Silver Mirror

What Silver Mirror does

Silver Mirror is a privately-held US facial bar chain founded in 2016 by Cindy Kim and Matt Maroone. The company operates 10 company-owned (non-franchised) storefront locations across three metropolitan markets: five in New York City (Flatiron, Upper East Side, Bryant Park, Manhattan West, Upper West Side), three in Washington D.C. (Dupont Circle, Navy Yard, Penn Quarter), and two in Miami (Brickell and Coral Gables). Its core offering is tiered facial services — 30, 50, and 90-minute customizable treatments — designed around Korean-influenced techniques (Gua Sha, acupressure, jelly masks) and supported by advanced device-based services including PureLift muscle stimulation, TheraFace PRO, LED light therapy (red/blue/green), hydradermabrasion, dermaplaning, Procell microchanneling, and chemical peels.

Name

Silver Mirror

Legal name

Silver Mirror Operations LLC

Website

https://silvermirror.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Silver Mirror is a privately-held luxury facial bar chain operating 10 company-owned locations across New York City, Washington D.C., and Miami. Founded in 2016, it offers tiered facial treatments, monthly memberships, and AI-powered skin analysis to skincare-conscious urban consumers.

Ownership category

akta.pro rank

Product category

Facial Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Classic/European Facials (HSALADAA)

akta.pro secondary industries

LED Light Therapy Treatments (HSALADAJ), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Men’s Skincare & Facials (HSALADAO)

Keywords

• Facial bar services
• Skincare treatments
• Facial memberships
• Cosmetic skincare retail
• Esthetician spa services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Facial Services: One-time service revenue from facial treatments ranging from 30 to 90 minutes. Services include Signature Facial ($119), specialized facials like Anti-Aging and Acne-Fighting ($169), and Premier Contour Facial ($279). Add-on services like dermaplaning ($95), extractions ($25), and chemical peels ($225) provide upsell opportunities.
2. Facial Memberships: Monthly subscription memberships offering one facial per month with additional perks including 20% off add-ons and peels, 10% off retail products, and milestone rewards. Three tiers: 30-Minute ($99/month), 50-Minute ($139/month), and 90-Minute ($199/month). Memberships drive predictable recurring revenue and customer retention.
3. Skincare Products: Silver Mirror Skincare product line sold both in-store at locations and through online shop (shop.silvermirror.com). Products include Silver Mirror-branded skincare formulated by experts for everyday home use. E-commerce offers free standard shipping on orders $99+.
4. Gift Cards: Gift cards sold through booking.silvermirror.com/giftcards providing one-time revenue and driving new customer acquisition.
5. Loyalty Points Program: Members earn 4 points per $1 spent on skincare retail products in physical locations. Points can be redeemed on add-on services in-store, encouraging additional purchases from existing customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Silver Mirror operates a chain of facial bar locations delivering quick, customizable, technology-enhanced facial treatments in 30-, 50-, and 90-minute sessions, augmented by add-on services (dermaplaning, hydradermabrasion, peels, microchanneling). Revenue is generated through per-session services, tiered monthly memberships ($99/$139/$199), a proprietary Silver Mirror Skincare retail line, gift cards, and a free AI-powered skin analysis (Mirrosa) used for personalization and lead conversion.

Product overview

Silver Mirror is a luxury facial bar chain offering quick, effective, personalized facial treatments. The core offering consists of customizable facials in three duration tiers: 30-minute (Signature, Lymphatic, Party-Prep, Just for Men), 50-minute (Anti-Aging, Acne-Fighting, Seasonal Hydrating, Hyperpigmentation, Sensitive Skin, Esthetician's Choice), and 90-minute (Premier Contour). Add-on enhancements include Dermaplaning, Hydradermabrasion, Gua Sha Massage, Custom Jelly Mask, Extra Extractions, Lip Plump and Scrub, Microcurrent/Neck Firming/Eye Puff treatments, Chemical Peels (BioRePeel, Antioxidant), and Microchanneling. The company operates a subscription membership program with tiered monthly plans, retails skincare products online, and offers AI-powered skin analysis (Mirrosa) for personalized treatment recommendations. Additional programs include a facial quiz for treatment matching, referral program, loyalty points, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Mirrosa: AI-powered Korean skin analysis platform that provides advanced facial scanning technology for personalized skincare recommendations
• Silver Mirror Skincare

Products and services

• Signature Facial A 30-minute, 6-9 step facial designed for skin maintenance and overall glow, combining thorough cleanse, gentle exfoliation, oxygen infusion, and refreshing treatments. Best seller ideal for first-time guests or regular maintenance at $119 per session or $99/month membership.
• Acne-Fighting Facial
• Anti-Aging Facial
• Premier Contour Facial
• Lymphatic Facial
• Hyperpigmentation Facial
• Sensitive Skin Facial
• Just for Men Facial
• Party-Prep Facial
• Seasonal Hydrating Facial
• Esthetician's Choice Facial
• Dermaplaning Add-On
• Microchanneling (Procell)
• Silver Mirror Membership
• Silver Mirror Skincare Products
• Mirrosa AI Skin Analysis AI-powered Korean facial analysis technology that uses facial recognition and machine learning to capture four high-resolution images under different lighting conditions and evaluate fine lines, pigmentation, redness, pore size, texture, elasticity, acne, scarring, and subsurface sun damage. Delivers personalized treatment recommendations and is offered as a free in-store consultation tool to drive bookings.
• Silver Mirror Gift Cards

Quantifiable outcome

• 100,000+ facials performed with 4.9-star rating
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• National Pediatric Cancer FoundationminorOthersSilver Mirror directs a portion of proceeds from their Sensitive Skin Facial to the National Pediatric Cancer Foundation, a nonprofit dedicated to funding less toxic, more effective pediatric cancer treatments. This charitable partnership supports NPCF's mission of advancing pediatric oncology research and clinical trials.
• Women's World BankingminorOthersSilver Mirror has supported Women's World Banking, an organization dedicated to expanding economic assets and power of low-income women through financial inclusion for over 40 years.
• City YearminorOthersSilver Mirror has supported City Year, a national service program that supports students and schools in low-income communities, helping develop social, emotional, and academic skills.
• Experience CampsminorOthersSilver Mirror has supported Experience Camps, a national no-cost program for grieving children who have lost a parent, sibling, or primary caregiver, providing coping skills through compassion and play.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• The NOW Massage: The NOW is a boutique massage and wellness studio chain with a modernized, time-efficient service design and premium pricing, comparable to Silver Mirror on consumer positioning and urban retail-storefront distribution model.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national spa franchise offering facials and massages via a membership pricing model, broader in service menu but closely comparable on recurring-revenue mechanics and unit economics for facial services.
• Dermalogica: Dermalogica is a global professional skincare brand with a strong facial services and spa channel; its products are sold in Silver Mirror's shop, and its training/professional esthetician ecosystem overlaps with Silver Mirror's clinical-positioning strategy.
• Exhale Spa: Exhale is a luxury day spa chain offering facials, fitness, and wellness programs; Silver Mirror COO Rachael Gallo previously served as National Spa Director there, indicating direct operational and cultural overlap in the premium facial/spa segment.

Direct peers

• Heyday: Heyday is a facial bar chain offering 30-, 50-, and 75-minute customized facials with a similar membership-friendly, time-efficient value proposition and in-house product retail, making it the closest direct comparable to Silver Mirror's facial bar concept.
• Face Haus: Face Haus runs a membership-based facial bar concept with à-la-carte and monthly facial tiers and add-ons, overlapping almost entirely with Silver Mirror on GTM (memberships, retail, membership perks) and target customer.
• Amazing Lash Studio: Amazing Lash Studio is a membership-based specialty beauty franchise focused on lash and brow services, sharing Silver Mirror's appointment-driven retail model, esthetician labor dependency, and recurring-revenue membership approach.
• European Wax Center: European Wax Center is a national specialty beauty services franchise using a membership/wax pass model with comparable recurring-revenue mechanics, multi-location retail expansion, and a similar urban-suburban female consumer target.
• Skin Laundry: Skin Laundry operates a national chain of facial bar locations focused on laser, hydrafacial, and express skin treatments in quick service formats with membership pricing, directly comparable to Silver Mirror's technology-forward, time-efficient facial bar model.
• Clean Your Dirty Face (CYDF): Clean Your Dirty Face is an express facial bar concept offering 30-minute facials targeting busy urban consumers, with a similar time-efficient positioning, esthetician-delivered service model, and tech-enabled offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/silvermirrorfb
• YouTubeyoutube.com/@SilverMirrorFacialBar
• Facebookfacebook.com/silvermirrorfacialbar
• Instagraminstagram.com/silvermirrorfacialbar/?hl=en
• LinkedInlinkedin.com/company/silver-mirror-facial-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Mirror