WME Group
WME Group is a Melbourne-based full-service digital marketing agency providing SEO, Google Ads, social media, and web design services to Australian SMBs and mid-market businesses across offices in six Australian cities and Auckland.
- Company typePrivate
- Founded2008
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What WME Group does
WME Group Pty Ltd is an Australian full-service digital marketing agency headquartered in Melbourne, founded in 2008 by Nick Bell. The agency delivers integrated services spanning local/national/ecommerce/technical SEO, Google Ads and Performance Max management, social media advertising and management across Meta, LinkedIn, YouTube and TikTok, content marketing, conversion rate optimization, and custom WordPress web design and development. Client work is supported by standard digital agency tooling — WordPress, Google Ads, Google Analytics, and Google Search Console — with no disclosed proprietary technology platform, AI/ML models, or patents. Pricing combines monthly retainers (SEO and Google Ads from AU$490/month) with project-based website builds (AU$2,490 to AU$30,000+) and ongoing care plans (AU$50–$300/month). Since 2008 the company claims to have served over 4,975 businesses, built 1,475+ websites, and managed more than AU$50 million in ad spend across 25+ industries.
The agency's go-to-market is a direct, sales-led motion targeting Australian SMBs and mid-market businesses through free audits, free strategy sessions, in-person regional offices, and content-led organic SEO on its own site. Geographic coverage includes Melbourne (HQ), Sydney, Perth, Brisbane, Adelaide, Hobart, and Auckland, NZ. In 2017 Melbourne IT (ASX:MLB) acquired WME Group for approximately AU$39 million, integrating it into Melbourne IT's SMB division alongside WebCentral, Netregistry, TPP, and Domainz, which collectively serve 450,000+ direct customers and 700,000+ Australian businesses. Founder Nick Bell departed at the end of June 2017 and the agency now operates under Melbourne IT group management.
The business model is a conventional professional services / agency retainer model — recurring monthly fees plus one-time project fees — with stated differentiators of single-team accountability, no lock-in contracts, and ROI reporting rather than vanity metrics. Customer logos range from micro-businesses (personal stylist Chelsea Brice) through SMBs (Nicks Wine Merchants, TIMG, MIDAS Insurance, Wolfchester) to enterprise brands whose logos appear on the site (Singtel, Puma, Sherrin, Spalding, Fujifilm). The current revenue base, post-acquisition, is not separately disclosed.
WME Group firmographics
Firmographics- Name
- WME Group
- Legal name
- WME Group Pty Ltd
- Website
- https://wmegroup.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WME Group is a Melbourne-based full-service digital marketing agency providing SEO, Google Ads, social media, and web design services to Australian SMBs and mid-market businesses across offices in six Australian cities and Auckland.
- Ownership category
- akta.pro rank
WME Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)
Keywords
Where WME Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
WME Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Talent Representation: WME Group provides talent representation services to artists, athletes, and other entertainment professionals, earning commissions on their earnings and deals.
- Licensing (IMG Licensing): IMG Licensing, part of WME Group, manages brand licensing agreements generating revenue through licensing fees. In 2024, approximately $17.3 billion in retail sales of licensed consumer products were generated through their clients.
- Sports Marketing (160over90): Sports marketing agency providing marketing and creative services to sports brands and events. Sold to Publicis Groupe for over $500 million in April 2026, indicating significant revenue generation capability.
- Digital Marketing Services: WME Australia provides SEO, Google Ads management, web design, and social media marketing services to Australian businesses on a retainer or project basis.
- Web Design and Development: Custom website design and development services, including WordPress builds, ecommerce sites, and landing pages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SEO services starting price |
| Subscription | Monthly | Google Ads management starting price |
| One time/ perpetual license | Monthly | Website design starting price |
| One time/ perpetual license | Pay-as-you-go | Professional small business website |
| Subscription | Monthly | DIY website builders |
| One time/ perpetual license | Pay-as-you-go | Custom and ecommerce sites |
| Subscription | Monthly | Website ongoing costs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
WME Group product offering
Product offeringCore offering
WME Group is a full-service digital marketing agency that helps Australian businesses get found online, convert website visitors into customers, and grow revenue. Under one team it delivers SEO (local, national, ecommerce, technical), Google Ads and performance marketing, custom WordPress website design and development, social media advertising and management, content marketing, and conversion rate optimisation on a monthly retainer or project basis.
Product overview
WME Group is a full-service digital marketing agency offering integrated online marketing services. The company provides SEO (search engine optimisation), Google Ads (performance marketing), web design and development, social media marketing, and content marketing services. These services are delivered as a unified agency offering under one team, rather than as separate software products or modules. The agency serves Australian businesses across various industries including ecommerce, professional services, and local businesses, operating primarily from Melbourne with nationwide coverage.
Differentiator
Problem solved
Functional benefit
Brands
- Nothing But Web: Digital marketing brand under WME Group
- Results First
Products and services
- Search Engine Optimisation (SEO) Full SEO service covering local SEO, national SEO, ecommerce SEO and technical SEO, including keyword strategy based on buyer intent, technical and on-page audits, content built to rank and convert, and authority link building; aimed at Australian businesses that want to rank higher on Google and capture ready-to-buy traffic.
- Performance Marketing (Google Ads) Google Ads management service covering Search, Shopping, Performance Max and remarketing campaigns, including keyword research, negative keyword management, ad copywriting and A/B testing, conversion tracking and ROAS reporting; for Australian businesses that want leads from Google Ads from day one.
- Website Design and Development Custom WordPress website design and development service, including UX/UI design and wireframes, fully responsive development, and websites built to load fast and rank; targets Australian businesses needing a conversion-focused website that does not look like a template.
- Website Care Plans Recurring website maintenance and support subscription covering hosting, security, updates and ongoing optimisation for WordPress sites; for Australian businesses that want their website kept secure, fast and up to date after launch.
- Social Media Management and Social Ads Social media management and advertising service across Meta, LinkedIn, YouTube and TikTok, including content creation, paid media strategy and creative, audience testing, budget control, lead generation, remarketing and results-focused reporting; for Australian businesses wanting paid and organic social managed in-house.
- Content Marketing Content marketing service producing content built to rank and convert, including SEO content, ad copy, social media content and longer-form assets; for Australian businesses that need a content engine to support SEO, social and paid campaigns.
- Conversion Rate Optimisation (CRO) Conversion rate optimisation service covering landing page testing, UX improvements, A/B testing, heatmaps and funnel optimisation to turn website visitors into leads and sales; for Australian businesses whose websites attract traffic but do not convert.
Quantifiable outcome
- ROAS more than doubled while spending less (Nicks Wine Merchants case study)
- +4 more outcomes
Companies that use WME Group
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
WME Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WME Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Publicis GroupecorePublicis acquired 160over90 from WME Group for over $500 million, creating a unified sports marketing platform. The deal also creates a strategic talent and entertainment partnership between WME Group and Publicis, with Robbie Henchman remaining at WME as Senior Partner and President of the brand representation business.
- Harley-DavidsoncoreIMG Licensing secured exclusive global licensing agreement with Harley-Davidson, part of WME Group's brand licensing portfolio spanning sports, fashion, entertainment, automotive, and gaming.
- Museum of Modern ArtcoreIMG Licensing manages global licensing agreements for the Museum of Modern Art, representing prestigious arts institution in licensing deals.
- San Diego Comic-ConcoreIMG Licensing secured San Diego Comic-Con's first international expansion to Málaga, Spain in September, managing the international licensing and event partnership.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
WME Group competitors and assessment
Company assessmentDirect peers
- Supple Digital: Australian digital agency offering SEO, web design, and Google Ads services. Comparable full-service agency model and SMB customer base.
- HigherVisibility: US-based full-service digital marketing agency specializing in SEO, paid media, and web design. Comparable service mix and SMB-to-mid-market target customer profile.
- Soup Agency: Australian SEO and digital marketing agency offering SEO, web design, and paid media services to SMBs. Direct comparable in service mix and domestic positioning.
- Bruce Clay: Long-established SEO agency offering consulting and SEO services globally. Comparable in core SEO focus and service-delivery model, with stronger enterprise positioning.
- King Kong: Australian full-service digital marketing agency based in Melbourne offering SEO, Google Ads, and web design to SMBs. Closely comparable offering, geography, and target customer segment.
- WebFX: Large US-based full-service digital marketing agency offering SEO, PPC, web design, and CRO with proprietary technology platform (MarketingCloudFX). Comparable integrated agency model with greater scale and technology investment.
- Clickmatix: Australian digital marketing agency in Melbourne offering SEO, Google Ads, and web design to SMBs. Closely comparable offering, geography, and target customer segment.
- Ignite Digital: Canadian digital marketing agency offering SEO, paid media, web design, and social media services. Comparable full-service agency model and SMB-to-mid-market focus.
- Sagapixel: Australian SEO and digital marketing agency based in Sydney offering technical SEO, content, and web services. Comparable SEO-led agency model in the same geographic market.
Broad incumbents
- Publicis Groupe: Global advertising holding company with large SEO, media, and digital marketing operations. Comparable as a broader incumbent offering overlapping SEO/digital services at scale through acquisitions and global network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
WME Group social profiles
Digital presenceWME Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
WME Group leadership team
Management profileNumber of profiles
Profiles1 record
WME Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WME Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WME Group
What does WME Group do?
WME Group is a full-service digital marketing agency that helps Australian businesses get found online, convert website visitors into customers, and grow revenue. Under one team it delivers SEO (local, national, ecommerce, technical), Google Ads and performance marketing, custom WordPress website design and development, social media advertising and management, content marketing, and conversion rate optimisation on a monthly retainer or project basis.
Is WME Group a public or private company?
WME Group is a private company. It is classified as corporate owned and is currently operating.
When was WME Group founded?
WME Group was founded in 2008. It employs 251 to 500 people.
Where is WME Group based?
WME Group is headquartered in Melbourne, Australia, in the Oceania region.
How does WME Group make money?
Five revenue lines are on record. Talent Representation is the primary driver. The others are licensing (IMG Licensing), sports Marketing (160over90), digital Marketing Services and web Design and Development.
Who are WME Group's main competitors?
Direct peers on record are Supple Digital, HigherVisibility, Soup Agency, Bruce Clay, King Kong, WebFX, Clickmatix, Ignite Digital and Sagapixel. Publicis Groupe is listed as a broad incumbent.
Does WME Group have an API?
No public API is recorded for WME Group.
What industry is WME Group in?
WME Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAF, Enterprise SEO (Large Sites, Governance, Workflow). Its NAICS code is 5418 and its SIC code is 7311.