BULLE D'O

What BULLE D'O does

BULLE D'O is a municipal aquatic center located at 3 Rue Jean Bouin, 37300 Joué-lès-Tours, France, wholly owned and operated by the Mairie de Joué-lès-Tours. The facility spans 4,500 m² and offers indoor and outdoor swimming pools (two 25-meter sports pools with 6 and 5 lanes respectively, plus a 170 m² leisure pool and a 3-lane pentaglide), structured swimming education via the Ecole de Natation for children and adults, six aquafitness programs (Aquabike'O, AquaSoft'O, AquaSculpt'O, AquaCardi'O, AquaBox'O, AquaTraining'n'GO), and an 18+ well-being space featuring a hammam, sauna, 20-jet spa, halotherapy salt cave, hydromassage showers, and multi-modality massage services. The technical stack is conventional: physical infrastructure paired with the Elisath reservation and access-control platform powering resa.bulle-d-o.fr, and a website hosted by Agence SUPERSONIKS. The center operates as a direct-to-consumer service, selling admissions, multi-entry and annual passes, class bookings, well-being treatments, gift cards (physical and digital E-Cad'O), and meeting room rentals directly on-site and through its online ticketing system, accepting cash, checks, cards, ANCV vacation vouchers, sports coupons, and Actobi checks. Customer segments span families with children (swimming instruction and recreation), fitness enthusiasts (aquafitness and lap swimming), wellness and relaxation seekers (18+ well-being offerings), schools and leisure centers booking group sessions, and corporate customers purchasing discounted employee passes and event space. Headcount is reported at 7 employees, indicating a lean municipal operation. Pricing is tiered by demographic, with entry fees from €3.60 for reduced-rate slots up to €16 for well-being access, and annual subscriptions ranging from €165 (children, students) to €610 for the full adult all-inclusive pass, with a senior tier at €538.

Name

BULLE D'O

Legal name

Mairie de Joué-lès-Tours

Website

https://bulle-d-o.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BULLE D'O is a municipal aquatic center in Joué-lès-Tours, France, owned by the Mairie de Joué-lès-Tours. It serves families, fitness enthusiasts, and wellness seekers with indoor/outdoor pools, a swimming school, six aquafitness programs, and a well-being space offering sauna, hammam, spa, salt cave, and massage services.

Ownership category

akta.pro rank

Product category

Public aquatic and well-being center

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aqua Fitness Classes (HSADABAL)

akta.pro secondary industries

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Municipal aquatic center
• Swimming lessons
• Aquafitness classes
• Wellness spa services
• Public swimming pool

Headquarters

HQ city

Joué-lès-Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entry Fees and Admissions: Single entry fees for swimming pools and aquatic facilities charged to individual visitors, with different pricing tiers for children, adults, seniors, students, and families.
2. Subscription Passes: Annual, quarterly, and multi-visit passes providing unlimited or bulk access to swimming pools, well-being facilities, and aquafitness activities.
3. Aquafitness and Activity Classes: Revenue from structured fitness classes including Aquabike'O, Aquasoft'O, Aquasculpt'O, Aquacardi'O, Aquabox'O, and Aquatraining'n'GO sessions.
4. Well-being Services: Income from spa, hammam, sauna, salt cave access, and professional massage services (30, 60, and 90 minute sessions).
5. Swimming Lessons: Fees for structured swimming instruction including children's swimming school, adult beginner and advanced courses, and intensive swimming stages during school holidays.
6. Gift Cards: Sale of physical and digital gift cards (e-cad'O) in fixed denominations of €15, €30, or €50, valid for one year at the center.
7. Room Rental: Revenue from renting meeting rooms (half-day at €76, full day at €153 TTC).
8. Retail Products: Sale of swimwear and bath articles through the on-site TOPSEC vending machine.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BULLE D'O is a municipal aquatic and well-being center providing public access to indoor and outdoor swimming pools, structured swimming instruction (École de Natation and Stage de Natation camps), a full program of aquafitness group classes (Aquabike'O, AquaSoft'O, AquaSculpt'O, AquaCardi'O, AquaBox'O, AquaTraining'n'GO), and a relaxation space including hammam, sauna, 20-jet spa, salt cave (halotherapy), and professional massage services. Revenue is generated through single entry fees, multi-entry and annual subscription passes, paid classes, gift cards, and room rentals, with demographic-tiered pricing for children, adults, seniors, students, and families.

Product overview

BULLE D'O is a municipal aquatic center offering a comprehensive range of aquatic and well-being services across multiple facilities spanning 4,500 m². The center provides structured swimming education through its Ecole de Natation (swimming school) for children and adults at various skill levels, along with intensive swimming camps during school holidays. The aquafitness program encompasses six distinct activities: Aquabike'O (aquatic cycling), AquaSoft'O (low-intensity), AquaSculpt'O (high-intensity), AquaCardi'O (cardiovascular), AquaBox'O (boxing-inspired), and AquaTraining'n'GO (circuit training). The well-being space features a traditional hammam, sauna, spa with hydro massage jets, a salt cave for halotherapy, hydromassage showers, and professional massage services. The center also offers gift cards (both physical and digital E-Cad'O format), various entry tickets, and multi-entry/annual subscription passes. All facilities include access to indoor and outdoor swimming pools, with the Full subscription providing unlimited access to all activities and well-being areas.

Differentiator

Problem solved

Functional benefit

Products and services

• École de Natation (Swimming School) Collective swimming lessons for children and adults organized by skill level (initiation, beginner, intermediate, advanced) with annual passes valid September to June, excluding school holidays.
• Stage de Natation (Swimming Camps) Intensive swimming lessons for children aged 6+ held during school holidays at beginner and intermediate levels, priced at €62 for a 5-day course or €50 for a 4-day course.
• Aquabike'O Aquatic cycling class combining cardio workout with water resistance, focused on cardiovascular health and toning, available as single sessions (€18) or 10-session cards (€150).
• AquaSoft'O Low-intensity aquatic fitness class focused on gentle physical conditioning and psychomotor development set to music.
• AquaSculpt'O High-intensity aquatic fitness class combining choreography and music to improve cardiovascular and muscular capacity.
• AquaCardi'O Cardiovascular aquafitness workout focusing on lower body, abdominals, and breathing, using fins for resistance.
• AquaBox'O Boxing-inspired aquatic class with 2/3 submersion using gloves to create water resistance, choreographed to music.
• AquaTraining'n'GO Circuit training-style aquafitness combining cardio, strength training, and drainage effects across multiple stations.
• Hammam, Sauna et Spa Wet steam bath (hammam), dry heat therapy (sauna), and 20-jet hydro massage spa for relaxation and muscle relief, sold as part of the 18+ Well-being & Aquatic access product.
• Grotte à sel (Salt Cave) Halotherapy relaxation space with salt-covered walls for respiratory prevention, stress reduction, sleep improvement, and detoxification benefits.
• Massages Professional massage treatments including shiatsu, lymphatic harmonization, Ayurvedic massage, hot stone massage, and plantar reflexology, offered in 30, 60, or 90-minute sessions and bundled with well-being access.
• Cartes Cadeaux / E-Cad'O (Gift Cards) Digital and physical gift cards in fixed denominations (€15, €30, €50) or custom amounts, valid for one year at the aquatic center.
• Bassins (Swimming Pools access) Public access to the aquatic center's indoor and outdoor pools: a 25m indoor sports pool (6 lanes), a 170 m² leisure pool with a 3-lane pentaglide, and a 25m outdoor sports pool (5 lanes) with solarium.
• Pass Annuel / Multi-Entry Passes Annual and multi-entry subscription passes (10-entry, quarterly, annual) for swimming and well-being access, including the Full subscription that combines pools, well-being area, unlimited Aquafitness, and one weekly Aquabike.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ElisathcoreTechnology or IntegrationElisath provides the ticketing and access control system for the aquatic center. The company operates the online reservation platform (resa.bulle-d-o.fr) and manages the member account system including subscriptions, family management, and purchase history tracking. This is a critical infrastructure partnership for managing customer transactions and facility access.
• TOPSECminorChannel Partner/ Reseller/ DistributorTOPSEC provides an on-site vending machine for swimwear and bath articles. Payment accepted by contactless card or cash. This partnership enables retail sales of essential items for swimmers who may have forgotten equipment.
• Mairie de Joué-lès-TourscoreStrategic or Co-development PartnerThe municipal government of Joué-lès-Tours is the owner and operator of the BULLE D'O aquatic center. The center is listed under the city's administrative authority with the mayor as Director of Publication (Frédéric Augis). The municipality funds and manages the facility for community benefit.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UCPA: Major French non-profit operator of aquatic sports, fitness, and wellness programs across multiple centers. Directly comparable to BULLE D'O in offering structured aquafitness classes, swimming lessons, and recreational aquatic activities with a multi-segment consumer focus.
• Deep Nature: French spa and well-being operator offering hammam, sauna, massages, and aquatic relaxation experiences. Comparable to the well-being arm of BULLE D'O (sauna, hammam, salt cave, massages) in targeting adult wellness and relaxation consumers.
• Aquaboulevard (Paris): Large urban aquatic complex in Paris combining indoor pools, water slides, fitness, and wellness amenities. Comparable to BULLE D'O as a multi-purpose aquatic destination offering fitness classes, leisure pools, and relaxation services to a broad consumer base.
• Centre Aquatique de la Communauté d'Agglomération de Béthune-Bruay: French intercommunal aquatic center similar in municipal/government ownership structure and multi-pool offering. Directly comparable to BULLE D'O as a publicly-funded aquatic facility combining pools, aquafitness, and wellness amenities for local communities.

Regional players

• Piscine de Tours / Piscine du Lac: Municipal swimming pools operated by the City of Tours immediately adjacent to BULLE D'O's catchment. Directly comparable as a public aquatic facility serving the same metropolitan area with overlapping customer segments of families, fitness swimmers, and schools.
• AquaVal (Val de Loire aquatic centers): Regional aquatic center operators across the Val de Loire serving areas neighboring Joué-lès-Tours. Comparable to BULLE D'O in offering municipal aquatic recreation and lessons in the same broader regional geography.

Broad incumbents

• Aqualibi (Walibi): Established French indoor water park brand affiliated with the Walibi leisure group, offering wave pools, slides, and aquatic family entertainment. Comparable to BULLE D'O in the family aquatic leisure category, though focused more on amusement and less on aquafitness programming.
• Basic-Fit France: Low-cost fitness chain operating across France with selective aquatic and aquafitness offerings. Comparable as a low-cost subscription fitness competitor overlapping BULLE D'O's fitness enthusiasts segment, though lacking the family pool and wellness breadth.
• Center Parcs (Pierre & Vacances-Center Parcs): French holiday villages featuring substantial aquatic centers (Aqua Mundo) with pools, slides, and wellness. Comparable as a multi-pool, family-oriented aquatic and wellness destination though operating at a larger, resort-scale footprint than BULLE D'O.
• Thermes de France / Chaîne Thermale du Soleil: French thermal spa operator with multiple sites offering sauna, hammam, hydrotherapy, and wellness treatments. Comparable to BULLE D'O's wellness offering, particularly the salt cave and spa, though focused on thermal rather than municipal aquatic recreation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bulledo37
• LinkedInlinkedin.com/company/bulle-d'o

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BULLE D'O