Behind the Scenes
Behind the Scenes is a Memphis-based event management firm founded in 2000, providing event planning, fulfillment and logistics, media production, and virtual event services to enterprise clients across hospitality, education, healthcare, manufacturing, and association sectors.
- Company typePrivate
- Founded2000
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Behind the Scenes does
Behind the Scenes (operating as BTS Memphis) is a privately held, Memphis-based event management firm founded in 2000 by Dusky Norsworthy. The company provides end-to-end corporate event services organized around six offerings: Meetings & Event Management, Fulfillment & Logistics, Media Production, Virtual Events, Training Support, and Special Projects. Its technology stack is centered on a custom virtual event platform featuring branded virtual portals with registration, virtual ID badges, interactive booths, live streaming, and on-demand content, combined with Zoom integration for hybrid delivery; audiovisual and visual production are delivered through long-standing partnerships with Nolan Production Group and V2 Media.
The company serves enterprise clients across hospitality, education, healthcare, manufacturing, and association segments. Notable customers include Hilton (multiple properties and event types including LUXCON 2015 at Conrad Dubai and the Hilton Memphis Centennial), Toyota Motor Manufacturing, Mitsubishi Electric, Wright Medical, the University of Mississippi (virtual and hybrid commencements reaching 62,000+ participants in 2020-2021), Christian Brothers High School, the Society of Entrepreneurs, and the Greater Memphis Chamber. The firm is a certified Women's Business Enterprise and a 2016 Memphis Business Journal Best Places to Work recipient.
Behind the Scenes operates on a professional services revenue model with quote-based, project-tailored pricing and multi-year contracts. Go-to-market is sales-led, relying on direct enterprise engagement, referrals, and deep regional relationships in the Memphis and Mid-South market, supplemented by content marketing, social media presence, and a portfolio of case studies. Geographic footprint is primarily Southeast U.S. with episodic international delivery (Dubai) and event execution in Washington D.C., Orlando, and Charlotte. The company employs 11-50 people, has no disclosed external funding or institutional investors, and is concentrated in founder ownership and control.
Behind the Scenes firmographics
Firmographics- Name
- Behind the Scenes
- Legal name
- Behind The Scenes
- Website
- https://btsmemphis.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Behind the Scenes is a Memphis-based event management firm founded in 2000, providing event planning, fulfillment and logistics, media production, and virtual event services to enterprise clients across hospitality, education, healthcare, manufacturing, and association sectors.
- Ownership category
- akta.pro rank
Behind the Scenes industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Facilities Support Management Services (8744), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
- akta.pro secondary industries
- Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Corporate Event Production & AV Services (HSACADAB)
Keywords
Where Behind the Scenes is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Behind the Scenes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Management Services: Professional event planning and management services for corporate events, conferences, galas, and meetings. Revenue generated through service fees for planning, coordination, and execution of events.
- Fulfillment and Logistics: Customized fulfillment services including onboarding kits, promotional materials, and product distribution. Revenue generated through per-project or per-unit pricing.
- Virtual Event Services: Virtual and hybrid event production including live streaming, virtual portals, and digital content creation. Revenue generated through service contracts for virtual event execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event services tailored to client needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Behind the Scenes product offering
Product offeringCore offering
Behind the Scenes is a Memphis-based event management firm that plans, coordinates, and executes corporate events, conferences, galas, meetings, and trade shows from small staff meetings to large-scale conventions. The company also provides customized fulfillment and kit logistics, media production (web, mobile, video, audiovisual), virtual and hybrid event production including branded virtual portals and live streaming, and training support services for corporate clients.
Product overview
Behind the Scenes is an event management company offering a unified suite of services for corporate events and gatherings. The core offerings include Meeting & Event Management (planning and executing events from staff meetings to large conferences), Fulfillment & Logistics (customized kitting and product fulfillment with hand-touch attention), Media Production (web development, video production, audiovisual services), Virtual Events (live streaming, virtual graduations, interactive online events), Training Support, and Special Projects. The company operates primarily in the Memphis, Tennessee area and serves clients in hospitality, healthcare, education, and corporate sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Meeting & Event Management Comprehensive planning and execution of corporate events, conferences, meetings, and gatherings ranging from small staff meetings to large-scale conventions and trade shows. Targeted at enterprise clients that lack internal event execution capacity.
- Fulfillment & Logistics Customized fulfillment solutions including hand-touch product kitting, onboarding kit creation, and promotional product distribution for corporate clients such as Wright Medical's employee onboarding kits.
- Media Production Multimedia services covering web development, mobile app development, video production, and audiovisual production to convey the full event experience for corporate clients.
- Virtual Events Transformation of events and meetings into branded virtual experiences including live streaming, virtual graduation solutions, interactive virtual event platforms with registration, virtual ID badges, interactive booths, on-demand content, and Zoom-based hybrid event integration for global audiences.
- Training Support Support services for corporate training initiatives, ensuring team member communications and training materials are effectively delivered to the field for enterprise clients.
- Special Projects One-time event or short-term project support providing extra hands to turn ideas into reality for clients with discrete project needs beyond standard event engagements.
Quantifiable outcome
- Ole Miss 2021 hybrid commencement reached 62,000+ participants from 78 countries, a 40%+ increase from previous year
- +2 more outcomes
Companies that use Behind the Scenes
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles5 records
Behind the Scenes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Behind the Scenes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Nolan, Inc. / Nolan Production GroupcoreAudiovisual and production partner for events. Provides expertise in audiovisual equipment, technology setup, and live event production. Partnership spans multiple major events including Ole Miss graduation, CBHS Gala, Hilton events, and more.
- V2 MediacoreVisual production partner specializing in video production, event videography, and digital content. Collaborated on Ole Miss graduation, Mid-South Farm & Gin Show virtual events, Society of Entrepreneurs Gala, and Hilton Memphis Centennial.
- Delta Farm PressminorCo-sponsor of the Mid-South Farm & Gin Show, providing industry publication support and audience reach for the annual agricultural event.
- Southern Cotton Ginners AssociationminorCo-sponsor of the Mid-South Farm & Gin Show, providing industry association support and credibility for the annual agricultural event.
- Ole Miss EventscoreOngoing partnership for Ole Miss graduation ceremonies and events. Created hybrid event solutions for 2020-2021 commencement exercises reaching global audiences.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Behind the Scenes competitors and assessment
Company assessmentDirect peers
- Cramer: Cramer is a corporate event and brand experience agency delivering meetings, conferences, and experiential programs for enterprise clients. Directly comparable to BTS in core service mix (event management, production, content) and Fortune-class client base.
- Bishop McCann: Bishop McCann is a full-service corporate event production company with similar positioning: end-to-end meeting, conference, and gala production for enterprise clients. Comparable to BTS in scope (planning + production + media) and target market (corporate, hospitality, association accounts).
- The Special Event Company: The Special Event Company is a corporate event management firm executing galas, conferences, and meetings for enterprise clients — overlapping with BTS's galas, association events, and corporate meeting portfolio.
Broad incumbents
- Sparks: Sparks is a brand experience and corporate event agency serving enterprise clients across meetings, conferences, and experiential programs. Comparable to BTS in corporate event execution and enterprise client base, but at broader scale and service breadth.
- Maritz Global Events: Maritz Global Events is a large-scale corporate event and incentive travel agency serving Fortune 500 clients. Overlaps with BTS in corporate meeting and conference management, but operates at materially greater scale and broader service breadth.
- Cvent: Cvent is an enterprise event management platform offering registration, attendee engagement, and virtual event technology. Adjacent to BTS's virtual event platform and conference operations services, but operates as a software incumbent rather than a services firm.
- George P. Johnson Experience Marketing: GPJ is a global experiential marketing agency producing brand activations, conferences, and major events for enterprise clients. Comparable to BTS in serving enterprise event budgets but at significantly greater scale and creative scope.
- PRA (Production Resource Group): PRA is a global corporate event production and AV services company. Comparable to BTS on the production/AV dimension of its offering (where BTS partners with Nolan), but operates at substantially larger scale and with owned AV infrastructure.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency producing corporate events, conferences, and experiential campaigns. Comparable to BTS in corporate conference and experiential production, but with global footprint and broader creative services.
Emerging players
- Bizzabo: Bizzabo is an event experience platform with hybrid and virtual event capabilities. Direct overlap with BTS's proprietary virtual event platform and hybrid event technology, competing for the same enterprise virtual event budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Behind the Scenes social profiles
Digital presenceBehind the Scenes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behind the Scenes leadership team
Management profileNumber of profiles
Profiles1 record
Behind the Scenes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behind the Scenes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behind the Scenes
What does Behind the Scenes do?
Behind the Scenes is a Memphis-based event management firm that plans, coordinates, and executes corporate events, conferences, galas, meetings, and trade shows from small staff meetings to large-scale conventions. The company also provides customized fulfillment and kit logistics, media production (web, mobile, video, audiovisual), virtual and hybrid event production including branded virtual portals and live streaming, and training support services for corporate clients.
Is Behind the Scenes a public or private company?
Behind the Scenes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behind the Scenes founded?
Behind the Scenes was founded in 2000. It employs 11 to 50 people.
Where is Behind the Scenes based?
Behind the Scenes is headquartered in Memphis, United States, in the North America region.
How does Behind the Scenes make money?
Three revenue lines are on record. Event Management Services are the primary driver. The others are fulfillment and Logistics and virtual Event Services.
Who are Behind the Scenes's main competitors?
Direct peers on record are Cramer, Bishop McCann and The Special Event Company. Broad incumbents are Sparks, Maritz Global Events, Cvent, George P. Johnson Experience Marketing, PRA (Production Resource Group) and Jack Morton Worldwide. Bizzabo is listed as an emerging player.
Does Behind the Scenes have an API?
No public API is recorded for Behind the Scenes.
What industry is Behind the Scenes in?
Behind the Scenes's product category is Event Management Services. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics), with a secondary code of HSACAAAO, Virtual, Hybrid & Livestream Event Coordination. Its NAICS code is 56192 and its SIC code is 8744.