The Preserve
The Preserve is a nonprofit senior living community in Fort Myers, Florida, operated by Volunteers of America National Services, offering assisted living, memory support, skilled nursing, rehabilitation, and outpatient services across 113 licensed units in a single 118,000-square-foot facility within the Hope Preserve healthcare network.
- Company typePrivate
- Founded2015
- HeadquartersFort Myers, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Preserve does
The Preserve is a nonprofit senior living community in Fort Myers, Florida, operated by Volunteers of America National Services (VOANS), offering a continuum of care that includes assisted living (Estuary), memory support (The Harbor), skilled rehabilitation (The Lagoon), long-term skilled nursing (Cypress), and outpatient services. The community operates from a single 118,000-square-foot, three-story facility licensed for 75 skilled nursing suites, 21 assisted living apartments, and 17 memory support suites, and sits within the Hope Preserve healthcare network one mile from Gulf Coast Medical Center. The 75 skilled nursing beds were awarded through a Florida Certificate of Need in 2015, establishing a regulated supply barrier in Lee County. Hurricane-resistant concrete-block construction rated to Category 3 standards, with first-floor mechanical systems elevated above 19.6 feet and a 1000Kw backup generator supporting four days of runtime, anchors operational resilience, and every apartment and suite includes wall-mounted smart TVs and WiFi.
The Preserve monetizes through recurring monthly fees for assisted living and memory support (priced by suite size) and daily rates for skilled nursing, with Medicare, Medicaid, and private insurance as acceptable payors. The technology stack centers on the iN2L (It's Never 2 Late) picture-based touchscreen engagement platform for cognitive stimulation, alongside the proprietary QUILT (Quality in Living Today) six-dimension wellness philosophy covering spiritual, physical, emotional, occupational, social, and intellectual needs. The go-to-market motion is sales-led and referral-driven, anchored by healthcare-system partnerships with Lee Health and Hope Healthcare, hospital discharge planner relationships, and community engagement (events, local PR, organic social on Facebook and LinkedIn). The community holds a 5-star CMS rating for the Skilled Nursing Campus (July 2022) and U.S. News & World Report High Performing recognition in 2025 and 2026, positioning clinical quality as the primary purchase driver for families and discharge partners.
The Preserve opened in February 2020 as part of the VOANS national footprint of 30+ senior living communities, with reported headcount of 480 employees growing toward 900+. Since opening, the community has served more than 2,142 older adults. As a nonprofit subsidiary, The Preserve does not pursue equity financing; capital and operating scale flow through the VOANS parent organization, which reported combined revenues of nearly $1.25 billion in fiscal year 2016. Recent strategic priorities have emphasized workforce development (Hodges University corporate education partnership, December 2022), operational leadership bench (Sarah Richard promotion to Assistant Administrator), and sustained clinical-quality benchmarking.
The Preserve firmographics
Firmographics- Name
- The Preserve
- Legal name
- Volunteers of America National Services
- Website
- https://thepreservevoa.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Preserve is a nonprofit senior living community in Fort Myers, Florida, operated by Volunteers of America National Services, offering assisted living, memory support, skilled nursing, rehabilitation, and outpatient services across 113 licensed units in a single 118,000-square-foot facility within the Hope Preserve healthcare network.
- Ownership category
- akta.pro rank
The Preserve industry classification
Industry- Product category
- Senior Living and Skilled Nursing Care
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Single-Site CCRCs (HLADAEAE)
- akta.pro secondary industries
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Long-Term Care Rehabilitation Centers (HLAFAFAD)
Keywords
Where The Preserve is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Preserve business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Monthly Assisted Living Fees: Monthly fee based on apartment/suite size and type, including meals, amenities, and scheduled activities. Care services available in tailored packages.
- Skilled Nursing Daily Rates: Daily rate pricing for skilled nursing living options. May be covered by Medicare, Medicaid, or private insurance plans.
- Memory Support Monthly Fees: Monthly fee based on suite size, includes all meals, building amenities, and scheduled activities in addition to specialized memory care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assisted Living - Size-based pricing |
| Subscription | Monthly | Memory Support - Size-based pricing |
| Unit Pricing | Pay-as-you-go | Skilled Nursing - Daily rate pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Preserve product offering
Product offeringCore offering
The Preserve operates a continuing care senior living community providing assisted living, memory support, skilled nursing and long-term care, short-stay rehabilitation, and outpatient therapy services. Care is delivered across four named service lines — Estuary (assisted living), The Harbor (memory support), The Lagoon (skilled rehabilitation) and Cypress (long-term care) — within a single three-story, 118,000-square-foot facility in Fort Myers, Florida. The community is operated by Volunteers of America National Services (VOANS), a nonprofit organization with more than 125 years of senior services experience.
Product overview
The Preserve is an amenity-rich senior living community offering a continuum of care with multiple specialized service lines. The community is organized into four distinct living options: Estuary Assisted Living for those needing help maintaining independence; The Harbor Memory Support for individuals with Alzheimer's disease and other memory loss conditions; The Lagoon Skilled Rehabilitation for post-hospitalization recovery; and Cypress Long-Term Care for 24-hour skilled nursing needs. Additionally, Outpatient Services are available. The community provides integrated services including chef-prepared meals, housekeeping, WiFi, wall-mounted smart TVs, and 24-hour professionally licensed nursing care, all delivered with hospitality-focused approach under Volunteers of America National Services.
Differentiator
Problem solved
Functional benefit
Brands
- Estuary: Assisted living living option at The Preserve offering tailored personal and health care to help each person maintain their highest level of independence.
- The Harbor
- The Lagoon
- Cypress
Products and services
- Estuary Assisted Living
- The Harbor Memory Support
- The Lagoon Skilled Rehabilitation
Quantifiable outcome
- 2,142 older adults served since opening in 2020
- +2 more outcomes
Companies that use The Preserve
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
The Preserve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Preserve partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Dr. Piper CenterminorNonprofit serving underprivileged children, at-risk youth, seniors, and communities. The Preserve served as drop-off location for annual toy drive collecting toys for Dunbar community children.
- Hodges UniversitycoreCorporate education partnership allowing The Preserve to recruit through the university, offer internship opportunities, guest lectures, and job shadowing. Employees receive 20% per credit hour discount for most credit-bearing programs.
- Hope HealthcarecoreCollaboration on community events and healthcare initiatives. Hope Healthcare and CareUnit.us partnered with The Preserve to host first responder appreciation events. Hope Healthcare is part of the Hope Preserve network dedicated to caring for older adults.
- CareUnit.usminorHealthcare organization that partnered with The Preserve and Hope Healthcare to host National First Responders Day drive-thru BBQ event for first responders.
- American Medical GroupminorMiami-based medical equipment company that donated walkers, wheelchairs, and bedside commodes to The Preserve following Hurricane Ian to help with resident discharges.
- Lee HealthcoreHealthcare system collaboration identified need for senior services in Southwest Florida. Collaborated with Lee Health and Hope Healthcare to develop The Preserve in response to Certificate of Need.
- Gulf Coast VillagecoreSister community in Cape Coral sponsored by Volunteers of America National Services, serving Southwest Florida for 30+ years. Provided mentorship and staff training support during The Preserve's planning and construction phases.
- The Colonnade of EsterominorFirst continuing care retirement community in Estero, part of expanding VOANS presence in Southwest Florida.
- It's Never 2 Late (iN2L)coreTechnology provider for adaptive engagement technology. iN2L provides picture-based touch screen interface for residents to access internet, email, games, music therapy, cognitive stimulation, and Skype communication regardless of physical or cognitive abilities.
- The Roads Home HealthminorHome health partner that co-hosted community cookout for first responders and healthcare workers following Hurricane Ian.
- Lee County Sheriff's OfficeminorPresented 'Getting to Know Your Lee County Sheriff's Office' program to residents. Crime Prevention Practitioner Victoria Staryk provided educational presentations on LCSO history, departments, and safety initiatives.
- Mariners High School JROTCminorNinth-place nationally ranked JROTC team. The Preserve sponsored team trip to nationals and hosted Fourth of July celebration with Color Guard presentation and patriotic ceremony.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
The Preserve competitors and assessment
Company assessmentDirect peers
- Life Care Centers of America: Large U.S. skilled nursing and rehabilitation operator with 200+ facilities; comparable because The Preserve's Cypress long-term care and The Lagoon skilled rehabilitation are core competencies Life Care also delivers at scale.
- LCS (Life Care Services): Third-party manager of 140+ senior living communities including CCRCs, assisted living, and memory care; highly comparable because LCS manages CCRCs that mirror The Preserve's single-site continuum-of-care model via management contracts.
- National HealthCare Corporation (NHC): Operates skilled nursing, assisted living, memory care, home health, and hospice across ~75 facilities; comparable because NHC runs an integrated post-acute and senior living model similar to The Preserve's four-pillar offering.
- Five Star Senior Living: Operates assisted living, memory care, and skilled nursing communities, many within continuing care settings; directly comparable service mix to The Preserve and also affiliated with a larger parent organization (Diversified Healthcare Trust).
- The Ensign Group: SNF and senior living operator with 300+ facilities across 12 states, with strong post-acute rehabilitation focus; comparable to The Preserve's Lagoon/Cypress operations and often pursues Certificate-of-Need-constrained markets similar to The Preserve's position.
- Gulf Coast Village (VOANS sister community): Sister VOANS-operated CCRC in Cape Coral, FL, directly comparable because it shares parent, regulatory approach, and Southwest Florida market; serves as The Preserve's most direct intra-portfolio benchmark for occupancy, staffing, and rates.
Emerging players
- Encompass Health: Operator of inpatient rehabilitation hospitals and home health; comparable because The Preserve's skilled rehabilitation offering (The Lagoon) and outpatient rehab compete for similar post-acute patient populations and hospital discharge referrals.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities across assisted living, memory care, and skilled nursing; comparable because it offers the same continuum-of-care segments (AL, memory support, SNF) that The Preserve operates, just at a vastly larger scale.
- Sunrise Senior Living: Premium U.S./UK senior living operator with strong memory care emphasis; comparable to The Preserve's Harbor memory support program and QUILT wellness philosophy, particularly in offering signature dementia care programming.
- Atria Senior Living: Major assisted living and memory care operator with 200+ communities in the U.S. and Canada; comparable because its core offering matches The Preserve's Estuary and Harbor service lines, and it also operates in Florida.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Preserve social profiles
Digital presenceThe Preserve financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Preserve leadership team
Management profileNumber of profiles
Profiles13 records
The Preserve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Preserve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Preserve
What does The Preserve do?
The Preserve operates a continuing care senior living community providing assisted living, memory support, skilled nursing and long-term care, short-stay rehabilitation, and outpatient therapy services. Care is delivered across four named service lines — Estuary (assisted living), The Harbor (memory support), The Lagoon (skilled rehabilitation) and Cypress (long-term care) — within a single three-story, 118,000-square-foot facility in Fort Myers, Florida. The community is operated by Volunteers of America National Services (VOANS), a nonprofit organization with more than 125 years of senior services experience.
Is The Preserve a public or private company?
The Preserve is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Preserve founded?
The Preserve was founded in 2015. It employs 101 to 250 people.
Where is The Preserve based?
The Preserve is headquartered in Fort Myers, United States, in the North America region.
How does The Preserve make money?
Three revenue lines are on record. Monthly Assisted Living Fees are the primary driver. The others are skilled Nursing Daily Rates and memory Support Monthly Fees.
Who are The Preserve's main competitors?
Direct peers on record are Life Care Centers of America, LCS (Life Care Services), National HealthCare Corporation (NHC), Five Star Senior Living, The Ensign Group and Gulf Coast Village (VOANS sister community). Encompass Health is listed as an emerging player. Broad incumbents are Brookdale Senior Living, Sunrise Senior Living and Atria Senior Living.
Does The Preserve have an API?
No public API is recorded for The Preserve.
What industry is The Preserve in?
The Preserve's product category is Senior Living and Skilled Nursing Care. Its primary akta.pro industry code is HLADAEAE, Single-Site CCRCs, with a secondary code of HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care. Its NAICS code is 623311 and its SIC code is 8051.