Hexure
- Company typePrivate
- Founded1995
- HeadquartersColorado Springs, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Hexure firmographics
Firmographics- Name
- Hexure
- Legal name
- Insurance Technologies, LLC
- Website
- https://hexure.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Hexure industry classification
Industry- Product category
- Insurance Sales Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)
Keywords
Where Hexure is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Hexure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- FireLight Sales Platform: Software platform subscription and licensing model for carriers and distributors accessing end-to-end digital sales automation capabilities including pre-sale, quoting, illustrations, e-application, e-delivery, and post-issue services
- ForeSight Enterprise Illustrations: Enterprise illustration software licensing providing carriers with compliant sales illustration capabilities across multiple lines of business
- Vive Quote-to-Submission Platform: Term life insurance quote-to-submission platform acquired in 2023, providing modern enrollment experiences and unified life and annuity distribution
- Embedded API Access: API-based distribution model allowing partners to embed FireLight capabilities into their platforms with configurable product and rules deployment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform Licensing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Hexure product offering
Product offeringCore offering
Hexure provides enterprise digital sales automation software for the life insurance and annuity industry. Its FireLight platform unifies pre-sale, quoting, illustrations, e-application, e-delivery and post-issue servicing for carriers and distributors, while ForeSight delivers enterprise sales illustrations and Vive (acquired 2023) provides quote-to-submission for term life. Products are sold as subscriptions and embedded/white-label APIs primarily to insurance carriers, IMO/BGAs and financial institutions.
Product overview
Hexure provides a platform-plus-modules architecture for insurance and annuity sales automation. The core FireLight Sales Platform unifies pre-sale functions, multi-carrier/multi-product quoting, sales illustrations, e-application, e-delivery, and post-issue servicing across all lines of business (life, annuities, long-term care, disability, critical illness, mutual funds). ForeSight Enterprise Illustrations serves as the separate enterprise-grade illustration engine for carriers. Vive, acquired in 2023, adds specialized quote-to-submission capabilities for term life insurance. Additional modules include the Mobile App for on-the-go quoting, Embedded API for third-party platform integration, Agency Life Quoter, AI Health Analyzer, Website Quoter, Carrier Forms Engine, and the self-administration tool. The NIGO Resubmission feature (launched February 2026) digitizes application correction workflows. Hexure was acquired by iCapital in March 2026 to create an integrated annuity and insurance technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- FireLight: Digital sales automation platform for life insurance and annuities covering the entire sales cycle from pre-sale to post-issue.
- ForeSight
- Vive
Products and services
- FireLight Sales Platform End-to-end digital sales platform for life insurance and annuities automating pre-sale, quoting, illustration, e-application, e-delivery and post-issue servicing across life, annuities, long-term care, disability, critical illness and mutual funds lines of business. Sold to insurance carriers, IMO/BGAs and financial institutions.
- ForeSight Enterprise Illustrations Enterprise sales illustration platform for annuity and life insurance carriers producing compliant, compelling illustrations with self-service tools, product cloning, branding, real-time dashboards and automatic updates. Supports new business and in-force illustrations for individual, family, multi-life and voluntary group sales.
- Vive Quote-to-submission platform for term life insurance delivering modern enrollment experiences with multi-carrier workflows, accelerated underwriting decisions in days rather than weeks, and a Vive Client Portal for personalized direct-to-consumer websites. Targets IMO/BGAs and carriers distributing term life products.
- Hexure Mobile App Native iOS and Android mobile application for advisors supporting quoting, e-ticket submission, needs analysis, pre-screen, life quotes, push notifications and built-in marketing and analytics. Available on Google Play and the Apple App Store.
- NIGO Resubmission Fully digital workflow for resolving Not-In-Good-Order (NIGO) applications, replacing manual correction processes with real-time status tracking, audit trails and field-level validations. Provides carriers control and advisors clear guidance for faster resolution.
- AI Health Analyzer AI-powered tool that automates health class determination for instant, accurate life insurance quotes. Uses health information and each carrier's unique build chart rules to reduce NIGOs and pinpoint the carriers most likely to accept risk.
Quantifiable outcome
- NIGO rates under 10%, IGO rates over 90%
- +5 more outcomes
Companies that use Hexure
Customer profileNamed customers48 records
Segments3 records
Ideal customer profiles3 records
Hexure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
AI capability4 records
Feature7 records
Hexure partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- DTCC (The Depository Trust & Clearing Corporation)coreExpanded partnership providing real-time case status visibility and enhanced post-issue servicing capabilities within FireLight platform. New features include real-time case progress tracking, in-force transactions processing, and producer credential management. Integration aims to reduce manual effort and eliminate delays from navigating multiple systems.
- Mountain Life Insurance CompanyminorLaunched Multi-Year Guaranteed Annuity products (Secure Summit and Alpine Horizon) on FireLight platform, available in 24 states with 2-10 year guaranteed terms
- DTCCcoreIndustry organization partner and technology integration partner providing producer authorization and real-time can-sell check capabilities within FireLight
- AccentureminorTechnology integration partner
- SureLCcoreIntegration with industry's leading fully digital platform for licensing, contracting and compliance management. Enables can-sell checks within FireLight workflow.
- LUMA Financial TechnologiescoreCollaborative partner providing annuity sales experience enhancement and joint go-to-market initiatives
- Signal AdvisorsminorFastest-growing IMO using embedded API technology to transform sales process into seamless single-platform experience
- SIMON MarketsminoriCapital's 2022 acquisition of SIMON Markets (Goldman Sachs spinoff) positions Hexure integration within broader platform context
- ACORDminorIndustry standards organization member supporting ACORD standards in insurance transactions
- IRI (Insurance & Retirement Institute)minorIndustry organization member and conference participant
- LIDMAminorLife Insurance Direct Marketers Association - industry conference participation
- LIMRAminorLife Insurance and Market Research Association - industry conference participation and thought leadership
- NAFAminorNational Association for Fixed Annuities - industry conference participation
- NAILBAminorNational Association of Independent Life Brokerage Agencies - industry conference participation
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Hexure competitors and assessment
Company assessmentDirect peers
- iPipeline: iPipeline is a leading provider of life insurance and annuity sales automation, illustration, e-application, and underwriting workflow tools. Owned by Roper Technologies, it directly competes with Hexure's FireLight and ForeSight platforms across the same carrier and distributor customer base.
- Equisoft: Equisoft provides insurance and wealth management digital transformation solutions, including illustration, e-application, and advisor portals for life insurers. Its product overlap with Hexure spans illustration engines and carrier connectivity.
- SuranceBay: SuranceBay provides compliance, contracting, e-application, and carrier connectivity solutions for life insurance and annuities. It overlaps directly with Hexure's FireLight E-Application, NIGO Resubmission, and SureLC integration value propositions.
- Zinnia: Zinnia (formerly SE2) is a life and annuity insurance technology platform serving carriers with policy administration, new business, and illustration capabilities. It competes with Hexure's ForeSight and FireLight at the carrier enterprise tier.
- Luma Financial Technologies: Luma is a financial professional platform for annuity and insurance product comparison, ordering, and execution. It is both a Hexure integration partner and a direct competitor in the embedded annuity ordering experience market.
Emerging players
- SuranceBay / AgentSync / Other Compliance Players: AgentSync provides producer onboarding, licensing, and compliance management for insurance distributors — overlapping with Hexure's SureLC integration and can-sell check workflow as an emerging standalone competitor.
- SIMON Markets: SIMON Markets (an iCapital company) provides structured products and annuity marketplace infrastructure for financial advisors. It is a sister-platform under iCapital and an emerging distribution channel for Hexure's embedded capabilities.
Others
- iCapital: iCapital is Hexure's parent company post-March 2026 acquisition. As a fintech platform with $1.14T AUM serving advisors and annuity investors, it is both an internal parent and adjacent platform player in the broader wealth/annuity stack.
Broad incumbents
- Roper Technologies: Roper Technologies owns iPipeline and operates a portfolio of vertical software businesses. As iPipeline's parent, it is a strategic competitor with materially greater capital, R&D, and M&A capacity than Hexure.
- Vertafore (Ebix): Vertafore (now under Ebix) provides a broad suite of insurance agency and carrier software including management systems, rating, and compliance. It is a broader incumbent than Hexure but competes in adjacent insurance technology workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hexure social profiles
Digital presenceHexure compliance and trust
Trust signalCompliance1 record
Hexure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hexure leadership team
Management profileNumber of profiles
Profiles7 records
Hexure subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hexure funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hexure M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hexure
What does Hexure do?
Hexure provides enterprise digital sales automation software for the life insurance and annuity industry. Its FireLight platform unifies pre-sale, quoting, illustrations, e-application, e-delivery and post-issue servicing for carriers and distributors, while ForeSight delivers enterprise sales illustrations and Vive (acquired 2023) provides quote-to-submission for term life. Products are sold as subscriptions and embedded/white-label APIs primarily to insurance carriers, IMO/BGAs and financial institutions.
Is Hexure a public or private company?
Hexure is a private company. It is classified as corporate owned and is currently operating.
When was Hexure founded?
Hexure was founded in 1995. It employs 251 to 500 people.
Where is Hexure based?
Hexure is headquartered in Colorado Springs, United States, in the North America region.
How does Hexure make money?
Four revenue lines are on record. FireLight Sales Platform is the primary driver. The others are foreSight Enterprise Illustrations, vive Quote-to-Submission Platform and embedded API Access.
Who are Hexure's main competitors?
Direct peers on record are iPipeline, Equisoft, SuranceBay, Zinnia and Luma Financial Technologies. Emerging players are SuranceBay / AgentSync / Other Compliance Players and SIMON Markets. iCapital is listed as an others. Broad incumbents are Roper Technologies and Vertafore (Ebix).
Does Hexure have an API?
Yes. FireLight Embedded API allows carriers to configure products and rules once and deploy them anywhere. Distributors and advisors can access Hexure capabilities within their preferred platforms including advisor portals, CRM systems, wealth management platforms, financial planning systems, and direct-to-consumer solutions. The API supports embedding pre-sale, quoting, illustration, e-application, and post-issue servicing activities. Build-once-deploy-anywhere architecture enables products to be accessible across multiple platforms and sales channels without rebuilding for each distributor's system. Developer documentation is at hexure.com/apis.
What industry is Hexure in?
Hexure's product category is Insurance Sales Automation Software. Its primary akta.pro industry code is FSAGAGAK, Document, Workflow & Policy Servicing Automation (RPA/No-Code). Its NAICS code is 5132 and its SIC code is 7371.