What Wintec does

Wintec (青岛中科英泰商用系统股份有限公司 / Qingdao Wintec Commercial System Co., Ltd.) is a Chinese embedded systems technology company that designs, manufactures, and sells intelligent commercial terminal equipment for the retail industry. Founded in 2002 and headquartered in Qingdao, the company operates across five core product lines: smart POS terminals (AnyPOS and NPOS/WIN3000 series), self-service checkout terminals (SelfPOS and AIPOS series), AI-powered smart weighing scales (ACS series), electronic shelf labels (ESL), and AI-enabled digital marketing screens. According to RBR's 2025 report, Wintec ranks 5th globally in intelligent transaction terminal shipments and 6th globally in self-service terminal shipments, indicating meaningful scale as an OEM hardware vendor in the global retail-tech stack.

The company's technology stack combines proprietary embedded hardware with AI/ML features including computer vision for product identification (capable of recognizing 5,000+ products at millisecond-level speed), anomaly detection for self-checkout loss prevention (claimed 99%+ accuracy), and a recommendation engine for personalized digital signage content. Wintec has held Intel Titanium-level partner status for three consecutive years and co-publishes technical whitepapers with Intel, providing third-party validation of its hardware platforms. Verticals served include large-scale retail chains, supermarkets and hypermarkets, convenience store networks, quick-service restaurants, university canteens, and cold-chain logistics.

Wintec generates revenue primarily through hardware sales of POS terminals, self-checkout kiosks, and smart vending machines, complemented by software licensing bundled with hardware, customization/integration services for enterprise clients, and recurring after-sales service and maintenance contracts delivered through a 2,400+ service outlet network spanning 70+ countries. The go-to-market model combines direct enterprise sales for major accounts with a multi-tier channel partner structure (100+ authorized service providers and system integrators). The company is publicly listed on China's New Third Board (NEEQ: 831509) and was promoted to the Innovation Layer in June 2024, indicating access to broader capital markets and signaling governance progression.

Name

Wintec

Legal name

青岛中科英泰商用系统股份有限公司

Website

https://wintec.cn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wintec designs and manufactures intelligent retail terminals—including POS systems, self-checkout kiosks, AI-powered smart scales, electronic shelf labels, and digital signage—serving retail chains, supermarkets, convenience stores, and QSR operators globally through 100+ partners and 2,400+ service outlets.

Ownership category

akta.pro rank

Product category

Smart Retail Terminals

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Computer Terminals (3575), Electronic Computers (3571)

akta.pro primary industry

Electronic Shelf Labels (ESL) & Shelf-Edge Hardware (HDACAKAJ)

akta.pro secondary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

Keywords

• Smart POS terminals
• Self-checkout systems
• Electronic shelf labels
• Retail embedded systems
• Commercial terminal hardware

Headquarters

HQ city

Qingdao Shi

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - POS Terminals: Primary revenue stream from manufacturing and selling smart POS terminals, self-checkout kiosks, and smart vending machines to retail operators. Revenue is one-time transactional with potential for aftermarket parts and accessories.
2. Software Licensing and Integration Services: Revenue from proprietary retail management software bundled with hardware, customization services, and system integration for enterprise clients
3. After-sales Service and Maintenance: Recurring revenue from warranty services, maintenance contracts, and spare parts supply through the 2400+ service outlet network

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Wintec designs, manufactures, and sells smart commercial terminal hardware and embedded systems for retail operators, including smart POS terminals, self-checkout kiosks, AI-enabled smart scales, electronic shelf labels (ESL), and LCD digital marketing screens. The company combines proprietary embedded software, IoT connectivity, and AI capabilities into integrated smart retail solutions deployed by large retail chains and quick-service restaurants.

Product overview

Wintec offers a comprehensive smart retail terminal product ecosystem comprising five core product lines: Smart Transaction Terminals (AnyPOS series), Self-Service Checkout Terminals (SelfPOS series), Intelligent Weighing Scales (ACS series), Electronic Price Tags (ESL), and Digital Marketing Screens. The product portfolio follows a platform-plus-solutions architecture, where hardware terminals serve as the foundation and are complemented by AI-powered software features including image recognition, anti-loss detection, and digital marketing capabilities. The products interconnect to form end-to-end retail digitization solutions covering the entire customer journey from product identification and pricing to self-checkout and inventory management.

Differentiator

Problem solved

Functional benefit

Products and services

• AnyPOS Series Smart Transaction Terminals Multi-functional smart POS terminals combining traditional checkout, member management, marketing, payment, and AI recognition capabilities; designed for deployment in large retail chain stores.
• SelfPOS Series Self-Service Checkout Terminals Self-service checkout kiosks enabling shoppers to scan, bag, and pay independently; intended for supermarkets, hypermarkets, and convenience stores to reduce labor costs and queuing.
• ACS Smart Scale Series AI-enabled weighing terminals with visual recognition for fresh produce, integrating product identification, pricing, and checkout in a single device; targeted at grocery and fresh-food retailers.
• NPOS / WIN3000 Desktop POS Terminals Classic desktop point-of-sale terminals for standard cashier-operated checkout; used by retail stores, quick-service restaurants, and specialty retail.
• Electronic Shelf Labels (ESL) Wireless electronic price tag systems enabling retailers to update product prices and promotional information centrally and in real time across store shelves.
• LCD Digital Marketing Screens In-store digital signage displays used for promotional content, advertising, and customer engagement at the point of decision in retail environments.
• Smart Canteen Solutions Integrated self-service ordering, payment, and kitchen-display terminals deployed in corporate and institutional canteens to streamline meal service operations.

Quantifiable outcome

• Reduced checkout time by enabling parallel self-checkout operations
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• IntelcoreTechnology or IntegrationTechnology partnership for POS terminal certification and processor integration, ensuring hardware platforms meet international performance and quality standards for global retail deployments

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hanshow Technology: Chinese electronic shelf label (ESL) manufacturer with strong international retail footprint. Direct peer to Wintec's ESL product line, both targeting grocery and big-box retailers seeking real-time price automation.
• Posiflex Technology: Taiwan-headquartered POS and self-service kiosk manufacturer serving retail and hospitality. Competes in similar product categories to Wintec's AnyPOS and SelfPOS lines with comparable modular hardware approach.
• Shenzhen Zkong Networks: Chinese ESL cloud platform and hardware provider expanding into international retail markets. Closely comparable to Wintec's ESL business with similar multi-specification product strategy and SaaS pricing model.
• SUNMI: Shenzhen-based smart commercial device maker offering Android POS terminals, self-service kiosks, and handheld devices for retail and food service. Direct competitor in the same smart-POS category, particularly for SMB and convenience retail.
• PAX Global Technology: Hong Kong-listed Chinese manufacturer of electronic payment terminals serving global acquirers and retailers. Closest direct comparable to Wintec's AnyPOS and SelfPOS product lines, with similar Android-based smart terminal roadmap and international retail customer base.
• Newland Payment Technology: Chinese POS terminal and barcode scanning hardware maker competing in similar smart retail and self-service checkout segments as Wintec, with overlapping customer profiles among supermarkets and convenience-store chains globally.

Broad incumbents

• SES-imagotag (VusionGroup): Global ESL and IoT retail platform leader (VusionCloud). Comparable to Wintec's ESL and digital signage offerings, with established global retail relationships and a software-centric business model.
• Toshiba Global Commerce Solutions: Major POS and self-checkout provider for large grocery and convenience-store chains globally. Competes against Wintec in enterprise retail deployments with full-stack hardware-software-services offerings.
• NCR Voyix: Enterprise retail technology provider with self-checkout, POS, and store-software solutions. Competes against Wintec at the high end of the supermarket and chain retail market with broader software portfolio.
• Verifone: Global incumbent in payment and POS terminals with broader enterprise software stack and deep acquirer relationships. Comparable on hardware product lines but operates at significantly larger scale with full software/services suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wintec_china

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wintec