What 270B does

270B is an independent digital creative agency founded in Texas (operating from Dallas/Frisco) and expanded to a São Paulo headquarters in 2022, serving primarily enterprise clients in the produce and consumer packaged goods sectors with adjacent work in tourism, trade associations, and corporate wellness. The agency's core offering is full-service digital marketing — brand positioning, creative development, digital strategy and media planning, UX and web development, experiential activations, and brand design — delivered through a mix of Agency of Record (AOR) retainers and project-based engagements.

The agency's technology stack centers on applied AI used to create distinctive consumer-facing experiences. Deployed products include hyper-personalized AI avatars of public figures (The Guacline with Rob Gronkowski; The Prediction Pit with Rob Riggle), a multi-model AI recipe generator (GuacAImole), an AI-driven menu ideation kiosk (Glow Up Your Menu) using Datassential data, computer-vision emotion recognition at experiential activations (AvoMatic), and a VR training experience (Guacology VR Kitchen). These capabilities are paired with data integrations such as Sportsdata.io for real-time sports feeds. Underlying infrastructure is largely third-party rather than proprietary foundation models, and 270B does not disclose any patents, research papers, or in-house model training.

Revenue is generated through professional services billing — AOR retainers, project fees, and competitive-pitch wins — with no disclosed pricing tiers. The company operates as a privately held, founder-controlled firm (Kristian Bottini as US CEO; Alessandra Bottini as Latin America CEO) with 11–50 employees per firmographics, an explicit 'independent, no holding company' positioning, and an 11-year unbroken digital relationship with its flagship client Avocados From Mexico. Recent new-business momentum includes a March 2026 NatureSweet AOR appointment and a 30-month TotalPass renewal in Brazil.

Name

270B

Legal name

270B

Website

https://270b.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

270B is an independent digital creative agency headquartered in Dallas with a São Paulo office, serving enterprise produce and CPG clients through AI-driven campaigns, AOR retainers, and experiential activations led by co-CEOs Kristian and Alessandra Bottini.

Ownership category

akta.pro rank

Product category

Creative Digital Marketing Services

NAICS

Advertising Agencies (541810), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing agency
• Creative campaign development
• AI-powered brand experiences
• Experiential activations
• Web development services

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency offering brand positioning, creative development, digital strategy, media planning, UX/web development, experiential activations, and brand design. Revenue comes from project fees, retainers, and AOR (Agency of Record) contracts.
2. AOR (Agency of Record) Retainers: Ongoing strategic and creative partnership agreements where the agency handles broader brand strategy, creative development, social, digital, and integrated campaign execution across channels for annual/sustained revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

270B is an independent digital-first creative agency that provides brand positioning, creative development, digital strategy and media planning, UX and web development, experiential activations, and AI-powered consumer engagement experiences for ambitious CPG and produce-sector brands. The agency operates as a strategic and creative partner under Agency of Record (AOR) retainers and project-based engagements, building interactive AI campaigns, AR/VR experiences, branded websites, and integrated multi-channel campaigns.

Product overview

270B is a digital-first creative agency, not a traditional SaaS product company. The company offers a portfolio of marketing services including brand positioning, creative development, digital strategy, UX/web development, experiential activations, and brand design. Rather than a unified software platform, the 'products' are client work including AI-powered campaigns (The Guacline, The Prediction Pit, GuacAImole), experiential activations (AvoMatic, Guacology VR, House of Goodness), digital campaigns (Field Goal Feast, Little League Launch), and web development projects. These are creative deliverables for clients, not standalone product licenses.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Full-service digital marketing and creative agency offering brand positioning, creative development, digital strategy and media planning, UX strategy and web development, experiential and activations, and brand design for ambitious brands.
• The Guacline AI-powered interactive platform generating personalized video calls from a hyper-personalized digital avatar of Rob Gronkowski (text-to-speech, facial mapping, dynamic body gesture synthesis) delivering custom guacamole recipes to consumers.
• The Prediction Pit Immersive AI experience for Avocados From Mexico featuring Rob Riggle as 'Guac Guru' avatar that allows fans to predict plays and games using real-time sports data with dynamically personalized video content and team-inspired guacamole recipes.
• GuacAImole Multi-model AI tool that generates endless guacamole recipe variations based on ingredients users have on hand, delivered as part of Avocados From Mexico's digital Super Bowl activation.

Quantifiable outcome

• 20% increase in avocado imports (304 million pounds) for Avocados From Mexico during Super Bowl campaign period
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• NatureSweetcoreStrategic or Co-development Partner · 26 March 2026Appointed as creative Agency of Record (AOR) following competitive review, handling broader brand strategy, creative development, social, digital, and integrated campaign execution. Previously handled digital work for 3 years before elevation to full AOR status in March 2026. First project involves brand repositioning with new campaign launching June 2026.
• Avocados From MexicoflagshipStrategic or Co-development Partner · 27 January 2026Long-term strategic partnership spanning 11+ years as digital backbone for Avocados From Mexico's Super Bowl campaigns. 270B leads AI-powered digital activations including The Prediction Pit (with Rob Riggle avatar), The Guacline (with Rob Gronkowski avatar), and multiple Big Game campaigns. The agency handles all digital Super Bowl Campaign strategy and execution for the brand.
• TotalPasscoreGTM or Marketing Partner · 1 August 2024Full-service agency partnership renewed for 30 months following competitive win. Focus on client experience enhancement and new technology/digital tool investment with emphasis on AI to increase campaign effectiveness. TotalPass operates in corporate health and wellness sector in Brazil.
• SXSW FestivalminorStrategic or Co-development PartnerEvent partnership for AvoMatic food truck activation at SXSW featuring emotion recognition technology and #AvoHappiness social sharing campaign
• Sportsdata.iocoreTechnology or IntegrationData partnership providing continuous feed of real-time sports data for The Prediction Pit AI experience, enabling personalized football predictions and game tracking
• Little LeagueminorStrategic or Co-development PartnerPartnership launch campaign when NatureSweet became The Official Snacking Vegetable of Little League. 270B handled social launch, packaging design, and promotional materials.
• Destination ClevelandminorGTM or Marketing PartnerTourism campaign partnership creating Road Trip to CLE Game - an interactive racing game tied to April 2024 solar eclipse event over Cleveland

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GALE: GALE is an independent, mid-sized creative and media agency with a strong data-and-tech orientation, comparable in size and positioning to 270B. Both target enterprise CPG/retail clients with digital-first, analytics-driven creative work and operate without holding-company ownership.
• Mekanism: Mekanism is a mid-sized independent creative agency known for integrated campaigns and brand storytelling for CPG clients. Like 270B, it competes for project and AOR work from challenger and growth-stage brands without network affiliation.
• Anomaly: Anomaly is an independent creative agency of comparable scale, offering brand strategy, advertising, and digital product work. Both agencies share a non-traditional operating model that prioritizes innovation and entrepreneurial client engagements over traditional AOR structures.
• MOTHER New York: MOTHER is an independent creative network known for culturally relevant, digitally-led campaigns. Both agencies operate as indie shops with strong creative reputations, pitching for the same CPG and challenger brand accounts.
• 72andSunny: 72andSunny is an independent creative agency specializing in brand building for culturally connected clients, with strong CPG and entertainment credentials. Comparable to 270B in its indie structure and focus on big cultural moments like sports and gaming tie-ins.
• R/GA: R/GA is a technology-led creative agency recognized for digital innovation, AI-driven campaigns, and brand experience work. It is a relevant peer for 270B's AI avatar and experiential offerings, though somewhat larger and broader in scope.
• Preacher: Preacher is a boutique independent creative agency known for brand strategy, campaign work, and integrated creative for challenger and growth-stage CPG/tech brands. Similar in size, structure, and client profile to 270B.
• Attention Global: Attention Global is a small independent creative agency focused on digital storytelling, brand content, and social for consumer brands. Closely comparable to 270B in headcount, indie model, and CPG/food-and-beverage client focus.

Broad incumbents

• Droga5: Droga5 (part of Accenture Song) is a major creative agency that frequently competes for the same CPG AOR and Super Bowl digital briefs that 270B wins. Larger scale and broader capabilities, but overlapping client roster.
• Wieden+Kennedy: Wieden+Kennedy is an iconic independent creative network with deep CPG and brand-building expertise. Represents the larger end of the independent agency landscape that 270B aspires to grow into.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/270b
• Instagraminstagram.com/270bagency
• Xx.com/270bagency
• Facebookfacebook.com/270BAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 270B