RECETE LTD

What RECETE LTD does

Recete (legally RECETE LTD) is a London-based, founder-owned SaaS company that sells an AI-powered WhatsApp assistant targeted at Shopify-based e-commerce merchants, primarily DTC brands in the UK and EU. The product, branded the Recete Retention Agent, operates inside WhatsApp and combines six modules: post-purchase WhatsApp engagement flows (T+0 welcome, T+3 usage tips, T+14 feedback/win-back), AI conversations grounded in a Retrieval-Augmented Generation (RAG) pipeline trained on each merchant's own product manuals, FAQs, return policy, and brand voice, a ROI dashboard tracking saved returns and repeat purchases, real-time order sync via Shopify webhooks, one-click Shopify App Store installation, and enterprise-grade security with GDPR/CCPA alignment and a signed DPA.

The underlying stack combines the WhatsApp Business API for messaging, the official Shopify API for catalog and order data, OpenAI for language and vision tasks, Supabase for data and authentication, and Redis for queueing. AI capabilities span text and image modalities and include intent detection, multilingual NLP across eight languages, a customer photo-analysis feature for diagnosing product issues, and a Smart Re-order recommendation engine.

The business model is a tiered monthly SaaS subscription with usage overages: Starter at $29/month (150 chats, shared WhatsApp number), Growth at $69/month (1,000 chats, photo analysis, the most popular plan), and Pro at $169/month (3,000 chats, branded WhatsApp number, smart re-order, advanced analytics), plus $0.08–$0.18 per overage chat depending on tier. Go-to-market is product-led growth via the Shopify App Store with a 14-day no-credit-card trial and 15-minute self-serve onboarding, augmented by a sales-assisted motion for the Pro tier. The company was incorporated in England and Wales on 10 March 2026, is privately held, has no disclosed external funding, and operates from a registered office at 71-75 Shelton Street, Covent Garden.

Name

RECETE LTD

Legal name

RECETE LTD

Website

https://recete.co.uk

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Recete is a London-based SaaS company that sells an AI-powered WhatsApp retention agent to Shopify e-commerce merchants in the UK and EU, automating post-purchase support and reducing returns via RAG-grounded conversations.

Ownership category

akta.pro rank

Product category

E-commerce Customer Retention Software

NAICS

Business Support Services (5614)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAAAIAH

Customer Retention, Win-Back & Churn Reduction Programs

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

SECONDARYBPAAAAAC

Customer Retention, Loyalty & Win-Back Centers

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Customer Contact Centers (Inbound/Outbound, Voice)

Keywords

• Post-purchase automation
• Whatsapp marketing
• Shopify integration
• Ai customer support
• Ecommerce retention

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Starter Plan: Base subscription at $29/month includes 150 included chats and 20 recipes. Overage charged at $0.18 per chat beyond included allotment. Shared Recete WhatsApp number. Basic analytics.
2. SaaS Subscription - Growth Plan: Mid-tier subscription at $69/month includes 1,000 chats and 500 recipes. Overage at $0.12 per chat. Includes customer photo analysis. This is the most popular plan with 88.4x ROI cited.
3. SaaS Subscription - Pro Plan: High-volume subscription at $169/month includes 3,000 chats and unlimited recipes. Overage at $0.08 per chat. Includes branded WhatsApp number, Smart Re-order, and advanced analytics.
4. Usage Overage Charges: All plans charge overage fees for chats beyond the included allotment ($0.18/$0.12/$0.08 per plan tier). Usage-based revenue on top of base subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Recete provides an AI-powered WhatsApp retention agent for Shopify e-commerce merchants. The agent uses a Retrieval-Augmented Generation (RAG) pipeline trained on each merchant's product manuals, FAQs, return policies and brand voice to automate post-purchase conversations, send proactive engagement messages (welcome, usage tips, feedback, win-back), prevent avoidable returns, and drive repeat purchases.

Product overview

Recete is a unified SaaS platform providing AI-powered post-purchase support via WhatsApp. The core product is the Recete Retention Agent, which combines six integrated modules: post-purchase WhatsApp engagement, AI conversations with RAG pipeline, ROI dashboard, real-time order sync, one-click Shopify installation, and enterprise-grade security. The platform is offered across three pricing tiers (Starter at $29/mo, Growth at $69/mo, and Pro at $169/mo) with escalating features including recipe limits, chat allowances, and advanced capabilities like Smart Re-order and branded WhatsApp on the Pro plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Recete Retention Agent

Quantifiable outcome

• 32% average reduction in returns
• +5 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner and App Store listing. Native integration via official Shopify API pulling product catalog, orders, and customer data. Webhook-based real-time sync for orders, refunds, and product updates. One-click install from Shopify App Store with automatic SKU sync, order backfill, and webhook activation.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Chatfuel: Chatfuel is an AI chatbot platform primarily for WhatsApp, Instagram, and Messenger used by SMBs for automated customer conversations and marketing. It serves a similar WhatsApp-automation audience though with a broader vertical focus than Recete's e-commerce retention niche.
• Loop Returns: Loop Returns is a Shopify-focused returns management and exchanges platform that reduces return-related margin loss. It addresses the same return-reduction problem Recete's AI tackles, but at the returns-process layer rather than through proactive WhatsApp conversations.
• AfterShip: AfterShip is a post-purchase experience platform for e-commerce — tracking, returns, and shipment notifications — with strong Shopify App Store presence. It overlaps Recete's post-purchase retention thesis but focuses on shipment visibility and returns management rather than WhatsApp AI conversations.

Broad incumbents

• Klaviyo: Klaviyo is the leading email/SMS retention platform for Shopify merchants and has begun adding conversational AI and WhatsApp messaging. It addresses the same retention/return-reduction outcomes Recete targets but is a much broader marketing automation incumbent rather than a WhatsApp-first agent.
• Intercom: Intercom is an enterprise AI customer service platform (Fin AI agent) spanning email, web, in-app, and messaging. It overlaps Recete's RAG-grounded conversational AI for support automation but is a much broader incumbent serving customers beyond Shopify SMBs.

Direct peers

• Respond.io: Respond.io is a customer conversation/messaging orchestration platform with AI agents and WhatsApp Business API workflows aimed at sales, support, and retention. It overlaps Recete in AI-driven WhatsApp conversations for e-commerce and customer experience teams.
• Tidio: Tidio is an SMB-focused AI chatbot and live-chat platform with a tight Shopify integration and Lyro AI agent for automating customer support. It targets the same Shopify SMB segment as Recete with overlapping AI-conversation and post-purchase use cases.
• WATI: WATI is a WhatsApp Business API platform for SMBs offering chatbots, broadcasts, and shared/agent inboxes on top of WhatsApp. It targets SMB customer engagement via WhatsApp directly, overlapping Recete's channel and audience.
• Gorgias: Gorgias is the dominant AI helpdesk for Shopify and DTC e-commerce merchants, automating post-purchase support across email, chat, and social. It is the most direct competitor to Recete's post-purchase retention thesis, with deeper order context integration and a much larger merchant base.

Regional players

• Trengo: Trengo is a European customer engagement platform with WhatsApp, email, and chat automation, particularly strong in Netherlands and EU SMBs. It is comparable to Recete as a WhatsApp-first SMB support/retention tool serving the same UK/EU merchant base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RECETE LTD