Amiran

What Amiran does

Amiran Chain Store (فروشگاه زنجیره ای امیران) is an Iranian discount FMCG retail chain operating 21 active physical branches concentrated in Alborz and Tehran provinces. The company positions itself as a pioneer of discount retail (بنیان‌گزار ارزانی) in Alborz Province, serving general consumers seeking fast-moving consumer goods and general merchandise at competitive prices. Its core offering is a multi-branch physical storefront network supplemented by an online purchasing platform with home delivery and two transactional portals: a Customer Portal for account management and a Supplier Portal (ts.amiransc.com) for procurement coordination with its commercial department.

The company's product surface is centered on the Amiran Chain Store as a unified multi-branch retail operation. Underlying technical infrastructure consists of two web-based portals — a Customer Portal (پرتال مشتریان) and a Supplier Portal (پرتال تامین‌کنندگان) — that handle account management, ordering, and procurement workflows. No proprietary technology, mobile application, API, or AI/ML capabilities are disclosed; core technology is stated as "Not disclosed." Supply-side operations are managed through a documented commercial department workflow covering supplier identification, contract negotiation, quality control, planogram implementation, and regulatory compliance. The supplier base spans FMCG, personal care, cleaning, and food categories and includes brands such as Shoniz, Golestan, Kaleh, Tazh, Signal, Dumex, Close Up, Oghab, Farmand, and Leroux.

Amiran generates revenue through traditional retail product sales — purchasing FMCG and general merchandise from this broad supplier base and reselling to end consumers at competitive discount margins. Pricing is not publicly disclosed. The go-to-market motion is retail-storefront-led: 21 physical branches serve as the primary customer acquisition channel, with the website and online storefront acting as supplementary engagement and home-delivery layers. Customer engagement is supported through festival-based promotional campaigns and customer portal communications. The company is privately held with no disclosed parent, investors, subsidiaries, or leadership team in the available sources.

Name

Amiran

Legal name

Amiran Chain Store

Website

https://amiransc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amiran Chain Store is an Iranian discount FMCG retail chain operating 21 physical branches across Alborz and Tehran provinces, serving general consumers with competitively priced fast-moving consumer goods via in-store shopping, an online storefront, and home delivery services.

Ownership category

akta.pro rank

Product category

Discount Retail (FMCG / Supermarket)

NAICS

General Merchandise Retailers (455), All Other Miscellaneous Retailers (45999)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Hard Discount Neighborhood/Small-Box Formats (CRAEAIAB)

akta.pro secondary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

Keywords

• Discount retail chain
• FMCG products
• Supermarket operations
• Online grocery delivery
• Household consumer goods

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Amiran generates revenue through the sale of fast-moving consumer goods (FMCG) and general merchandise across its chain of retail stores. The company operates on traditional retail margins, purchasing products from suppliers at negotiated prices and selling to end consumers at competitive rates with a focus on discounts and value.

Distribution channels2 records

Marketing channels2 records

Core offering

Amiran operates a discount retail chain of 21 physical branches across Alborz and Tehran provinces in Iran, selling fast-moving consumer goods (FMCG) to everyday shoppers. The retail operation is complemented by an online storefront with home delivery and a customer/supplier portal infrastructure. The core focus is on product diversity, value pricing, recurring promotional festivals, and convenience across both physical and online channels.

Product overview

Amiran is a retail chain store operating as a single unified business with multiple branches across Alborz and Tehran provinces in Iran. The core offering is the Amiran Chain Store, which provides FMCG products through 21 physical branches. The company supplements its retail operations with two online portals: the Customer Portal enabling customer account management and online shopping, and the Supplier Portal facilitating procurement and supplier coordination. The business focuses on product diversity, quality, competitive pricing, and home delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Amiran Chain Store (discount FMCG retail chain) A brick-and-mortar discount retail chain of 21 active branches across Alborz and Tehran provinces, Iran, selling fast-moving consumer goods (food, personal care, household cleaning) to individual household shoppers at competitive prices.
• Customer Portal (پرتال مشتریان) An online portal enabling Amiran's retail customers to access their accounts, manage orders, and engage with the chain's online shopping and exclusive deals.
• Supplier Portal (پرتال تامین کنندگان) An online portal enabling FMCG suppliers to manage accounts, submit orders, and coordinate with Amiran's commercial department for procurement, quality control, planogram, and delivery operations.
• Online Store with Home Delivery Amiran's e-commerce channel allowing customers to purchase FMCG products online and receive home delivery within its service area, complementing the 21 physical branches.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• ShonizminorOthersShoniz is listed as a supplier brand on Amiran's supplier portal, indicating a commercial supply relationship for FMCG products.
• کاله (Kaleh)minorOthersKaleh is listed as a supplier brand on Amiran's supplier portal. This appears to be a recent addition (image dated 2025/10).
• گلستان (Golestan)minorOthersGolestan is listed as a supplier brand on Amiran's supplier portal for food products.
• مزمز (Mazmaz)minorOthersMazmaz is listed as a supplier brand on Amiran's supplier portal.
• تاژ (Tazh)minorOthersTazh is listed as a supplier brand on Amiran's supplier portal.
• سیگنال (Signal)minorOthersSignal brand products are supplied to Amiran stores.
• دامستوس (Dumex)minorOthersDumex cleaning products are supplied to Amiran chain stores.
• پنبه ریز (Panbeh Riz)minorOthersPanbeh Riz brand is listed as a supplier to Amiran.
• کلوس آپ (Close Up)minorOthersClose Up personal care products are supplied to Amiran.
• شون (Shoun)minorOthersShoun brand products are supplied to Amiran chain stores.
• عقاب (Oghab)minorOthersOghab brand is listed as a supplier to Amiran.
• فرمند (Farmand)minorOthersFarmand brand products are supplied to Amiran.
• زرکام (Zarkam)minorOthersZarkam brand is listed as a supplier to Amiran.
• لروکس (Leroux)minorOthersLeroux brand products are supplied to Amiran.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shahrvand Chain Stores: Shahrvand is one of Iran's largest supermarket and FMCG chain-store operators with a national footprint. It directly competes with Amiran in the Tehran/Alborz trade area on assortment, price, and customer overlap, but at materially greater scale.
• Ofogh Koorosh (افق کوروش): Ofogh Koorosh is an Iranian hard-discount supermarket chain with aggressive price positioning on FMCG. It is one of Amiran's closest direct comparables in terms of discount-led value proposition and multi-store small-format roll-out.
• Refah Chain Stores: Refah is a long-established Iranian chain-store operator selling groceries and general merchandise through a multi-branch network. It overlaps directly with Amiran on FMCG assortment and value-pricing positioning for urban Iranian shoppers.
• Etka Chain Stores: Etka operates a national chain-store network in Iran focused on groceries, household goods, and FMCG. It competes with Amiran for the same value-conscious urban shopper in the Tehran/Alborz catchment.

Broad incumbents

• Family Dollar (Dollar Tree, Inc.): Family Dollar is a US extreme-value small-format discount retailer. While geographically separate, its discount-neighborhood-store model, FMCG-heavy assortment, and value-positioning are structurally analogous to Amiran's hard-discount neighborhood format.
• Action (Action Holding): Action is Europe's fastest-growing non-food discount variety retailer with thousands of small-format stores. It is comparable to Amiran as a high-growth hard-discount chain built on assortment rotation and aggressive pricing.
• Dollar Tree: Dollar Tree is the largest US extreme-value retailer. Its fixed low-price-point, small-box discount format and FMCG/household assortment provide a global reference point for Amiran's value-retail model.
• Pepco Group: Pepco operates a pan-European discount variety-store chain with thousands of small-box locations selling FMCG and general merchandise. Its multi-country discount-store roll-out model mirrors the kind of geographic expansion Amiran could pursue within Iran.
• Hyperstar (Carrefour Iran): Hyperstar operates hypermarket and supermarket formats in Iran under the Carrefour brand. While larger-format than Amiran, it competes for the same household FMCG basket in Tehran and represents the broader modern-trade incumbent in Amiran's home market.

Emerging players

• Five Below: Five Below is a US extreme-value retailer with thousands of small-format stores. While its assortment skews more discretionary, its small-box value-store model and fast-growth multi-store expansion strategy are structurally relevant to Amiran's scale-up path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amiransc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amiran