Onyx Coffee Lab

What Onyx Coffee Lab does

Onyx Coffee Lab (legal entity Anonymous Coffee Roasters LLC) is a specialty coffee roaster, wholesaler, and multi-cafe operator headquartered in Rogers, Arkansas, founded by Andrea and Jon Allen in 2014. The company sources green coffee from 22 producing countries through direct trade relationships, roasts over one million pounds annually on Diedrich IR-12 and IR40 roasters in a solar-powered facility, and sells through three primary channels: direct-to-consumer e-commerce (subscriptions including Roaster's Choice at $27/week and the high-end Echelon 2026 membership, plus 70-100 single-origin releases per year), nine company-owned cafes across Northwest Arkansas, and a wholesale program serving hundreds of cafes and restaurants domestically and in Canada via Specialty Coffee Canada.

The business has built proprietary technology and IP around three pillars: a radical transparency platform publishing exact farm-gate pricing for every coffee; a documented roast and sensory evaluation dataset exceeding 100,000 roasts; and a patented ready-to-drink extraction process enabling the Cafe Expressions canned beverage line launched in 2026. Product extensions include a Circadian caffeine optimization system, the Terroir chocolate line, the Doyenne Japanese-inspired restaurant concept, Bionics by Onyx, and sub-brands such as Onyx at The Preserve and M'onyx at The Momentary. The company is privately held, founder-owned, and explicitly not backed by institutional investors.

Onyx generates revenue from a mix of subscription coffee sales, one-time coffee and equipment e-commerce, in-cafe beverage and food sales, wholesale distribution, barista training classes hosted at the 2nd Street Studio, and emerging RTD wholesale. It is B Corp certified, Living Wage certified (first in Arkansas), and in 2026 became the first American venue to be named World's #1 Coffee Shop by CoffeeFest's World's 100 Best Coffee Shops, with 9 cafes in the ranking. The team includes World Barista Champion Andrea Allen and a deep bench of US and World Coffee Championship winners across barista, brewers cup, and roaster disciplines.

Name

Onyx Coffee Lab

Legal name

Anonymous Coffee Roasters LLC

Website

https://onyxcoffeelab.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Onyx Coffee Lab is a founder-owned specialty coffee roaster and cafe operator in Rogers, Arkansas, sourcing from 22 countries, roasting over 1 million pounds annually, and selling through DTC e-commerce, nine Northwest Arkansas cafes, and a wholesale network serving hundreds of accounts.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Wholesale coffee supply
• Barista training classes
• Ready-to-drink coffee

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Coffee Sales: E-commerce sales of whole bean coffee, subscriptions, instant coffee, and merchandise through onyxcoffeelab.com. Primary revenue driver with weekly new releases and subscriptions (Roaster's Choice, Echelon membership). Ships to customers across US and internationally.
2. Cafe Operations: Nine physical cafe locations across Northwest Arkansas (Bentonville, Rogers HQ, Springdale, Fayetteville - Gregg St, Fayetteville Square, Doyenne, The Momentary, The Preserve, Hail Fellow Well Met) generating in-cafe beverage and food sales.
3. Wholesale/B2B: Wholesale program supplying cafes, restaurants, and retailers with Onyx coffee. Includes equipment sales and support. Canadian distribution through Specialty Coffee Canada.
4. Barista Training & Education: Classes hosted in 2nd Street Studio in Rogers covering coffee and beverage skills. Curriculum for high-end cafes and home users. Part of hospitality and education mission.
5. Ready-to-Drink (RTD) Beverages: Cafe Expressions line of bottled lattes (Onyx Delight, Chai Latte, Salted Mocha, Ube Vanilla, Matcha Latte) with patented extraction technology. Sold wholesale and retail.
6. Equipment Sales: Curated selection of espresso machines (Breville, Fellow, LELIT), grinders (Baratza, Comandante), brew gear (Origami, Kalita, Stagg), and accessories sold through e-commerce.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Onyx Coffee Lab is a specialty coffee roaster that sources green coffee from 22+ growing countries, roasts over 1 million pounds annually on Diedrich IR-12 and IR-40 roasters in a solar-powered facility, and sells whole-bean coffee, single-origin and blended offerings, instant coffee, tea, and chocolate through direct-to-consumer e-commerce, subscriptions, company-owned cafes across Northwest Arkansas, and a wholesale program serving cafes, restaurants, and retailers in the US and Canada. The company also produces the Cafe Expressions line of patented ready-to-drink bottled lattes, offers barista training classes, and sells curated third-party brewing equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Terroir by Onyx: Chocolate and cacao product line
• Doyenne
• Bionics by Onyx

Products and services

• Specialty Whole Bean Coffee (single origins and blends) Roasted specialty whole-bean coffee from 22+ countries, offered as single-origin lots and signature blends across light, moderate, and expressive dark roast levels, sold in 2oz, 10oz, 2lbs, and 5lbs sizes.
• Roaster's Choice Coffee Subscription Subscription program delivering 70-100 new single-origin offerings per year, available in 10oz to 5lbs sizes, with weekly, every-2-week, and longer delivery options and a 5% Subscribe & Save discount.
• Echelon 2026 Premium Annual Membership Multi-year annual membership program delivering 12 monthly 10oz boxes of nano-lot coffees from top global producers, with a full tier bundling a custom Baratza Vario+ grinder, Fellow Stagg EKG Pro kettle, Origami dripper, Ember smart mug, Timemore scale and server, and Third Wave Water packets.
• Cafe Expressions Ready-to-Drink Beverages Ready-to-drink bottled lattes produced with a patented extraction process retaining specialty-grade flavor, available in Onyx Delight, Salted Mocha, Ube Vanilla, Matcha Latte, and Chai Latte SKUs, sold wholesale in full case packs and retail.
• Specialty Tea and Matcha Loose-leaf specialty teas, tea subscriptions, tea box sets, and matcha, sold direct-to-consumer through the e-commerce site.
• Terroir by Onyx Chocolate Craft chocolate and cacao products under the Terroir by Onyx sub-brand, including traditional bars, chocolate-covered items, and sipping chocolate powder.
• Wholesale Coffee Program B2B wholesale supply of Onyx coffee, equipment, and training support to cafes, restaurants, and retailers, with a dedicated wholesale team and channel partnership with Specialty Coffee Canada.
• Barista Classes and Training In-person classes at the 2nd Street Studio in Rogers covering coffee and beverage skills, with curriculum designed for both high-end cafes and home users.
• Curated Coffee Equipment and Accessories Curated selection of espresso machines, grinders, brew gear, and accessories from third-party brands, sold through e-commerce.
• Gift Subscriptions Pre-paid multi-shipment gift subscriptions for popular Onyx blends and seasonal offerings, available in 12, 26, and 52 shipment durations.
• Specialty Instant Coffee Specialty instant coffee products (including the Cometeer line) sold direct-to-consumer through the e-commerce site.
• Circadian Caffeine Coffee System Coffee system offering five caffeine levels from 200mg Full Caf to <10mg Decaf, designed to optimize caffeine intake while preserving sleep, accompanied by a scientific calculator for personalized timing.
• Onyx Cafe Locations Nine cafes across Northwest Arkansas (Rogers HQ at the 1907, Bentonville, Springdale, Fayetteville Gregg St, Fayetteville Square, Doyenne, The Momentary, The Preserve, Hail Fellow Well Met) serving coffee beverages and food, including a private events program.

Quantifiable outcome

• World's #1 Coffee Shop (2026)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Specialty Coffee CanadacoreChannel Partner/ Reseller/ Distributor · 1 June 2026Montreal-based online specialty coffee retailer expanding Onyx selection alongside Hatch, Monogram for customers across Canada and United States. Platform's first US roaster addition in recent expansion.
• (RED)coreStrategic or Co-development Partner · 1 January 2026Seasonal (ONYX)RED coffee partnership to raise awareness and funds in the fight against AIDS and health injustices. Includes limited-edition merchandise alongside seasonal East Africa whole bean offering.
• USA CyclingcoreStrategic or Co-development Partner · 1 January 2026Crafted in partnership with USA Cycling, this blend carries quiet confidence of early-morning training rides and electric pulse of race day. Partnership built to wake senses without demanding anything in return.
• BaratzacoreTechnology or Integration · 1 January 2026Baratza x Echelon Vario+ collaboration - custom-built Vario+ grinder in all black with single-dose hopper, 54mm steel burrs, 220 levels of adjustments. Exclusive to Echelon 2026 members.
• FellowcoreTechnology or Integration · 1 January 2026Fellow x Echelon Stagg EKG Pro Studio Electric Kettle collaboration. Enhanced matte black colorway with Echelon mark. Exclusive to Echelon 2026 members.
• Origami JapancoreTechnology or Integration · 1 January 2026Origami x Echelon Dripper - special edition ceramic dripper developed with Origami Japan. Exclusive to Echelon 2026 program.
• Project III (Onyx, La Cabra, Phil & Sebastian)coreStrategic or Co-development Partner · 1 November 2025November 2025 collaboration where Onyx Coffee Lab (US), La Cabra (Denmark), and Phil & Sebastian (Canada) jointly sourced and roasted coffees from Finca La Negrita in Colombia. Showcased different processing and roasting approaches.
• Weber WorkshopsminorStrategic or Co-development Partner · 1 January 2025Weber Workshops collaboration coffee ($120) featuring Jasmine, Tangerine, Peach, Black Tea notes. Ultra Light roast.
• OneRepublicminorGTM or Marketing Partner · 1 January 2025Musical artist collaboration - OneRepublic blend featuring Black Tea, Ripe Apricot, Honey, Floral notes.
• Animal CollectiveminorGTM or Marketing Partner · 1 January 2025Musical artist collaboration coffee offering.
• August Burns RedminorGTM or Marketing Partner · 1 January 2025Musical artist collaboration - August Burns Red blend.
• Judah & The LionminorGTM or Marketing Partner · 1 January 2025Musical artist collaboration - Judah & The Lion blend.
• New BelgiumminorStrategic or Co-development Partner · 1 January 2025New Belgium Coffee Box collaboration with brewery.
• CxffeeblackminorStrategic or Co-development Partner · 1 January 2025Collaboration coffee with Cxffeeblack brand.
• SilversteinminorGTM or Marketing Partner · 1 January 2025Musical artist collaboration.
• DoyennecoreStrategic or Co-development Partner · 1 January 2025Japanese-inspired cafe concept in Bentonville serving onigiri and taiyaki alongside Onyx coffee. Growing brand with distinct positioning.
• The PreserveminorStrategic or Co-development Partner · 1 January 2025Onyx at The Preserve - newest cafe expression in Bentonville, full-day gathering place combining world-class coffee, thoughtful design, vibrant food, and intentional hospitality.
• BionicsminorOthers · 1 January 2025Bionics - specialized equipment service partner for espresso repair.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Toby's Estate Coffee Roasters: Australian/NY specialty roaster and café operator that previously held World's #1 ranking and was unseated by Onyx. Closest international benchmark on café-led specialty brand reputation.
• Stumptown Coffee Roasters: Portland-born specialty coffee roaster with cafes, wholesale, and DTC. Closest comparable on multi-channel specialty coffee model and direct-trade ethos, now owned by Keurig Dr Pepper/Peet's.
• Counter Culture Coffee: Durham-based specialty roaster with strong sustainability, transparency, and training programs. Comparable on direct-trade sourcing, education focus, and wholesale/DTC hybrid model.
• Blue Bottle Coffee: Cafés and DTC specialty coffee brand with national footprint and a significant RTD line. Direct competitor in craft coffee, premium positioning, and ready-to-drink canned coffee — though now backed by Nestlé.
• Verve Coffee Roasters: Santa Cruz specialty roaster and café operator with strong DTC and wholesale presence. Comparable third-wave positioning, multi-location café footprint, and direct relationships with producers.
• Intelligentsia Coffee: Chicago pioneer of third-wave specialty coffee with cafes, wholesale, and direct-trade sourcing. Highly comparable ethos and operating model, now owned by Peet's Coffee.
• La Colombe Coffee Roasters: Specialty roaster and café operator with a strong RTD bottled latte line. Comparable on café + DTC + canned RTD model and national wholesale distribution, and a likely direct competitor to Cafe Expressions.
• La Cabra Coffee: Danish specialty roaster known for design-forward brand, light-roast specialty focus, and DTC. Direct peer via the Project III collaboration and similar minimal-intervention roasting philosophy.
• Phil & Sebastian Coffee Roasters: Calgary-based specialty roaster with cafés, wholesale, and competition pedigree. Direct peer via Project III and similar light-roast, quality-first, competition-driven positioning.

Broad incumbents

• Peet's Coffee: Large specialty coffee incumbent that owns Stumptown and Intelligentsia. Broadly comparable in wholesale and DTC, but at much larger scale and with a wider mainstream product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OnyxCoffeeLab

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onyx Coffee Lab