Mindstep
Mindstep is a London-based digital mental health platform serving employers, health insurers, and the NHS with AI-powered clinical assessments, interactive CBT tools, and people analytics for workforce wellbeing and neurodiversity support.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Mindstep does
Mindstep is a London-based digital mental health platform that delivers a clinically validated, AI-powered suite spanning assessment, self-guided care, live support, and analytics for employers, health insurers, healthcare providers, and individual consumers. The company was founded in 2021 by NHS doctors and has scaled to serve over 500,000 people, including a deployment across three NHS Primary Care Networks covering 170,000 patients and a flagship distribution partnership with AXA Health. Its core technology combines the proprietary MMCE depression screening tool, the MIRA cognitive load assessment, and Mindstep Care AI (MCAi), which provides personalized triage and adaptive care pathways using natural language processing and predictive analytics.
The product portfolio is organized into three pillars: Workplace Wellbeing (entry-level digital, digital plus counselling, and complete 24/7 clinical care tiers), Neurodiversity Support (digital self-understanding, digital plus counselling, and clinical diagnostic assessments for ADHD and autism), and People Analytics anchored by a 360° Assessment Suite and a configurable Pathway Builder. Underlying capabilities include AI-based interactive CBT exercises, expert-led video content, a 24/7 crisis helpline, and direct therapy escalation, all regulated as a medical device with validation through MHRA clinical trials and peer-reviewed publications.
Mindstep operates a hybrid B2B/B2B2C go-to-market. Enterprise revenue is generated through per-member-per-year subscriptions priced at £1.50-£3.32 for entry analytics and prevention tiers, with quote-based pricing for higher clinical-care bundles. Distribution combines enterprise direct sales targeting employers, insurers, and NHS bodies, a channel/reseller relationship via AXA Health, and direct-to-consumer self-serve access through a web application and iOS app. The company has 11-50 employees, is headquartered at the Bloomsbury Building in Holborn, London, has formed a U.S. subsidiary, and is venture-backed having raised a £2.5 million seed round led by Octopus Ventures in February 2022 with participation from Calm/Storm VC, Redbus Ventures, and The Capital Partnership.
Mindstep firmographics
Firmographics- Name
- Mindstep
- Legal name
- Mindset Technologies Ltd
- Website
- https://letsmindstep.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mindstep is a London-based digital mental health platform serving employers, health insurers, and the NHS with AI-powered clinical assessments, interactive CBT tools, and people analytics for workforce wellbeing and neurodiversity support.
- Ownership category
- akta.pro rank
Mindstep industry classification
Industry- Product category
- Digital Mental Health Platform
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Computer Systems Design and Related Services (54151)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Mindstep is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mindstep business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscriptions: Tiered subscription model for organizations (employers, insurers, healthcare providers) with per-member-per-year pricing. Includes Analytics, Digital Care, and Clinical Care tiers.
- Individual Digital Support: Self-guided digital neurodiversity support and assessments for individuals, including practical content and counselling sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Analytics - measurement and clarity first |
| Subscription | Annual | Analytics + Digital Care - prevention-focused |
| Subscription | Annual | Analytics + Digital + Clinical Care - stepped and specialist support |
| Subscription | Annual | Digital Neurodiversity Support - self-understanding and early support |
| Subscription | Annual | Digital + Counselling - human support |
| Subscription | Annual | Digital + Counselling + Assessments - complex needs or diagnostic clarity |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Mindstep product offering
Product offeringCore offering
Mindstep provides an AI-powered digital mental health platform combining clinically validated assessments (MMCE, MIRA, Motive), interactive CBT exercises, AI-based personalised care navigation (MCAi), and real-time workforce analytics. The platform is sold as tiered subscriptions to employers, health insurers, and healthcare providers for workforce wellbeing, and as direct digital subscriptions to individuals for neurodiversity and self-guided mental health support.
Product overview
Mindstep is a complete mental health platform offering a unified portfolio of digital tools, assessments, and human support services. The core Mindstep Platform serves as the central hub providing AI-powered personalised care navigation (MCAi), interactive CBT exercises, expert video content, and 24/7 crisis support. The product suite is organized into three main pillars: Workplace Wellbeing (Digital Wellbeing, Digital + Counselling, Complete 24/7 Care), Neurodiversity Support (Digital, Digital + Counselling, Digital + Counselling + Assessments), and People Analytics (360° Assessment Suite including Motive, MMCE, and MIRA assessments with Pathway Builder). The platform also historically developed a dementia screening tool with AI technology. All components integrate within a single ecosystem designed for prevention, early intervention, and escalation to clinical care.
Differentiator
Problem solved
Functional benefit
Products and services
- Mindstep Platform A complete digital mental health platform providing AI-powered personalised care navigation (MCAi), interactive CBT exercises, digital health assessments, expert-led video content, direct therapy access, 24/7 crisis support, and real-time insights. Serves both organisations (employers, insurers, NHS) and individual consumers.
- Workplace Wellbeing Organisational product line assessing, supporting, and protecting employees with digital care, therapy, and 24/7 helpline access. Designed for everyday mental health support, early intervention, and crisis response within employer populations.
- Neurodiversity Support
Quantifiable outcome
- 96% assessment completion rate
- +5 more outcomes
Companies that use Mindstep
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Mindstep technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
Mindstep partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and minor.
- NHS Primary Care NetworksflagshipMindstep deployed across 3 NHS Primary Care Networks providing free mental health support to 170,000 patients. Programme enables early assessment, self-guided care, and clear escalation pathways, reducing pressure on therapy services and improving access through primary care.
- AXA HealthflagshipAXA Health uses Mindstep's assessments and analytics in their Mind Health Self Check platform (mindhealthselfcheck.axa.com) for understanding mental health and neurodiversity needs at scale. AXA Health's Head of Mental Health Programmes, Astrid Soufflay, provided a testimonial praising Mindstep's collaborative and innovative approach.
- Jonny WilkinsonminorRugby legend associated with Mindstep as part of their movement to unite experts and icons, bringing care, coaching, and technology together.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Mindstep competitors and assessment
Company assessmentDirect peers
- Lyra Health: US-based enterprise mental health platform offering employer-sponsored therapy, coaching, and digital CBT. Most direct comparable to Mindstep's workplace wellbeing and people analytics offering for mid-to-large employers.
- Spring Health: Enterprise mental health platform combining AI-driven assessment, digital exercises, and clinician access for employers and health plans. Closely comparable to Mindstep's MCAi-driven triage and tiered employer/insurer model.
- Modern Health: Global employer mental health platform with self-guided digital CBT, coaching, therapy, and population-level analytics. Directly comparable to Mindstep's 360° assessment suite and stepped-care model.
- Headspace Health: Combined Headspace and Ginger offering delivering consumer mental wellness plus enterprise B2B therapy access. Closely comparable to Mindstep's combined digital self-help plus clinical care escalation.
- Wysa: AI conversational mental health platform with enterprise and NHS deployments. Closely comparable to Mindstep on AI-driven triage, digital CBT, and NHS/private health system GTM.
- Kooth: UK-listed digital mental health platform with NHS contracts and anonymous counselling for young people. Direct UK peer sharing NHS channel and B2B2C mental health delivery model.
- Peppy: UK employer-benefit platform providing specialist support (including mental health) via app. Comparable UK peer targeting employer-sponsored digital health benefits.
Broad incumbents
- AbleTo (Optum): Virtual behavioural health platform owned by Optum (UnitedHealth) serving payers and employers with structured therapy programs. Broader incumbent with similar payer-sponsored virtual care model.
Emerging players
- Meru Health: Digital mental health clinic combining clinician-led therapy with app-based CBT and biofeedback. Comparable on integrated digital-plus-clinical stepped care, smaller scale than Mindstep.
- Happify Health: Digital therapeutics and mental wellness platform using AI-personalised self-help content for employers and health plans. Comparable on employer-channel digital mental health distribution and AI personalisation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mindstep social profiles
Digital presenceMindstep compliance and trust
Trust signalCompliance3 records
Mindstep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindstep leadership team
Management profileNumber of profiles
Profiles4 records
Mindstep subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mindstep funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindstep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindstep
What does Mindstep do?
Mindstep provides an AI-powered digital mental health platform combining clinically validated assessments (MMCE, MIRA, Motive), interactive CBT exercises, AI-based personalised care navigation (MCAi), and real-time workforce analytics. The platform is sold as tiered subscriptions to employers, health insurers, and healthcare providers for workforce wellbeing, and as direct digital subscriptions to individuals for neurodiversity and self-guided mental health support.
Is Mindstep a public or private company?
Mindstep is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mindstep founded?
Mindstep was founded in 2021. It employs 11 to 50 people.
Where is Mindstep based?
Mindstep is headquartered in London, United Kingdom, in the Europe region.
How does Mindstep make money?
Two revenue lines are on record. Enterprise SaaS Subscriptions are the primary driver. The others are individual Digital Support.
Who are Mindstep's main competitors?
Direct peers on record are Lyra Health, Spring Health, Modern Health, Headspace Health, Wysa, Kooth and Peppy. AbleTo (Optum) is listed as a broad incumbent. Emerging players are Meru Health and Happify Health.
Does Mindstep have an API?
No public API is recorded for Mindstep.
What industry is Mindstep in?
Mindstep's product category is Digital Mental Health Platform. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network). Its NAICS code is 621330 and its SIC code is 8000.