Cleverhood

What Cleverhood does

Cleverhood is a Providence, Rhode Island-based apparel company that designs, sources, and sells high-performance waterproof and breathable rainwear for urban cyclists, pedestrians, and commuters. Founded in 2011 and operated by a four-person team, the company sells directly through a Shopify-hosted e-commerce storefront and through a curated network of specialty cycling retailers across the United States, Canada, Japan, Australia, and Denmark.

The core product line consists of rain capes (Rainger, Rover 2.0), anoraks and jackets (Rover Anorak, Zipster Jacket, Zipster Anorak, Urbanaut Trench), children's rainwear (Cleverkid Rain Cape, CleverKid Anorak), and cold-weather pieces (Snow Cape, City Hoody), complemented by a CleverMart accessory marketplace for panniers, backpacks, hats, and helmets. Technical differentiation centers on 15K/15K to 20K/20K waterproof/breathable membranes, PFAS-free DWR treatments, integrated 3M Scotchlite reflective threading, and bike-specific functional features such as elastic thumb loops for signaling, interior wind cinches, and oversized front pockets with YKK waterproof zippers. All products carry bluesign, WRAP, and OEKO-TEX certifications, with the Urbanaut Trench additionally holding Global Recycled Standard certification.

Cleverhood generates revenue through one-time direct sales at unit prices ranging from $4 accessories to a $349 Snow Cape, with most rain capes priced $129-$269 and jackets $69-$289, augmented by bundle discounts of roughly 10% and a warehouse sale channel at 50% off. The go-to-market combines product-led DTC, community-led growth via 12+ co-branded Special Edition collections with street equity and cycling advocacy organizations (donating 15-20% of related sales), and a stated commitment of 5% of profits to street equity causes. A separate Braasi partnership upcycles leftover production fabrics into the Urbanaut Backpack as a zero-waste accessory line. The company is privately held with no disclosed funding, parent company, or revenue figures.

Name

Cleverhood

Legal name

Cleverhood

Website

https://cleverhood.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Cleverhood is a Providence-based, four-person rainwear company that designs and sells high-performance, sustainably certified capes, jackets, anoraks, and accessories for urban cyclists, pedestrians, and families through direct e-commerce, specialty cycling retailers, and advocacy-organization partnerships.

Ownership category

akta.pro rank

Product category

Performance Rainwear and Urban Cycling Outerwear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Motorcycles, Bicycles & Parts (3751), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Rain capes
• Cycling outerwear
• Reflective rainwear
• Sustainable outerwear
• Urban commuter gear

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Direct Product Sales: One-time sale of rainwear garments, accessories, and bundles through e-commerce and retail partners. Products include rain capes, anoraks, jackets, and accessories. Bundle discounts offered for commuter combinations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cleverhood designs and sells high-performance, sustainably made rainwear for urban cyclists and pedestrians, including rain capes, anoraks, jackets, trench coats, kids' rainwear, and complementary accessories. Products feature bike-specific functional elements such as elastic thumb loops, interior wind cinches, and 3M Scotchlite reflective threading woven throughout the fabric. The company also produces co-branded special-edition collections with street equity organizations, donating 15-20% of related sales to partner causes.

Product overview

Cleverhood is a Providence-based rainwear company specializing in high-performance, sustainably made outerwear for cycling and walking commuters. The product portfolio centers on three core rainwear categories: rain capes (Rainger Rain Cape, Rover 2.0 Rain Cape), anorak/jacket styles (Rover Anorak, Zipster Jacket, Zipster Anorak), and the premium Urbanaut Trench coat. Children's rainwear is offered through the Cleverkid Rain Cape and CleverKid Anorak lines, while cold-weather protection includes the Snow Cape and City Hoody. The accessory lineup (CleverMart) features the Clever Pannier, Urbanaut Backpack, hats, bike bells, lights, and helmets. A notable sub-brand is the Special Edition collection featuring collaborative designs with street equity organizations where 15-20% of sales support partner missions. Products are characterized by waterproof/breathable membranes (15K/15K to 20K/20K ratings), PFAS-free DWR treatments, 3M reflective materials, and bluesign/WRAP/OEKO-TEX certifications.

Differentiator

Problem solved

Functional benefit

Brands

• CleverMart: Marketplace for people that care about quality, design and utility - a section featuring accessories including panniers, backpacks, hats, helmets, lights, and bags.

Products and services

• Rainger Rain Cape Premium rain cape featuring heritage houndstooth fabric with woven 3M high-quality reflective yarns for nighttime visibility. Includes 3-way adjustable hood, classic thumb loops, arm snaps, high wind cinch, and large front pocket with waterproof YKK zipper. Rated 15K/15K waterproof/breathable with C0 DWR. Designed for urban cyclists and pedestrians who want both style and technical performance.
• Rover 2.0 Rain Cape Updated rain cape featuring arm snaps for optional sleeves, interior wind cinch, and large front pocket with YKK waterproof zipper. Includes thumb loops for secure biking, packs into its own pocket, and provides maximum coverage for rider and gear. Recognized by WIRED as the 'Best Rain Jacket For Cycling'.
• Rover Anorak Street-wear style anorak jacket with extreme weather performance for multi-modal urban lifestyle. Features oversized two-way pocket, kangaroo pocket, longer back for seated cycling coverage, and PFC-free durable water repellent. Available in limited-edition Stormy pattern based on NOAA Doppler radar data.

Quantifiable outcome

• 15K/15K to 20K/20K waterproof/breathable rating on all rainwear
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• All Bodies on BikescoreGTM or Marketing PartnerCo-branded collection where 20% of sales goes directly to All Bodies on Bikes, an organization creating a world where anyone can happily enjoy bike rides regardless of body size or fitness level. Includes rain capes, anoraks, and hats.
• Bike BuscoreGTM or Marketing PartnerCollection inspired by Sam Balto, a physical education teacher promoting bike buses for kids. 15% of BikeBus gear sales donated to groups helping get more kids on bikes safely.
• Bike East BaycoreGTM or Marketing PartnerBike East Bay builds thriving communities through safe streets. 15% of sales goes to support their mission for communities where people come first, not cars.
• Bike New YorkcoreGTM or Marketing PartnerBike New York empowers people through biking via TD Five Boro Bike Tour and free bike education programs. Their Recycle-A-Bicycle program has diverted over 45,000 lbs of bikes from landfills. 15% of sales donated.
• BikePGHcoreGTM or Marketing PartnerBikePGH transforms Pittsburgh streets to make biking and walking commonplace for all. 15% of sales supports their vision for a car-free thriving Pittsburgh.
• Black Girls Do BikecoreGTM or Marketing PartnerBlack Girls Do Bike is a movement introducing cycling joy to women of color. 15% of proceeds goes directly to their community-building work.
• Cascade Bicycle ClubcoreGTM or Marketing Partner54-year-old organization bringing people together through bicycling for transportation, recreation, and friendship. 15% of sales funds their bicycle education, advocacy, and community work.
• One Less Car (Transportation Alternatives)coreGTM or Marketing PartnerTransportation Alternatives celebrates 50 years reclaiming NYC from cars. 15% of their gear sales supports their work transforming streets into safe, sustainable, equitable places.
• Slow Roll BuffalocoreGTM or Marketing PartnerSlow Roll Buffalo organizes community cycling events. Co-branded anoraks and rain capes available with percentage donation.
• Somerville Bike KitchencoreGTM or Marketing PartnerVolunteer-run bike repair co-op sharing knowhow through repair nights, classes, and community events with low-cost, pay-what-you-can philosophy. 15% of sales supports their work.
• Streets For AllcoreGTM or Marketing PartnerStreets For All educates and engages people on street equity and sustainability issues through changing government representation. 20% of purchases go to their advocacy work.
• The War on CarscoreGTM or Marketing PartnerPodcast/media organization advocating against car-centric cities. Co-branded anoraks, rain capes, hoodies, and hats with percentage of sales donated.
• Bishop Family CyclesminorChannel Partner/ Reseller/ DistributorSpecialty cycling retailer in Victoria, Canada selling Cleverhood products through physical storefront.
• Cambridge BicycleminorChannel Partner/ Reseller/ DistributorSpecialty cycling retailer in Cambridge, USA selling Cleverhood products through physical storefront.
• CirclesminorChannel Partner/ Reseller/ DistributorCycling specialty retailer in Nagoya, Japan selling Cleverhood products.
• ClevercyclesminorChannel Partner/ Reseller/ DistributorPortland, OR-based cycling retailer selling Cleverhood products.
• Urbane CyclistminorChannel Partner/ Reseller/ DistributorToronto, Canada cycling retailer selling Cleverhood products.
• BraasiminorOEM/ Whitelabel/ Licensing PartnerUrbanaut Backpack handmade in Prague using Cleverhood's leftover reflective, waterproof fabrics from garment production. Zero-waste collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outdoor Research: Established outdoor apparel brand with technical rainwear shells featuring reflective elements. Overlaps in commuter cyclist and active outdoor use cases with broader distribution.
• Patagonia: Large outdoor apparel incumbent with cycling-adjacent rainwear and shared values around sustainability and PFAS-free materials. Competes for environmentally conscious urban cyclists at broader price points and distribution.
• Rapha: Premium cycling apparel brand with a broader apparel portfolio but overlapping rainwear and commuter cycling outerwear. Higher brand recognition and larger team, but less specialized in pure rainwear.
• REI Co-op: Mass-market outdoor retailer carrying competing cycling rainwear brands. Represents both a potential expansion channel and a competitive threat as it curates private-label and competing-brand rainwear.

Direct peers

• Mission Workshop: Direct peer in cycling-focused technical apparel and bags. Shares Cleverhood's urban commuter cyclist customer, premium pricing model, and emphasis on durable weatherproof construction.
• Showers Pass: Direct competitor specializing in cycling rainwear and outerwear. Both brands focus on waterproof/breathable cycling jackets, visibility features, and serve the urban commuter cyclist — competing for the same core customer.
• Ortlieb: Direct peer in the cycling accessories category — particularly waterproof panniers and bike bags. Overlaps with Cleverhood's Clever Pannier and Urbanaut Backpack lines and serves the same all-weather commuter segment.

Emerging players

• Houdini Sportswear: Scandinavian sustainable outdoor and cycling apparel brand with comparable PFAS-free, recycled-material positioning. Competes for the same sustainability-minded cycling customer in Northern European markets.
• Vélobici: Premium cycling apparel brand with a focus on visibility and reflective cycling outerwear. Directly competes for Cleverhood's safety-conscious, high-visibility-focused urban cyclist.
• Swrve: Small-batch cycling apparel brand focused on urban commuters with similar minimalist aesthetic and performance positioning. Smaller and more niche than Cleverhood but addresses the same customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/cleverhood
• Facebookfacebook.com/CleverhoodRI
• Instagraminstagram.com/cleverhood
• TikToktiktok.com/@cleverhoods
• Xx.com/cleverhoods

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleverhood