Perform International
Perform International is a privately held Atlanta-based performance tour company that organizes bespoke international concert tours and curated festivals for school, community, and church choirs, bands, and orchestras across more than 48 countries.
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Perform International does
Perform International is a privately held, Atlanta-based performance tour company founded in 2013 that organizes bespoke international concert tours and curated festivals for school, community, and church choirs, bands, and orchestras. The company operates a three-phase service model spanning Development (artistic goals and travel preferences), Tour Implementation (airlines, hotels, restaurants, sightseeing, guides, and tour managers), and Concert Production (venue selection, concert logistics, local musician contracting, recording, and audience generation). Its service portfolio includes custom tours, annual Choral Festivals in Rome, Dublin, Lisbon, and Paris, and Instrumental Festivals in Florence and Vienna, alongside the Perform America sub-brand and The Power of Music Foundation.
The business model is professional services with quote-based custom tour pricing, deposit-based multi-installment payment structures, and revenue generated primarily through comprehensive tour packages that bundle travel logistics, performance arrangements, sightseeing, and meals. Go-to-market is a consultative direct sales motion initiated via a 'Schedule a Call' website CTA, with each client assigned a dedicated project manager. Distribution is global across 48+ countries, supported by a proprietary network of regional offices in Beijing, Tokyo, Seoul, Shanghai, Singapore, and Bangkok, plus a WeTravel-powered client portal for registration and payment processing. No proprietary technology platform, app, API, or AI/ML capabilities are disclosed; core technology relies on third-party booking and travel industry logistics tools.
Perform International differentiates through Artistic Directors who are internationally recognized conductors and Yamaha Master Educators (Dr. Gene Peterson for Choirs, Jerry F. Junkin for Bands, Jeffrey Grogan for Orchestras), curated access to elite venues including the Sistine Chapel, Sydney Opera House, Carnegie Hall, and Musikverein Vienna, and strategic affiliations with ACDA, ASTA, SYTA, and NBA. The company is founder-owned (Paul Lam, Roland Zuehlke, Zoe Franciscus, Henry Ou) with no external institutional investment, employs 11-50 people, and serves a diversified customer base of named institutional ensembles from universities (Brigham Young, University of Missouri, Hamilton College) to K-12 programs and community ensembles.
Perform International firmographics
Firmographics- Name
- Perform International
- Legal name
- Perform International
- Website
- https://perform-international.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perform International is a privately held Atlanta-based performance tour company that organizes bespoke international concert tours and curated festivals for school, community, and church choirs, bands, and orchestras across more than 48 countries.
- Ownership category
- akta.pro rank
Perform International industry classification
Industry- Product category
- Performance Tour Services
- NAICS
- Performing Arts Companies (7111), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts, Music & Theatre Group Tours (THAKAGAH)
- akta.pro secondary industries
- Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Touring Theatre Productions (MPAGABAC)
Keywords
Where Perform International is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Perform International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Performance Tour Packages: Perform International generates revenue through the sale of comprehensive tour packages for musical ensembles. These packages include travel logistics (airfare, ground transportation, accommodations), performance arrangements (venues, local musicians, recording), sightseeing activities, and meal arrangements. The company uses a deposit-based payment structure with multiple installments throughout the year. Pricing varies by destination, duration, and included services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom tour packages with variable pricing based on destination, duration, group size, and included services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Perform International product offering
Product offeringCore offering
Perform International is a full-service performance tour company that plans, books, and produces international concert tours and music festivals for school, community, and church ensembles (choirs, bands, and orchestras). It handles end-to-end logistics including travel, accommodations, venue selection, concert production, local musician contracting, and registration, and also runs its own curated Choral and Instrumental Festivals across Europe and the U.S.
Product overview
Perform International is a performance tour company offering a portfolio of services for school, community, and church ensembles. The core offering consists of Custom Tours for choirs, bands, and orchestras, supplemented by annual Choral Festivals and Instrumental Festivals featuring guest conductors and prestigious venues. Supporting services include Tour Implementation (logistics, travel arrangements, registration), Concert Production (venue selection, recording, promotion), a Client Portal for online registration, and Travelex Insurance for traveler protection. The company also operates The Power of Music Foundation as a charitable initiative. Together, these products provide end-to-end management from initial tour planning through final performance and return travel.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Tours
- Choral Festivals
- Instrumental Festivals
Quantifiable outcome
- Over 300 ensembles have participated in the Florence Youth Festival since 1999
- +2 more outcomes
Companies that use Perform International
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Perform International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Perform International partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- American Choral Directors Association (ACDA)coreACDA is the primary professional organization for choral directors in the United States. Perform International displays ACDA's logo on their About page, indicating a partnership or affiliation that provides credibility within the choral community and access to ACDA's network of choral directors.
- American String Teachers Association (ASTA)coreASTA is the professional organization for string and orchestral musicians and educators. PI's display of the ASTA logo indicates an affiliated partnership supporting the orchestral and instrumental segment of the business.
- Student Youth Travel Association (SYTA)coreSYTA is the leading trade organization for youth and student travel. PI's membership in SYTA provides industry credibility, best practices alignment, and access to the youth travel network.
- National Band Association (NBA)coreNBA is the professional organization for band directors. Partnership provides credibility and networking within the band education community.
- Keep Making Music (KMM)minorMusic education organization whose logo appears on PI's partner page, indicating a collaborative relationship supporting music education initiatives.
- Music ed MattersminorMusic education resource organization with partnership or affiliation displayed on PI's website.
- Perform AmericacoreRelated entity producing once-in-a-lifetime choral events in Honolulu, HI and Long Beach, CA. Perform International and Perform America share leadership including Dr. Gene Peterson as Artistic Director & Vice President for both entities, creating an integrated ecosystem of performance tour and festival services.
- WeTravelcoreThird-party booking and registration platform used by Perform International for client portal functionality. Travelers access the platform at perform-international.wetravel.com for registration and payment processing.
- Travelex Insurance ServicesminorInsurance provider referenced in FAQ for travel protection coverage. PI offers Travelex plans to travelers for protection against flight delays, baggage loss, and sudden illness or injury.
- Yamaha CorporationminorJerry F. Junkin and Jeffrey Grogan serve as Yamaha Corporation Master Educators, creating a marketing partnership connecting PI's artistic directors to Yamaha's brand presence in the music education market.
- The Power of Music FoundationminorCorporate social responsibility initiative supporting talented but under-resourced musicians through educational resources and financial support. The foundation enables PI to build bridges and transform lives through music, supporting musicians to experience, create, and share music on a global stage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Perform International competitors and assessment
Company assessmentBroad incumbents
- WorldStrides: WorldStrides is the largest U.S. student and educational travel company, offering performance tours for bands, choirs, and orchestras alongside broader student travel. It competes with PI across K-12 and university ensembles but operates at far greater scale with a broader portfolio.
- Brightspark Travel: Brightspark Travel organizes student and music performance tours across North America and Europe with a broader portfolio that includes class trips. Comparable K-12 music tour product though positioned as a wider student travel operator.
Direct peers
- Bob Rogers Travel: Bob Rogers Travel designs performance tours for choirs, bands, and orchestras with a long track record serving elite ensembles. Comparable custom tour product and academic/cultural venue focus.
- Witte Travel & Tours: Witte Travel & Tours is a long-established group tour operator with a dedicated performance tour division serving school bands, choirs, and orchestras. Comparable product offering and customer base in the Great Lakes and Midwest regions.
- Group IST: Group IST operates performing arts and student music tours worldwide with custom itineraries and festival offerings. Direct competitor in custom performance tour segment serving U.S. and Canadian ensembles.
- Music Travel Consultants: Music Travel Consultants organizes domestic and international performance tours for school ensembles with custom itineraries and festival participation. Comparable target customer (school band, choir, orchestra directors) and product set.
- ACFEA Tour Consultants: ACFEA specializes in concert tours for college and high school choirs, bands, and orchestras with a similar global footprint and elite-venue focus. It is one of PI's closest direct competitors in the North American music tour market.
Regional players
- Travel Notes Music Tours: Travel Notes Music Tours arranges international performance tours for Australian school and community ensembles. Comparable product set but primarily serves Oceania-based ensembles rather than competing directly in the U.S. market.
- Educational Tours (Educational Tour Consultants): Educational Tour Consultants offers music performance tours primarily to European destinations for school ensembles. Comparable product but typically more focused on European itineraries and U.S. secondary school customers.
Emerging players
- Symphony Tours: Symphony Tours is a smaller specialist offering custom concert and festival tours for school orchestras and bands, including European festival participation. Direct niche competitor with a smaller portfolio than PI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Perform International social profiles
Digital presencePerform International compliance and trust
Trust signalCompliance2 records
Perform International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perform International leadership team
Management profileNumber of profiles
Profiles10 records
Perform International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perform International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perform International
What does Perform International do?
Perform International is a full-service performance tour company that plans, books, and produces international concert tours and music festivals for school, community, and church ensembles (choirs, bands, and orchestras). It handles end-to-end logistics including travel, accommodations, venue selection, concert production, local musician contracting, and registration, and also runs its own curated Choral and Instrumental Festivals across Europe and the U.S.
Is Perform International a public or private company?
Perform International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perform International founded?
Perform International was founded in 2013. It employs 11 to 50 people.
Where is Perform International based?
Perform International is headquartered in Atlanta, United States, in the North America region.
How does Perform International make money?
One revenue line is on record: performance Tour Packages.
Who are Perform International's main competitors?
Broad incumbents on record are WorldStrides and Brightspark Travel. Direct peers are Bob Rogers Travel, Witte Travel & Tours, Group IST, Music Travel Consultants and ACFEA Tour Consultants. Regional players are Travel Notes Music Tours and Educational Tours (Educational Tour Consultants). Symphony Tours is listed as an emerging player.
Does Perform International have an API?
No public API is recorded for Perform International.
What industry is Perform International in?
Perform International's product category is Performance Tour Services. Its primary akta.pro industry code is THAKAGAH, Performing Arts, Music & Theatre Group Tours, with a secondary code of MPAIAFAG, Touring Logistics & Crew Services (Backline, Transport, Staffing). Its NAICS code is 7111 and its SIC code is 7900.