RF-SMART

What RF-SMART does

RF-SMART (legal entity Information & Computing Services, Inc.) is a privately held Florida-incorporated software company headquartered in Jacksonville, FL, founded in 1982 and operating with 251-500 employees across offices in the United States, the United Kingdom, and Australia. The company builds mobile barcode scanning and warehouse management software that is engineered as a native extension of customers' ERP systems — NetSuite, Oracle Fusion Cloud SCM, Oracle JD Edwards EnterpriseOne, and Microsoft Dynamics AX — connecting directly to each ERP's database without a duplicate data store, which it markets as a "single source of truth" capable of 99.9% inventory accuracy.

Its product portfolio centers on RF-SMART WMS and is supplemented by an extensive set of add-on modules: RF-SMART Shipping (a no-code rules engine for multi-carrier parcel and LTL shipping across FedEx, UPS, USPS), Pick Manager and Pick Planner for paperless picking, Inventory Reporting Tool (IRT), Manufacturing Execution, Cloud/Label Printing, Automation connectors (ASRS, AMR, mobile dimensioning), Mobile Device Management, License Plating, and Smart Search. Reported deployment scale includes 3,500+ successful implementations, 2,800 NetSuite WMS customers across 40+ countries, and 200+ Oracle Cloud SCM customers spanning 1,000+ physical locations. Documented customer outcomes include 40% productivity gains, 99.9% inventory accuracy, 78% fulfillment time reductions (MacKenzie-Childs), and 99.97% sustained accuracy (Kateeva).

RF-SMART monetizes through quote-based multi-year SaaS subscription licenses for its WMS and module portfolio, professional services for implementation and configuration, hardware resale of certified Honeywell and Zebra devices, and partner/channel revenue routed through 400+ active partners including NetSuite SIs (CrossCountry Consulting), consultancies, and resellers. The company is led by CEO Michael Morales, has no disclosed outside funding, no parent company, and no M&A history in the input data, operating as an independent private corporation whose growth is funded from operating cash flow.

Name

RF-SMART

Legal name

Information & Computing Services, Inc.

Website

https://rfsmart.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Warehouse Management Software

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ)

Keywords

• Warehouse management software
• Barcode scanning solutions
• ERP-integrated WMS
• Multi-carrier parcel shipping
• Warehouse automation

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licenses: Recurring subscription revenue from Built-for-NetSuite, Built-for-Oracle, JD Edwards, and Microsoft Dynamics software modules (WMS, Shipping, Labeling, Manufacturing, Automation).
2. Professional Services / Implementation: One-time and recurring revenue from on-site implementation, configuration, training, and customer success engagements such as Oracle Cloud health checks and ongoing support services.
3. Hardware Resale: Sale of certified hardware devices (scanners, mobile computers, printers, labels) from partners such as Honeywell and Zebra, including hardware professional services and mobile device management.
4. Partner / Channel Revenue: Revenue routed through 400+ partner relationships including NetSuite SIs, consultancies, hardware OEMs, and resellers that deliver and resell RF-SMART solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

RF-SMART sells ERP-native warehouse management, shipping, manufacturing execution, and warehouse automation software modules that run directly on top of NetSuite, Oracle Fusion Cloud SCM, Oracle JD Edwards EnterpriseOne, and Microsoft Dynamics AX. Its solutions enable mobile barcode scanning for receiving, putaway, picking, cycle counting, packing, label printing, and multi-carrier parcel/LTL shipping for distributors, manufacturers, retailers/eCommerce sellers, and healthcare organizations.

Product overview

RF-SMART is a barcode-driven warehouse management and shipping platform built natively as Built-for-NetSuite SuiteApps and as direct extensions for Oracle Fusion Cloud SCM, Oracle JD Edwards EnterpriseOne, and Microsoft Dynamics AX. Its core product is RF-SMART WMS, which provides real-time inventory visibility, receiving, putaway, picking, cycle counting, manufacturing execution, and automation connectors. Built around the WMS core is a portfolio of add-on modules including RF-SMART Shipping (a multi-carrier parcel and LTL solution for NetSuite and Oracle Cloud SCM with a no-code rules engine), RF-SMART Pick Manager and Pick Planner (paperless picking strategy tools), RF-SMART Inventory Reporting Tool (IRT), RF-SMART Cloud Printing/Label Printing, RF-SMART Manufacturing Execution, RF-SMART Automation Module (ASRS, AMR, Mobile Dimensioning), RF-SMART Mobile Device Management, RF-SMART License Plating, and RF-SMART Smart Search. The platform is supported by certified hardware (Honeywell, Zebra) and EDI integration for shipping.

Differentiator

Problem solved

Functional benefit

Brands

• RF-SMART Shipping: Multi-carrier parcel and LTL shipping software suite for NetSuite and Oracle Cloud SCM customers.
• RF-SMART WMS
• Pick Manager
• Pick Planner

Products and services

• RF-SMART WMS (Warehouse Management System) Mobile barcode-scanning warehouse management solution built natively for NetSuite, Oracle Cloud SCM, JD Edwards EnterpriseOne, and Microsoft Dynamics AX. Provides real-time inventory visibility, receiving, putaway, picking, cycle counting, and replenishment functions for distributors, manufacturers, retailers, and healthcare organizations.
• RF-SMART Shipping for Oracle Fusion Cloud SCM Multi-carrier parcel shipping solution integrated directly with Oracle Fusion Cloud SCM that eliminates manual carrier management and disconnected systems and supports scalable outbound warehouse shipping for Oracle Cloud SCM customers.
• RF-SMART Shipping for NetSuite (Parcel and LTL) Built-for-NetSuite SuiteApp providing small parcel and Less than Truckload (LTL) shipping automation with a no-code rules engine for automatic rate shopping and carrier selection, batch label printing, scan-scan-ship workflow, and live LTL rate review, usable standalone or with WMS.
• RF-SMART Pick Manager NetSuite picking strategy tool that lets managers manually group and assign orders and apply configurable picking strategies such as multi-order picking, dispatching tasks directly to mobile devices to eliminate paper and reduce rework.
• RF-SMART Pick Planner NetSuite automation tool that creates scheduled pick plans based on defined order profiles, automatically generating and dispatching picking tasks at predetermined times for hands-off paperless warehouse operations.
• RF-SMART Inventory Reporting Tool (IRT) NetSuite reporting module that provides real-time visibility into stock levels and product locations via a suite of inventory reports, enabling proactive identification and resolution of inventory discrepancies.
• RF-SMART Cloud Printing / Label Printing Label and document printing solution for NetSuite supporting NetSuite labels and packing slips, including bulk label printing at approximately 2 seconds per label and customizable packing slip templates with no added fees.
• RF-SMART Manufacturing Execution Mobile work order execution and reporting module for NetSuite manufacturers, including component issuing, assembly work, and labor tracking at each step of the manufacturing process.
• RF-SMART Automation Module (ASRS, AMR, Mobile Dimensioning) Warehouse automation connectors that integrate NetSuite directly with Automated Storage and Retrieval Systems (ASRS), Autonomous Mobile Robots (AMRs), and mobile dimensioning devices, driving real-time automated pick, replenish, and inventory updates.
• RF-SMART Mobile Device Management (MDM) Module for managing and configuring certified mobile barcode-scanning hardware devices used across RF-SMART warehouse operations.
• RF-SMART License Plating License plating solution for grouping and tracking multiple items under a single identifier to streamline receiving, picking, and shipping workflows.
• RF-SMART Smart Search NetSuite search enhancement for quickly locating inventory records and bin locations across the warehouse.
• RF-SMART Healthcare Solutions Healthcare-focused inventory management configuration of RF-SMART WMS supporting Oracle Cloud Healthcare supply chain management, life sciences, and provider inventory workflows including PAR management, lot/serial traceability, regulatory compliance, and charge capture.
• RF-SMART for JD Edwards EnterpriseOne WMS and shipping extensions built natively into Oracle JD Edwards EnterpriseOne, delivering mobile barcode scanning and shipping automation on the JD Edwards platform.
• RF-SMART for Microsoft Dynamics AX WMS and mobile barcode scanning extensions built natively for Microsoft Dynamics AX warehouses.

Quantifiable outcome

• 99.9% inventory accuracy
• +11 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Oracle (Oracle Cloud SCM / Oracle Fusion Cloud SCM)flagshipStrategic or Co-development PartnerRF-SMART is an Oracle Cloud partner and Built-for-Oracle Cloud SCM provider. Serves 200+ Oracle Cloud SCM customers across 1,000+ physical locations and is the first phase of a multi-year investment in RF-SMART's expanded support for Oracle Cloud material handling. Validated by 450+ shipping customers for the new multi-carrier parcel shipping solution.
• NetSuite (Oracle)flagshipTechnology or IntegrationNetSuite SuiteApp partnership: #1 reviewed WMS SuiteApp on NetSuite marketplace, with 2,800+ NetSuite WMS customers across 40+ countries, 400+ partner relationships, and Built-for-NetSuite SuiteApps for WMS, Shipping, Label Printing, and Automation.
• CrossCountry ConsultingcoreImplementation/ SI/ Consulting PartnerNetSuite consulting partner specializing in Consumer Packaged Goods (CPG). Designs and implements integrated and scalable WMS solutions with RF-SMART for clients, delivering enhanced visibility, accuracy, and operational efficiency through connected cloud-based technologies.
• HoneywellcoreOEM/ Whitelabel/ Licensing PartnerHardware OEM partner providing certified mobile barcode scanning devices that are tested and validated with RF-SMART Shipping and WMS products for the best user experience.
• Zebra TechnologiescoreOEM/ Whitelabel/ Licensing PartnerHardware OEM partner providing certified mobile barcode scanning devices validated for use with RF-SMART Shipping and WMS products.
• Oracle JD EdwardscoreTechnology or IntegrationNative integration and Built-for-JD Edwards EnterpriseOne WMS offering listed as a core ERP platform supported by RF-SMART.
• Microsoft (Dynamics AX)coreTechnology or IntegrationNative integration and Built-for-Microsoft Dynamics AX WMS offering listed as a core ERP platform supported by RF-SMART.
• Meta (Facebook)minorGTM or Marketing PartnerAdvertising and analytics partnership using Meta pixel-based tracking, cross-context behavioral advertising, and measurement services described in the privacy notice.
• FedEx, UPS, USPS (Shipping Carriers)coreChannel Partner/ Reseller/ DistributorRF-SMART Shipping integrates with industry-leading parcel carriers (FedEx, UPS, USPS, and more) to enable multi-carrier rate shopping, label printing, and EDI-driven shipping workflows.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Made4net: Direct competitor offering cloud-native WMS with native ERP integrations including NetSuite; competes head-to-head for mid-market distribution, manufacturing, and 3PL customers seeking mobile barcode scanning and real-time ERP sync.
• Körber (HighJump) WMS: Established mid-market and enterprise WMS provider with NetSuite and other ERP connectors; competes in distribution, manufacturing, and omnichannel fulfillment segments where RF-SMART also operates.
• Logiwa: Cloud-native WMS focused on fulfillment and distribution with NetSuite and other ERP integrations; targets the same SMB-to-mid-market 3PL and DTC fulfillment customers as RF-SMART's WMS and Shipping modules.
• Fishbowl Inventory: Inventory management and barcode scanning solution with QuickBooks, NetSuite, and Xero integrations; targets SMB manufacturers and distributors — the same small-business segment where RF-SMART's NetSuite SuiteApps compete.
• Cin7: Cloud inventory and order management platform with integrations to NetSuite, Shopify, and major ERPs; competes for omnichannel retailers and SMB distributors seeking barcode scanning, multi-channel fulfillment, and shipping automation.

Broad incumbents

• Manhattan Associates: Large enterprise WMS/SCM incumbent with broader portfolio including OMS, TMS, and store fulfillment; overlaps with RF-SMART at the enterprise end of the market (e.g., Kateeva, MacKenzie-Childs-sized deployments).
• Blue Yonder (JDA Software): Global WMS and supply chain planning incumbent owned by Panasonic; competes across enterprise and mid-market with broader functionality than RF-SMART, including advanced planning and execution capabilities.
• Acumatica (Warehouse Management): Cloud ERP vendor offering native warehouse management within its broader suite; competes for the same mid-market distribution and manufacturing customers by providing WMS as part of an integrated ERP rather than as a third-party SuiteApp.

Emerging players

• Zoho Inventory: SMB-focused inventory and order management platform with multichannel integrations; partial overlap with RF-SMART at the very low end of the SMB customer base served through NetSuite SuiteApps.
• Netstock: Inventory optimization and demand planning platform with NetSuite integration; competes for the analytics and reporting layer of warehouse operations where RF-SMART's Inventory Reporting Tool operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKAmCGnmqRGNZT7UOalxseA
• Xx.com/rfsmart
• Facebookfacebook.com/rf-smart-145917518813828
• LinkedInlinkedin.com/company/556848

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RF-SMART