ThinkLab

What ThinkLab does

ThinkLab, Lda. is a Portuguese private company founded in 2025 and headquartered in Fão-Esposende (with origins in Braga), operating in the AI-powered video advertising space. It builds ODIS, a Creative Intelligence Agent Manager that orchestrates a fleet of specialized AI agents covering creative strategy, scripting, image, audio, and video generation, coordinated by a single intelligence layer grounded in real human response data. The platform runs a closed-loop validation system in which each creative is scored against performance thresholds and self-corrects iteratively before release, supported by a Brand Memory System that stores reusable brand blueprints and a data flywheel intended to compound performance advantage across cycles. Its broader product surface includes an Insights analytics platform (need-state scoring and batch video performance measurement), a Montage video stitching tool, and platform modules for config, account management, and admin.

The company targets marketing agencies, creative studios, and brand marketing teams — particularly those producing campaign video at scale — and the company description on its website frames the offering as serving SMEs through large enterprises seeking AI-driven, performance-validated creative production. Go-to-market is a pilot-first enterprise motion, layering an Early Access / Alpha community channel over the planned paid subscription. Pricing for ODIS has not been disclosed; today the platform is free during alpha, with subscription pricing to be communicated before any charges apply.

Commercially, ThinkLab is pre-revenue: it has no named customers, no select_customers log, and no published ARR or revenue figure. Its only disclosed capital is a €30,000 PRR/NextGenerationEU grant (Project Code 23212, total eligible cost €36,797.56) tied to a single-digit-headcount team, leaving the company's commercial trajectory dependent on pilot conversions and a still-unannounced seed/angel round.

Name

ThinkLab

Legal name

ThinkLab, Lda.

Website

https://thinklab-ai.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

ThinkLab is a Portuguese pre-revenue startup building ODIS, an agentic AI platform that orchestrates specialized agents for end-to-end video creative production with closed-loop performance validation, serving marketing agencies and brand teams.

Ownership category

akta.pro rank

Product category

AI Creative Intelligence / Generative Video Platform

NAICS

Software Publishers (513210), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

akta.pro secondary industries

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

Keywords

• AI video generation
• Creative intelligence platform
• Agentic AI software
• Marketing creative automation
• AI video analytics

Headquarters

HQ city

Esposende

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. ODIS Platform Subscription: Access to ODIS platform requires payment according to selected subscription plans with pricing and payment schedules communicated at time of purchase.
2. Credits-based Usage (Alpha Phase): Early access is free during alpha period. After alpha, users will receive exclusive discounts and priority access with pricing communicated in advance before charges apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ThinkLab sells ODIS, an AI-powered Creative Intelligence Agent Manager that orchestrates a fleet of specialized AI agents to generate video creative from text prompts. The platform uses a closed-loop validation system that scores every output against real human response data before delivery, and self-corrects until performance thresholds are met. Supporting products include the Insights analytics platform for video performance measurement and the Montage tool for stitching videos from existing assets. The offering is sold to agencies and brand marketing teams via enterprise pilots and an early-access program.

Product overview

ThinkLab offers ODIS as its primary Creative Intelligence platform — a unified product that manages a fleet of specialized AI agents for end-to-end video content creation. The platform is architected around a closed-loop intelligence system that generates, evaluates, and self-corrects creative output based on real human response data. The product portfolio includes the core ODIS AI Agent Manager, the Insights analytics platform for video performance measurement, the Montage video stitching tool, and supporting administrative tools (Admin Dashboard, Account Management, Config). These components work together: ODIS creates video content, Insights measures performance against need-state libraries, Montage enables video compilation from existing assets, and the Config platform allows tuning of evidence extraction and scoring parameters.

Differentiator

Problem solved

Functional benefit

Brands

• ODIS: AI-powered video creation platform and creative intelligence agent manager that orchestrates specialized AI agents for script, imagery, audio, and video generation.

Products and services

• ODIS AI-powered Creative Intelligence Agent Manager that orchestrates specialized AI agents for video creation, managing strategy, script, imagery, audio, and video generation through conversational orchestration and a Brand Memory System. Sold to agencies and brand marketing teams to produce validated, on-brand video creative.
• Insights Platform Analytics platform for video performance measurement that decomposes, embeds, and scores video assets against a need-state library, with batch processing and evidence extraction from transcript, visual, and audio tracks for comparative analysis.
• Montage Video stitching tool that lets users upload partner videos into folders (contexts) and generate stitched mp4 compilations from text prompts against the folder.

Quantifiable outcome

• +13% higher emotional impact vs broadcast spot (pilot study 2026)
• +6 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature6 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AdCreative.ai: AdCreative.ai is an AI platform that generates conversion-focused ad creatives and copy for marketers and agencies. It is one of the closest direct peers to ThinkLab's ODIS, targeting the same agencies and brand marketing teams with AI-generated, performance-oriented advertising creative.
• Creatify: Creatify turns text prompts into short AI-generated video ads, with avatar and voice options aimed at performance marketers. It directly competes with ODIS in AI-driven marketing video generation for agencies and brand teams.
• Runway: Runway offers generative AI video and creative tools (Gen-series models, Act-One, etc.) used by agencies, studios, and brands. It competes directly with ODIS's video generation and multi-modal orchestration layer, with significantly more capital and broader model coverage.
• Synthesia: Synthesia is a leading AI avatar video platform widely used by enterprises and marketing teams for scalable video content. It is a direct competitor in the AI-generated marketing video space that ODIS targets, though with an avatar-led rather than performance-validation-led approach.
• HeyGen: HeyGen provides AI-generated avatar videos and marketing video creation tools for brands and enterprises. It overlaps directly with ODIS's customer segments (brand marketers, agencies) and core use case of generating video content from prompts.
• Pika: Pika develops generative AI video models and a creative tooling platform used by creators and marketers. It is a direct peer in AI video generation that ODIS competes with, though Pika leans more creator-tools than agency-enterprise.
• Luma AI: Luma AI builds generative video and 3D models (Dream Machine, Ray) used for cinematic content and marketing. It is a direct competitor in AI-driven video generation for brand and creative use cases.
• Arcads: Arcads generates AI UGC-style video ads from scripts using synthetic actors, focused on performance marketers and DTC brands. It is a direct peer to ODIS in AI-generated advertising video with a similar performance-marketing orientation.
• Pencil (by Brandtech Group): Pencil is an AI creative platform that generates ad videos and predicts performance, used by brands and agencies. It is a direct competitor to ODIS, with a similar emphasis on AI-generated ads and performance prediction/validation.

Emerging players

• Jasper: Jasper is an enterprise AI content platform for marketing teams, originally focused on copy but expanding into multi-modal brand content. It overlaps with ODIS at the AI-marketing-content layer but is a partial peer given Jasper's text-first heritage and broader category scope.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thinklabai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThinkLab