Freelway

What Freelway does

Freelway AB is a privately held Swedish company founded in 2014 and headquartered in Mariefred, Sweden. The company develops a digital platform and mobile applications (iOS and Android) that coordinate carpooling, goods delivery, and freight transport by matching senders — individuals and companies needing goods moved — with carriers who have spare capacity in their existing transportation routes. The platform incorporates automated route planning, real-time matching, and multi-modal integration across public transit, taxis, carpooling, and goods transport, and follows a public-transit-first matching logic with explicit fallback criteria for taxi and shared-ride alternatives.

Freelway operates a portfolio of specialized solutions built on its core platform. These include Wayfox (route optimization for trucking and courier companies, co-developed with Adaptive Media), Wayshop (e-commerce combined with coordinated logistics for local food producers), Sista Milen Bilen (a shared-taxi service for the Läckö-Kinnekulle tourism area), Norefjell (an integrated ski-bus/taxi/transit platform deployed in Norway), and Tavelsjö Smart Landsbygd (a scheduled rural passenger-transport service). Customer segments include Swedish and Norwegian municipalities, transport and logistics operators, local producers, and individual travelers/tourists.

The company employs 1-10 people, generates revenue via a transaction-fee platform model with quote-based multi-year contracts (pricing not publicly disclosed), and distributes through self-serve mobile apps, a web platform, and direct sales to municipal and enterprise customers. Marketing relies on website case studies and partner logos including Europcar, Norefjell, MVG, and Läckö. Freelway has raised a single disclosed seed funding round of approximately $143,291 in December 2015, and remains founder/management-owned with no identified institutional investors.

Name

Freelway

Legal name

Freelway AB

Website

https://freelway.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Freelway AB is a Swedish digital platform company that coordinates carpooling, deliveries, and freight transport by matching senders with carriers having spare route capacity. It serves municipalities, transport firms, local producers, and individuals across Sweden and Norway.

Ownership category

akta.pro rank

Product category

Transport Coordination Software

NAICS

Freight Transportation Arrangement (48851), Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Less-Than-Truckload (LTL) / Groupage Forwarding (TLACACAB)

akta.pro secondary industries

On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door) (TLAFAJAB), Municipal/Transit-Agency Microtransit (First/Last-Mile Feeders) (TLAFAJAH), Shared-Route Dial-a-Ride (Multi-Stop DRT) (THAIAHAI)

Keywords

• Transport coordination platform
• Freight carpooling software
• Logistics route optimization
• Shared mobility platform
• Goods delivery coordination

Headquarters

HQ city

Strängnäs

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Services: Freelway operates as a platform connecting senders (individuals/companies needing goods transported) with carriers (those with available transportation space). The service facilitates coordination of carpooling, deliveries, and transport flows through their app and platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Freelway operates an automated digital mobility and logistics platform that connects senders (individuals and companies needing goods transported) with carriers (those with available space in existing transportation). The platform enables carpooling, goods deliveries, and transport flow coordination through a mobile app (iOS/Android) and web interface, using automated route planning and real-time matching to reduce empty transports and lower logistics costs.

Product overview

Freelway is an automated mobility and logistics platform that connects senders with available transport capacity. The core Freelway Platform and App serve as the unified system for coordinating carpooling, deliveries, and transport flows. The portfolio includes specialized case-specific solutions: Wayfox (route optimization for carriers), Wayshop (e-commerce plus coordinated logistics for local producers), Sista Milen Bilen (shared taxi for tourism areas), Norefjell (integrated mountain resort transport), and Tavelsjö Smart Landsbygd (rural passenger transport scheduling). These products share the core platform's automated matching and digital booking infrastructure while addressing distinct transport challenges.

Differentiator

Problem solved

Functional benefit

Brands

• Sista Milen Bilen: Digital platform enabling shared taxi bookings in Läckö-Kinnekulle area, supplementing public transit with subsidized taxi rides.
• Wayshop
• Wayfox
• Tavelsjö Smart Landsbygd
• Norefjell

Products and services

• Freelway Platform and App Automated mobility and logistics platform available via web and mobile apps (iOS and Android) that connects individuals and companies needing goods transported with carriers having available space. Enables carpooling, deliveries, and transport flow optimization with automated route planning and real-time matching between senders and carriers.
• Wayfox Digital transport planning and automated route optimization service for trucking companies and courier services. Replaces manual spreadsheet-based planning with real-time digital delivery planning, with reported savings of 15-20 minutes per workday on longer routes (4-6 hours).
• Wayshop Unified platform combining e-commerce with coordinated logistics for local food producers, restaurants, and shops. Provides each producer with their own digital store, enables combined deliveries from multiple producers, and supports automated order flows with route optimization for carriers.
• Sista Milen Bilen (SMB) Digital platform enabling shared taxi bookings in the Läckö-Kinnekulle area. Automatically checks if public transit is available (max 1 hour departure gap, max 1 transfer, max 150% longer travel time) before offering subsidized taxi alternatives, covering 90+ destinations.
• Norefjell Transport Service Digital service at Norefjell ski resort in Norway connecting ski buses, taxis, and public transit. Provides digitally bookable tickets for ski buses, shared taxis, transfer rides, and transit information to improve tourist accessibility.
• Tavelsj\u00f6 Smart Landsbygd Digital booking service organizing private drivers into schedules for autonomous rural transport in Tavelsj\u00f6, Sweden. Enables structured and reliable passenger transport in areas lacking regular public transit, with 10-25 drivers operating on a rolling schedule covering 08:00-22:00 daily.

Quantifiable outcome

• 15-20 minutes saved per workday on longer routes (4-6 hours)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vingåker MunicipalitycoreStrategic or Co-development Partner · 1 January 2015Vingåker Municipality provided test bed for evaluating Freelway's service during 2015-2016, contributing input for developing the platform for coordination of goods within and between organizations/companies.
• Uppsala MunicipalitycoreStrategic or Co-development Partner · 1 January 2015Uppsala Municipality provided test bed for evaluating Freelway's service during 2015-2016, contributing to the development and refinement of the transport coordination platform.
• Adaptive MediacoreTechnology or IntegrationFreelway collaborated with Adaptive Media to develop Wayfox, a digital transport planning and route optimization service for trucking companies and courier services. Adaptive Media contributed to the development of the automated route optimization solution.
• EuropcarminorGTM or Marketing PartnerEuropcar appears as a partner logo on Freelway's homepage, suggesting a marketing or integration partnership in the mobility/transport sector.
• NorefjellcoreChannel Partner/ Reseller/ DistributorNorefjell is a key customer case where Freelway implemented a digital transport platform integrating ski buses, taxis, and public transit. Norefjell appears in partner logos and has implemented the solution to improve tourist accessibility.
• LäcköminorChannel Partner/ Reseller/ DistributorLäckö appears as a partner logo, associated with the Sista Milen Bilen (Last Mile Car) service in the Läckö-Kinnekulle tourism area.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onfleet: Last-mile delivery route optimization and dispatch SaaS used by couriers, retailers and restaurants. Directly comparable to Freelway's Wayfox route-optimization module for trucking and courier companies.
• RideCo: Canadian on-demand transit SaaS for transit agencies, providing dynamic routing and microtransit services. Closely aligned with Freelway's municipal microtransit modules (Tavelsjö Smart Landsbygd, Norefjell).
• Via Transportation: US-based microtransit and on-demand shared ride platform serving municipalities and transit agencies worldwide. Highly comparable business model to Freelway's carpooling and shared shuttle offerings via dynamic, door-to-door routing.
• Bringg: Delivery orchestration platform connecting retailers, logistics providers and drivers with route optimization and real-time tracking. Comparable to Freelway's freight and goods delivery coordination (Wayfox and Wayshop).
• Optibus: AI-driven public transit operations and scheduling optimization platform used by transit agencies globally. Comparable technology layer to Freelway's automated route planning and matching capabilities for transport operators.
• Padam Mobility: French microtransit SaaS that creates dynamic on-demand transit networks for transit agencies. Directly comparable to Freelway's Tavelsjö Smart Landsbygd and Sista Milen Bilen services for municipalities seeking demand-responsive transport.
• Maas Global: Finnish MaaS (Mobility-as-a-Service) platform behind Whim, integrating public transit, taxis, carpooling and rentals into a single subscription. Directly comparable to Freelway's multi-modal Nordic mobility coordination approach and same geography (Nordics).

Broad incumbents

• project44: Global supply chain visibility platform serving shippers, carriers and 3PLs with real-time freight tracking and orchestration. Comparable to the broader freight coordination ambition of Freelway's Wayfox, but at enterprise scale and across all transport modes.
• Moovit: Global multi-modal transit app (now part of Mobileye/Intel) offering public transit, ride-hail and micromobility routing. Overlaps with Freelway's multi-modal routing and Sista Milen Bilen public-transit-first matching, but at much larger scale.
• Transit App: Multi-modal urban mobility app aggregating public transit, bike-share, scooter and ride-hail options. Adjacent to Freelway's consumer-facing transport coordination product but focused on consumer routing rather than freight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/freelwaygo
• Facebookfacebook.com/freelwaygo
• LinkedInlinkedin.com/company/freelway-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freelway