CanLift Equipment
CanLift Equipment is a Canadian-owned aerial lift and material handling dealer founded in 2009, selling, renting, servicing, and financing scissor lifts, boom lifts, forklifts, and telehandlers across Ontario through 20+ locations and twelve OEM brands.
- Company typePrivate
- Founded2009
- HeadquartersBurlington, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What CanLift Equipment does
CanLift Equipment Ltd. is a privately held Canadian aerial lift and material handling equipment dealer founded in 2009 and headquartered in Burlington, Ontario. The company sells, rents, services, and finances new and used scissor lifts, boom lifts, aerial lifts, vertical mast lifts, towable lifts, forklifts, telehandlers, and material lifts, distributing equipment from twelve OEM brands including Genie, JLG, SkyJack, Jekko, MEC, CMC, XCMG, HELI, Haulotte, Snorkel, Terex, and Skytrak. Its primary market is Ontario, served through 20+ rental locations and a same-day-delivery field sales model targeting construction companies, industrial and manufacturing facilities, facility managers, maintenance contractors, and trades.
The company operates a hybrid go-to-market combining enterprise field sales, a self-serve e-commerce website (canlift.ca), a customer portal, and an AI-powered chatbot ('Clive') for equipment selection guidance. Revenue is generated through four streams: one-time equipment sales, recurring short- and long-term rentals, in-house lease financing arranged via CWb National Leasing, and ongoing service, parts, and operator training. Pricing is uniformly quote-based; financing is offered on approved credit through AAA-lender partnerships, with rent-to-own options available.
In 2026 the company executed a multi-million-dollar fleet expansion adding over 180 new units, secured exclusive Southern Ontario dealership rights for Jekko mini and spider cranes through a partnership with Leavitt Cranes, and earned consecutive Great Place to Work Canada certifications. The business remains 100% Canadian-owned with no disclosed external funding, parent company, or M&A activity.
CanLift Equipment firmographics
Firmographics- Name
- CanLift Equipment
- Legal name
- CanLift Equipment Ltd.
- Website
- https://canlift.ca
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CanLift Equipment is a Canadian-owned aerial lift and material handling dealer founded in 2009, selling, renting, servicing, and financing scissor lifts, boom lifts, forklifts, and telehandlers across Ontario through 20+ locations and twelve OEM brands.
- Ownership category
- akta.pro rank
CanLift Equipment industry classification
Industry- Product category
- Aerial Lift Equipment
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Lifting & Hoisting Rental & Leasing (IMAHAJAN)
- akta.pro secondary industry
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)
Keywords
Where CanLift Equipment is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
CanLift Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Sale of new and used aerial lifts, boom lifts, scissor lifts, telehandlers, forklifts, and material handling equipment. Products available from brands including Genie, JLG, SkyJack, CMC, Jekko, MEC, Skytrak, Snorkel, Terex, XCMG, Haulotte, and HELI. In-house lease financing available through CWb National Leasing.
- Equipment Rentals: Short-term and long-term rental of lift equipment with same-day delivery across 20+ Ontario locations including Brampton, Hamilton, Kitchener, London, Mississauga, Toronto, and Waterloo.
- Lease Financing: Partnership with CWb National Leasing providing equipment leasing and financing options for purchases. Rent-to-own options available.
- Service and Parts: Full-service maintenance, repair, and parts supply for all equipment brands. Factory-trained technicians provide service support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Equipment purchase with financing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CanLift Equipment product offering
Product offeringCore offering
CanLift Equipment is a Canadian aerial lift equipment dealer and rental provider that supplies, rents, finances, trains, and services boom lifts, scissor lifts, vertical mast lifts, towable lifts, forklifts, telehandlers, and material lifts from major OEM brands such as Genie, JLG, Skyjack, Haulotte, Snorkel, and Manitou. The company operates more than 20 locations across Canada and offers new equipment sales, used equipment sales, short- and long-term rentals, parts, certified technician repair service, operator training, and equipment leasing/financing programs.
Product overview
CanLift Equipment is a Canadian-owned equipment dealer and rental company offering a comprehensive portfolio of lift equipment and material handling solutions. The product portfolio centers on aerial work platforms (boom lifts, scissor lifts, aerial lifts, vertical mast lifts, towable lifts) and material handling equipment (forklifts, telehandlers, material lifts). They distribute and service equipment from multiple manufacturer brands including Genie, JLG, SkyJack, Jekko, MEC, CMC, XCMG, HELI, Haulotte, Snorkel, Terex, and Skytrak. The offering combines new and used equipment sales with flexible rental, lease financing, and rent-to-own options, supported by full-service maintenance, repair, parts supply, and operator training services. An AI-powered virtual assistant called Clive provides product guidance. Equipment ranges from compact indoor electric lifts (under 19 feet) to large rough-terrain boom lifts (over 180 feet), serving construction, industrial, warehouse, and maintenance applications across Ontario and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerial Lifts (Boom Lifts, Scissor Lifts, Vertical Mast Lifts, Towable Lifts) Powered aerial work platforms for elevated tasks at indoor and outdoor job sites, sold and rented to construction, industrial, facility management, and trade contractor customers across Canada.
- Boom Lifts Articulating and telescopic boom lifts for elevated work requiring horizontal outreach, available for sale and rental to construction and industrial customers.
- Scissor Lifts Vertical-only scissor lifts for indoor and outdoor elevated work, sold and rented to construction, facility management, and industrial customers.
- Towable Lifts Lightweight, trailer-mounted boom lifts for jobsites requiring portable equipment transport, sold and rented to contractors and facility managers.
- Vertical Mast Lifts Compact vertical mast lifts for low-level indoor maintenance and installation tasks, sold and rented to facility management and commercial customers.
- Forklifts Counterbalance and rough-terrain forklifts for material handling in warehouses, distribution centers, construction sites, and industrial facilities.
- Telehandlers Reach telehandlers for heavy load placement and extended reach in construction, agriculture, and industrial applications.
- Material Lifts Manual and powered vertical material lifts for moving heavy loads between elevations on jobsites and in industrial facilities.
- Used Equipment Sales Pre-owned aerial and material handling equipment offered for sale as a lower-cost alternative to new units, targeting price-sensitive buyers and small contractors.
- Equipment Rentals Short- and long-term rental of aerial lifts, forklifts, telehandlers, and material handling equipment with flexible daily, weekly, and monthly terms and same-day delivery availability.
- Lift Service & Repair Repair and preventive maintenance services for aerial lifts, forklifts, and material handling equipment, delivered by factory-trained technicians across multiple Canadian branches.
- Lift Parts Replacement parts for aerial lifts and material handling equipment sold to support customer-owned fleet maintenance and repairs.
- Lift Training Operator certification training programs for safe use of aerial lifts and material handling equipment, delivered to customer personnel.
- Equipment Leasing & Financing Equipment leasing and financing programs that allow customers to acquire aerial lifts, forklifts, and telehandlers via monthly payments rather than outright purchase.
Quantifiable outcome
- Same day delivery on all rental needs
Companies that use CanLift Equipment
Customer profileSegments4 records
Ideal customer profiles4 records
CanLift Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
CanLift Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leavitt CranescoreCanLift became the exclusive dealer for Jekko in Southern Ontario through partnership with Leavitt Cranes. This partnership enables CanLift to offer Jekko mini cranes and spider cranes to customers across the Southern Ontario region.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
CanLift Equipment competitors and assessment
Company assessmentOthers
- Skyjack (parent: Linamar): Canadian-based aerial lift manufacturer whose products CanLift distributes and services. Not a direct competitor, but a key OEM partner whose commercial terms and product roadmap directly shape CanLift's competitiveness and inventory.
- MEC Aerial Work Platforms: US-based aerial lift manufacturer whose products CanLift sells and services. Comparable to Skyjack as an OEM counterpart — not a direct competitor to CanLift, but a supplier whose positioning and pricing affect CanLift's product mix.
Broad incumbents
- Sunbelt Rentals: One of North America's largest equipment rental companies with a deep aerial lift and material handling fleet. Overlaps with CanLift on aerial lift and telehandler rentals across construction and industrial customers, though at vastly greater geographic and capital scale.
- United Rentals: The largest equipment rental company in the world, offering aerial work platforms, forklifts, and telehandlers with national North American coverage. Competes with CanLift for the same contractor and industrial customer base, but with substantially broader fleet, OEM leverage, and digital infrastructure.
- Herc Rentals: Major North American equipment rental operator with a strong aerial lift and material handling portfolio. Competes with CanLift for industrial and construction customers, though primarily in the US and select Canadian markets with significantly larger fleet depth.
Direct peers
- Cooper Equipment Rentals: Canadian-owned aerial lift and equipment rental company serving Ontario and other provinces. Closely comparable to CanLift in product mix (boom lifts, scissor lifts, telehandlers) and target customer (construction, industrial, contractors), with overlapping Ontario geography.
- Battlefield Equipment Rentals: Canadian equipment rental company offering aerial platforms, forklifts, and material handling equipment with branches across multiple provinces including Ontario. Directly comparable to CanLift in product line, customer base, and rental-led model.
- Ahern Rentals: Family-owned aerial lift and equipment rental specialist with strong fleet of boom lifts, scissor lifts, and telehandlers. Closely matches CanLift's family-operated, aerial-lift-focused model, though headquartered in the US with broader geographic reach.
Regional players
- Brandt Tractor: Major Canadian dealer of heavy equipment (including material handling lines) with national reach. Comparable to CanLift as a multi-brand Canadian equipment dealer, though more concentrated in agricultural and heavy construction machinery.
Emerging players
- EquipmentShare: Technology-driven equipment rental company with a strong aerial lift and material handling fleet and proprietary telematics/digital platform. Represents the tech-enabled direction the aerial lift rental industry is heading, similar to CanLift's AI assistant experimentation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CanLift Equipment social profiles
Digital presenceCanLift Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
CanLift Equipment leadership team
Management profileNumber of profiles
Profiles2 records
CanLift Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CanLift Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CanLift Equipment
What does CanLift Equipment do?
CanLift Equipment is a Canadian aerial lift equipment dealer and rental provider that supplies, rents, finances, trains, and services boom lifts, scissor lifts, vertical mast lifts, towable lifts, forklifts, telehandlers, and material lifts from major OEM brands such as Genie, JLG, Skyjack, Haulotte, Snorkel, and Manitou. The company operates more than 20 locations across Canada and offers new equipment sales, used equipment sales, short- and long-term rentals, parts, certified technician repair service, operator training, and equipment leasing/financing programs.
Is CanLift Equipment a public or private company?
CanLift Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CanLift Equipment founded?
CanLift Equipment was founded in 2009. It employs 51 to 100 people.
Where is CanLift Equipment based?
CanLift Equipment is headquartered in Burlington, Canada, in the North America region.
How does CanLift Equipment make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, lease Financing and service and Parts.
Who are CanLift Equipment's main competitors?
Others on record are Skyjack (parent: Linamar) and MEC Aerial Work Platforms. Broad incumbents are Sunbelt Rentals, United Rentals and Herc Rentals. Direct peers are Cooper Equipment Rentals, Battlefield Equipment Rentals and Ahern Rentals. Brandt Tractor is listed as a regional player. EquipmentShare is listed as an emerging player.
Does CanLift Equipment have an API?
No public API is recorded for CanLift Equipment.
What industry is CanLift Equipment in?
CanLift Equipment's product category is Aerial Lift Equipment. Its primary akta.pro industry code is IMAHAJAN, Lifting & Hoisting Rental & Leasing, with a secondary code of TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing. Its NAICS code is 53241 and its SIC code is 3531.