Sora Union
Sora Union is a globally distributed professional services firm delivering design, engineering, and QA services through 50+ teammates across 17 countries, primarily serving Financial Services, HealthTech, and Nonprofit clients with displaced talent.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sora Union does
Sora Union is a globally distributed professional services firm that delivers design, software engineering, and quality assurance services to mid-market and enterprise clients across Financial Services, HealthTech, and Nonprofit verticals. Founded in June 2022 by Nate Dalton (former President and CEO of Affiliated Managers Group, NYSE: AMG), Sophia Wajnert (former Managing Director at Credit Suisse), and Charlie Liu (Co-Founder and COO), the company is incorporated in Delaware as Sora Union Group, Inc. and operates with 50+ teammates across 17 countries on 6 continents, sourcing talent from professionals displaced or at-risk of displacement due to conflict or climate change.
The company's core offerings span three primary service lines: Design (brand, product, and digital design), Engineering (web development, mobile development, and database management systems), and QA Engineering (manual, automated, continuous, performance, and compatibility testing). In 2025, the firm expanded into modular Audit services (Code, UI/UX, QA, Data Infrastructure, and Brand Audits), database development, Strategic Advisory, and AI-driven copilots. The technical foundation is a cloud-based, fully distributed collaboration model with around-the-clock coverage across time zones, each project staffed with a dedicated team lead and customer success manager.
Sora Union generates revenue exclusively through professional services fees under three engagement models: staff augmentation (monthly per teammate), time and materials (hourly per professional), and fixed scope projects. Pricing is quote-based and not publicly disclosed. The go-to-market is primarily referral-driven, supplemented by case study portfolio marketing, event participation (USA for UNHCR #Innovate4Refugees, Wilson Center roundtables), podcast appearances, and award-driven earned media including a Silver Anthem Award (2023) and TLC Lions Human Company of the Year Finalist (2025). Notable customers include Carrot Fertility, mmhmm, Gnomon Alpha, Altar Rock, FLX Networks, Mindstep, and Health Tech Without Borders. No revenue, funding, or institutional investment is publicly disclosed.
Sora Union firmographics
Firmographics- Name
- Sora Union
- Legal name
- Sora Union Group, Inc.
- Website
- https://soraunion.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sora Union is a globally distributed professional services firm delivering design, engineering, and QA services through 50+ teammates across 17 countries, primarily serving Financial Services, HealthTech, and Nonprofit clients with displaced talent.
- Ownership category
- akta.pro rank
Sora Union industry classification
Industry- Product category
- Professional Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where Sora Union is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sora Union business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Design: Design services including brand design, product design, and digital design delivered by globally distributed teams. Services include tailored content, strategic brand development, and user-centered digital products.
- Professional Services - Engineering: Engineering services including web development, mobile development, and database management systems. Delivers reliable and scalable digital solutions for business growth.
- Professional Services - QA Engineering: Quality assurance engineering services including manual, automated, continuous, performance, and compatibility testing to ensure highest product quality.
- Staff Augmentation: Experienced teammates become an extension of client teams, charged at a monthly rate per augmented teammate. Provides flexibility for companies to scale teams without full-time commitments.
- Time and Materials: No fixed scopes; billing for time at regular intervals with hourly rate per professional. Allows clients to add items or stop anytime.
- New Audit Services: New services including Code Audit, UI/UX Audit, QA Audit, Data Infrastructure Audit, and Brand Audit offered as modular assessments. Also includes database development and AI-driven copilots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Time and Materials - Billed hourly per professional |
| Subscription | Monthly | Staff Augmentation - Monthly rate per teammate |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Sora Union product offering
Product offeringCore offering
Sora Union is a globally distributed professional services firm that delivers Design, Engineering, and QA Engineering services to mid-market and enterprise clients in financial services, health tech, and nonprofit sectors. Projects are executed by teams of 50+ professionals across 17+ countries who are displaced or at-risk of displacement due to conflict or climate change, with engagement models including staff augmentation, time-and-materials, and fixed-scope projects. In 2025 the firm expanded into modular audit offerings (Code, UI/UX, QA, Data Infrastructure, Brand) and AI-driven copilots.
Product overview
Sora Union is a globally distributed professional services company offering three core service lines (Design, Engineering, and QA Engineering) delivered by displaced or at-risk talent. The company operates on a modular service model where clients can engage for individual services or integrated solutions. Design services span Brand Design, Product Design (websites and web apps), and Digital Design. Engineering covers Web Development, Mobile Development, and Database Management Systems. QA Engineering includes manual, automated, continuous, performance, and compatibility testing. In 2025, the company expanded its offerings to include audit modules (Code Audit, UI/UX Audit, QA Audit, Data Infrastructure Audit, Brand Audit) alongside AI-driven copilots and Strategic Advisory services. Services are available through flexible engagement models including Staff Augmentation, Time and Materials, and Fixed Scope projects. The company also maintains industry-specific specialties for Financial Services, HealthTech, and Nonprofit sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Professional design services encompassing brand design, product design (websites and web apps), and digital design for social media and marketing collateral; for mid-market and enterprise clients in financial services, health tech, and nonprofit sectors.
- Engineering Services Software engineering services delivering web development, mobile development, and database management systems for scalable digital solutions; for mid-market and enterprise clients needing reliable and adaptable web, mobile, and data systems.
- QA Engineering Services Quality assurance engineering services including manual, automated, continuous, performance, and compatibility testing with comprehensive reporting; for clients needing polished, dependable products that perform at the highest standards.
- Audit Modules (Code, UI/UX, QA, Data Infrastructure, Brand) Modular assessment services evaluating codebases, UI/UX, QA processes, data infrastructure, and brand positioning/visual identity; for organizations seeking targeted diagnostics before broader engagements.
- AI-Driven Copilots AI-driven copilots that turn audit insights into scalable operational tools, supporting clients' delivery and operational workflows.
- Staff Augmentation Experienced teammates become an extension of client teams, charged at a monthly rate per augmented teammate, allowing companies to scale teams without full-time commitments.
- Time and Materials Engagements Engagement model with no fixed scopes, billed at regular intervals at an hourly rate per professional, with the ability to add items or stop anytime.
- Financial Services / Fintech Specialty Specialized design, engineering, and QA services tailored for financial services and fintech companies, including branding, websites, app designs, product materials, scalable web/mobile/data systems, and QA for financial software.
- HealthTech Specialty Professional services for healthcare organizations specializing in innovative technology solutions, including user-friendly websites and interfaces, specialized localization, product quality assurance, and turning concepts into digital reality.
- Nonprofit Specialty Design, engineering, and QA services dedicated to supporting nonprofit organizations with visual identities, user-friendly interfaces, websites, scalable digital solutions, and QA for nonprofit programs.
Quantifiable outcome
- Customer base grew 24% in 2025, expanding to 50+ customers
- +3 more outcomes
Companies that use Sora Union
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Sora Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Sora Union partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, flagship and core.
- USA for UNHCRminorUSA for UNHCR hosted the #Innovate4Refugees event in New York exploring technology innovations for refugee livelihoods. Sora Union co-founders attended to contribute insights on distributed work models for displaced populations.
- Wilson Center - Refugee and Forced Displacement InitiativeminorWilson Center hosted a Private Roundtable on Refugee Talents and Opportunities and a Public Event Honoring Refugee Host Country Leadership. Sora Union participated to discuss hiring displaced professionals and the economic impact of refugee employment.
- MindstepflagshipMindstep partnered with Health Tech Without Borders and Sora Union to launch 'Mindstep for Ukraine' - a free mental health application for displaced Ukrainians in the UK. Sora Union provided Ukrainian localization expertise, translating and adapting the app for the specific cultural and linguistic context.
- Health Tech Without Borders (HTWB)flagshipHTWB is a global nonprofit dedicated to emergency medical support. Sora Union collaborated on the TacMed Chatbot enhancing the 'Stop the Bleeding' module for frontline responders in Ukraine, and on the Mindstep for Ukraine mental health app providing clinical guidance and contextual expertise.
- All TurtlescoreAll Turtles is a mission-driven product studio that launched Sora Union. Sora Union team members both manage projects independently and work integrated in All Turtles design teams. The collaboration created Sora Union's brand identity and continues in ongoing delivery work.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Sora Union competitors and assessment
Company assessmentBroad incumbents
- Globant: Globant is a large digital services firm offering design, engineering, and AI services to enterprise clients globally. It competes for the same fintech and healthtech engagements as Sora Union, with significantly greater scale and breadth of capabilities.
- Upwork: Upwork is the largest open marketplace for freelance design, engineering, and QA talent. While its marketplace model differs from Sora Union's curated team approach, both serve enterprises seeking flexible access to distributed professionals.
Others
- All Turtles: All Turtles is a mission-driven product studio that launched Sora Union. It continues as a strategic partner and source of projects, providing product development and design expertise that complements Sora Union's services.
Direct peers
- BairesDev: BairesDev provides nearshore software development teams drawn from Latin America. Its staff augmentation and dedicated team model mirrors Sora Union's engineering and QA offerings, serving similar enterprise customers seeking distributed technical talent.
- Andela: Andela connects companies with vetted engineers from Africa and emerging markets. It shares the distributed talent model and mission-driven narrative with Sora Union, though Andela is more narrowly focused on software engineering and has raised significant institutional capital.
- Design Pickle: Design Pickle provides subscription-based graphic design services through distributed designers. It competes with Sora Union's brand and digital design offerings, using a productized flat-fee model that targets SMBs and mid-market.
- Toptal: Toptal operates a global marketplace of vetted freelance talent for software development, design, and finance. Like Sora Union it provides on-demand access to top-tier distributed professionals, but at a much larger scale and with a broader enterprise customer base.
- Turing: Turing operates an AI-powered platform matching companies with remote software developers globally. It overlaps with Sora Union in providing distributed engineering talent, though Turing is productized with AI matching rather than a curated team model.
Emerging players
- Penbrothers: Penbrothers offers staff augmentation and managed teams from the Philippines for tech, design, and operations roles. It shares Sora Union's distributed staffing thesis and serves similar SMB and mid-market enterprise customers.
- Chatterbox: Chatterbox connects companies with skilled professionals from refugee and migrant backgrounds. It shares Sora Union's displaced-talent mission and overlapping customer base, led by Sora Union board member Mursal Hedayat.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sora Union social profiles
Digital presenceSora Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sora Union leadership team
Management profileNumber of profiles
Profiles4 records
Sora Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sora Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sora Union
What does Sora Union do?
Sora Union is a globally distributed professional services firm that delivers Design, Engineering, and QA Engineering services to mid-market and enterprise clients in financial services, health tech, and nonprofit sectors. Projects are executed by teams of 50+ professionals across 17+ countries who are displaced or at-risk of displacement due to conflict or climate change, with engagement models including staff augmentation, time-and-materials, and fixed-scope projects. In 2025 the firm expanded into modular audit offerings (Code, UI/UX, QA, Data Infrastructure, Brand) and AI-driven copilots.
Is Sora Union a public or private company?
Sora Union is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sora Union founded?
Sora Union was founded in 2022. It employs 11 to 50 people.
Where is Sora Union based?
Sora Union is headquartered in San Francisco, United States, in the North America region.
How does Sora Union make money?
Six revenue lines are on record. Professional Services - Design is the primary driver. The others are professional Services - Engineering, professional Services - QA Engineering, staff Augmentation, time and Materials and new Audit Services.
Who are Sora Union's main competitors?
Broad incumbents on record are Globant and Upwork. All Turtles is listed as an others. Direct peers are BairesDev, Andela, Design Pickle, Toptal and Turing. Emerging players are Penbrothers and Chatterbox.
Does Sora Union have an API?
No public API is recorded for Sora Union.
What industry is Sora Union in?
Sora Union's product category is Professional Services. Its primary akta.pro industry code is BPAHAIAM, Instrumentation, Controls & Automation Engineering Consulting. Its NAICS code is 5416 and its SIC code is 8742.