Go Wireless NZ
Go Wireless NZ is a New Zealand-based master distributor of wireless networking, IT, and IoT hardware, serving ISPs, system integrators, and enterprise buyers across Oceania and the Asia Pacific region through a B2B trade reseller model.
- Company typePrivate
- Founded2005
- HeadquartersNorth Loburn, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Go Wireless NZ does
Go Wireless NZ is a New Zealand-headquartered master distributor of IT, wireless networking, and IoT hardware serving the Oceania and broader Asia Pacific region. Founded in 2005 and operating from Rangiora, Canterbury, the company distributes products from more than 60 manufacturers across an extensive catalog spanning wireless access points (Wi-Fi 4 through Wi-Fi 7), routers, switches, antennas, cabling, fibre optics, IoT gateways and sensors, video surveillance, VoIP/telephony, audio-visual, power solutions, and mounting hardware. Notable vendor relationships include Ubiquiti, Cambium Networks, MikroTik, Grandstream Networks, Teltonika, Cisco Meraki, Milesight, and TruAudio, with the company holding master distributor status for several audio-visual brands.
The company's primary customers are Internet Service Providers and system integrators, supplemented by enterprise, hospitality, education, government, and healthcare buyers. Go Wireless NZ employs approximately 20 staff including certified trainers, technical engineers, brand managers, and warehouse personnel. Its go-to-market is exclusively B2B through a trade reseller model: resellers must apply for trade pricing, and the company sells via its own e-commerce storefront with no apparent direct-to-consumer motion. Revenue is generated primarily through hardware sales (one-time/perpetual pricing) with complementary recurring-adjacent services including certified training programs, a knowledge base, configuration design support, and remote IT support. The company also founded the Scopious IoT platform, indicating a strategic intent to layer proprietary software/services on top of its hardware distribution core.
The business is privately held and founder-led, with no disclosed institutional investors, parent company, or acquisition activity. Geographic operations are concentrated in New Zealand with stated master distributor scope across the Asia Pacific, supported by PITA Gold Partner status (2022/2023) and case-study deployments reaching as far as Tonga. The company carries no public revenue disclosure and operates with a small capital footprint, evidenced by a single nominal NZ$5,721 Callaghan Innovation grant in 2020.
Go Wireless NZ firmographics
Firmographics- Name
- Go Wireless NZ
- Legal name
- Go Wireless NZ Ltd
- Website
- https://gowifi.co.nz
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Wireless NZ is a New Zealand-based master distributor of wireless networking, IT, and IoT hardware, serving ISPs, system integrators, and enterprise buyers across Oceania and the Asia Pacific region through a B2B trade reseller model.
- Ownership category
- akta.pro rank
Go Wireless NZ industry classification
Industry- Product category
- IT and Wireless Networking Equipment Distribution
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE)
Keywords
Where Go Wireless NZ is headquartered
LocationHeadquarters
- HQ city
- North Loburn
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Go Wireless NZ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: Revenue generated through the distribution and resale of wireless networking, IoT hardware, and telecommunications equipment. The company acts as master distributor for the Asia Pacific region, selling products from multiple manufacturer brands to registered resellers at trade pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | Standard Retail Pricing |
| One time/ perpetual license | — | Trade/Reseller Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Go Wireless NZ product offering
Product offeringCore offering
Go Wireless NZ is a New Zealand-based master distributor that sells wireless networking, IoT, RF/antenna, VoIP, video surveillance, audio/visual, cabling, fibre optic, and power hardware from more than 60 manufacturer brands to registered resellers (ISPs, system integrators, trade professionals) across New Zealand and the Asia Pacific region. The company adds certified training (MikroTik, Grandstream), free technical support, configuration design, and trade pricing around the hardware resale catalogue.
Product overview
Go Wireless NZ is a master distributor of IT, wireless networking, and IoT hardware operating in the Oceania region. The company offers an extensive portfolio of networking equipment across multiple categories including wireless access points (Wi-Fi 4/5/6/6E/7), routers (cellular, ADSL/VDSL, wired, WiFi), switches, antennas, cabling, and fibre optic products. Their IoT offerings include gateways, sensors, controllers, and asset tracking solutions using LoRaWAN and other protocols. The company distributes products from over 60 manufacturers including Ubiquiti, MikroTik, Cambium Networks, Grandstream Networks, Teltonika, Milesight, Meraki, Cisco, TP-Link, and EnGenius. They also provide management platforms like Ubiquiti UniFi, Cambium cnMaestro, and Teltonika RMS, complemented by certified training services and technical support for resellers and integrators.
Differentiator
Problem solved
Functional benefit
Products and services
- Wireless Access Points (Wi-Fi) Indoor and outdoor Wi-Fi access points supporting Wi-Fi 4/5/6/6E/7 standards, distributed from manufacturers including MikroTik, Ubiquiti, Cambium Networks, Grandstream, Teltonika, Meraki, and Cisco, sold to ISPs, system integrators, and enterprises.
- Antennas (RF and Microwave) Long-range indoor and outdoor wireless antennas including dish, grid, horn, panel, sector, omni, Yagi, GPS, mmWave 60/70/80GHz, and Twistport adaptors from brands such as RF Elements, Ubiquiti, Laird, MARS, and MikroTik for WISP and enterprise deployments.
- Routers (Cellular, ADSL/VDSL, Wired, WiFi) Network routers including ADSL/VDSL, cellular (4G/5G/LTE), platform/PCB, wired, and WiFi routers from manufacturers such as MikroTik, Teltonika, Cisco, and TP-Link/Omada, sold primarily to ISPs and integrators.
- Network Switches (Managed and Unmanaged, with PoE) Managed and unmanaged network switches with and without Power over Ethernet (PoE) support, covering deployments from small offices to enterprise networks.
- Internet of Things (IoT) Devices IoT gateways, I/O controllers and modules, sensors, smart switches and controllers, field testers and deployment tools, lighting, and asset/fleet management using LoRaWAN and other protocols from manufacturers including Milesight, Teltonika, and Adeunis.
- Video Surveillance Systems IP cameras for indoor and outdoor use, DVR/NVR systems, facility access control solutions, and converters for comprehensive video security deployments across enterprise and SMB sites.
- VoIP and Telephony Equipment Voice over IP products including WiFi IP phones, DECT IP phones, desktop IP phones, PBX systems, analog gateways and ATAs, AV conferencing equipment, headsets, and accessories from Grandstream and Ubiquiti, sold to ISPs, integrators, and enterprises.
- Audio/Visual Equipment Audio visual equipment including indoor, outdoor, and landscape speakers, subwoofers, ceiling speakers, audio amplifiers, and audio accessories from TruAudio, VSSL, Grandstream, and Ubiquiti, for which Go Wireless NZ holds master distributor status for TruAudio and VSSL.
- Cabling Solutions Extensive cabling solutions including Ethernet cables and rolls, coax cables and rolls, fibre optic cables, USB cables, power cables, PoE extenders, direct attached cables, and coax/ethernet extenders.
- Power Solutions Power solutions including solar systems, EV chargers, AC/DC power supplies, active and passive PoE injectors, DC/DC converters, and UPS (Uninterruptible Power Supply) units.
- Fibre Optic Products Fibre optic infrastructure products including media converters, GPON networks, fibre optic splitters, and fibre modules for high-speed connectivity.
- Wireless Systems (PTP and PTMP Radios) Point-to-point (PTP) and point-to-multipoint (PTMP) wireless radio systems, preconfigured kits, and wireless cards for wireless Internet service providers, including Cambium ePMP, PTP, and mmWave solutions.
- Network Management and Security Appliances Dedicated firewalls and network management platforms and tools sold for managing distributed enterprise and ISP networks.
- Certified Training Services Expert certified training classes covering MikroTik, Grandstream, and other vendor technologies, with both scheduled events and custom course requests delivered through training.gowifi.co.nz to resellers, integrators, and end customers.
- Technical Support Services Free technical support offered to all Go Wireless NZ customers, including access to the help.gowifi.co.nz knowledge base, personalised configuration design services, and remote IT support available for a small fee.
Quantifiable outcome
- Free nationwide shipping on orders over $1000+GST
- +2 more outcomes
Companies that use Go Wireless NZ
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
Go Wireless NZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Go Wireless NZ partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, supporting and strategic.
- Wireless Internet Services Association New Zealand (WISPA NZ)coreAssociation membership and proud supporter, indicating specialization in wireless ISP sector.
- Radio Frequency Users Association New Zealand (RFUA NZ)coreAssociation membership supporting RF spectrum users in New Zealand.
- Pacific Islands Telecommunications Association (PITA)coreGold Partner status for 2022/2023, demonstrating commitment to Pacific Islands telecommunications industry.
- IT Professionals New ZealandsupportingAssociation membership supporting IT professionals in New Zealand.
- New Zealand Network Operators Group (NZNOG)supportingAssociation membership supporting network operators in New Zealand.
- Scopious IoTstrategicGo Wireless NZ is proud founder of Scopious IoT platform, indicating proprietary platform development and investment in IoT ecosystem.
- Cambium NetworkscoreKey brand partnership with leading wireless networking manufacturer. Company carries extensive Cambium product range including cnPilot, ePMP, PTP, and mmWave solutions. Specializes in Cambium dealer programs including Free AP Program promotions.
- UbiquiticoreKey brand partnership with major wireless and networking manufacturer. Extensive product range including UniFi, airMAX, UISP, and UniFi Protect lines.
- MikroTikcoreKey brand partnership with RouterBOARD and wireless equipment manufacturer. Company has certified MikroTik trainers on staff.
- Grandstream NetworkscoreKey brand partnership with IP communications and networking manufacturer. Products include VoIP phones, gateways, and wireless access points. Company has certified Grandstream trainers on staff.
- TeltonikacoreKey brand partnership with industrial networking and IoT manufacturer. Products include cellular routers, industrial switches, and RMS remote management platform.
- TruAudiostrategicMaster distributor status for TruAudio audio-visual products including speakers, subwoofers, and amplifiers.
- VSSLstrategicMaster distributor status for VSSL audio products including wireless speakers, soundbars, and amplifiers.
- MilesightcoreKey brand partnership with video surveillance and IoT manufacturer. Products include network cameras, IoT sensors, and LoRaWAN devices.
- Cisco MerakicoreKey brand partnership with enterprise wireless and security manufacturer. Products include cloud-managed wireless access points and security appliances.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Go Wireless NZ competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
Go Wireless NZ social profiles
Digital presenceGo Wireless NZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Wireless NZ leadership team
Management profileNumber of profiles
Profiles8 records
Go Wireless NZ funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Wireless NZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Wireless NZ
What does Go Wireless NZ do?
Go Wireless NZ is a New Zealand-based master distributor that sells wireless networking, IoT, RF/antenna, VoIP, video surveillance, audio/visual, cabling, fibre optic, and power hardware from more than 60 manufacturer brands to registered resellers (ISPs, system integrators, trade professionals) across New Zealand and the Asia Pacific region. The company adds certified training (MikroTik, Grandstream), free technical support, configuration design, and trade pricing around the hardware resale catalogue.
Is Go Wireless NZ a public or private company?
Go Wireless NZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Wireless NZ founded?
Go Wireless NZ was founded in 2005. It employs 11 to 50 people.
Where is Go Wireless NZ based?
Go Wireless NZ is headquartered in North Loburn, New Zealand, in the Oceania region.
How does Go Wireless NZ make money?
One revenue line is on record: product Distribution.
Does Go Wireless NZ have an API?
No public API is recorded for Go Wireless NZ.
What industry is Go Wireless NZ in?
Go Wireless NZ's product category is IT and Wireless Networking Equipment Distribution. Its primary akta.pro industry code is BPAEAEAE, Wireless Networking Services (Wi‑Fi, Private LTE/5G). Its NAICS code is 51712 and its SIC code is 3576.