The Garden Brewery
The Garden Brewery is a Zagreb-based craft brewery founded in 2016 producing three beer ranges (EveryDay Core, EveryDay Premium, Seasonal Specials) and selling via e-commerce across the EU, a flagship taproom, major Croatian supermarket chains, HORECA, and export to 30+ countries.
- Company typePrivate
- Founded2016
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Garden Brewery does
The Garden Brewery (legal entity THE BIRD d.o.o.) is a Zagreb-based craft brewery founded in 2016 by David Plant, Nick Colgan, Charlotte Colgan, and Thomas Alpeza. It operates from an expanded facility in Žitnjak, East Zagreb, equipped with a 27hl four-vessel brew house, a centrifuge for post-fermentation clarification, an in-house high-speed canning line, and a brewing lab for batch-level force fermentation and quality testing (pH, IBU, ABV, diacetyl). The facility carries IFS Food certification (GFSI-recognized), an unusual credential in craft brewing that covers the production process from ingredient sourcing through canning and kegging.
The product portfolio is structured in three ranges: EveryDay Core (Zora Pilsner, More Pale Ale, Shuma IPA, Nero Stout, Milkshake IPA at 4.5%-6.2% ABV), EveryDay Premium (Obala NE Pale Ale, Oseka Hazy IPA, Plima Hazy Double IPA, Dolina Imperial Sour, Rosa Keller Helles, Tama Imperial Stout up to 8.1% ABV), and quarterly-released Seasonal Specials featuring Croatian ingredients such as Dalmatian lemons, Adriatic oysters, and indigenous grapes. Over 400 different beers have been created since founding.
Revenue is generated through a multi-channel model: direct-to-consumer e-commerce shipping across the EU (minimum order 24 cans, 10%-15% volume discounts), a flagship 20-tap taproom in Zagreb offering brewery tours (€20 per person), B2B wholesale to five major supermarket chains in Croatia (Asda, Kaufland, Konzum, Lidl, Spar) and HORECA accounts, and export distribution to 30+ countries across Europe, Asia, and Australia. Pricing ranges from €1.99 to €3.79 per can. In June 2025, the company raised €3 million via minibonds listed on the Zagreb Stock Exchange (supported by PBZ), its first external financing, earmarked for growth, export, sustainability, and potential acquisitions.
The Garden Brewery firmographics
Firmographics- Name
- The Garden Brewery
- Legal name
- THE BIRD d.o.o.
- Website
- https://thegarden.hr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Garden Brewery is a Zagreb-based craft brewery founded in 2016 producing three beer ranges (EveryDay Core, EveryDay Premium, Seasonal Specials) and selling via e-commerce across the EU, a flagship taproom, major Croatian supermarket chains, HORECA, and export to 30+ countries.
- Ownership category
- akta.pro rank
The Garden Brewery industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beverage Manufacturing (3121), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA), Beer Brewing & Brands (CRADAIAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where The Garden Brewery is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
The Garden Brewery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Beer Product Sales: Sale of canned beer and kegs through direct-to-consumer e-commerce, taproom sales, and B2B wholesale to retailers and HORECA establishments. Revenue generated from core range beers, premium range, and seasonal special releases.
- Minibond Issuance: Issued minibonds worth 3 million euros in June 2025, supported by Privredna banka Zagreb (PBZ), as part of the Minibond initiative. First to be listed on the Zagreb Stock Exchange.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit pricing for individual cans |
| Unit Pricing | Pay-as-you-go | Box pricing with volume discounts |
| Unit Pricing | Pay-as-you-go | Brewery tour pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
The Garden Brewery product offering
Product offeringCore offering
The Garden Brewery produces and sells award-winning craft beer across three product ranges: EveryDay Core (Zora Pilsner, More Pale Ale, Shuma IPA, Nero Stout, Milkshake IPA), EveryDay Premium (Obala NE Pale Ale, Oseka Hazy IPA, Plima Hazy Double IPA, Dolina Imperial Sour, Rosa Keller Helles, Tama Imperial Stout), and seasonal specials featuring Croatian ingredients. Distribution runs through an e-commerce webshop shipping across the EU, a 20-tap taproom in Zagreb, supermarket chains, HORECA accounts, and export to 30+ countries.
Product overview
The Garden Brewery is a craft beer producer in Zagreb, Croatia, offering three distinct product ranges: EveryDay Core (classic styles: Zora Pilsner, More Pale Ale, Shuma IPA, Nero Stout, Milkshake IPA), EveryDay Premium (premium offerings: Obala NE Pale Ale, Oseka Hazy IPA, Plima Hazy Double IPA, Dolina Imperial Sour, Rosa Keller Helles, Tama Imperial Stout), and Seasonal Specials (limited releases featuring local Croatian ingredients). Products are sold via an e-commerce platform with direct-to-consumer shipping across Croatia and EU, through the taproom with 20 draft taps, and via retail distribution to supermarkets. The company operates a 27hl four-vessel brew house with centrifuge, in-house canning line, and IFS Food certification.
Differentiator
Problem solved
Functional benefit
Brands
- The Garden Collective: Parent collective encompassing The Garden Brewery, good food, and related experiences. Visit thegardencollective.hr for more.
Products and services
- EveryDay Core Range Classic everyday craft beer styles: Zora Pilsner (4.5% ABV), More Pale Ale (4.8% ABV), Shuma IPA (6.0% ABV), Nero Milk Stout (5.7% ABV) and Milkshake IPA (6.2% ABV). Sold in 330ml cans to retail, HORECA and direct consumers.
- EveryDay Premium Range Premium tier of craft beers: Obala New England Pale Ale, Oseka Hazy IPA, Plima Hazy Double IPA, Dolina Imperial Blueberry Lemon Vanilla Sour, Rosa Unfiltered Helles Lager, and Tama Imperial Salted Caramel Chocolate Biscuit Stout. Higher ABV and more complex recipes than the core range.
- Seasonal Specials Limited-release seasonal craft beers featuring unique and seasonal ingredients from Croatia such as Dalmatian lemons, Adriatic oysters, pomegranates, quince, Slavonian plums, Dalmatian figs, and indigenous Croatian grape musts. Four seasonal releases per year with premium design including full printed cans.
- Online Beer Shop E-commerce platform for direct-to-consumer beer sales. Minimum order of 1 box of 24 cans with free courier shipping. Bulk discounts of 10% on 48+ cans and 15% on 72+ cans. Ships across Croatia and EU countries via GLS (domestic) and DHL (international).
- Taproom Brewery taproom with 20 taps pouring fresh Garden beers, located in Žitnjak, east Zagreb. Glass atrium, 40+ mature trees, outdoor garden and outside bar. Serves food from Submarine (gourmet burgers) and Full Circle (fried chicken/vegetarian). Awarded Europe's Best Taproom (Recommended, 2025) and EU's Best Taproom.
- Brewery Tours and Tastings Guided brewery tours showing the brewhouse, equipment and beer-making process from start to finish, including a guided tasting. €20 per person. Saturdays at 17:00. Private tours available for groups of 6+ on request.
Quantifiable outcome
- Exported to 30+ nations globally
- +3 more outcomes
Companies that use The Garden Brewery
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
The Garden Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
The Garden Brewery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Beer52coreGlobal beer club partnership for Restore Our Earth charity project. 16 global breweries collaborated to create exclusive beers with 1.5 million cans distributed. Committed €30,000 minimum donation to environmental charities.
- Barth HaascoreMajor hops supplier donating Incognito & Spectrum hop products to Restore Our Earth project. Supplied substantial advanced hop products for collaboration beers.
- Ball CorporationminorAluminum can supplier supporting Restore Our Earth by printing several cans at a greatly discounted rate.
- TythecoreNon-profit organization helping select and coordinate with 7 high-impact environmental charity partners for the Restore Our Earth project.
- 16 Global Breweries (Vetra, Prizm, Brulo, Mash Gang, Whiplash, Lervig, Varvar, One Drop, Garage, Vocation, Barrier, Willibald, Zmajska, Morenos, Hoppy People, Outer Range)coreCollaboration partners from 16 different nations creating exclusive collab beers for Restore Our Earth charity project. Partnerships have helped refine techniques, push innovation, develop new ideas and styles.
- Asda, Kaufland, Konzum, Lidl, SparcoreMajor retail chains distributing The Garden Brewery products in Croatian and European markets.
- SubmarineminorGourmet burger vendor at the taproom using local natural ingredients - 100% pure Croatian beef, Zagreb bakery buns, Slavonian vegetables, Istrian truffles.
- Full CircleminorFood vendor using brewery's spent grain as high-quality animal-feed for high welfare local farmers. Offers fried chicken and vegetarian/vegan options.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The Garden Brewery competitors and assessment
Company assessmentDirect peers
- Pivovarna Medvedgrad: Zagreb-based Croatian craft brewery with on-site taproom and domestic retail/HORECA distribution. Most direct local competitor on geography, channel mix, and craft positioning.
- BrewDog: Large independent craft brewer with multi-country EU/US retail distribution, taproom venues, and an innovation-heavy seasonal program. Highly comparable to The Garden Brewery on craft positioning, retail model, and export ambition.
- Lervig Aktiebryggeri: Norwegian craft brewery with international export footprint and a seasonal/collaboration focus. Already listed as a Restore Our Earth collaboration partner, indicating comparable positioning in the European craft export scene.
- Zmajska Pivovara: Croatian craft brewery producing IPAs, stouts, and lagers with domestic retail and HORECA distribution. Comparable on craft segment, Zagreb operating geography, and multi-SKU portfolio.
- Cloudwater Brew Co: UK-based craft brewery known for hazy IPAs, sours, and seasonal innovation with export distribution across Europe. Comparable on craft product mix (NEIPAs, sours, stouts), premium positioning, and EU export orientation.
- Vocation Brewery: UK craft brewery with strong retail and on-trade presence, hazy/stout/Sour portfolio, and export across Europe. Comparable on craft product mix and multi-channel retail/wholesale distribution model.
- Garage Beer Co: Spanish craft brewery with extensive seasonal/sour portfolio and international export. Already named as a Restore Our Earth collaboration partner, indicating strong overlap in craft methodology and EU export footprint.
- Brulo Brewery: Scottish craft brewery focused on hazy IPAs, sours, and seasonal specials with growing international export. Already named as a Restore Our Earth collaboration partner; comparable on craft innovation cadence and EU export model.
Broad incumbents
- Carlsberg Group: Global brewer with significant Croatian market presence through Panonska and other regional brands. Comparable as a Croatian beer market competitor and as a counterparty in HORECA and retail channels.
- Stone Brewing (Sapporo): Established US craft brewery (now owned by Sapporo) with broad portfolio, international distribution, and taproom venues. Comparable at category level but materially larger and more diversified.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Garden Brewery social profiles
Digital presenceThe Garden Brewery compliance and trust
Trust signalCompliance1 record
The Garden Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Garden Brewery leadership team
Management profileNumber of profiles
Profiles4 records
The Garden Brewery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Garden Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Garden Brewery
What does The Garden Brewery do?
The Garden Brewery produces and sells award-winning craft beer across three product ranges: EveryDay Core (Zora Pilsner, More Pale Ale, Shuma IPA, Nero Stout, Milkshake IPA), EveryDay Premium (Obala NE Pale Ale, Oseka Hazy IPA, Plima Hazy Double IPA, Dolina Imperial Sour, Rosa Keller Helles, Tama Imperial Stout), and seasonal specials featuring Croatian ingredients. Distribution runs through an e-commerce webshop shipping across the EU, a 20-tap taproom in Zagreb, supermarket chains, HORECA accounts, and export to 30+ countries.
Is The Garden Brewery a public or private company?
The Garden Brewery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Garden Brewery founded?
The Garden Brewery was founded in 2016. It employs 11 to 50 people.
Where is The Garden Brewery based?
The Garden Brewery is headquartered in Zagreb, Croatia, in the Europe region.
How does The Garden Brewery make money?
Two revenue lines are on record. Beer Product Sales are the primary driver. The others are minibond Issuance.
Who are The Garden Brewery's main competitors?
Direct peers on record are Pivovarna Medvedgrad, BrewDog, Lervig Aktiebryggeri, Zmajska Pivovara, Cloudwater Brew Co, Vocation Brewery, Garage Beer Co and Brulo Brewery. Broad incumbents are Carlsberg Group and Stone Brewing (Sapporo).
Does The Garden Brewery have an API?
No public API is recorded for The Garden Brewery.
What industry is The Garden Brewery in?
The Garden Brewery's product category is Craft Beer. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.