
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where PricePlow is headquartered
LocationHeadquarters
- HQ city
- Dripping Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PricePlow business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Affiliate Commissions: PricePlow earns commissions when users click through to partner stores and make purchases. The platform has relationships with dozens of retailer partners including Amazon.
- Featured Brand/Product Sponsorship: Sponsored brands pay PricePlow to be featured on the platform. However, the company states products are only featured after contents are thoroughly analyzed and approved or tested by the team. This maintains editorial credibility while generating revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
PricePlow product offering
Product offeringCore offering
PricePlow operates a free, consumer-facing dietary supplement price comparison platform that aggregates pricing across multiple retailers for more than 1,200 supplement brands. The platform is supported by editorial content including a blog, buyer's guides, podcast, and videos, and monetizes through affiliate commissions and featured brand sponsorships while directing purchase traffic to partner retailers.
Product overview
PricePlow is a dietary supplement price comparison platform and media company operating as a single unified product rather than a modular platform. The core offering is the PricePlow.com website, which aggregates supplement pricing and product information from multiple retailers across over 1200 brands. Complementing the comparison platform are the PricePlow Blog (editorial supplement news and buyer's guides), the PricePlow Podcast (industry interviews), the PricePlow Forum and Discord community, and the Deals/Alerts system for price monitoring. Featured products on the platform include supplement brands such as Unmatched Supps, Apollon Nutrition, Universal, Nutristat, Core Nutritionals, and Musclesport, organized across categories including protein powders, pre-workouts, creatine, fat burners, nootropics, and vitamins.
Differentiator
Problem solved
Functional benefit
Brands
- PricePlow Podcast: The PricePlow Podcast covering supplement news, interviews, and industry discussions
- PricePlow Blog
Products and services
- PricePlow Website Platform Free dietary supplement price comparison platform aggregating pricing from multiple retailers across 1,200+ brands and categories including protein powders, pre-workouts, creatine, fat burners, nootropics, and vitamins, with curated deals, BOGO offers, and coupon codes; directs purchase traffic to partner retailers.
- Featured Brand and Product Sponsorship Sponsored placement service for supplement brands and ingredient suppliers to be featured on the PricePlow homepage, in brand and category directories, and across editorial coverage, subject to the PricePlow team's editorial review and approval process.
Companies that use PricePlow
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
PricePlow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PricePlow partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- VeritacorminorContract manufacturer partner providing GMP-certified, NSF-certified supplement manufacturing services. Featured on PricePlow's contract manufacturers directory.
- AmazoncoreMajor retail partner where PricePlow users can purchase featured products. Amazon is explicitly mentioned as one of the dozens of partner stores.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
PricePlow competitors and assessment
Company assessmentEmerging players
- BarBend: Strength sports media platform with editorial coverage of supplements, nutrition, and product reviews — overlapping with PricePlow's fitness-enthusiast audience and sponsored content model.
- Labdoor: Supplement quality testing and ranking platform that serves supplement consumers with independent product analysis, competing for the same 'trust through verification' niche that PricePlow cultivates.
- Muscle & Strength: Supplement retailer and content site offering product reviews, deals, and workout content — combining the e-commerce and editorial positioning that PricePlow brings together.
Direct peers
- Examine.com: Independent supplement research and education site that provides ingredient analysis and product comparisons for fitness and health consumers — directly overlapping with PricePlow's research-driven, supplement-focused content model.
- Stack3d: Supplement industry news, product launches, and brand coverage site that competes for the same supplement-brand sponsorship dollars and audience of fitness enthusiasts as PricePlow.
- Slickdeals: Community-driven deals and price comparison platform that monetizes via affiliate links and brand deals, structurally analogous to PricePlow but at generalist scale.
- CamelCamelCamel: Amazon price tracking and comparison site that overlaps directly with PricePlow's core price alert and comparison functionality for Amazon-driven supplement purchases.
Broad incumbents
- Bodybuilding.com: Long-established supplement retailer and content/media platform covering workouts, nutrition, and product reviews — a much larger incumbent that overlaps with PricePlow across supplement content and affiliate-driven commerce.
- RetailMeNot: Large-scale coupon and deal aggregator that operates affiliate-driven price comparison at a generalist scale, competing for the same e-commerce affiliate revenue pool PricePlow draws from.
- Honey (PayPal): Browser-based coupon, cashback, and price comparison platform now owned by PayPal, competing for the same affiliate revenue across online supplement purchases at a vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
PricePlow social profiles
Digital presencePricePlow financial estimates
Financial estimateRevenue estimate
Valuation estimate
PricePlow leadership team
Management profileNumber of profiles
Profiles1 record
PricePlow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PricePlow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PricePlow
What does PricePlow do?
PricePlow operates a free, consumer-facing dietary supplement price comparison platform that aggregates pricing across multiple retailers for more than 1,200 supplement brands. The platform is supported by editorial content including a blog, buyer's guides, podcast, and videos, and monetizes through affiliate commissions and featured brand sponsorships while directing purchase traffic to partner retailers.
Is PricePlow a public or private company?
PricePlow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PricePlow founded?
PricePlow was founded in 2008. It employs 1 to 10 people.
Where is PricePlow based?
PricePlow is headquartered in Dripping Springs, United States, in the North America region.
How does PricePlow make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are featured Brand/Product Sponsorship.
Who are PricePlow's main competitors?
Emerging players on record are BarBend, Labdoor and Muscle & Strength. Direct peers are Examine.com, Stack3d, Slickdeals and CamelCamelCamel. Broad incumbents are Bodybuilding.com, RetailMeNot and Honey (PayPal).
Does PricePlow have an API?
No public API is recorded for PricePlow.
What industry is PricePlow in?
PricePlow's product category is Supplement Price Comparison. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.