La Cabra Coffee
La Cabra Coffee is a Danish specialty coffee roaster founded in 2013 that sells single-origin coffee, subscriptions, and brewing equipment through DTC e-commerce, physical cafés in four countries, and B2B wholesale, serving specialty coffee enthusiasts, offices, and wholesale partners.
- Company typePrivate
- Founded2013
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What La Cabra Coffee does
La Cabra Coffee is a Danish specialty coffee roaster and café operator founded in 2013 and headquartered in Copenhagen. The company sources single-origin specialty coffees and sells them through a Shopify-powered direct-to-consumer e-commerce platform (lacabra.com), two subscription services (Rituals and Profiles), a dedicated B2B wholesale portal (wholesale.lacabra.dk), and physical cafés in Aarhus and Copenhagen (Denmark), New York (USA), Bangkok (Thailand), and Oman. Product breadth spans whole bean and single-serve brew bag coffees (DKK 149-399), brewing equipment, K.H. Würtz collaborative stoneware, glassware, water filtration, apparel, and chocolate, with pricing positioned firmly in the premium specialty segment.
The underlying technology stack is conventional rather than proprietary: Shopify for commerce, Klaviyo and Pardot/Salesforce for marketing automation, Google Analytics and Microsoft Clarity for behavioral analytics, Shogun Labs for page-building and A/B testing, and Cloudflare for delivery and security. No AI/ML capabilities are evidenced. The company layers in educational content (brew guides, coffee courses) and brand collaborations (Project III with Onyx Coffee Lab and Phil & Sebastian in November 2025) to build community and industry credibility.
The business model combines one-time e-commerce sales, recurring subscription revenue with subscriber discounts (15% off extra items), B2B wholesale and office coffee contracts, café F&B sales, and collaborative retail products. Customer segments include specialty coffee enthusiasts, B2B/office buyers, wholesale partners, and café visitors. The geographic footprint and subscription infrastructure indicate a company operating beyond a single-market specialty roaster, though no revenue, headcount growth, or funding figures are disclosed.
La Cabra Coffee firmographics
Firmographics- Name
- La Cabra Coffee
- Website
- https://lacabra.dk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Cabra Coffee is a Danish specialty coffee roaster founded in 2013 that sells single-origin coffee, subscriptions, and brewing equipment through DTC e-commerce, physical cafés in four countries, and B2B wholesale, serving specialty coffee enthusiasts, offices, and wholesale partners.
- Ownership category
- akta.pro rank
La Cabra Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where La Cabra Coffee is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
La Cabra Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Online retail sales of specialty coffee, brewing equipment, stoneware (K.H. Würtz), glassware, apparel, and chocolate through lacabra.com. Products sold in various sizes (100g, 200g, 250g, 1kg) with pricing from Kr. 149 to Kr. 399 per coffee item. Free shipping threshold of €60 for EU orders.
- Coffee Subscriptions: Recurring subscription revenue from Rituals and Profiles subscription programs. Subscribers receive regular deliveries of curated coffees with exclusive prerelease access and 15% discount on additional items. Subscription management through dedicated account system.
- Wholesale & Office Coffee: B2B wholesale division supplying offices, cafes, and hospitality businesses with La Cabra coffee products through wholesale portal and dedicated office coffee solution service.
- Physical Café Operations: Revenue from café locations across Denmark (Aarhus, Copenhagen), New York, Oman, and Bangkok offering specialty coffee, bakery items, and branded merchandise with in-person customer experience.
- Collaborative Products: Revenue from collaborative stoneware products (K.H. Würtz collection) including cups, plates, and bowls with prices ranging from Kr. 259 to Kr. 449, featuring limited edition Nordic-designed ceramics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Serve Coffee |
| Unit Pricing | Pay-as-you-go | Regular Coffee (100-250g) |
| Subscription | Monthly | Rituals Subscription |
| Subscription | Monthly | Profiles Subscription |
| Unit Pricing | Pay-as-you-go | K.H. Würtz Stoneware |
| Unit Pricing | Pay-as-you-go | Brewing Equipment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
La Cabra Coffee product offering
Product offeringCore offering
La Cabra Coffee is a specialty coffee roaster and café chain that sources, roasts, and sells single-origin specialty coffees globally. The company operates a direct-to-consumer e-commerce platform selling whole-bean and single-serve coffees, two curated subscription services (Rituals and Profiles), and a range of complementary products including brewing equipment, K.H. Würtz stoneware, apparel, and chocolate. It also runs physical cafés in Denmark, New York, Bangkok, and Oman, and a B2B wholesale division serving offices and hospitality businesses.
Product overview
La Cabra Coffee operates as a specialty coffee roaster and café chain offering a unified product portfolio centered on specialty coffee. The core offering consists of whole bean and single-serve coffees available through e-commerce, complemented by two subscription services (Rituals and Profiles) providing regular deliveries with exclusive prerelease access. The business expands through accessory products including K.H. Würtz stoneware (a key brand partnership), brewing equipment, glassware, water filtration, apparel, and chocolate. Additional revenue streams include wholesale distribution, office coffee solutions, educational courses, and bakery operations at café locations across Denmark, New York, Bangkok, and Oman. The online store is powered by Shopify with integrated payment processing including PayPal, Shop Pay, Apple Pay, Google Pay, and regional methods like MobilePay and iDEAL Wero.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Whole Bean Coffee
- Single Serve Coffee Brew Bags Pre-dosed, ground, and sealed single-serve brew bags of seasonal coffees sold from Kr. 19 per unit and as a six-unit Equilibrium Bundle from Kr. 229, designed for convenient preparation while preserving freshly ground coffee aroma.
- Rituals Coffee Subscription Monthly curated coffee subscription delivering rotating seasonal lots chosen to form intentional flavor profiles, with exclusive prerelease access for subscribers and a 15% discount on additional items.
- Profiles Coffee Subscription Monthly subscription of rotating coffee lots curated into consistent flavor profiles such as Terra (soft chocolate notes) and Luna (aromatic fruit), designed for a reliable home coffee experience with subscriber discounts on extra items.
- Coffee Bundles and Gifts Curated multi-pack coffee bundles and gift sets such as the Equilibrium Bundle (six single-serve units from Kr. 229) for gifting or sampling across varieties.
- Gift Cards Digital and physical gift cards, including subscription gift cards, allowing recipients to redeem coffee purchases or subscriptions across the La Cabra online store.
- Brewing Equipment Curated brewing equipment collection featuring V60 pour-over, French Press, Aeropress, and espresso accessories used by La Cabra baristas, sold through the online equipment collection.
- K.H. Würtz Stoneware Collection Collaborative stoneware collection with K.H. Würtz featuring cups (Light, Ember, Dark, Espresso, Reduction), plates, and bowls priced from Kr. 259 to Kr. 459, designed for coffee service with a 21st-century Nordic aesthetic.
- Glassware Glass drinking vessels for serving coffee, sold as part of the equipment collection.
- Water Filtration Products Water filtration products designed to optimize brewing water quality for specialty coffee preparation.
- La Cabra Apparel Branded apparel collection of timeless pieces sold through the La Cabra online store.
- Chocolate Chocolate products sold alongside coffee to complement the specialty coffee offering.
- Office Coffee Solution B2B wholesale office coffee service providing specialty coffee, equipment, and supply for businesses, delivered through the dedicated wholesale portal and field sales team.
- Wholesale Program B2B wholesale partnership program supplying La Cabra coffee to cafés, restaurants, and retailers for resale, with a dedicated wholesale login portal and field sales approach.
- Coffee Courses Educational courses on coffee brewing, preparation, and appreciation offered to consumers to build specialty coffee skills and brand engagement.
- La Cabra Bakery Bakery operations integrated with the physical café locations in Aarhus, Copenhagen, New York, Bangkok, and Oman, offering baked goods to complement in-café coffee service.
Quantifiable outcome
- 15% discount for subscription subscribers on extra items
- +1 more outcomes
Companies that use La Cabra Coffee
Customer profileSegments4 records
Ideal customer profiles2 records
La Cabra Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
La Cabra Coffee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Onyx Coffee LabcoreRoaster-to-roaster collaboration in Project III (November 2025). La Cabra (Denmark), Onyx Coffee Lab (US), and Phil & Sebastian (Canada) jointly sourced and roasted coffees from Finca La Negrita in Colombia, showcasing different processing and roasting approaches. This collaboration demonstrates strategic brand-building through cross-border roaster partnerships.
- Phil & SebastiancoreRoaster-to-roaster collaboration in Project III (November 2025). La Cabra (Denmark), Onyx Coffee Lab (US), and Phil & Sebastian (Canada) jointly sourced and roasted coffees from Finca La Negrita in Colombia, demonstrating industry collaboration as strategic alternative to standalone innovation amid rising operational costs and market saturation.
- K.H. WürtzcoreCollaborative stoneware collection featuring limited edition cups, plates, and bowls. K.H. Würtz is a Danish stoneware brand utilizing 21st-century Nordic aesthetic combined with respect for age-old craft traditions. La Cabra offers exclusive K.H. Würtz products including Ember, Light, Dark, Reduction, Espresso cups and various plate/bowl collections.
- ShopifycoreE-commerce platform powering lacabra.com online store. Shopify handles core store functionality including session integrity, secure login, shopping cart, and analytics. Shopify Analytics collects statistics on visitor store usage.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
La Cabra Coffee competitors and assessment
Company assessmentBroad incumbents
- Stumptown Coffee Roasters: Portland-origin specialty roaster (Peet's-owned) with cafés, wholesale, and a hairbreadth subscription business. Competes in the same premium third-wave category as La Cabra with substantially larger roasting and distribution capacity.
- Intelligentsia Coffee: Pioneering US third-wave specialty roaster (now under Peet's) with cafés, wholesale, and DTC. Overlaps with La Cabra in single-origin, Direct Trade, and barista training but at significantly wider geographic scale.
- Blue Bottle Coffee: Large US-origin specialty roaster and café chain (Nestlé-owned) with global retail footprint and DTC. Operates the same premium single-origin and subscription categories as La Cabra but at materially larger scale and with corporate backing.
Direct peers
- Tim Wendelboe: Nordic (Oslo) specialty roaster with eponymous roastery café, renowned for single-origin sourcing and educational content. Closest geographic and philosophical peer to La Cabra — both pioneered the Scandinavian minimalist aesthetic in third-wave specialty.
- Onyx Coffee Lab: Arkansas- and California-based third-wave specialty roaster with roastery cafés and a high-end subscription program. Direct collaborator with La Cabra through Project III and operates an essentially identical model (sourcing transparency, design-led brand, single-origin e-commerce).
- Sey Coffee: Brooklyn-based specialty roaster and café operating in NYC — one of La Cabra's direct US competitors in the high-end third-wave segment, sharing the same minimalist brand aesthetic and light-roast single-origin focus.
- Phil & Sebastian: Canadian third-wave specialty roaster with cafés in Calgary and a global DTC and subscription business. Co-collaborator with La Cabra in Project III — comparable scale, sourcing ethos, and subscription-led GTM motion.
- Square Mile Coffee Roasters: London-based specialty roaster serving wholesale, DTC, and subscription customers across Europe. Comparable to La Cabra in scale, single-origin emphasis, and B2B-plus-consumer hybrid revenue mix.
- Counter Culture Coffee: US specialty roaster with regional training centres, DTC, and wholesale. Similar third-wave sourcing transparency, sustainability focus, and educational offerings (brewer schools) that mirror La Cabra's brew guide ecosystem.
- Coffee Collective: Danish third-wave specialty roaster with multiple Copenhagen cafés and a Direct Trade sourcing model. Competes head-on with La Cabra in Copenhagen and Aarhus and shares the same Nordic design sensibility and transparency ethos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Cabra Coffee social profiles
Digital presenceLa Cabra Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Cabra Coffee leadership team
Management profileNumber of profiles
La Cabra Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Cabra Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Cabra Coffee
What does La Cabra Coffee do?
La Cabra Coffee is a specialty coffee roaster and café chain that sources, roasts, and sells single-origin specialty coffees globally. The company operates a direct-to-consumer e-commerce platform selling whole-bean and single-serve coffees, two curated subscription services (Rituals and Profiles), and a range of complementary products including brewing equipment, K.H. Würtz stoneware, apparel, and chocolate. It also runs physical cafés in Denmark, New York, Bangkok, and Oman, and a B2B wholesale division serving offices and hospitality businesses.
Is La Cabra Coffee a public or private company?
La Cabra Coffee is a private company. It is classified as unknown and is currently operating.
When was La Cabra Coffee founded?
La Cabra Coffee was founded in 2013. It employs 11 to 50 people.
Where is La Cabra Coffee based?
La Cabra Coffee is headquartered in Copenhagen, Denmark, in the Europe region.
How does La Cabra Coffee make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are coffee Subscriptions, wholesale & Office Coffee, physical Café Operations and collaborative Products.
Who are La Cabra Coffee's main competitors?
Broad incumbents on record are Stumptown Coffee Roasters, Intelligentsia Coffee and Blue Bottle Coffee. Direct peers are Tim Wendelboe, Onyx Coffee Lab, Sey Coffee, Phil & Sebastian, Square Mile Coffee Roasters, Counter Culture Coffee and Coffee Collective.
Does La Cabra Coffee have an API?
No public API is recorded for La Cabra Coffee.
What industry is La Cabra Coffee in?
La Cabra Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 31192 and its SIC code is 2080.