Tea with Tae
Tea with Tae is a Colorado-based DTC premium tea brand selling 140+ whole-leaf teas in biodegradable pyramid sachets across eight categories and six formats, serving individual tea enthusiasts, corporate gift buyers, and wholesale retailers via Shopify, subscriptions, corporate gifting, and Faire.
- Company typePrivate
- Founded2020
- HeadquartersLakewood, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tea with Tae does
Tea with Tae is a direct-to-consumer premium tea brand operating under the legal entity Taebur LLC, founded by Taelor O'Dorisio in April 2020 during the COVID-19 pandemic in Lakewood, Colorado. The company sells more than 140 whole-leaf tea SKUs across eight categories (Herbal, Black, Green, Chai, Oolong, Rooibos, White, Matcha) and six product formats, headlined by its signature Tea Bento Box — a curated gift-ready box of up to six tea tubes — alongside Mini Tea Tubes ($20), Loose-Leaf Tea Pouches ($20), Individually-Wrapped 50-count Overwrap Bags ($25–$35), Iced Tea blends, and E-Gift Cards ($10–$1,000). All hot teas are delivered in plus-size, plant-based, biodegradable pyramid sachets explicitly marketed as free of petroleum-based microplastics. The company runs blending and packing out of an FDA-registered Denver facility at 2810 S. Cook St., with a secondary warehouse/pickup location in Golden, CO.
The technology and operations stack is built entirely on best-in-class third-party SaaS: Shopify powers the storefront, ReCharge manages the Subscribe & Save subscription program (20% off recurring deliveries), Rebuy drives product recommendations, Judge.me hosts verified reviews (1,415 reviews, 91% five-star), and Stripe, Square, Pirate Ship, and a multi-payment-method checkout (Apple Pay, Google Pay, PayPal, Shop Pay, Amazon Pay, Afterpay) handle commerce logistics. Three USPTO-registered trademarks protect the brand and signature product names (Tea with Tae, Tea Bento Box, Taebur). The company also holds a WOSB (Women-Owned Small Business) certification, opening federal contracting eligibility.
The business model is multi-channel: direct-to-consumer e-commerce is the primary revenue engine (one-time purchases plus a 20%-discount subscription), supplemented by a B2B Corporate Gifting program (including custom-branded gifts via Goody), and a Wholesale channel through the Faire marketplace targeting independent retailers. Customer count stands at 35,000+ since inception. The company is privately held, founder-led, bootstrapped (no disclosed institutional funding), and operates with a 1–10 employee team.
Tea with Tae firmographics
Firmographics- Name
- Tea with Tae
- Legal name
- Taebur LLC
- Website
- https://teawithtae.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tea with Tae is a Colorado-based DTC premium tea brand selling 140+ whole-leaf teas in biodegradable pyramid sachets across eight categories and six formats, serving individual tea enthusiasts, corporate gift buyers, and wholesale retailers via Shopify, subscriptions, corporate gifting, and Faire.
- Ownership category
- akta.pro rank
Tea with Tae industry classification
Industry- Product category
- Specialty Tea
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Tea with Tae is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tea with Tae business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchases of tea products through e-commerce store. Products include Tea Bento Boxes, Mini Tea Tubes, Tea Pouches, Overwrap bags, and loose leaf tea.
- Subscription Service: Recurring subscription model offering Tea Bento Box and loose leaf tea pouches with automatic delivery on customer schedule. Provides 20% savings vs one-time purchase.
- Corporate Gifting: B2B sales of tea products for corporate gift programs, meetings, and events.
- Wholesale: Wholesale distribution through Faire marketplace allowing retailers to purchase tea products for resale.
- Gift Cards: E-gift cards available in denominations from $10 to $1,000, allowing recipients to choose their own products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Tea Bento Box 6-pack |
| Unit Pricing | Pay-as-you-go | Mini Tea Tube (5 tea bags) |
| Unit Pricing | Pay-as-you-go | Tea Pouch (Loose Leaf) |
| Unit Pricing | Pay-as-you-go | 50 ct. Overwrap Bag |
| Other | One time/ perpetual license | E-Gift Cards |
| Unit Pricing | Pay-as-you-go | Iced Tea Products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Tea with Tae product offering
Product offeringCore offering
Tea with Tae is a direct-to-consumer premium tea brand that blends and packages whole-leaf teas and herbs in plant-based biodegradable pyramid sachets. The company sells its products through its own Shopify e-commerce storefront in formats including a flagship Tea Bento Box gift set, Mini Tea Tubes, loose-leaf Pouches, individually-wrapped Overwrap bags, and iced tea blends, with an optional Subscribe & Save subscription and complementary wholesale and corporate gifting programs.
Product overview
Tea with Tae is a premium tea company offering a portfolio of 140+ tea products across seven main formats: Tea Bento Box (gift sets), Mini Tea Tubes (5-sachet tubes), Tea Pouches (loose-leaf pyramid sachets), Individually-Wrapped Tea Sachets (50-count bulk overwraps), Iced Tea blends, E-Gift Cards, and Subscription Services. The flagship Tea Bento Box allows customers to curate six-tea selections in gift-ready packaging. All hot teas are served in plant-based, biodegradable pyramid sachets. Products span Black, Green, Herbal, Chai, Oolong, Rooibos, White, and Matcha categories. The company also offers Corporate Gifting services and a Wholesale program for retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Tea Bento Box: The signature product offering - a curated box containing up to six different tea blends, presented in beautiful gift packaging. The Tea Bento Box allows customers to sample multiple tea varieties and serves as a gift-giving solution.
Products and services
- Tea Bento Box A curated gift box allowing customers to pick up to six different tea blends, pre-wrapped in gift-ready packaging and intended for personal gifting and sampling.
- Mini Tea Tubes Individually packaged tubes containing five pyramid-shaped tea sachets each, designed for single-serve enjoyment and on-the-go portability.
- Tea Pouches (Loose Leaf Pyramid Sachets) Resealable pouches containing premium whole-leaf teas and herbs served in plant-based biodegradable pyramid sachets free of petroleum-based microplastics.
- Individually-Wrapped Tea Sachets (Overwraps) Bulk packs of 50 individually-wrapped pyramid tea sachets suitable for single-serve settings, gifting, and retail, available in 19 varieties across Black, Green, Herbal, Chai, Oolong, Rooibos, White, and Seasonal teas.
- Iced Tea Ready-to-brew iced tea blends available in pillow bags and mini tea tubes across 22 varieties such as Caribbean Cooler, Tae's Classic Black, Moroccan Mint Green, and Peach Black, brewable hot and chilled or sun-brewed.
- E-Gift Card Digital gift cards delivered by email in denominations of $10 to $1,000 with tiered discount pricing, redeemable across the full product catalog.
- Subscribe & Save Subscription Service Recurring subscription offering automatic delivery of the Tea Bento Box and loose-leaf tea pouches on a customer-selected schedule with a 20% discount versus one-time pricing and the ability to modify or cancel at any time.
- Wholesale Program Wholesale distribution channel allowing independent retailers and specialty stores to purchase Tea with Tae products in bulk for resale, available through the Faire marketplace and direct wholesale accounts.
- Corporate Gifting Program Bulk corporate gift ordering service for businesses purchasing tea gifts for employees, clients, or events, with custom branding options available through the Goody partnership.
Quantifiable outcome
- Over 35,000 customers served
- +2 more outcomes
Companies that use Tea with Tae
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tea with Tae technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Tea with Tae partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ShopifycoreE-commerce platform provider hosting the Tea with Tae online store. Handles data storage, databases, and general platform applications. Primary infrastructure partner for all online sales operations.
- StripecorePayment processing partner handling credit card transactions for product purchases and subscriptions.
- SquarecorePayment processing partner for in-person or additional payment transaction processing.
- Judge.mecoreProduct review platform integrated on the website providing verified customer reviews and seller badges (Diamond Verified, Gold Authentic, Gold Transparent).
- ReChargecoreSubscription billing and recurring order management platform powering the Subscribe & Save program.
- FairecoreWholesale marketplace connecting Tea with Tae with independent retailers for bulk purchasing and distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tea with Tae competitors and assessment
Company assessmentBroad incumbents
- Teavana (Starbucks): Premium tea brand originally independent and now owned by Starbucks, with broad retail and foodservice distribution. Measures the upper bound of scale and brand reach in the category.
- Celestial Seasonings (Hain Celestial): One of the largest packaged tea brands in the US, with broad grocery distribution and herbal/wellness positioning. Represents the scale incumbent Tea with Tae could face in retail.
Direct peers
- Republic of Tea: Premium tea brand with broad DTC, subscription, and wholesale distribution; strong emphasis on wellness, variety, and gift packaging. Closely comparable to Tea with Tae's positioning and channel mix.
- Tea Forte: Premium tea brand with pyramid sachets, gift boxes, and hospitality partnerships. Highly comparable on product format (pyramid sachets) and gifting focus.
- Adagio Teas: Online-first specialty tea retailer offering loose-leaf teas, samplers, and subscription clubs. Directly comparable e-commerce-led model and SKU breadth.
- Harney & Sons: Family-owned premium tea company selling loose-leaf and sachet teas DTC, wholesale, and foodservice. Direct competitor to Tea with Tae in the premium whole-leaf, gift-focused segment.
- T2 Tea: Premium tea brand known for distinctive packaging, gift sets, and a heavy retail/wholesale footprint. Comparable gifting-led positioning and broad flavor catalog.
- Vahdam Teas: India-origin DTC premium tea brand selling loose-leaf teas, gift sets, and subscriptions globally. Comparable DTC-led, gift-emphasized business model.
- Rishi Tea: Specialty tea and botanicals brand with direct sourcing, premium loose-leaf and iced/RTD products, and strong wholesale presence in cafes and retail. Comparable premium positioning and product format.
- David's Tea: Canadian-based premium tea retailer with DTC e-commerce, subscription clubs, and former retail-store footprint. Comparable gifting-led DTC premium tea model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tea with Tae social profiles
Digital presenceTea with Tae compliance and trust
Trust signalCompliance1 record
Tea with Tae financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tea with Tae leadership team
Management profileNumber of profiles
Profiles1 record
Tea with Tae funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tea with Tae M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tea with Tae
What does Tea with Tae do?
Tea with Tae is a direct-to-consumer premium tea brand that blends and packages whole-leaf teas and herbs in plant-based biodegradable pyramid sachets. The company sells its products through its own Shopify e-commerce storefront in formats including a flagship Tea Bento Box gift set, Mini Tea Tubes, loose-leaf Pouches, individually-wrapped Overwrap bags, and iced tea blends, with an optional Subscribe & Save subscription and complementary wholesale and corporate gifting programs.
Is Tea with Tae a public or private company?
Tea with Tae is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tea with Tae founded?
Tea with Tae was founded in 2020. It employs 1 to 10 people.
Where is Tea with Tae based?
Tea with Tae is headquartered in Lakewood, United States, in the North America region.
How does Tea with Tae make money?
Five revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Service, corporate Gifting, wholesale and gift Cards.
Who are Tea with Tae's main competitors?
Broad incumbents on record are Teavana (Starbucks) and Celestial Seasonings (Hain Celestial). Direct peers are Republic of Tea, Tea Forte, Adagio Teas, Harney & Sons, T2 Tea, Vahdam Teas, Rishi Tea and David's Tea.
Does Tea with Tae have an API?
No public API is recorded for Tea with Tae.
What industry is Tea with Tae in?
Tea with Tae's product category is Specialty Tea. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920.