What Trustwell does

Trustwell is a privately held SaaS company headquartered in Beaverton, Oregon (operating under ESHA Holding Company, LLC) that provides end-to-end compliance, food safety, labeling, and supply chain traceability software to the food, beverage, and supplement industries. The company operates a unified platform called Trustwell Connect that combines two established product lines: Genesis Foods (recipe formulation, nutrient analysis, and FDA-compliant nutrition and supplement labeling, supported by a proprietary database of 145,000+ ingredients accumulated since the 1980s) and FoodLogiQ (modular supply chain solutions covering supplier compliance, quality management, product specifications, FSMA 204 traceability, and recall execution). Additional offerings include Food Processor (nutrition analysis for dietitians and educators) and AskReg, an AI-powered regulatory compliance assistant trained on FDA, USDA, and global food authorities across 33 countries.

The company's technology stack combines cloud-based SaaS workflows with proprietary AI capabilities including domain-specialized natural language processing for regulatory Q&A, AI-powered document parsing for supplier COAs and specification sheets, and anomaly detection for allergen, additive, and labeling compliance. Trustwell serves more than 2,500 brands across six vertical segments — restaurants, grocers/retailers, food manufacturers/CPG, wholesale distributors, supplement manufacturers, and growers/packers/shippers — with named customers including Tyson Foods, Conagra Brands, Whole Foods Market, Sweetgreen, Wawa, and Thorne HealthTech. The go-to-market blends enterprise field sales for the FoodLogiQ and Genesis suites with a product-led self-serve channel for AskReg.

Trustwell was formed in 2023 through the combination of Genesis and FoodLogiQ, originally under The Riverside Company's ownership, before TPG's The Rise Fund acquired a majority stake in January 2026 to support scaling operations and innovation investment. Revenue is generated primarily through SaaS subscription licenses (annual and multi-year) for Genesis Foods, FoodLogiQ modules, and Food Processor, supplemented by professional services (labeling consulting, FSMA 204 consulting, training, and managed services) and publicly disclosed subscription tiers for AskReg at $25/month (Standard) and $42/month (Pro).

Name

Trustwell

Legal name

ESHA Holding Company, LLC

Website

https://trustwell.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Trustwell provides SaaS software for food, beverage, and supplement companies covering FDA-compliant nutrition labeling, FSMA 204 traceability, supplier compliance, and recall management, serving 2,500+ brands across restaurants, grocers, manufacturers, distributors, and growers.

Ownership category

akta.pro rank

Product category

Food Safety and Compliance Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

Keywords

• Food safety software
• Nutrition labeling software
• Supply chain traceability
• FSMA 204 compliance
• Recall management software

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licenses: Trustwell operates primarily as a SaaS company offering subscription-based access to its food safety, compliance, labeling, and traceability platforms (Genesis Foods, FoodLogiQ, Food Processor, AskReg). Pricing is tiered by product and plan level, with annual and multi-year subscription options.
2. Professional Services & Consulting: Trustwell offers food nutrition label consulting, supplement label consulting, menu labeling consulting, FSMA 204 consulting, training, application managed services, and implementation services.
3. Training & Regulatory Seminars: The company provides software training services and regulatory seminars as part of its service offerings, adding to recurring revenue streams from software subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Trustwell sells cloud-based SaaS software that helps food, beverage, and supplement companies formulate products, generate FDA-compliant nutrition and supplement labels, manage supplier compliance, run quality programs, maintain supply chain traceability (including FSMA 204), and execute product recalls. Its portfolio combines the Genesis formulation/labeling suite, the FoodLogiQ supply chain suite, the AskReg AI regulatory assistant, and the Food Processor nutrition analysis tool, supported by a proprietary database of 145,000+ ingredients.

Product overview

Trustwell offers a unified platform architecture called Trustwell Connect, combining two major product suites: Genesis (food and supplement formulation and labeling) and FoodLogiQ (supply chain management). The Genesis suite includes Genesis Foods for food recipe formulation and nutrition labeling, Genesis Supplements for dietary supplement formulation, Genesis Classic as a legacy option, and Food Processor for dietitian-focused nutrition analysis. The FoodLogiQ suite provides modular supply chain solutions including Compliance (supplier management), Quality Management (incident and workflow management), Product Management (specification management with Genesis integration), Traceability (farm-to-fork tracking and FSMA 204 compliance), and Recall (withdrawal management). The platform is powered by Trustwell AI capabilities and includes AskReg as a standalone AI regulatory expert. The company serves over 2,500 brands across restaurants, grocers, food manufacturers, distributors, supplement manufacturers, and growers/packers/shippers.

Differentiator

Problem solved

Functional benefit

Brands

• FoodLogiQ: Supply chain management, traceability, compliance, quality management, and recall software for the food industry
• Genesis Foods
• Genesis Supplements
• Food Processor
• AskReg
• Genesis Classic
• Genesis R&D Foods
• FoodLogiQ Traceability
• FoodLogiQ Compliance
• FoodLogiQ Quality Management
• FoodLogiQ Recall
• FoodLogiQ Product Management

Products and services

• Trustwell Connect Platform Unified SaaS platform that integrates the Genesis formulation/labeling suite and the FoodLogiQ supply chain suite, providing food and supplement companies with a single environment spanning formulation, labeling, supplier compliance, traceability, quality management, and recall response.
• FoodLogiQ Comprehensive supply chain management software for the food industry covering supplier compliance, quality management, traceability, recall management, and product specifications across trading partners.
• FoodLogiQ Compliance
• FoodLogiQ Quality Management
• FoodLogiQ Product Management
• FoodLogiQ Traceability
• FoodLogiQ Recall
• Genesis Foods Food formulation and nutrition labeling software providing recipe management, nutrient analysis, and FDA-compliant label generation backed by a database of more than 145,000 ingredients.
• Genesis Supplements
• Food Processor
• Food Nutrition Database
• AskReg

Quantifiable outcome

• Recall response time reduced by 50-70%
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SafetyChain Software: SafetyChain provides food safety, quality, and compliance management software for food manufacturers, distributors, and retailers, competing directly with Trustwell's FoodLogiQ Quality Management, Compliance, and Recall modules for supplier and quality workflows.
• ReposiTrak (now ComplianceMate / part of VusionGroup): ReposiTrak specializes in food safety, compliance, and traceability software for suppliers, distributors, and retailers, directly overlapping with FoodLogiQ's compliance, traceability, and supplier onboarding workflows at the same food industry buyer base.
• TraceLink: TraceLink operates a serialization, traceability, and supply chain digitalization platform that serves food and life sciences customers, providing direct competition for FSMA-aligned traceability and recall capabilities at enterprise food manufacturers.
• Label Insight (NielsenIQ): Label Insight's product attribute and nutrition data platform underpins food label transparency and analytics for CPG brands and retailers, making it a direct comparable to Trustwell's Genesis Foods formulation and nutrition labeling capabilities.

Emerging players

• SafetyCulture: SafetyCulture's iAuditor and connected food safety modules serve quality and compliance teams across the food industry with mobile-first inspections and incident workflows, overlapping with FoodLogiQ Quality Management for SMB through mid-market food operators.
• Esko (Danaher): Esko provides artwork management, labeling, and packaging workflow software that competes with parts of Trustwell's Genesis Foods and Product Management offerings at CPGs and private-label food manufacturers.
• ComplianceQuest: ComplianceQuest delivers a Salesforce-native QMS and supplier compliance platform aimed at manufacturing and food customers, overlapping with FoodLogiQ Quality Management and Compliance for mid-market buyers.

Broad incumbents

• MasterControl: MasterControl is an established GxP-quality, compliance, and document management platform that increasingly targets life sciences and adjacent regulated industries including food and supplements, competing for similar compliance and audit-readiness budgets.
• IBM Food Trust: IBM Food Trust is a blockchain-based traceability network used by large food manufacturers and retailers, competing with FoodLogiQ Traceability at the enterprise segment where supply chain provenance, recall, and FSMA-grade traceability are purchased.
• SAP Business One / S/4HANA Food & Beverage modules: SAP's ERP suites serve the same global food manufacturers and CPGs as Trustwell, with growing capabilities around quality, compliance, and traceability that compete and integrate with Trustwell's stack at large multi-national customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/trustwell_llc
• Facebookfacebook.com/trustwell.connect
• LinkedInlinkedin.com/company/trustwell-llc
• Instagraminstagram.com/trustwell.connect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustwell