What All Bodies on Bikes does

All Bodies on Bikes is a 501(c)(3) nonprofit organization founded in 2021 that builds and sustains a size-inclusive cycling community for people whose bodies have historically been excluded from cycling culture and industry marketing. The organization's primary assets are community-based: approximately 15 local chapters across the United States, a 700+ member Strava club, a Discord-based membership community, and a 15,000–30,000+ social media following. It is governed by a 13-person board with Marley Blonsky as Executive Director and Kailey Kornhauser as Board President. A note of caution: conflicting EINs (88-4340431 vs. 13-4148824) appear across sources, which warrants verification before any due diligence.

The organization's digital infrastructure is built on standard, off-the-shelf tools — Squarespace for the website, Shopify for merchandise e-commerce, Discord for community chat, and Strava for ride tracking and club management. No proprietary technology, AI/ML systems, or custom platforms are in evidence. Revenue comes from four streams: individual memberships ($5–$25 per month), merchandise sales, tax-deductible donations and sponsorships, and B2B industry membership tiers. Strategic sponsors include Shimano, Lazer, Wahoo, Champion System, and General Motors, with partnerships spanning the League of American Bicyclists, Mid South Gravel, Oregon Field Guide (PBS), and Ride with GPS.

The business model is evolving. In 2025, the organization is launching a Bike Industry Certification program with General Motors as a supporting partner, representing a deliberate pivot toward B2B industry education as a parallel revenue stream to the consumer community. This shift is formalized in a 2024–2027 Strategic Plan and supported by recent high-visibility collaborations, including a Shimano-produced "We Are Cyclists" documentary and a Mid South Gravel athlete program that fielded 12 non-traditional athletes. As a nonprofit, financial disclosures are not centrally captured here, but the scale of operating activities (community events, chapter operations, certification development) and the breadth of sponsorship suggest revenue remains in the low six to seven figures.

Name

All Bodies on Bikes

Legal name

All Bodies on Bikes

Website

https://allbodiesonbikes.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

All Bodies on Bikes is a 501(c)(3) nonprofit founded in 2021 that runs a size-inclusive cycling community across approximately 15 U.S. chapters, supporting individual members, corporate sponsors, and — as of 2025 — a B2B Bike Industry Certification program.

Ownership category

akta.pro rank

Product category

Cycling Advocacy and Community Services

NAICS

All Other Amusement and Recreation Industries (71399), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Size-inclusive cycling
• Cycling community chapters
• Nonprofit cycling advocacy
• Bike industry training
• Inclusive cycling education

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Subscriptions: Tiered membership program with Community (free), Cruiser ($5/mo), Trailblazer ($10/mo), and Pace Setter ($25/mo) tiers providing progressively more benefits including Discord access, merchandise, and podcast input.
2. Merchandise Sales: E-commerce shop selling branded cycling apparel including t-shirts ($20-$25), gloves, sunglasses, shorts, and chamois through Shopify storefront.
3. Donations and Sponsorships: 501(c)(3) nonprofit accepting tax-deductible donations. Corporate sponsorships from bike industry brands provide financial support and in-kind benefits including gear, event presence, and co-marketing.
4. Bike Industry Membership: B2B membership tier for bike shops and brands offering digital resources, certification discounts, 1:1 consulting, and ABOB Friendly Brands listing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

All Bodies on Bikes is a 501(c)(3) nonprofit that builds a size-inclusive cycling community through local chapters, education programs, advocacy, and industry training. It sells branded merchandise and offers separate membership tiers for individual cyclists and bike industry professionals.

Product overview

All Bodies on Bikes is a 501(c)(3) nonprofit organization operating as a community movement focused on size-inclusive cycling. The organization offers a tiered membership program (Community at free, Cruiser at $5/mo, Trailblazer at $10/mo, and Pace Setter at $25/mo) providing access to resources, Discord community, brand discounts, and physical merchandise. A specialized Bike Industry Membership targets bike shops and brands for size-inclusion certification and consulting. The organization produces a podcast on inclusive cycling, creates documentary films, manages a network of local chapters across 15+ US cities, runs the Mid South Gravel team program with coaching and mentorship, and operates a merchandise shop for cycling apparel through Shopify and Champion System partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Ride with GPSminorGTM or Marketing Partner · 18 November 2025Partnership for free webinar education on using Ride with GPS platform, with complimentary premium trial offered to ABOB community members.
• ShimanocoreGTM or Marketing PartnerMajor sponsor of All Bodies on Bikes, providing financial support and co-branding opportunities. Shimano sponsored the 'We Are Cyclists' documentary film featuring ABOB co-founders Marley Blonsky and Kailey Kornhauser.
• LazercoreGTM or Marketing Partner2026 sponsor for Mid South Gravel program and ABOB team, providing helmet and gear sponsorship for gravel team athletes.
• WahoocoreGTM or Marketing Partner2026 sponsor providing cycling computers and GPS devices for Mid South Gravel program and ABOB team athletes.
• Champion SystemcoreGTM or Marketing Partner2026 sponsor providing custom cycling apparel for Mid South Gravel team.
• League of American BicyclistscoreStrategic or Co-development PartnerPartner organization supporting the Bike Industry Training for Size Inclusion program. League of American Bicyclists collaboration lends credibility and industry access for ABOB's training initiatives.
• General MotorscoreStrategic or Co-development PartnerFunding partner supporting the Bike Industry Training for Size Inclusion pilot program launching Q2-Q3 2025. GM's support enables ABOB to develop and deliver industry-wide training.
• Mid South GravelcoreStrategic or Co-development PartnerAnnual gravel cycling event partnership bringing 12 ABOB athletes to participate in Mid South Gravel. Includes fully comped registration, team housing, and mentorship program for selected non-traditional athletes.
• Oregon Public Broadcasting (Oregon Field Guide)minorGTM or Marketing PartnerMedia partner featuring ABOB co-founders in Oregon Field Guide episode documenting Frog Lake Loop bikepacking trip, expanding reach to PBS audience.
• The Woodlands TownshipminorStrategic or Co-development PartnerLocal government partnership for Bird and Bike community event in George Mitchell Nature Preserve, demonstrating cross-sector community engagement.
• Better WorldminorChannel Partner/ Reseller/ DistributorDonation processing platform partner for tax-deductible contributions to All Bodies on Bikes 501(c)(3) nonprofit.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Specialized Bicycle Components Foundation: The Specialized Foundation funds cycling-focused programs for children and youth through riding and advocacy; it overlaps with All Bodies on Bikes as a cycling-industry-aligned nonprofit using the bike to drive social impact.
• Black Girls Do Bike: Black Girls Do Bike is a community organization growing and supporting women of color in cycling through rides, advocacy, and content; it is an emerging player comparable to All Bodies on Bikes in building a community for an underrepresented group in mainstream cycling.

Direct peers

• Cascade Bicycle Club: Cascade Bicycle Club is a large membership-based cycling advocacy and recreation organization in the Pacific Northwest; it is directly comparable to All Bodies on Bikes in operating a membership model, community rides, and advocacy programming.
• League of American Bicyclists: The League of American Bicyclists is the national cycling advocacy organization that partnered with ABOB on its Bike Industry Training program; it is directly comparable as a national cycling advocacy nonprofit with industry training and certification offerings.
• PeopleForBikes: PeopleForBikes is the leading US cycling advocacy nonprofit focused on making cycling better for everyone; it is directly comparable to All Bodies on Bikes as a mission-driven cycling advocacy organization with industry partnerships and community programming.

Broad incumbents

• Adventure Cycling Association: Adventure Cycling Association is a larger, established US cycling nonprofit focused on long-distance and bike-travel advocacy and route development; it is a broad incumbent in the cycling nonprofit space with overlapping community and mission-driven programming.
• National Interscholastic Cycling Association (NICA): NICA is a national nonprofit focused on youth and high-school mountain biking leagues; it is a broader cycling community/advocacy incumbent comparable in mission but focused on youth development.
• Rails-to-Trails Conservancy: Rails-to-Trails Conservancy is a large established advocacy nonprofit focused on active transportation infrastructure; it overlaps with ABOB's mission of making cycling more accessible and operates as a broader incumbent in cycling/active-transit advocacy.

Others

• Transportation Alternatives: Transportation Alternatives is a NYC-based advocacy nonprofit focused on safe streets, biking, and walking; it is thematically adjacent to All Bodies on Bikes as a mission-driven cycling/active-transportation advocacy organization.
• Bikes Belong Coalition: Bikes Belong is a US bicycle-industry advocacy coalition working to increase bicycling through policy and infrastructure; it is thematically adjacent to All Bodies on Bikes as a cycling advocacy organization with industry and government partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/allbodiesonbikes
• Instagraminstagram.com/allbodiesonbikes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Bodies on Bikes