Abrasa

What Abrasa does

ABRASA - Associação do Bem Estar Social e Saúde is a Brazilian non-profit association (associação sem fins lucrativos / Organização Não Governamental) headquartered in São Paulo and founded in 2002 with the stated mission of guaranteeing constitutional rights to quality healthcare, education, leisure, and culture. The organization operates a membership-based access platform, not a health plan or insurance: individuals and families pay an annual contribution of R$160 (Melhor Idade plan, couples) or R$189.99 (ABRASA MAIS, up to 7 members) and then access services at partner clinics, laboratories, hospitals, dental offices, pharmacies, and educational institutions at pre-negotiated social prices, paying providers directly at the point of service with no copays, deductibles, claims, or waiting periods. There is no age limit and no underwriting exclusion.

The product surface spans medical consultations across specialties, laboratory exams, diagnostic imaging (MRI, CT, mammography, endoscopy, colonoscopy), dental care, ophthalmology, pharmacy discounts, telemedicine, and educational discounts at partner universities (Anhanguera, UNISA, São Judas, UNIB). A vehicle protection add-on is offered through partner ABV Proteção Veicular. The partner network extends across over 40 municipalities in São Paulo state and includes laboratories (e.g., MaxxiLab added in 2023), clinics (Clínica Atena), educational institutions, and community partners. The organization's underlying technology stack is a conventional association registration and directory platform on abrasa.org.br; no proprietary software, app, or data infrastructure is described.

The revenue model is subscription-recurring membership contributions supplemented by pass-through vehicle insurance premiums. Distribution is direct-to-consumer via website registration, with secondary community-channel distribution through churches, unions, resident associations, and partner employers. ABRASA employs approximately 25 staff, is led by President Erik Matos Abbate, and has received regional recognition including ADVB Top Social awards in 2009 and 2011. No funding rounds, equity investors, or parent entities are disclosed, consistent with its non-profit civil association structure.

Name

Abrasa

Legal name

ABRASA - Associação do Bem Estar e Saúde

Website

https://abrasa.org.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

A Brazilian non-profit association founded in 2002 in São Paulo, ABRASA operates a membership-based platform that connects individual and family subscribers with partner clinics, laboratories, hospitals, and educational institutions to access private healthcare and education services at discounted social rates, charging annual contributions of R$160–R$189.99 per membership.

Ownership category

akta.pro rank

Product category

Healthcare Membership Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Services for the Elderly and Persons with Disabilities (624120), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYFSAIAFAH

Association & PEO Group Health Plans (AHP/PEO-Sponsored)

Financial & Insurance/Insurance — Life & Health/Group Health Insurance (Employer-Sponsored)

Keywords

• Membership healthcare access
• Discount medical network
• Non-profit health association
• Affordable healthcare services
• Healthcare discount program

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Annual Membership Contributions: ABRASA generates revenue through annual membership contributions from individuals and families. Members pay either R$160.00 annually (Melhor Idade plan for couples) or R$189.99 annually (ABRASA MAIS plan for up to 7 people). The association is explicitly stated as non-profit (sem fins lucrativos), meaning revenue supports operational costs and expansion of the partner network rather than shareholder returns.
2. Vehicle Insurance Services: Through a partnership with ABV Proteção Veicular, ABRASA offers vehicle protection services. ABV Protection Veicular has been in the market for 10 years with over 8,000 members. This generates additional revenue through vehicle insurance premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Abrasa operates a non-profit membership association that connects individuals and families with a network of private healthcare providers, clinics, laboratories, dental offices, and educational institutions at discounted social prices. Members pay an annual contribution (R$160 for couples under Melhor Idade or R$189.99 for up to 7 people under ABRASA MAIS) and then access services directly at partner locations with negotiated discounts, with no waiting periods, no age limits, and no claims process.

Product overview

ABRASA (Associação do Bem Estar Social e Saúde) is a non-profit healthcare membership organization operating since 2002 that provides affordable access to medical services through a network of partner providers. The core offering consists of annual membership plans (Melhor Idade and ABRASA MAIS) that grant access to discounted consultations, diagnostic exams, laboratory tests, dental care, and specialized procedures. Additional services include vehicle insurance through ABV Proteção Veicular and educational discounts at partner institutions. The organization functions as an association rather than a health insurance plan, with members paying per-service at partner facilities with special discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Abrasa Membership Plans (Melhor Idade and ABRASA MAIS) Annual membership program offering discounted healthcare services including medical consultations, exams, and procedures through a network of partner clinics, laboratories, and hospitals. Two tiers available: Melhor Idade (R$160/year for senior couples) and ABRASA MAIS (R$189.99/year for up to 7 members). No waiting periods, no age limits, no copays or deductibles.
• Healthcare Network Services Access to a comprehensive network of partner healthcare providers including clinics, hospitals, laboratories, dentists, and specialists offering services at discounted rates to members. Services span consultations, diagnostic exams, imaging, dental care, and multiple specialties across São Paulo state.
• ABV Proteção Veicular (Vehicle Protection) Vehicle protection service offered through partnership with ABV Proteção Veicular, providing coverage for accidents, theft, robbery, natural disasters, third-party liability up to R$60,000, and 24-hour assistance including towing and locksmith services.
• Educational Discounts Partnership program with universities and educational institutions offering discounted tuition and courses to members, including undergraduate, postgraduate, and distance learning (EAD) programs through partners such as Anhanguera, UNISA, São Judas, and others.
• Telemedicine Services Remote medical consultation services enabling members to access healthcare professionals virtually, listed among the available specialty services in Abrasa's partner network.

Quantifiable outcome

• No waiting periods - members can access services immediately upon enrollment
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• ABV Proteção VeicularminorGTM or Marketing PartnerABV Proteção Veicular is a vehicle protection service that has been operating for 10 years in the market with over 8,000 members. They offer vehicle insurance coverage including accident, theft/roubbery, third-party coverage, natural phenomena, and 24-hour assistance. This partnership provides ABRASA members with access to vehicle protection services at competitive rates.
• Recete ConsultoriaminorGTM or Marketing PartnerRecete Consultoria is a consulting firm that offers restricted consultation platforms, location services, CADIN (municipal, state, and federal), automotive services, tax advisory, and credit rehabilitation. They serve as both a Sponsor and Social partner, appearing in multiple partner categories on the ABRASA website.
• MaxxiLabcoreStrategic or Co-development PartnerMaxxiLab is a laboratory with over 60 years of experience in clinical analysis and laboratory management. They provide specialized services to diagnostic centers, medical clinics, hospitals, and medical groups, as well as laboratory support. Their partnership was newly announced and represents a strategic addition to ABRASA's healthcare provider network.
• ANHANGUERA (Faculdade Anhanguera)coreOthersANHANGUERA is one of Brazil's largest educational groups with multiple campuses across São Paulo state including Taubaté, Jundiaí, Campo Limpo, Marília, Americana, Araras, Campinas, Barreto, Guarulhos, Sertãozinho, Bauru, Sorocaba, Guaíra, Hortolândia, Indaiatuba, Itapecerica da Serra, Itatiba, Santo Antônio das Posses, Leme, Rio Claro, São Bernardo do Campo, São Paulo. They offer undergraduate, graduate, and distance learning (EAD) programs. This is a Solidarity Partner providing educational discounts to ABRASA members.
• UNISA (Universidade de Santo Amaro)coreOthersUNISA is a university located in São Paulo offering various undergraduate and graduate programs. Multiple UNISA campuses throughout São Paulo provide educational services to ABRASA members through the Solidarity Partner category.
• Laboratório SchmellevitchcoreOthersLaboratório Schmellevitch is a clinical analysis laboratory offering comprehensive diagnostic services including clinical analyses, anatomical pathology, audiology testing, bone densitometry, cardiac exams, gynecological exams, imaging exams, mammography, radiology, ultrasound, endoscopy, colonoscopy, tomography, and resonance imaging. They are a Solidarity Partner providing laboratory services to ABRASA members.
• CLÍNICA ATENAcoreOthersCLÍNICA ATENA is a medical clinic operating as a Solidarity Partner, providing healthcare services to ABRASA members.
• TOP CARE BRASILminorOthersTOP CARE BRASIL offers elderly caregiver courses and is listed as a Sponsor Partner, providing training and certification services to ABRASA members.
• UNASP (Universidade Adventista de São Paulo)minorOthersUNASP is a Seventh-day Adventist university that hosted a health fair (mutirão de saúde) in partnership with ABRASA in 2016, offering free services including ophthalmology, chiropractic, and haircuts. The event also distributed 100 course scholarships through Microlins.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Qualicorp: Brazil's largest operator of association-based health plans, serving corporate clients and affinity groups. Comparable to ABRASA in connecting members to healthcare providers through association/affinity group structures, but operates at national scale and as a regulated health plan operator rather than a non-profit membership association.
• Hapvida: One of Brazil's largest vertically integrated healthcare operators with owned hospitals, clinics, and health plans, particularly strong in the North and Northeast. Comparable to ABRASA in serving affordable healthcare segments, but at vastly larger scale with integrated delivery rather than a partner-network discount model.
• NotreDame Intermedica: Major Brazilian healthcare operator offering health plans and integrated provider services, especially strong in São Paulo state — the same geography as ABRASA. Comparable in targeting São Paulo consumers seeking affordable private healthcare, but operates as a regulated health plan with owned provider infrastructure.
• Odontoprev: Brazil's largest dental plan operator, with a network-based model connecting members to dental providers. Comparable to ABRASA in the network-aggregation membership model and Brazilian market focus, but narrower in scope (dental only) and operates as a regulated plan.
• SulAmérica Saúde: One of Brazil's largest health insurers with broad corporate and individual plan offerings. Comparable to ABRASA in addressing Brazilian healthcare access, but operates as a fully regulated insurer with corporate-channel distribution rather than a community association model.
• Bradesco Saúde: Major Brazilian health insurance arm of Bradesco, one of the country's largest insurers. Comparable in providing healthcare coverage access to Brazilian consumers, but at vastly larger scale and via regulated insurance products rather than a non-profit association discount model.

Emerging players

• Sami: Brazilian healthtech offering affordable health plans targeted at underserved self-employed professionals and SMBs. Comparable to ABRASA in addressing the affordable healthcare gap for populations excluded from traditional plans, but delivers via a tech-enabled model with mobile app and integrated provider network rather than a non-profit association structure.
• Alice: Brazilian healthtech providing affordable health plans to SMBs and individuals, with an emphasis on primary care coordination. Comparable to ABRASA in targeting price-sensitive Brazilian consumers seeking an alternative to traditional plans, but with a tech-first delivery model and employer-sponsored distribution.
• Allcare: Brazilian healthcare network operator offering discounted access to medical consultations and exams through a membership-style model. Most directly comparable to ABRASA in the partner-network discount membership structure targeting affordable private healthcare access in Brazil.
• Conexa Saúde: Brazilian digital health platform combining telemedicine, in-person consultations, and integrated provider access. Comparable to ABRASA in providing affordable healthcare access to underserved Brazilian populations, but delivers primarily through digital channels and B2B partnerships rather than individual membership contributions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/abrasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abrasa