Basic-Fit France
Basic-Fit France operates 890+ budget fitness clubs across France within a 1,600+ club pan-European chain, offering tiered subscriptions (€24.99-€34.99 per 4 weeks) with 24/7 access and a proprietary app delivering 1,000+ workouts for individual fitness consumers.
- Company typePrivate
- Founded-
- HeadquartersNot specified, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Basic-Fit France does
Basic-Fit France operates the French arm of a pan-European low-cost fitness chain, running 890+ gym clubs across France within a broader 1,600+ club European network spanning the Netherlands, Belgium, France, Luxembourg, Spain, and Germany. The company sells direct-to-consumer fitness memberships under a tiered subscription model — Comfort (€24.99/4 weeks, 300+ French clubs), Premium (€29.99/4 weeks, pan-European access plus weekly guest pass and massage chairs), Ultimate (€34.99/4 weeks, unlimited guest passes, Yanga Sports Water, membership freeze), and Flex (52-week commitment, cancellable with 4-week notice) — all bundled with 24/7 club access.
The core technology stack is a digital-first fitness platform built around the Basic-Fit mobile app (iOS/Android), which delivers 1,000+ video workouts, training programs, tutorials, recipes, meditations, and progress tracking, while also serving as the club access credential via QR codes. Club access is gated by personal QR codes with tier-based guest privileges, and membership management runs through the My Basic-Fit online portal. The company does not disclose AI/ML capabilities, proprietary models, or third-party AI integrations in the source material.
The business model is recurring subscription revenue augmented by add-on services (Personal Training, Personal Training Intro, Physiotherapy, Massage Chairs, Yanga Sports Water) and transactional revenue from Day Passes. Distribution is direct-to-consumer via the website, mobile app, and physical clubs, with no intermediary resellers. Marketing spans organic social (Facebook, Instagram, X), content marketing (blog, email), a high-profile Tour de France sponsorship (Official Fitness Partner), and an ambassador program. Customer segments target general fitness consumers, beginners, and price-sensitive buyers seeking affordable, accessible, no-frills fitness — a horizontal segmentation approach rather than niche specialization. Ladies-Only Clubs exist as a dedicated sub-brand at select locations.
Basic-Fit France firmographics
Firmographics- Name
- Basic-Fit France
- Website
- https://basic-fit.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Basic-Fit France operates 890+ budget fitness clubs across France within a 1,600+ club pan-European chain, offering tiered subscriptions (€24.99-€34.99 per 4 weeks) with 24/7 access and a proprietary app delivering 1,000+ workouts for individual fitness consumers.
- Ownership category
- akta.pro rank
Basic-Fit France industry classification
Industry- Product category
- Budget Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Functional Fitness / Cross-Training Groups (HSADABAH)
Keywords
Where Basic-Fit France is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Basic-Fit France business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Recurring weekly/bi-weekly subscription fees across three tiers (Comfort, Premium, Ultimate) plus Flex option. Primary revenue driver with unlimited club access included.
- Add-on Services: Additional revenue from personal training, physiotherapy, massage chairs, and premium facilities. Yanga Sports Water subscription available as add-on.
- Day Passes: Single-visit passes for non-members to access clubs on a pay-per-visit basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level annual membership with France-wide access |
| Subscription | Annual | Mid-tier annual membership with Europe-wide access and weekly guest passes |
| Subscription | Annual | Premium annual membership with all features and unlimited guest privileges |
| Subscription | Monthly | Flexible monthly membership with commitment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Basic-Fit France product offering
Product offeringCore offering
Basic-Fit France operates a budget fitness club chain with 890+ locations across France (part of a 1,600+ club European network), offering 24/7 self-service gym access through tiered annual subscriptions (Comfort, Premium, Ultimate) plus a flexible monthly Flex option. The offering is anchored by a proprietary Basic-Fit mobile app providing 1,000+ video workouts, training programs, and progress tracking, supplemented by add-on services such as personal training, physiotherapy, massage chairs, and Yanga Sports Water subscriptions.
Product overview
Basic-Fit France operates a budget gym chain with a tiered membership model centered around three annual subscription plans (Comfort, Premium, Ultimate) plus a Flex option. The core offering is physical gym access at 890+ clubs across France (1600+ in Europe), supplemented by a proprietary mobile application (Basic-Fit App) providing 1000+ video workouts, training programs, recipes, and progress tracking. Additional services include Personal Training, Physiotherapy, Massage Chairs, Yanga Sports Water, and Membership Freeze options. The company also offers digital content through Video Workouts, Training Programs, and a Fitness Blog. My Basic-Fit member portal enables subscription and guest management. Ladies-only clubs serve as a specialized sub-brand. All memberships bundle app access as standard, creating an integrated fitness ecosystem combining physical club access with digital training content.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic-Fit Membership - Comfort Entry-level annual membership priced at €24.99 per 4 weeks with €19.99 registration fee, providing 24/7 unlimited access to 300+ Basic-Fit clubs in France, plus the Basic-Fit App with 1,000+ workouts. Designed for general fitness consumers seeking affordable France-wide gym access.
- Basic-Fit Membership - Premium Mid-tier annual membership at €29.99 per 4 weeks with €9.99 registration fee, offering 24/7 access to all Basic-Fit clubs across Europe, weekly guest pass for one friend, unlimited massage chair access, and the Basic-Fit App. Targeted at members wanting pan-European access with guest privileges.
- Basic-Fit Membership - Ultimate Premium annual membership at €34.99 per 4 weeks with €1.00 registration fee, providing unlimited 24/7 European club access, unlimited guest passes, Yanga Sports Water included, subscription freeze option (up to 4 weeks twice per year), and massage chair access. Targeted at members seeking the full suite of benefits.
- Basic-Fit Membership - Flex Flexible 52-week membership with base rate plus €9.99 per 4 weeks, requiring a 52-week contract with 4-week cancellation notice. Designed for members seeking flexible commitment terms with full Basic-Fit access and app features.
- Basic-Fit App Mobile fitness application (iOS and Android) included with all memberships, providing 1,000+ video workouts, training programs, tutorials, recipes, meditations, progress tracking, and club access management through a personal QR code system.
- Personal Training One-on-one coaching sessions with certified personal trainers for customized workout guidance and support, including an introductory session option for new members.
- Physiotherapy Professional physiotherapy services available at select Basic-Fit club locations for injury recovery and rehabilitation.
- Day Pass Single-visit pass allowing non-members to access Basic-Fit club facilities for one day on a pay-per-visit basis.
- Yanga Sports Water Sugar-free, vitamin-enriched sports water subscription available in six flavors with or without caffeine; included in Ultimate membership or sold as a €4.99/4 weeks add-on subscription.
- Ladies-Only Clubs Select Basic-Fit clubs reserved exclusively for female members, offering a dedicated workout environment separate from the main club network.
- Basic-Fit Webshop Online store selling fitness merchandise, accessories, and Basic-Fit branded products.
Quantifiable outcome
- Access to 890+ clubs in France and 1600+ clubs across Europe
Companies that use Basic-Fit France
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Basic-Fit France technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Basic-Fit France partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tour de FranceflagshipOfficial Fitness Partner of the Tour de France for the second consecutive year. Basic-Fit serves as the official fitness partner and sponsor of the team classification ranking. This high-profile partnership provides brand visibility during one of the world's largest sporting events.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Basic-Fit France competitors and assessment
Company assessmentDirect peers
- Keep Cool: Major French value gym chain with hundreds of clubs and a similar low-price, 24/7 access model. Competes head-to-head with Basic-Fit France across urban and suburban French markets.
- Fitness Park: French low-cost gym chain offering unlimited access memberships with 24/7 hours. Directly competes with Basic-Fit France on price, network footprint, and target consumer (price-sensitive fitness users).
- L'Orange Bleue: French fitness franchise network with several hundred clubs offering coached sessions and standard gym access. Competes with Basic-Fit France across regional France with a slightly more service-led proposition.
- Neoness: French urban-focused fitness club chain offering tiered memberships with group classes included. Directly competes in mid-tier urban France against Basic-Fit France's Premium and Ultimate tiers.
- Elancia: French coaching-focused fitness club franchise with several hundred locations. Competes with Basic-Fit France by emphasizing semi-personal coaching within the low-cost segment.
- Pure Gym: UK-headquartered value gym chain with hundreds of locations across UK, Europe and Middle East. Closely comparable low-cost, 24/7, no-frills model with tiered subscriptions.
Emerging players
- Gymlib: French corporate-wellness platform offering employer-subsidized multi-club access (passport model). Comparable adjacency as it aggregates demand across French fitness operators including Basic-Fit's competitive set.
Broad incumbents
- Planet Fitness: Global leader in value-priced fitness clubs, primarily franchised in the US. Analogous business model to Basic-Fit France: budget memberships, large format, Judgement Free Zone positioning, and digital/app extensions.
- McFit (McFIT Global Group): Europe's largest low-cost gym operator (Germany-founded) with a multi-brand portfolio including John Reed and High5. Comparable to Basic-Fit on budget positioning and pan-European scale.
- Basic-Fit N.V. (parent): Pan-European parent company operating the wider 1,600+ club network across NL, BE, FR, LU, ES, DE. Basic-Fit France is the French operating entity of this group and provides the broader corporate context for valuation and strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Basic-Fit France social profiles
Digital presenceBasic-Fit France financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basic-Fit France leadership team
Management profileNumber of profiles
Basic-Fit France funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basic-Fit France M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basic-Fit France
What does Basic-Fit France do?
Basic-Fit France operates a budget fitness club chain with 890+ locations across France (part of a 1,600+ club European network), offering 24/7 self-service gym access through tiered annual subscriptions (Comfort, Premium, Ultimate) plus a flexible monthly Flex option. The offering is anchored by a proprietary Basic-Fit mobile app providing 1,000+ video workouts, training programs, and progress tracking, supplemented by add-on services such as personal training, physiotherapy, massage chairs, and Yanga Sports Water subscriptions.
When was Basic-Fit France founded?
Basic-Fit France was founded in -1. It employs 1,001 to 5,000 people.
Where is Basic-Fit France based?
Basic-Fit France is headquartered in Not specified, France, in the Europe region.
How does Basic-Fit France make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are add-on Services and day Passes.
Who are Basic-Fit France's main competitors?
Direct peers on record are Keep Cool, Fitness Park, L'Orange Bleue, Neoness, Elancia and Pure Gym. Gymlib is listed as an emerging player. Broad incumbents are Planet Fitness, McFit (McFIT Global Group) and Basic-Fit N.V. (parent).
Does Basic-Fit France have an API?
No public API is recorded for Basic-Fit France.
What industry is Basic-Fit France in?
Basic-Fit France's product category is Budget Fitness Centers. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394 and its SIC code is 7997.