Magrino Public Relations

What Magrino Public Relations does

Magrino Public Relations is a privately held, New York City–based lifestyle and brand public relations agency founded in 1992 by Susan Magrino (Chairman & CEO) and co-led by her sister Allyn Magrino (President & Chief Revenue Officer). The firm operates as a multi-channel communications agency serving enterprise clients across luxury lifestyle verticals including travel and hospitality, real estate, food, wine and spirits, fashion, beauty, health and wellness, home furnishings and design, and consumer goods. It delivers an integrated suite of services spanning earned media, experiential marketing, creator/influencer marketing, partnerships and brand integrations, social and digital media, brand campaigns, launches and openings, affiliate marketing, and crisis and M&A advisory communications. Marquee long-tenured clients include Martha Stewart, illy Coffee, Smythson, Sur La Table, Casa de Campo, the Hilton Mexico portfolio, and The Ranch.

The agency's core technology is human capital: 30+ years of accumulated media relationships, an extensive macro-to-micro influencer network, and a senior team drawn from Pernod Ricard USA, Jumeirah Hotels & Resorts, Helen of Troy, Weber Shandwick, and 360i. The firm has no proprietary software platform, AI/ML systems, or APIs. Magrino monetizes exclusively through professional services engagements structured around Agency of Record (AOR) retainer relationships and project-based campaign work. Pricing is not publicly disclosed. The agency is sales-led, acquiring clients through direct engagement, networking, and referrals, and is distributed across two U.S. offices: a Manhattan headquarters at 352 Park Avenue South and a South Florida regional office. Magrino is consistently recognized on the Observer PR Power List (10 consecutive years through 2026) and Forbes' America's Best PR Agencies.

Name

Magrino Public Relations

Legal name

Magrino Public Relations

Website

https://magrinopr.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Magrino Public Relations is a privately held, New York–based lifestyle and brand public relations agency founded in 1992. It provides integrated communications services, including earned media, experiential, creator marketing, social media, and crisis advisory, to enterprise clients across luxury travel, hospitality, food and wine, beauty, wellness, and consumer goods.

Ownership category

akta.pro rank

Product category

Lifestyle Public Relations

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Lifestyle public relations
• Media relations services
• Experiential marketing agency
• Creator marketing services
• Luxury brand communications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Relations Services: Magrino generates revenue through professional PR services including media relations, social media strategy, content creation, creator/influencer relations, experiential design and events, and integrated marketing communications for lifestyle brands. The agency serves as Agency of Record for clients, providing ongoing PR support and campaign execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Magrino Public Relations is an integrated lifestyle and brand public relations agency that delivers earned media relations, experiential marketing, creator/influencer marketing, partnerships, social and digital media management, brand campaigns, launches, affiliate marketing, crisis communications, and M&A advisory services to enterprise clients. The agency operates as Agency of Record for luxury lifestyle brands across travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods verticals, executing multi-channel communications campaigns through dedicated account teams.

Product overview

Magrino Public Relations is an award-winning lifestyle and brand public relations agency founded in 1992, headquartered in New York City. The agency offers a fully-integrated suite of PR and communications services including Earned Media, Experiential Marketing, Creator Marketing, Partnerships & Brand Integrations, Social & Digital Media, Brand Campaigns, Launches & Openings, and Affiliate Marketing. The agency specializes in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods sectors. Services are delivered through dedicated teams across its Manhattan and South Florida offices, combining creative strategy with media relations expertise to build brands and drive business results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Earned Media Services Media relations service with 30 years of experience covering always-on news engine outreach, press tours, seeding opportunities, and award & accolades management for lifestyle brands.
• Experiential Marketing Event conceptualization and execution service covering program development, event management, vendor resourcing, and virtual and in-real-life logistics for face-to-face consumer brand activations.
• Creator Marketing Macro-to-micro influencer network management service providing talent procurement, contract negotiation, talent management, and measurement & reporting for brand influencer campaigns.
• Partnerships & Brand Integrations Brand partnership development service covering sponsorships, brand integrations, retail partnerships, and media partnerships leveraging 30 years of agency industry relationships.
• Social & Digital Media Social media strategy and management across Instagram, TikTok, Facebook, Twitter, Pinterest, LinkedIn, and YouTube, including content creation, platform strategy, channel management, and paid social advertising.
• Brand Campaigns Brand campaign development service providing strategy and insights, creative ideation, messaging and narrative development, visual asset creation, and brand storytelling.
• Launches & Openings Multi-faceted brand launch strategies comprising major events, intimate previews, media and influencer sampling, media relations, and custom demographic-targeted approaches.
• Affiliate Marketing Day-to-day affiliate program management service recruiting and optimizing partnerships to drive site traffic and measurable return on investment tied to PR placements.
• Crisis Management High-stakes crisis communications and management services demonstrated through work on major corporate transactions and reputational matters.
• M&A Advisory Communications Communications advisory service for major mergers and acquisitions, including transactions such as Warner Bros. Discovery, Norfolk Southern, and U.S. Steel.

Quantifiable outcome

• Over 1.1 billion impressions secured for Miracle Pop-Up Bar across top-tier publications
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Local Crafts GroupcoreStrategic or Co-development Partner · 31 March 2026Magrino named Agency of Record for Local Crafts and its portfolio of category-defining craft brands including Knit Picks, MadelineTosh, Jimmy Beans Wool, Della Q, and Superior Threads. Magrino will elevate awareness through strategic earned media, influencer partnerships, and ongoing campaign strategy.
• BSH Home Appliances North AmericacoreStrategic or Co-development Partner · 5 March 2026Magrino was named Agency of Record for BSH Hausgeräte GmbH (Bosch Group's home appliances division) for Region North America. Magrino serves as the leading agency voice for luxury and premium lifestyle home brands, reinforcing corporate initiatives for Bosch, Thermador, and Gaggenau brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Edelman:

Broad incumbents

• FleishmanHillard: Omnicom-owned global PR network with consumer, healthcare, and brand-marketing practices serving many of the same enterprise consumer and hospitality brands Magrino targets.
• Weber Shandwick: Global Interpublic-owned PR network with deep consumer marketing, healthcare, and lifestyle practices serving enterprise clients worldwide — broader scale but overlapping offerings in lifestyle, travel, and consumer PR.

Direct peers

• Sunshine Sachs: Independent NYC PR agency serving lifestyle, entertainment, hospitality, and consumer brands with integrated communications — directly comparable in scale, market, and offering to Magrino.
• The Outcast Agency: Mid-sized consumer and lifestyle PR agency with offices in San Francisco and NYC, serving active lifestyle, food, beverage, and travel brands — directly overlapping Magrino's consumer and travel segments.
• Bollare: Independent boutique PR and communications agency specializing in beauty, lifestyle, fashion, and wellness brands — directly comparable boutique-scale peer in Magrino's adjacent verticals.
• Lippe Taylor: Mid-sized independent consumer and lifestyle PR agency headquartered in NYC serving health, wellness, beauty, food, and retail brands — overlaps Magrino's consumer goods and lifestyle segments.
• 5W Public Relations: Independent NYC-based PR agency with comparable boutique scale, serving consumer, lifestyle, beauty, food & beverage, and travel clients — directly overlapping Magrino's core verticals and target market.
• Nadine Johnson & Associates: NYC-based luxury lifestyle PR firm serving fashion, hospitality, beauty, and consumer brands; cited as a former employer of Magrino VP Olivia Scrofani, indicating direct competitive overlap in talent and accounts.
• HL Group: Boutique communications firm specializing in luxury, fashion, beauty, and lifestyle brands with integrated PR, influencer, and digital services — closely matches Magrino's service mix and luxury-lifestyle client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magrinopr
• Instagraminstagram.com/magrinopr
• Xx.com/magrinopr

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magrino Public Relations