What Adeption does

Adeption is a SaaS digital coaching platform that delivers AI-powered leadership development programs to global enterprise, government, and non-profit organizations. The company was founded in 2010 in New Zealand as JumpShift Development, rebranded globally as Adeption in 2024, and is privately held without disclosed external venture or private equity funding. It operates from headquarters in Boston (US) and Auckland (NZ), with regional offices in Melbourne and Pune, and a distributed team delivering across the Americas, New Zealand, Australia, Europe, and the UK.

Its core product is a cloud-based platform hosted on Microsoft Azure, built around the proprietary B3: Be Conscious, Be Curious, Be Better® methodology, which embeds action learning into the flow of work rather than classroom settings. The platform combines digital workouts, leadership tools, real-time dashboards, and AI features (recommendation, NLP, predictive analytics, and autonomous behavioral nudges through the Aiva Assist feature) with a modular suite of assessments (Leadership Mindset Indicator, Grow-Perform-Sustain, Adeption 360), workshops, human coaching, and community events. The company is ISO/IEC 27001:2022 certified across all entities.

Adeption generates revenue primarily through bespoke, co-designed subscription programs sold to enterprise and government clients, typically on multi-year contracts, supplemented by professional services for facilitation and coaching. Go-to-market is direct enterprise sales with inside-sales and customer success support, complemented by thought-leadership content, Global Chats virtual events, and named partnerships with practitioners such as Laysha Ward and Nick Petrie. Customer segments span global enterprises (Target, Salesforce, Google, Walmart, Home Depot, Medtronic, Workday), government agencies (Murray-Darling Basin Authority, Sport NZ), and NZ/AU organizations (Fonterra, Air New Zealand, Kiwibank, Nestlé, Aurecon), with the Adeption Foundation extending reach to underserved and emerging-leader segments.

Name

Adeption

Legal name

Adeption

Website

https://adeption.io

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Adeption is a SaaS digital coaching platform that delivers AI-powered, bespoke leadership development programs combining its B3 methodology, assessments, workshops, and human coaching for global enterprise, government, and non-profit clients.

Ownership category

akta.pro rank

Product category

Leadership Development Software

NAICS

Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Leadership development platform
• AI digital coaching
• Executive development programs
• Leadership assessment tools
• Adaptive leadership training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription-based Leadership Development Programs: Bespoke, co-designed leadership development programs combining workshops, coaching, digital workouts, and platform access. Programs are tailored to organizational needs and delivered over defined periods, with recurring engagement through the platform and ongoing coaching touchpoints.
2. Professional Services (Facilitation, Coaching, Workshops): Face-to-face and virtual facilitation, executive and team coaching, and workshop delivery services. Scaled from individual high-touch coaching to purely digital experiences, making coaching accessible across organizations.
3. Platform and Software Access: AI-enabled digital platform providing ongoing access to workouts, tools, leadership content, insights, and community features, typically bundled within program engagements.
4. Assessments: Stand-alone or program-integrated assessments (mindset, culture, resilience, burnout) offered as discrete offerings or bundled within broader program engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Adeption operates an AI-powered digital coaching platform that delivers bespoke, co-designed leadership development programs combining assessments (LMI, GPS, 360), facilitated workshops, executive and team coaching, digital workouts, and ongoing platform access. Programs are anchored in its proprietary B3 (Be Conscious, Be Curious, Be Better) action-learning methodology that embeds development in the flow of work. Enterprises buy integrated leadership development journeys scaled from C-suite to frontline, augmented by AI nudges, peer community features, and real-time reporting.

Product overview

Adeption offers a platform-plus-modules architecture centered on its AI-powered digital coaching platform that functions as an on-demand leadership coach. The core platform delivers digital workouts, leadership tools, real-time dashboards, and collaborative features including whiteboards and messaging. This core is complemented by modular service offerings: Assessments (Leadership Mindset Indicator/LMI, Grow-Perform-Sustain/GPS Indicator, Adeption 360), Coaching (digital workouts and human coaching), Workshops (customizable programs), Experiences (blended journeys combining multiple elements), Events & Community (Global Chats, Leadership Action Network), and The Buzz Newsletter. The proprietary Aiva Suite provides AI-powered capabilities including Aiva Assist for behavioral nudges. All offerings are grounded in the B3: Be Conscious, Be Curious, Be Better methodology, which emphasizes action learning in the flow of work.

Differentiator

Problem solved

Functional benefit

Products and services

• Adeption Platform AI-powered digital coaching platform that functions as an on-demand leadership coach, combining human-to-human coaching with group facilitated workshops. Provides digital workouts, leadership tools, real-time dashboards, whiteboards, messaging, and community features for enterprise leadership development at scale.
• Aiva Suite AI-powered product suite that leverages real organizational wisdom to scale leadership development while preserving the human touch. Includes AI-powered nudges (Aiva Assist) that send behavioral science-backed prompts to help leaders apply learning within 48 hours.
• Coaching Services Flexible executive and team coaching services from individual high-touch engagements to purely digital coaching experiences. Combines digital workouts on the Adeption Platform with human coaching delivered by a global team of accredited coaches in a psychologically safe environment.
• Workshops Face-to-face or virtual workshops drawing on a tested library of programs and workouts, co-created with each client and customized to organizational goals. Designed for behavioral shift through iterative action and experimentation in the flow of work.
• Experiences (Blended Development Programs) Blended development journeys that combine assessments, workshops, digital coaching workouts, human coaching support, community features, and customizable content into modular, engaging programs tailored to organizational needs.
• Assessments Range of assessments covering mindset, culture, resilience, and burnout to understand leaders' development areas. Includes the Leadership Mindset Indicator (LMI), Grow-Perform-Sustain (GPS) Indicator, and Adeption 360 assessment.
• Leadership Mindset Indicator (LMI) Proprietary assessment for measuring and indicating leadership mindset stage and vertical development. Rebranded from Vertical Mindset Indicator (VMI) to reflect adaptive leadership focus.
• Grow-Perform-Sustain (GPS) Indicator Assessment developed from Nick Petrie's research designed to foster both high performance and well-being by measuring alignment between personal and work values, helping leaders feel more engaged and purposeful.
• Adeption 360 Assessment

Quantifiable outcome

• 33% improvement in leadership effectiveness reported by Adeption program participants
• +6 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Laysha WardcoreStrategic or Co-development Partner · 1 January 2025Author and C-Suite executive partnership. Laysha Ward's book 'Lead Like You Mean It: Lessons on Integrity and Purpose from the C-Suite' is integrated with Adeption's digital platform through interactive workouts (workouts). Co-marketing through Global Chat events. Laysha is former EVP and Chief External Engagement Officer at Target Corporation.
• Nick PetriecoreStrategic or Co-development Partner · 1 January 2025Leadership expert and Adeption partner. Nick Petrie delivered sessions at Leadership Action Network events. His research on burnout and sustainable high performance informs Adeption's Grow-Perform-Sustain (GPS) assessment. Co-branded content and events.
• Ehsan Vaghefi (Founder, Toku Inc)minorStrategic or Co-development Partner · 1 January 2025Featured guest on Global Chats exploring leadership in groundbreaking innovation environments. Toku Inc uses AI and retinal photography for accessible healthcare. Episode on leadership of innovative teams.
• David Hyatt (People Strategist, Executive Coach)minorStrategic or Co-development Partner · 1 January 2025Guest on Global Chats Season 2 exploring transition from leading one team to leading multiple units, psychological safety, and engaging senior leadership in development.
• Sophia Khan (Chief People, Culture & Operations Officer, University of Minnesota Foundation)minorStrategic or Co-development Partner · 1 January 2025Guest on Global Chats Season 2 exploring transformative leadership, curiosity, intentional leadership, and redefining remote/hybrid work.
• Melissa Crawford (Futurist, Founder of Tech with Heart)minorStrategic or Co-development Partner · 1 January 2025Guest on Global Chats Season 2 exploring human-centric approaches to AI and technology in organizations.
• Kim Ballinger (CEO, AsureQuality)minorStrategic or Co-development Partner · 1 January 2025Guest on Global Chats Season 2 exploring breakthrough moments in leadership growth, trust, and work-life balance.
• Nicole Krause (Director, Store Director Development, Target)coreStrategic or Co-development Partner · 1 January 2025Guest on Global Chats Season 2 from Target Corporation. Explored human-centred co-design, protected time for development, inviting failure before scaling, community building, and peer connections. Target won Brandon Hall Gold with Adeption.
• Andrew and Sam Froggatt (Lead the Way)minorStrategic or Co-development Partner · 1 January 2025Guests on Global Chats Season 2 exploring experiential learning through horse whispering, self-awareness, vulnerability, and breaking through self-limiting behaviours in leadership contexts.
• Jan Rybeck, MCCcoreStrategic or Co-development Partner · 1 January 2024Leadership expert and Adeption co-authored the position paper 'Vertical Development: A Map for Growing Your Team's Effectiveness.' Jan Rybeck is credited as author alongside the Adeption team for research on vertical mindset development.
• Michael Henderson (Corporate Anthropologist)minorStrategic or Co-development Partner · 1 January 2024Guest on Global Chats Season 2 exploring cultural consciousness in the workplace. Adeption co-hosts episodes featuring Michael Henderson's research on values, purpose, and organizational culture.
• Coastguard New ZealandcoreStrategic or Co-development Partner · 1 January 2022Adeption Foundation sponsors Coastguard NZ's Outstanding Leadership Award (2022). Subsidized team coaching for Coastguard's Leadership Team. Co-designed and delivered Coastguard's Leadership Development Program to foster next-generation leaders.
• Springboard TrustminorStrategic or Co-development Partner · 1 January 2021Partnership with Springboard Trust (NZ charity focused on transforming schools through effective strategic leadership). Adeption Foundation provided discounted scholarships for Art of Facilitation Workshop. Supports school leaders in NZ communities.
• Staples Education FoundationminorStrategic or Co-development Partner · 1 January 2015Adeption Foundation and team members in NZ provided work experience and mentoring support for scholarship students, mentor training, and a positive student experience for Year 13 students transitioning to tertiary education.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BetterUp: AI-powered digital coaching platform serving enterprise leadership development, including Fortune 500 customers. Closest comparable to Adeption on product (AI coaching platform), target buyer (enterprise HR/L&D), and AI-led scaling approach.
• CoachHub: Enterprise digital coaching platform combining AI tools with human coaching for leadership and professional development. Directly comparable on multi-region enterprise GTM and AI-augmented coaching delivery.
• EZRA (part of Lattice): Digital coaching platform delivering leadership and executive coaching at enterprise scale with AI-enabled matching and progress tracking. Direct comparable on AI-supported enterprise coaching delivery and multi-region enterprise GTM.
• Torch: Enterprise coaching platform combining technology, content, and coach marketplace for leadership development. Direct comparable on tech-enabled, scalable enterprise coaching delivery to similar L&D buyer personas.

Broad incumbents

• FranklinCovey: Established global leadership development provider offering proprietary content (e.g., 7 Habits), training, and coaching. Comparable on enterprise LD buyer overlap but operates as a broad-content incumbent rather than AI-platform-native peer.
• Korn Ferry: Global organizational consulting firm with significant leadership development, coaching, and talent management practices. Comparable on enterprise leadership advisory buyer overlap, but operates across the full talent lifecycle.
• Development Dimensions International (DDI): Long-standing leadership development and assessment provider to large enterprises and governments. Comparable on leadership assessment, Fortune 500 and government buyers, and global delivery, though DDI's offering is broader and more assessment-anchored.
• Center for Creative Leadership (CCL): Non-profit research and leadership development institution offering assessments, coaching, and programs to enterprise and government. Comparable on enterprise leadership programs, proprietary assessments, and outcome-driven methodology.
• Skillsoft: Long-time enterprise corporate learning provider with leadership, compliance, and digital skill content. Comparable on enterprise L&D procurement overlap and global delivery; broader portfolio than Adeption's leadership focus.

Emerging players

• Degreed: Enterprise learning and upskilling platform with capabilities spanning content curation, skill measurement, and leadership development. Comparable on AI-enabled enterprise L&D buyer overlap, though broader than leadership-only.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Adeption
• LinkedInlinkedin.com/company/adeption

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adeption