The Coconut Cult

What The Coconut Cult does

The Coconut Cult (legal entity Lovebiotics, LLC) is a US-based consumer packaged goods company that produces a dairy-free, fermented coconut yogurt marketed primarily for gut health. The product is built on a proprietary 16-strain probiotic blend delivering 50 billion CFU per fluid ounce at bottling (800 billion CFU per 16oz jar), combined with natural prebiotics from coconut. Production is conducted entirely in-house at a facility in Ogden, Utah, with USDA Organic and Fair Trade certified coconut ingredients sourced from Thailand. The company never pasteurizes after fermentation, preserving live cultures that distinguish it from heat-treated competitors.

The business operates a hybrid direct-to-consumer and retail distribution model. Online, the company sells through thecoconutcult.com with UPS 2-Day shipping and a subscription offering 10% savings on a 3-month minimum commitment. Offline, the product is distributed across premium natural and mainstream retailers including Whole Foods, Erewhon, Sprouts Farmers Market, The Fresh Market, and Target. Pricing sits at a premium of approximately $39 per 16oz jar online (with insulated shipping) and $10-39 at retail, supported by subscription bundles that scale to 28% off at the 4-jar tier. Customer segments span health-conscious consumers, dairy-free/vegan buyers, keto dieters, and TikTok-driven trend followers, with viral social media (TikTok, ~250K Instagram followers) and media coverage (Today Show, 3/24/2025) as primary demand drivers.

The company was founded around 2015 by Noah Simon-Waddell after he developed the formulation to address personal gut health issues. The current executive team includes CEO Ari Raz, COO Justin Oleesky, and Co-Founder/Creative Director Jungho Ho. The company is a portfolio company of Pari Passu Venture Partners and reported 142% revenue growth from 2024 to 2025 with a projected 90% growth in 2026, per Inc. magazine coverage. Beyond core yogurt, the brand has expanded into limited-edition collaborations (with MALK, Meadow Lane, Pura Vida Miami, Olipop), branded apparel (Spooning Club line), and event-driven GTM (NYC Collab Lab pop-up at Fashion Week 2025).

Name

The Coconut Cult

Legal name

Lovebiotics, LLC

Website

https://thecoconutcult.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Coconut Cult (Lovebiotics, LLC) is a US-based CPG company that produces dairy-free, USDA Organic fermented coconut yogurt containing a proprietary 16-strain probiotic blend with 50 billion CFU per ounce, sold via DTC e-commerce, subscription, and premium retailers like Whole Foods, Erewhon, Sprouts, and Target.

Ownership category

akta.pro rank

Product category

Probiotic Yogurt

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Plant-Based Yogurt & Cultured Alternatives Processing (Fermented Spoonable/Drinkable) (AFAHAJAB)

akta.pro secondary industries

Plant-Based & Alternative Dairy Cultures (Vegan Yogurt/Cheese, Fermented Plant Beverages) (AFAJAJAG), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

Keywords

• Probiotic coconut yogurt
• Dairy-free fermented foods
• Organic gut health products
• Subscription food brand
• Plant-based yogurt alternatives

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Online Sales: 16oz jars sold directly through thecoconutcult.com with UPS 2-Day shipping. Subscription model offers 10% discount with 3-month minimum commitment, early access to limited flavors, and ability to skip/pause. One-time purchases also available.
2. Retail/Grocery Distribution: Products sold through premium retail partners including Whole Foods, Erewhon, Sprouts Farmers Market, The Fresh Market, and Target. Retail pricing typically $10-39 per jar, lower than online due to bulk shipping economics.
3. Apparel and Merchandise: Branded merchandise including Coconut Cult Hat ($43), Spooning Club T-Shirts ($59), and Spooning Club Crewnecks ($99). Also sells gift cards in $75-$250 denominations.
4. Collaboration/Limited Edition Products: Limited-edition flavor collaborations with partners like MALK, Meadow Lane, Pura Vida Miami, and Olipop. These create scarcity-driven demand and exclusive product offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

The Coconut Cult produces and sells a dairy-free, USDA Organic, Fair Trade certified fermented coconut yogurt built on a proprietary 16-strain probiotic blend delivering 50 billion CFU per fluid ounce (800 billion per 16oz jar), never pasteurized post-fermentation. The company distributes directly to consumers through its website with subscription and one-time purchase options and through premium and mainstream grocery retail, with complementary branded apparel and gift cards.

Product overview

The Coconut Cult is a Utah-based fermented coconut yogurt company offering a portfolio centered on its Super-Live Probiotic Coconut Yogurt line. The core product is a dairy-free, USDA Organic certified coconut yogurt containing 50 billion CFU per ounce, 16 live probiotic species, and prebiotics from coconut. The main product line includes five core/subscriber flavors: Original (zero added sugar), Wild Passion Fruit, Chocolate Mousse, Harvest Strawberry, and Blueberry Stud Muffin (limited edition Meadow Lane collaboration). The company also operates a subscription model offering 10% savings and monthly delivery. Beyond yogurt, the portfolio extends to branded merchandise including the Spooning Club apparel line (crewnecks, t-shirts, hats) and gift cards. All products are produced in-house at their Ogden, Utah facility with Fair Trade certified coconut ingredients sourced from Thailand.

Differentiator

Problem solved

Functional benefit

Products and services

• Super-Live Probiotic Coconut Yogurt Dairy-free, USDA Organic fermented coconut yogurt containing 50 billion CFU per ounce and 16 live probiotic species, with prebiotics from coconut ingredients. Available in multiple flavors including Original, Wild Passion Fruit, Chocolate Mousse, and Harvest Strawberry. Aimed at health-conscious consumers seeking high-potency whole-food probiotics.
• Original Probiotic Coconut Yogurt Core unflavored dairy-free probiotic coconut yogurt with zero added sugar, 50 billion CFU per ounce, and 2g net carbs per serving. Marketed to keto, paleo, and vegan consumers seeking clean-label gut health nutrition.
• Wild Passion Fruit Probiotic Coconut Yogurt

Quantifiable outcome

• 142% revenue growth from 2024 to 2025, projecting 90% growth in 2026
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and minor.

• Meadow LaneflagshipStrategic or Co-development Partner · 19 June 2026Collaboration on Blueberry Stud Muffin limited-edition flavor - created with Tribeca's gourmet grocer founder Sammy. The flavor combines real blueberries and vanilla with signature probiotic coconut yogurt, tasting like soft center of blueberry muffin. Available on website and at Meadow Lane in Tribeca.
• Pura Vida MiamiflagshipStrategic or Co-development Partner · 29 May 2026Collaboration on Miami Coco Loco limited-edition flavor made with real mango, pineapple, passion fruit, and lime. Pura Vida Miami also created Coco Loco Bowl featuring the yogurt topped with kiwi, blueberries, hemp seeds, and granola at their cafés.
• MALKminorStrategic or Co-development Partner · 13 February 2026Announced new collaborative product launch between MALK and The Coconut Cult. Limited details available on product specifics or strategic implications.
• OlipopminorStrategic or Co-development Partner · 5 September 2025NYC Collab Lab partnership for Pineapple Upside Down limited-edition flavor collaboration. Part of Fashion Week pop-up event featuring 40+ participating healthy food brands.
• 40+ Healthy Food Brands (NYC Collab Lab)minorGTM or Marketing Partner · 5 September 2025Participating brands at NYC Collab Lab pop-up event including Olipop, Puravida Miami, and others. Event featured custom yogurt bar where consumers could create their own flavor combinations with partner brand ingredients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forager Project: Plant-based fermented yogurt (cashew-based) positioned in the same premium, gut-health-focused segment of the dairy-alternative yogurt category. Direct competitor to The Coconut Cult on retail shelves and in the wellness consumer mindshare.
• COYO (Coyo Dairy-Free): Coconut-based fermented yogurt brand offering dairy-free probiotic yogurt with similar ingredient positioning. Most direct head-to-head competitor given shared coconut base and premium DTC/retail distribution model.
• Kite Hill: Almond and oat milk-based fermented yogurt and cheese products marketed to health-conscious consumers. Direct peer in the premium plant-based cultured dairy-alternative category with overlapping retail partners.
• Siggi's: Premium Icelandic-style skyr yogurt with high-protein, low-sugar positioning targeting health-conscious consumers. Comparable in premium pricing, wellness positioning, and cult-brand building, though dairy-based rather than plant-based.

Broad incumbents

• So Delicious Dairy Free: Large-scale plant-based yogurt and beverage brand owned by Danone, covering coconut, almond, oat, and soy bases. Broader portfolio with mainstream price points and distribution; competes with Coconut Cult at retail but lacks the cult-brand and ultra-high-CFU positioning.
• Silk (plant-based): Mass-market plant-based beverage and yogurt brand (Danone) with extensive retail distribution. Sets the mainstream price benchmark against which Coconut Cult's $39/jar premium positioning must justify itself.
• Stonyfield Organic: Established USDA Organic yogurt brand with broad distribution across mainstream and natural grocery channels. Comparable in organic certification and gut-health positioning but at mainstream price points and dairy-based.
• Chobani: Largest US yogurt brand with Greek, dairy-free, and probiotic product lines spanning mainstream and premium tiers. Sets the dominant competitive backdrop for any yogurt brand and represents both a shelf-space competitor and a potential acquirer for plant-based premium challengers.
• Oui by Yoplait: Glass-jar premium yogurt brand by General Mills targeting the same lifestyle-oriented wellness consumer. Comparable packaging and lifestyle branding cues, though dairy-based and at a significantly lower price point.

Emerging players

• GT's Living Foods: Leading kombucha and fermented functional beverage brand with strong DTC and Whole Foods-style distribution and a cult following. Overlap with Coconut Cult in fermentation technology, gut-health consumer base, and premium natural-channel positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecoconutcult
• Instagraminstagram.com/thecoconutcult
• TikToktiktok.com/@thecoconutcult
• LinkedInlinkedin.com/company/the-coconut-cult

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coconut Cult