CanLift Equipment

What CanLift Equipment does

CanLift Equipment Ltd. is a privately held Canadian aerial lift and material handling equipment dealer founded in 2009 and headquartered in Burlington, Ontario. The company sells, rents, services, and finances new and used scissor lifts, boom lifts, aerial lifts, vertical mast lifts, towable lifts, forklifts, telehandlers, and material lifts, distributing equipment from twelve OEM brands including Genie, JLG, SkyJack, Jekko, MEC, CMC, XCMG, HELI, Haulotte, Snorkel, Terex, and Skytrak. Its primary market is Ontario, served through 20+ rental locations and a same-day-delivery field sales model targeting construction companies, industrial and manufacturing facilities, facility managers, maintenance contractors, and trades.

The company operates a hybrid go-to-market combining enterprise field sales, a self-serve e-commerce website (canlift.ca), a customer portal, and an AI-powered chatbot ('Clive') for equipment selection guidance. Revenue is generated through four streams: one-time equipment sales, recurring short- and long-term rentals, in-house lease financing arranged via CWb National Leasing, and ongoing service, parts, and operator training. Pricing is uniformly quote-based; financing is offered on approved credit through AAA-lender partnerships, with rent-to-own options available.

In 2026 the company executed a multi-million-dollar fleet expansion adding over 180 new units, secured exclusive Southern Ontario dealership rights for Jekko mini and spider cranes through a partnership with Leavitt Cranes, and earned consecutive Great Place to Work Canada certifications. The business remains 100% Canadian-owned with no disclosed external funding, parent company, or M&A activity.

Name

CanLift Equipment

Legal name

CanLift Equipment Ltd.

Website

https://canlift.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

CanLift Equipment is a Canadian-owned aerial lift and material handling dealer founded in 2009, selling, renting, servicing, and financing scissor lifts, boom lifts, forklifts, and telehandlers across Ontario through 20+ locations and twelve OEM brands.

Ownership category

akta.pro rank

Product category

Aerial Lift Equipment

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Aerial lift equipment
• Boom lift sales
• Scissor lift rentals
• Material handling equipment
• Construction equipment leasing

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and used aerial lifts, boom lifts, scissor lifts, telehandlers, forklifts, and material handling equipment. Products available from brands including Genie, JLG, SkyJack, CMC, Jekko, MEC, Skytrak, Snorkel, Terex, XCMG, Haulotte, and HELI. In-house lease financing available through CWb National Leasing.
2. Equipment Rentals: Short-term and long-term rental of lift equipment with same-day delivery across 20+ Ontario locations including Brampton, Hamilton, Kitchener, London, Mississauga, Toronto, and Waterloo.
3. Lease Financing: Partnership with CWb National Leasing providing equipment leasing and financing options for purchases. Rent-to-own options available.
4. Service and Parts: Full-service maintenance, repair, and parts supply for all equipment brands. Factory-trained technicians provide service support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CanLift Equipment is a Canadian aerial lift equipment dealer and rental provider that supplies, rents, finances, trains, and services boom lifts, scissor lifts, vertical mast lifts, towable lifts, forklifts, telehandlers, and material lifts from major OEM brands such as Genie, JLG, Skyjack, Haulotte, Snorkel, and Manitou. The company operates more than 20 locations across Canada and offers new equipment sales, used equipment sales, short- and long-term rentals, parts, certified technician repair service, operator training, and equipment leasing/financing programs.

Product overview

CanLift Equipment is a Canadian-owned equipment dealer and rental company offering a comprehensive portfolio of lift equipment and material handling solutions. The product portfolio centers on aerial work platforms (boom lifts, scissor lifts, aerial lifts, vertical mast lifts, towable lifts) and material handling equipment (forklifts, telehandlers, material lifts). They distribute and service equipment from multiple manufacturer brands including Genie, JLG, SkyJack, Jekko, MEC, CMC, XCMG, HELI, Haulotte, Snorkel, Terex, and Skytrak. The offering combines new and used equipment sales with flexible rental, lease financing, and rent-to-own options, supported by full-service maintenance, repair, parts supply, and operator training services. An AI-powered virtual assistant called Clive provides product guidance. Equipment ranges from compact indoor electric lifts (under 19 feet) to large rough-terrain boom lifts (over 180 feet), serving construction, industrial, warehouse, and maintenance applications across Ontario and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Lifts (Boom Lifts, Scissor Lifts, Vertical Mast Lifts, Towable Lifts) Powered aerial work platforms for elevated tasks at indoor and outdoor job sites, sold and rented to construction, industrial, facility management, and trade contractor customers across Canada.
• Boom Lifts Articulating and telescopic boom lifts for elevated work requiring horizontal outreach, available for sale and rental to construction and industrial customers.
• Scissor Lifts Vertical-only scissor lifts for indoor and outdoor elevated work, sold and rented to construction, facility management, and industrial customers.
• Towable Lifts Lightweight, trailer-mounted boom lifts for jobsites requiring portable equipment transport, sold and rented to contractors and facility managers.
• Vertical Mast Lifts Compact vertical mast lifts for low-level indoor maintenance and installation tasks, sold and rented to facility management and commercial customers.
• Forklifts Counterbalance and rough-terrain forklifts for material handling in warehouses, distribution centers, construction sites, and industrial facilities.
• Telehandlers Reach telehandlers for heavy load placement and extended reach in construction, agriculture, and industrial applications.
• Material Lifts Manual and powered vertical material lifts for moving heavy loads between elevations on jobsites and in industrial facilities.
• Used Equipment Sales Pre-owned aerial and material handling equipment offered for sale as a lower-cost alternative to new units, targeting price-sensitive buyers and small contractors.
• Equipment Rentals Short- and long-term rental of aerial lifts, forklifts, telehandlers, and material handling equipment with flexible daily, weekly, and monthly terms and same-day delivery availability.
• Lift Service & Repair Repair and preventive maintenance services for aerial lifts, forklifts, and material handling equipment, delivered by factory-trained technicians across multiple Canadian branches.
• Lift Parts Replacement parts for aerial lifts and material handling equipment sold to support customer-owned fleet maintenance and repairs.
• Lift Training Operator certification training programs for safe use of aerial lifts and material handling equipment, delivered to customer personnel.
• Equipment Leasing & Financing Equipment leasing and financing programs that allow customers to acquire aerial lifts, forklifts, and telehandlers via monthly payments rather than outright purchase.

Quantifiable outcome

• Same day delivery on all rental needs

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Leavitt CranescoreChannel Partner/ Reseller/ Distributor · 4 June 2026CanLift became the exclusive dealer for Jekko in Southern Ontario through partnership with Leavitt Cranes. This partnership enables CanLift to offer Jekko mini cranes and spider cranes to customers across the Southern Ontario region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Skyjack (parent: Linamar): Canadian-based aerial lift manufacturer whose products CanLift distributes and services. Not a direct competitor, but a key OEM partner whose commercial terms and product roadmap directly shape CanLift's competitiveness and inventory.
• MEC Aerial Work Platforms: US-based aerial lift manufacturer whose products CanLift sells and services. Comparable to Skyjack as an OEM counterpart — not a direct competitor to CanLift, but a supplier whose positioning and pricing affect CanLift's product mix.

Broad incumbents

• Sunbelt Rentals: One of North America's largest equipment rental companies with a deep aerial lift and material handling fleet. Overlaps with CanLift on aerial lift and telehandler rentals across construction and industrial customers, though at vastly greater geographic and capital scale.
• United Rentals: The largest equipment rental company in the world, offering aerial work platforms, forklifts, and telehandlers with national North American coverage. Competes with CanLift for the same contractor and industrial customer base, but with substantially broader fleet, OEM leverage, and digital infrastructure.
• Herc Rentals: Major North American equipment rental operator with a strong aerial lift and material handling portfolio. Competes with CanLift for industrial and construction customers, though primarily in the US and select Canadian markets with significantly larger fleet depth.

Direct peers

• Cooper Equipment Rentals: Canadian-owned aerial lift and equipment rental company serving Ontario and other provinces. Closely comparable to CanLift in product mix (boom lifts, scissor lifts, telehandlers) and target customer (construction, industrial, contractors), with overlapping Ontario geography.
• Battlefield Equipment Rentals: Canadian equipment rental company offering aerial platforms, forklifts, and material handling equipment with branches across multiple provinces including Ontario. Directly comparable to CanLift in product line, customer base, and rental-led model.
• Ahern Rentals: Family-owned aerial lift and equipment rental specialist with strong fleet of boom lifts, scissor lifts, and telehandlers. Closely matches CanLift's family-operated, aerial-lift-focused model, though headquartered in the US with broader geographic reach.

Regional players

• Brandt Tractor: Major Canadian dealer of heavy equipment (including material handling lines) with national reach. Comparable to CanLift as a multi-brand Canadian equipment dealer, though more concentrated in agricultural and heavy construction machinery.

Emerging players

• EquipmentShare: Technology-driven equipment rental company with a strong aerial lift and material handling fleet and proprietary telematics/digital platform. Represents the tech-enabled direction the aerial lift rental industry is heading, similar to CanLift's AI assistant experimentation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNYLWd40ImApsMQ7GcOAB1w
• Facebookfacebook.com/canlift
• LinkedInlinkedin.com/company/canlift-equipment-ltd./about
• Instagraminstagram.com/canliftequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CanLift Equipment