All Turtles
All Turtles is a private product studio founded in 2017 that incubates, invests in, and partners with early-stage companies across fertility, video, AI companions, privacy, and workplace tools, holding a portfolio of 45 ventures and running flagship co-developments with PwC, Bose, and NTT Docomo.
- Company typePrivate
- Founded2017
- HeadquartersBentonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What All Turtles does
All Turtles is a private product studio, founded in 2017 and domiciled in California as All Turtles Corporation, that operates as a venture studio rather than a single-product company. According to its own website it has 'invested in, started, or partnered with 45 companies' over roughly eight years, spanning fertility care (Carrot Fertility), video communication (Airtime, originally launched as mmhmm), employment for displaced knowledge workers (Sora Union), AI companions (Replika), data privacy (Cloaked), autonomous safety (Sunflower Labs), client feedback (Miruni), news consumption (Sift / News Therapy), workplace voice (Spot), and investor communication (Surfboard). The studio also runs flagship co-development engagements with PwC, Bose, and NTT Docomo, and has working ties with Rakuten and Bentoville. All Turtles holds four issued U.S. utility patents — most recently U.S. Patent 12,462,089 (November 4, 2025) on dynamic visual coding of UI, plus earlier patents on emergency vehicle deployment, audio-visual notification prioritization, and urban noise pollution mapping — and registered trademarks for ALL TURTLES, SIFT, NEWS THERAPY, FEEL NEWS DIFFERENTLY, and TWISTY TONGUE.
The company's business model is that of a product studio: it identifies unmet needs, incubates or co-founds product companies, contributes design, engineering, and product leadership, and typically retains equity alongside strategic partners. Revenue mechanics are not publicly disclosed; there is no published pricing, no disclosed ARR or GMV, and the only documented funding event is an initial 2017 round from Bossa Invest and General Catalyst. The company does not appear to sell a single product directly to end customers; instead, monetization (if and when realized at the parent level) flows from equity appreciation in portfolio companies, co-development arrangements with enterprise partners such as PwC and Bose, and licensing of its patent and trademark IP. The company is led by co-founder and CEO Phil Libin (previously Evernote), alongside co-founders Jessica Collier (VP Product), Jonathan Cifuentes (Head of Partnerships), Molly Norris Walker (Head of Design/Partner), Daniel Nicolae, and Dylan Marriott, with an overall headcount band of 11-50.
Commercially, All Turtles markets itself as an 'AI studio,' and several portfolio companies (notably Replika, Cloaked, Miruni, and Sift) are AI-product-oriented, but All Turtles' own proprietary technology stack, model training pipeline, or in-house AI research are not disclosed in available source material. Its issued patents sit in adjacent domains — UI visualization, audio-visual notifications, emergency services logistics, and noise mapping — rather than core machine learning. Marketing presence is light: a company LinkedIn page, a Dribbble portfolio, and a single general email contact ([email protected]), with no app store presence, no disclosed API, no disclosed SDK, and no enterprise sales motion surfaced in the data.
All Turtles firmographics
Firmographics- Name
- All Turtles
- Legal name
- All Turtles Corporation
- Website
- https://all-turtles.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All Turtles is a private product studio founded in 2017 that incubates, invests in, and partners with early-stage companies across fertility, video, AI companions, privacy, and workplace tools, holding a portfolio of 45 ventures and running flagship co-developments with PwC, Bose, and NTT Docomo.
- Ownership category
- akta.pro rank
Where All Turtles is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Markets served
All Turtles business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Marketing channels3 records
All Turtles product offering
Product offeringCore offering
All Turtles operates as an artificial intelligence product studio that invests in, starts, and partners with companies to develop pragmatic brands, products, and user experiences for the workplace. Over 8 years the studio has engaged with 45 companies across sectors including fertility care, video communication, displaced worker employment, audio, neurodiverse productivity, privacy, autonomous safety, AI companions, news consumption, and startup operations. All Turtles provides strategic guidance, resources, and product development support to founders and enterprises turning ideas into market-ready products.
Product overview
All Turtles is an AI product studio that operates as a multi-product portfolio company, having invested in, started, or partnered with 45 companies. The portfolio includes diverse offerings across sectors: video communication tools (Airtime with Camera and Creator modules), fertility care (Carrot Fertility providing egg freezing to IVF services), employment platforms (Sora Union for displaced workers), AI companions (Replika), privacy tools (Cloaked), autonomous safety (Sunflower Labs), client feedback (Miruni), news wellness (Sift/Sift News Therapy), investor communication (Surfboard), employee voice (Spot), and collaborations with PwC, Bose, Docomo, Rakuten, and Bentoville. The company also holds intellectual property through patents (user interface visualization, emergency vehicle deployment, notification systems, noise mapping) and trademarks (SIFT, NEWS THERAPY, FEEL NEWS DIFFERENTLY, TWISTY TONGUE).
Differentiator
Problem solved
Functional benefit
Products and services
- AI Product Studio Engagement
Companies that use All Turtles
Customer profileIdeal customer profiles2 records
All Turtles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All Turtles partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Carrot FertilityflagshipAll Turtles has partnered with Carrot Fertility, a leading global platform providing affordable and inclusive fertility care including egg freezing, IVF, and personalized support. Carrot was founded in 2016 and aims to address personal challenges faced by individuals seeking fertility services.
- AirtimeflagshipAll Turtles has partnered with Airtime (originally launched as mmhmm), which provides essential tools for video at work including Airtime Camera and Airtime Creator. The platform aims to enhance video communication for professionals in post-pandemic work environments.
- Sora UnioncoreAll Turtles collaborated with Sora Union, founded by Nate Dalton, to provide stable work opportunities for displaced talent due to conflict and climate change. The initiative connects these individuals with companies to harness their skills.
- PwCcoreAll Turtles has partnered with PwC (PricewaterhouseCoopers) to improve health outcomes for employees through various workplace solutions and initiatives.
- BosecoreAll Turtles partnered with Bose to explore the future of audio applications, combining expertise in consumer audio with product development capabilities.
- NTT DocomocoreAll Turtles partnered with NTT Docomo to design neurodiverse productivity solutions, creating tools and applications that support individuals with neurodiverse conditions.
- RakutenminorAll Turtles partnered with Rakuten to explore unconventional mobile experiences, developing innovative mobile applications and services.
- BentovilleminorAll Turtles partnered with Bentoville to bring world-class cuisine to America's heartland, supporting food service innovation in underserved markets.
- CloakedminorAll Turtles partnered with Cloaked to help restore control over online data and identity, supporting privacy-focused solutions for consumers.
- SpotminorAll Turtles partnered with Spot to help employees speak up when it matters, creating workplace communication and feedback tools.
- Sunflower LabsminorAll Turtles partnered with Sunflower Labs to pioneer autonomous safety and security solutions, developing innovative monitoring and protection technologies.
- ReplikaminorAll Turtles partnered with Replika to create AI companions that form emotional connections, supporting mental wellness through conversational AI.
- MiruniminorAll Turtles partnered with Miruni to simplify client feedback for makers, providing tools that streamline design and creative workflows.
- SiftminorAll Turtles partnered with Sift to cure news anxiety by unpacking complex issues, creating a platform for healthier news consumption (NEWS THERAPY brand).
- SurfboardminorAll Turtles partnered with Surfboard to improve board and investor communication for startups, providing tools for more effective stakeholder management.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
All Turtles competitors and assessment
Company assessmentDirect peers
- Human Ventures: NYC-based venture studio that builds and seeds early-stage companies alongside founders, including a founder fellowship and in-house product development. Directly comparable studio operating model.
- Antler: Global early-stage investor and venture studio that co-founds companies with founders from scratch. Comparable to All Turtles in its in-house origination and structured company-building support across geographies.
- High Alpha: B2B SaaS venture studio that conceives, builds, and invests in enterprise software companies. Same studio architecture as All Turtles (in-house origination + studio capital) with a narrower vertical focus.
- Founders Factory: Global venture studio that co-creates and scales companies in partnership with large corporates. Comparable in-house studio model, with explicit corporate partnerships similar to All Turtles' relationships with PwC, Bose, Docomo, and Rakuten.
- Idealab: Pioneering tech startup studio founded in 1996 that creates and operates consumer and enterprise internet companies. Directly comparable studio model with long-running track record of founding and spinning out companies.
- Science Inc. Los Angeles-based startup studio that creates, launches, and operates consumer technology companies. Same studio model of in-house origination, capital, and operational support across a portfolio.
- Atomic: Venture studio that partners with operators to build B2B SaaS and tech companies from inception. Comparable in-house studio architecture and founder-support model, though with a tighter B2B focus.
- Pioneer Square Labs: Seattle-based venture studio that founds and operates early-stage technology companies alongside founders. Same studio architecture — in-house ideation, capital, and operational support — making it a direct comparable to All Turtles.
- Betaworks: NYC-based technology startup studio that creates, builds, and invests in early-stage internet and AI companies. Highly comparable operating model to All Turtles: in-house origination, capital, and product support for a diversified portfolio.
Broad incumbents
- Obvious Ventures: San Francisco-based venture firm backing world-positive companies across AI, health, and sustainability. Less studio-centric than All Turtles but operates in the same broad category of thesis-driven, multi-portfolio company-building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
All Turtles social profiles
Digital presenceAll Turtles financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Turtles leadership team
Management profileNumber of profiles
Profiles6 records
All Turtles funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Turtles M&A and investment
M&A and investmentM&A
Investments12 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Turtles
What does All Turtles do?
All Turtles operates as an artificial intelligence product studio that invests in, starts, and partners with companies to develop pragmatic brands, products, and user experiences for the workplace. Over 8 years the studio has engaged with 45 companies across sectors including fertility care, video communication, displaced worker employment, audio, neurodiverse productivity, privacy, autonomous safety, AI companions, news consumption, and startup operations. All Turtles provides strategic guidance, resources, and product development support to founders and enterprises turning ideas into market-ready products.
Is All Turtles a public or private company?
All Turtles is a private company. It is classified as venture growth investor backed and is currently operating.
When was All Turtles founded?
All Turtles was founded in 2017. It employs 11 to 50 people.
Where is All Turtles based?
All Turtles is headquartered in Bentonville, United States, in the North America region.
Who are All Turtles's main competitors?
Direct peers on record are Human Ventures, Antler, High Alpha, Founders Factory, Idealab, Science Inc., Atomic, Pioneer Square Labs and Betaworks. Obvious Ventures is listed as a broad incumbent.
Does All Turtles have an API?
No public API is recorded for All Turtles.