Clean Your Dirty Face
Clean Your Dirty Face is a Chicago-based skincare franchise founded in 2015 by Shama Patel that operates 36+ 30-minute facial bar studios across 11 U.S. states, serving individual consumers, men, teens, pregnant women, and private party groups with esthetician-formulated proprietary skincare products and a $55/month membership program.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Clean Your Dirty Face does
Clean Your Dirty Face is a Chicago-based, founder-led skincare franchise founded in 2015 by Shama Patel that operates facial bar studios delivering 30-minute express facials performed by licensed estheticians. The company runs 36+ retail locations across 11 U.S. states (Arizona, California, Colorado, Florida, Georgia, Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Tennessee) with additional studios confirmed for 2026 and 2027, and supplements in-studio services with a proprietary direct-to-consumer e-commerce skincare line at cleanyourdirtyface.shop. Its service offering centers on a 30-minute signature facial augmented by enhancements such as ultrasonic extractions, the in-house formulated Pumpkin Peel, the Python Peel (glycolic, lactic, and salicylic acids with LED and vibration therapy), Hydra Boost, NanoSculpt nano-needling, and targeted Nano Restore Eyes and Lips treatments, plus a signature 5-Point Acupressure Face Massage and AIR yoga-inspired facial flow developed with an in-house 500-hour certified yoga instructor.
The company's underlying technology stack is service-protocol and formulation-driven rather than software-driven: esthetician-formulated, clean, non-toxic, vegan product SKUs (cleansers, toners, face oils, masks, sunscreens, serums, and tools such as the Ice Queen) used in over 1 million facials, paired with a 2023-launched Refill Program now spanning 6 SKUs. There is no app, no API, and no AI/ML layer; defensibility rests on proprietary techniques, brand recognition (#1 Skincare Company on Entrepreneur Magazine's Franchise 500 in 2025 and 2026), and physical retail distribution.
Clean Your Dirty Face monetizes through five streams: per-service facial revenue (starting at $35 for first-timers via the VIRGIN code, $70 regular pricing), a $55/month membership with rollover facial credits, 50% off enhancements, and $20 monthly product credit, e-commerce product sales (with the NOFILTER code for 10% off first order), private party bookings at $395/hour for groups of 6+, and seasonal package bundles such as the $165 Summer Glow Pack. Distribution combines corporate-owned and franchise-operated studios, franchise recruitment through cleanyourdirtyfacefranchise.com, D2C e-commerce, and event-driven private bookings. Target customers span individual consumers, men, teens, pregnant and nursing women, group event hosts, and franchisees.
Clean Your Dirty Face firmographics
Firmographics- Name
- Clean Your Dirty Face
- Legal name
- Clean Your Dirty Face
- Website
- https://cleanyourdirtyface.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clean Your Dirty Face is a Chicago-based skincare franchise founded in 2015 by Shama Patel that operates 36+ 30-minute facial bar studios across 11 U.S. states, serving individual consumers, men, teens, pregnant women, and private party groups with esthetician-formulated proprietary skincare products and a $55/month membership program.
- Ownership category
- akta.pro rank
Clean Your Dirty Face industry classification
Industry- Product category
- Professional Skincare Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Classic/European Facials (HSALADAA)
- akta.pro secondary industries
- Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Body Scrubs & Exfoliating Cleansers (CRABAEAD)
Keywords
Where Clean Your Dirty Face is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices38 records
Markets served
Clean Your Dirty Face business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Facial Services: The company generates primary revenue through 30-minute facial services performed by licensed estheticians. Services include signature facials, NanoSculpt treatments, peel treatments, and various enhancements like ultrasonic extractions and Hydra Boost. Pricing starts at $35 for first-time customers with code VIRGIN, with regular pricing varying by service.
- Membership Subscriptions: Monthly membership program at $55/month offering 50% off all enhancements, $20 monthly product credit, month-to-month flexibility, and unused facial rollover. This creates predictable recurring revenue from loyal customers.
- Skincare Product Sales: The company sells its proprietary line of clean, non-toxic, vegan skincare products through in-studio purchases and their e-commerce shop (cleanyourdirtyface.shop). Products are esthetician-formulated and used in over 1 million facials. Includes items like face oils, cleansers, toners, masks, and sunscreens.
- Private Event Parties: Private party bookings for groups of 6+ at $395/hour plus 20% gratuity. Parties include facials for attendees and allow customization with decorations, food, and drinks. An additional fee applies for fully private events closed to the public.
- Package Bundles: Facial package bundles such as the Summer Glow Pack at $165, which includes 3 facials plus a free Shady Lady Sunscreen. These encourage larger upfront purchases and customer commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | First Facial - $35 with code VIRGIN |
| Subscription | Monthly | Monthly Membership - $55/month |
| Transaction based/ take rate | Pay-as-you-go | Virgin Bundle Enhancement - $45 |
| Transaction based/ take rate | Pay-as-you-go | Summer Glow Pack - $165 |
| Transaction based/ take rate | Pay-as-you-go | Private Party - $395/hour |
| Unit Pricing | Pay-as-you-go | Mighty Minis Product Set - $45 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Clean Your Dirty Face product offering
Product offeringCore offering
Clean Your Dirty Face operates facial bar studios offering 30-minute express facials performed by licensed estheticians using proprietary techniques such as 5-point acupressure face massage and AIR yoga-inspired facial flow. The company also sells an in-house, esthetician-formulated, clean, non-toxic, vegan skincare line through in-studio purchases and an e-commerce shop, with products used in over 1 million facials.
Product overview
Clean Your Dirty Face operates a skincare franchise offering 30-minute express facials performed by licensed estheticians. The company provides a diversified portfolio combining core facial services with professional-grade skincare products. Facial services include the signature 30-Minute Facial, Virgin Bundle, Pumpkin Peel, Python Peel, Ultrasonic Extractions, Hydra Boost, NanoSculpt, Nano Restore Eyes/Lips, and SuperGunk Extract enhancements. The retail product line includes the 5-Minute Facial (Flash Facial), Savasana Stress Fix, Lotus Cleanser, Goddess Face Oil, Third Eye Boost, Chakra Cleanser, Warrior Scrub, Green Monster Mask/Oil, Lemony Leopard Mask, Ice Queen tool, Shady Lady Sunscreen, Goodnight Goddess Serum, Eye Jellies, and Face Oil—all clean, non-toxic, vegan, and cruelty-free. The company also offers a $55/month membership with 50% off enhancements and $20 monthly product credit, seasonal packages like the Summer Glow Pack, and private party services starting at $395/hour.
Differentiator
Problem solved
Functional benefit
Brands
- Skin Boss Blog: Company blog providing skincare education and tips, authored primarily by founder Shama Patel.
Products and services
- 30-Minute Signature Facial Core facial service performed by licensed estheticians, including steam, deep clean, exfoliation, mask, tone, moisturize, and 5-point acupressure face massage. Customized for different skin types and concerns including acne, dry skin, and anti-aging.
- Monthly Membership $55/month subscription offering 50% off all facial enhancements, $20 monthly product credit, month-to-month flexibility, unused facial rollover, and exclusive pricing on the Virgin Bundle.
- Private Party Services
Quantifiable outcome
- Products used in more than 1 million facials
- +2 more outcomes
Companies that use Clean Your Dirty Face
Customer profileSegments6 records
Ideal customer profiles2 records
Clean Your Dirty Face technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Clean Your Dirty Face partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Clean Your Dirty Face competitors and assessment
Company assessmentDirect peers
- Glowbar: Express facial studio offering 30-minute facials with add-ons and memberships. Direct competitor in the express-facial category with a comparable service design and pricing model.
- The Now Massage: Franchised wellness service concept offering massage and select skincare services in a stylized studio setting. Comparable on franchise-led growth, standardized service menu, and membership economics.
- European Wax Center: Public franchisor of beauty service bars (waxing, facials) operating 800+ U.S. locations with a comparable membership and product-attach model. Highly comparable as a multi-unit personal-care service franchise targeting similar consumer demographics.
- Heyday: Skincare studio chain offering customized 30- or 50-minute facials with licensed estheticians and a house product line. Closely matched on service duration, esthetician-led delivery, and at-home product integration.
- Hand & Stone Massage and Facial Spa: Franchised spa concept offering massage and facial services across 500+ U.S. locations. Closely comparable service menu, franchise-driven growth model, and membership-driven recurring revenue.
- Massage Heights: Franchised wellness retreat concept providing massage and skin-care services with a membership model. Comparable on franchise-led multi-unit expansion and recurring-revenue subscription structure.
- Woodhouse Spa: Franchised luxury day spa offering facials, massage, and body treatments. Comparable as a multi-location, service-franchise peer with similar esthetician-delivered skincare offerings.
- Amazing Lash Studio: Franchised beauty service studio specializing in lash extensions with ancillary skincare offerings. Comparable on franchise-driven expansion of single-service studios with membership/recurring revenue.
- Skin Laundry: Express facial bar concept offering 30-minute laser facials with proprietary product line. Directly comparable on express-format facials, in-house skincare line, and product cross-sell strategy.
Broad incumbents
- Dermalogica: Established professional skincare brand sold through licensed estheticians, spas, and retail. Comparable as a professional-channel skincare product line with strong esthetician-formulated positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clean Your Dirty Face social profiles
Digital presenceClean Your Dirty Face financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Your Dirty Face leadership team
Management profileNumber of profiles
Profiles1 record
Clean Your Dirty Face funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Your Dirty Face M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Your Dirty Face
What does Clean Your Dirty Face do?
Clean Your Dirty Face operates facial bar studios offering 30-minute express facials performed by licensed estheticians using proprietary techniques such as 5-point acupressure face massage and AIR yoga-inspired facial flow. The company also sells an in-house, esthetician-formulated, clean, non-toxic, vegan skincare line through in-studio purchases and an e-commerce shop, with products used in over 1 million facials.
Is Clean Your Dirty Face a public or private company?
Clean Your Dirty Face is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clean Your Dirty Face founded?
Clean Your Dirty Face was founded in 2015. It employs 11 to 50 people.
Where is Clean Your Dirty Face based?
Clean Your Dirty Face is headquartered in Chicago, United States, in the North America region.
How does Clean Your Dirty Face make money?
Five revenue lines are on record. Facial Services are the primary driver. The others are membership Subscriptions, skincare Product Sales, private Event Parties and package Bundles.
Who are Clean Your Dirty Face's main competitors?
Direct peers on record are Glowbar, The Now Massage, European Wax Center, Heyday, Hand & Stone Massage and Facial Spa, Massage Heights, Woodhouse Spa, Amazing Lash Studio and Skin Laundry. Dermalogica is listed as a broad incumbent.
Does Clean Your Dirty Face have an API?
No public API is recorded for Clean Your Dirty Face.
What industry is Clean Your Dirty Face in?
Clean Your Dirty Face's product category is Professional Skincare Services. Its primary akta.pro industry code is HSALADAA, Classic/European Facials, with a secondary code of HSALADAN, Medical-Grade / Clinical Facials (Dermatology & Med Spa). Its NAICS code is 812112 and its SIC code is 2844.