KADO
KADO is a New York-based SaaS company that operates a mobile-first digital business card platform serving individuals, sales teams, and enterprises in 70+ countries, monetizing via tiered per-seat subscriptions and CRM-integrated contact-capture workflows.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What KADO does
KADO Networks, Inc. is a New York-based SaaS company that operates a mobile-first digital business card platform. Founded in 2020 and incorporated in Delaware, the company enables individuals and organizations to create, share, and manage digital business cards via QR codes, NFC tags, wallet passes (Apple Wallet, Google Wallet), email signatures, widgets, and direct links. The platform runs as a cross-platform application on iOS, Android, web, and Apple Watch, with cloud-synced profiles that update in real time so users no longer need to reprint cards. KADO's product surface spans a free Networker Lite tier for individuals, a $2.50/user/month Networker tier for team branding, a $4.00/user/month Business Developer tier with CRM sync and an AI-powered card scanner, and an Enterprise tier with custom pricing, SSO (Azure AD, Microsoft Entra, Google), SCIM, and dedicated onboarding. Bidirectional integrations with Salesforce, HubSpot, Microsoft Dynamics, Zapier, Workday, Okta, Google, and Outlook are positioned as the platform's enterprise backbone, and SOC 2 Type II and GDPR compliance are marketed to support procurement in regulated industries.
Revenue is generated through tiered per-seat, per-month subscriptions, supplemented by custom multi-year enterprise contracts that include dedicated account management and HRM-driven automated provisioning. The go-to-market combines a product-led growth motion (free tier, interactive demos, SEO-driven blog) with an enterprise field sales motion (demo requests, custom quotes, premium onboarding) and an event-driven layer (Event ROI Calculator, event rules, automatic campaign tagging). The platform reports 50,000+ professionals across 70+ countries and a 4.8/5 average app store rating, with named enterprise customers spanning KPMG, Intel, Mastercard, Siemens, Philips, Chubb, Allianz, Accenture, AT&T, Nestlé, Bouygues, Zuellig, DBSA, Coldwell Banker, RE/MAX, and ASEAN.
The company is privately held, operates with a 1–10 person team, and has disclosed only a single funding event — a July 2022 Techstars accelerator entry — with no institutional capital amount recorded. No further rounds, M&A, patents, or notable leadership additions are publicly recorded; Sergio Tomas is named as co-founder and CTO, and no broader management team roster is available in the source material.
KADO firmographics
Firmographics- Name
- KADO
- Legal name
- Kado Networks, Inc.
- Website
- https://kadonetworks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KADO is a New York-based SaaS company that operates a mobile-first digital business card platform serving individuals, sales teams, and enterprises in 70+ countries, monetizing via tiered per-seat subscriptions and CRM-integrated contact-capture workflows.
- Ownership category
- akta.pro rank
Where KADO is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KADO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per-Seat): KADO generates primary revenue through tiered per-user, per-month SaaS subscriptions. Four plans: Networker Lite (free, for individuals), Networker ($2.50/user/month, for teams), Business Developer ($4.00/user/month, for sales teams and growing companies), and Enterprise (custom pricing with volume discounts, dedicated account management, premium onboarding, priority support, NFC rollout, HRM integration, and custom subdomain). Pricing is billed monthly or annually; annual billing provides savings. Paper business card replacement is cited as avg. $194/employee/year, positioning KADO as a cost-effective alternative.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for solo professionals seeking a simple multimedia digital business card |
| Subscription | Monthly | Team essentials plan at $2.50 per user per month for teams seeking homogeneous branded cards |
| Subscription | Monthly | Most popular plan at $4.00 per user per month for efficient contact management and tech stack integration |
| Subscription | Multi-year contract | Custom enterprise plan that scales with the organization |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
KADO product offering
Product offeringCore offering
KADO provides a SaaS digital business card platform that lets professionals and teams create interactive digital business cards and share them via QR code, NFC, wallet pass, or link. The platform includes lead capture forms, an AI-powered card scanner, contact and event management, and bidirectional integrations with Salesforce, HubSpot, Microsoft Dynamics, Outlook, Gmail, and other tools. It scales from a free individual tier to a custom-priced Enterprise plan with admin dashboards, SSO/SCIM, bulk provisioning, and dedicated onboarding.
Product overview
KADO is a unified digital business card platform with a modular architecture. The core KADO Platform enables professionals and teams to create, share, and manage digital business cards via QR codes, NFC tags, wallet passes, and direct links. The platform is structured around three main product categories: QR Code Business Cards and NFC Business Cards (sharing mechanisms), Contact Management with CRM Integrations (data management), and KADO for Companies (team administration). Industry Solutions provide vertical-specific customization. The product is available across four pricing tiers: Networker Lite (free), Networker ($2.50/month), Business Developer ($4.00/month), and Enterprise (custom), scaling from solo users to large enterprises with features like bulk provisioning, SSO/SCIM, and dedicated support.
Differentiator
Problem solved
Functional benefit
Products and services
- KADO Platform SaaS digital business card platform that lets professionals and teams create interactive digital cards, share them via QR, NFC, wallet, or link, capture leads, manage contacts, and sync to CRM.
- QR Code Business Cards
Quantifiable outcome
- Teams see 7× more follow-ups vs. paper business cards
- +4 more outcomes
Companies that use KADO
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles3 records
KADO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature11 records
KADO partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- SalesforcecoreBidirectional CRM integration syncing contacts and notes between KADO and Salesforce. Every new contact captured and note created is synchronized automatically, with source attribution identifying the contact's origin in Salesforce.
- HubSpotcoreBidirectional CRM integration syncing contacts and notes between KADO and HubSpot. Enables lead capture to flow into HubSpot pipelines with full event context and source attribution.
- Microsoft DynamicscoreBidirectional CRM integration syncing contacts and notes between KADO and Microsoft Dynamics. Part of the core CRM integration stack for enterprise customers already using the Microsoft ecosystem.
- Zapier WebhookscoreZapier Webhooks integration enables KADO to send all captured contacts and notes to other tools and CRMs not natively supported. Provides extensibility for custom tech stacks and automation workflows.
- Microsoft Active DirectorycoreCompany-level integration that automatically imports, updates, and creates employee info and digital business cards from Active Directory data. Enables automated user provisioning and deactivation (SCIM-equivalent for on-prem AD).
- Google ContactssupportingUser-level bidirectional sync between KADO contacts and Google Contacts. Users can keep personal Google contacts aligned with their KADO networking contacts.
- Microsoft Outlook ContactssupportingUser-level bidirectional sync between KADO contacts and Outlook Contacts. Integrates KADO's networking contacts with users' existing Outlook address books.
- Microsoft Outlook Email & CalendarUser-level integration importing latest Outlook emails and past/upcoming meetings with newly created KADO contacts. Enables users to track communication history and meeting context within the KADO contact record. Currently in beta.
- LinkedInsupportingUser-level integration that downloads LinkedIn profile data for contacts — past experience and education — giving users richer context on networking connections.
- WorkdaysupportingHRM/HRIS integration with Workday for automated employee provisioning and deprovisioning of digital business cards. Enterprise customers can sync employee data directly into KADO's admin system.
- OktasupportingSSO integration via Okta for enterprise customers using Okta as their identity provider. Enables single sign-on for KADO platform access alongside other enterprise applications.
- Microsoft Entra ID (Azure AD)supportingSSO and identity integration via Microsoft Entra ID (formerly Azure Active Directory). Enterprise customers can use their Microsoft 365/AzureAD credentials to authenticate to KADO and provision users via SCIM.
- GooglesupportingSSO integration via Google (Google sign-in) for enterprise and individual users. Also supports Google Contacts sync and Google Wallet integration for sharing digital business cards offline.
- Shop NFCsupportingThird-party NFC card supplier recommended by KADO. Customers purchase NTAG213 NFC business cards (blank or custom-printed) from Shop NFC and encode them to their KADO profile in the app. KADO does not manufacture or sell NFC cards directly.
- Amazon (NFC Cards)supportingAmazon marketplace listing for NTAG213 NFC business cards linked from KADO's NFC page. Customers source physical NFC cards from Amazon and encode them to their KADO profile via the KADO app.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
KADO competitors and assessment
Company assessmentDirect peers
- Mobilo: Direct competitor focused on NFC smart business cards and a digital platform for lead capture, CRM sync (Salesforce, HubSpot), and team management. Highly comparable technology and enterprise motion.
- Blinq: Direct competitor providing digital business cards via QR/NFC, with team management, branded cards, and CRM integrations. Targets SMBs and enterprises with comparable pricing and feature set.
- HiHello: Direct competitor offering digital business cards with QR/NFC sharing, CRM integrations, and team/enterprise plans. Overlaps with KADO on core value proposition (digital cards, lead capture, CRM sync) and target buyers (sales teams, enterprises).
- Wave Connect: Direct competitor offering digital business cards via QR/NFC with CRM integrations and lead capture. Comparable offering for professionals and small teams.
- Linq: Direct competitor offering digital business cards with NFC tap-to-share, contact management, and CRM integrations. Targets professionals and teams with similar feature parity.
- Popl: Direct competitor in the digital business card space with strong NFC hardware focus (sells physical NFC cards) and a mobile app for contact sharing. Targets professionals, sales teams, and enterprises with similar QR/NFC + CRM sync feature set.
- CamCard: Direct competitor in digital business cards and business card scanning, with mobile apps, OCR-based card digitization, and CRM integration features. Comparable target audience of professionals and sales teams.
Broad incumbents
- Salesforce (Slack/CRM): Broad incumbent CRM and contact management platform that includes digital contact sharing, lead capture, and event management capabilities as part of a much larger portfolio. Could absorb or outcompete digital business card point solutions by extending native contact-sharing features.
Emerging players
- Beaconstac: Adjacent QR code platform that has expanded into digital business cards with dynamic QR, CRM integrations, and analytics. Partial feature overlap with KADO but broader focus on QR infrastructure for marketing and retail use cases.
Regional players
- Sansan (Eight): Japan-headquartered digital business card leader (Eight consumer + Sansan enterprise) with deep CRM-style contact management. Comparable product concept but primarily serving Japan/APAC rather than competing head-to-head in KADO's primary markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
KADO social profiles
Digital presenceKADO compliance and trust
Trust signalCompliance3 records
KADO financial estimates
Financial estimateRevenue estimate
Valuation estimate
KADO leadership team
Management profileNumber of profiles
Profiles1 record
KADO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KADO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KADO
What does KADO do?
KADO provides a SaaS digital business card platform that lets professionals and teams create interactive digital business cards and share them via QR code, NFC, wallet pass, or link. The platform includes lead capture forms, an AI-powered card scanner, contact and event management, and bidirectional integrations with Salesforce, HubSpot, Microsoft Dynamics, Outlook, Gmail, and other tools. It scales from a free individual tier to a custom-priced Enterprise plan with admin dashboards, SSO/SCIM, bulk provisioning, and dedicated onboarding.
Is KADO a public or private company?
KADO is a private company. It is classified as venture growth investor backed and is currently operating.
When was KADO founded?
KADO was founded in 2020. It employs 11 to 50 people.
Where is KADO based?
KADO is headquartered in New York, United States, in the North America region.
How does KADO make money?
One revenue line is on record: saaS Subscription (Per-Seat).
Who are KADO's main competitors?
Direct peers on record are Mobilo, Blinq, HiHello, Wave Connect, Linq, Popl and CamCard. Salesforce (Slack/CRM) is listed as a broad incumbent. Beaconstac is listed as an emerging player. Sansan (Eight) is listed as a regional player.
Does KADO have an API?
No public API is recorded for KADO.