What Working Wise does

Working Wise Ltd is a Wellington, New Zealand-based health, safety and wellbeing services and software company founded in 2000 by Jeena Murphy. It serves organizations across five primary verticals — education, healthcare, aged care, government (All-of-Government), and SME — with a portfolio that combines a cloud-based SaaS platform (GOSH), professional H&S consultancy, training programs, and workplace wellbeing services including flu vaccinations and workstation assessments.

The company's core product is GOSH (Online Health, Safety & Wellbeing System), a cloud-based management platform first launched in 2011 and built on Zoho infrastructure, offered in Lite, Standard, and Enterprise tiers with an Education-specific variant. The platform provides real-time incident and hazard reporting from mobile and desktop, customizable dashboards for board reporting, risk registers linked to corrective actions, EOTC (Education Outside the Classroom) risk management, anonymous reporting, document management, equipment maintenance registers, and inspection checklists. Supporting products include the JSA (Job Safety Analysis) digital tool for tradies, the Pathway to Excellence five-stage maturity diagnostic, and a Health, Safety & Wellbeing Culture Assessment tool.

Working Wise generates revenue through a hybrid model: annual SaaS subscriptions for GOSH (NZ$1,070/yr for Education Lite up to custom Enterprise pricing), professional services billed hourly or per-deliverable (workstation assessments at NZ$180-NZ$200+ GST/hr; flu vaccinations at NZ$36-NZ$48+ GST/person plus site visit fees; flu vouchers at NZ$42.50+ GST redeemable at Unichem and Life Pharmacies), and packaged H&S consultancy including gap analyses, SafePlus assessments, and the Engaging Leaders training program. GTM is primarily sales-led direct engagement, augmented by approved-supplier status on All-of-Government, Government Marketplace, and the Ministry of Education Principal Development Map for public sector procurement, plus a product-led growth motion offering 4-week free GOSH trials to education customers and early-access freemium on the JSA Tool.

Name

Working Wise

Legal name

Working Wise Ltd

Website

https://workingwise.nz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Working Wise is a Wellington, New Zealand health, safety and wellbeing company that sells its cloud-based GOSH management platform and consulting services to education, healthcare, aged care, government, and SME organizations across New Zealand.

Ownership category

akta.pro rank

Product category

Health and Safety Management Software

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Air Quality & Emissions Management (BPAHAJAI)

Keywords

• Health safety software
• Workplace risk management
• Ergonomic assessment services
• Safety training programs
• Incident reporting systems

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GOSH SaaS Subscriptions: Annual subscription fees for cloud-based GOSH health and safety management platform. Tiered pricing for Education (Lite, Standard, Enterprise), with Enterprise being custom quote. Additional add-ons for additional logins.
2. Flu Vaccination Services: Workplace flu vaccination clinics and voucher programs. Pricing based on group size (5-15, 16-29, 30+ people) with site visit fees. Vouchers available for redemption at participating pharmacies nationwide.
3. Workstation Assessments: Ergonomic assessments provided at different tiers: Full Assessment (60 min with report), Mini Assessment (30 min), Roving Assessment, and Virtual/Remote options. Pricing per hour plus travel costs for remote locations.
4. Health and Safety Training and Coaching: Engaging Leaders program with seven core modules covering duties, responsibilities, risk management, bullying prevention, event reporting, continuous improvement, and lead indicators. Delivered as stand-alone or series coaching sessions.
5. Consultancy and Advisory Services: Health and safety reviews, gap analyses, strategic planning, policy development, and SafePlus assessments. Includes Health and Safety System packages for small businesses, medium to large businesses, and sole traders.
6. JSA Tool Subscription: Job Safety Analysis digital tool for tradies. Early access program with 1 month free, then subscription-based access for generating professional JSAs quickly.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Working Wise provides the GOSH cloud-based health, safety and wellbeing management platform (with Lite, Standard, Enterprise, and Education tiers) for incident reporting, hazard tracking, risk management, and compliance monitoring. The company complements the software with on-site and remote professional services including H&S consultancy, training and coaching (Engaging Leaders Programme), SafePlus assessments, workplace flu vaccinations, and ergonomic workstation assessments.

Product overview

Working Wise offers a cloud-based health, safety and wellbeing management platform centered around GOSH (Online Health, Safety & Wellbeing System), available in Lite, Standard, and Enterprise tiers, plus a dedicated GOSH for Education version for schools. The GOSH product line provides incident reporting, hazard tracking, risk management, and compliance monitoring accessible via web, intranet, and mobile devices. Supporting the core platform, Working Wise provides professional services including the Engaging Leaders Programme, Health & Safety Consultancy, Gap Analysis, and SafePlus Assessments. Additional digital tools include a JSA (Job Safety Analysis) Tool for tradies and the Pathway to Excellence diagnostic framework for culture assessment. Workplace wellbeing services include flu vaccinations and workstation assessments.

Differentiator

Problem solved

Functional benefit

Brands

• GOSH: GOSH (Online Health, Safety & Wellbeing System) is a flexible intelligent cloud-based health and safety management platform. It enables instant event reporting from mobile devices, hazard tracking, risk management, and provides dashboards for health and safety activity monitoring. Available in Lite, Standard, and Enterprise versions, with specific versions for Education.

Products and services

• GOSH Online Health, Safety & Wellbeing System Cloud-based SaaS platform that enables organisations to report incidents, hazards, near misses, stress, discomfort, and unacceptable behaviours in real time from mobile devices or computers. Includes customisable dashboards, risk register with corrective actions, anonymous reporting, EOTC risk management, document management, equipment and maintenance registers, digital inductions, and inspection checklists. Sold in Lite, Standard, and Enterprise tiers with a dedicated Education version for schools and ECEs.
• JSA Tool (Job Safety Analysis) Standalone digital tool that enables tradies and contractors to generate professional Job Safety Analysis documents in minutes using pre-built risks and controls, producing client-ready PDFs. Offered on subscription with a 1-month free early access period.
• Pathway to Excellence Diagnostic framework that assesses how an organisation's health, safety and wellbeing system is performing, measuring operational and strategic activity across five maturity stages: Beginning, Developing, Performing, Leading, and Excelling.
• Health, Safety & Wellbeing Culture Assessment Tool Assessment tool developed by Working Wise to evaluate and measure workplace culture in relation to health, safety and wellbeing practices.
• SafePlus Assessment Voluntary health and safety performance improvement toolkit that evaluates workplaces against 10 performance requirements organised into leadership, worker engagement, and risk management categories. Delivered by an approved SafePlus Assessor.
• Health & Safety Gap Analysis Review service assessing current systems and processes against best practice and health and safety legislation standards (AS/NZS 4801:2001, AS/NZS ISO 45001:2018, OHSAS 18001).
• Engaging Leaders Programme Training and coaching programme with seven core modules covering duties, responsibilities, risk management, bullying prevention, event reporting, continuous improvement, and lead indicators. Upskills managers and workers to become health and safety leaders.
• Health & Safety Consultancy Expert consulting services including policy development, workplace risk assessment, hazard identification, safe systems of work design, and mental health & wellbeing risk management.
• Health & Safety Packages Tailored compliance packages for sole traders through to medium-large businesses, including management system manuals, policies, template forms, and implementation coaching.
• HSR Training (Health and Safety Representative) Health and Safety Representative training delivered in partnership with WorkSafe Reps, providing formal training for worker voice in health and safety matters.
• Workplace Flu Vaccinations Workplace flu vaccination service delivered by registered nurses through on-site clinics, in-house Working Wise clinic, or vouchers redeemable at participating Unichem and Life Pharmacies. Available across New Zealand from March to June annually.
• Workstation Assessments Ergonomic assessment service evaluating desk setup, chair height, equipment placement, lighting, and posture. Available as Full (60 min), Mini (30 min), Roving, Virtual/Remote, and home assessments.
• Workplace Wellbeing Seminars Tailored wellness programmes including wellbeing seminars, wellness week sessions, health initiatives, team talks, stress management, and unacceptable behaviour training.

Quantifiable outcome

• 120 hours saved weekly per client (equivalent to 3 full-time roles)
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and notable.

• WorkSafe RepscoreChannel Partner/ Reseller/ DistributorPartnership to provide all stages of Health and Safety Representative (HSR) training. Working Wise refers clients to WorkSafe Reps for face-to-face training and blended online courses for HSR certification.
• HealthShare LtdcoreStrategic or Co-development PartnerCollaborated with HealthShare to develop and deliver 'Investigating Workplace Bullying and Harassment' Workshops to Midland District Health Boards. Working Wise provided content expertise while HealthShare coordinated delivery.
• Te Whakarōputanga Kaitiaki Kura o Aotearoa (formerly NZSTA)notableStrategic or Co-development PartnerPartnered with New Zealand School Boards Association to develop and deliver workshops for Board of Trustees covering health, safety and wellbeing responsibilities. Resource accessible through NZSTA Resource Centre.
• ZohocoreTechnology or IntegrationZoho suite of tools used for CRM, data storage, and website analytics. Working Wise stores all customer information in Zoho-administered CRM accessible to authorized personnel only. Privacy policy references Zoho security protocols.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SiteDocs: Canadian EHS SaaS provider focused on construction and industrial safety with mobile-first inspection and compliance workflows. Comparable as a mid-market EHS platform competitor with overlapping customer profile of safety-conscious SMEs and project-based organisations.
• SHE Software (SHE Assure): UK-based EHS software platform serving mid-to-large organisations globally with incident management, risk assessment, and audit modules. Comparable as a vertical H&S SaaS competitor with similar functional coverage and a target market overlap in regulated industries.
• Vault Software: Australia/New Zealand-headquartered HSEQ (Health, Safety, Environment, Quality) software platform for mid-market and enterprise. Comparable as a regional EHS SaaS peer targeting government, education, and industrial customers with similar incident, risk, and compliance modules.

Emerging players

• SafetyTek: Emerging EHS SaaS provider focused on behaviour-based safety and real-time risk observability via mobile apps. Comparable as a growing competitor targeting similar mid-market customers with modern mobile-first H&S capabilities.

Broad incumbents

• Cognibox (by Alcumus): Provider of contractor management and H&S compliance solutions serving enterprise and government. Comparable as a broader compliance/EHS incumbent with overlapping procurement workflows and government buyer overlap.
• SafetyCulture: Australia-based global EHS SaaS platform (iAuditor) serving mid-market and enterprise across industries with incident reporting, inspections, and training. Comparable as direct product competitor in mobile-first H&S workflows, though much larger scale and broader geographic footprint.
• VelocityEHS (ERA Environmental): Established North American EHS software platform with modules for incident management, training, and compliance. Comparable as a broader EHS SaaS incumbent targeting enterprise and government, with overlapping functional coverage of Working Wise's GOSH modules.

Regional players

• WHS Monitor: Australian Work Health and Safety SaaS platform for incident reporting, risk management, and compliance. Comparable as a regional EHS SaaS peer in the trans-Tasman market with similar mid-market positioning and government/education buyer relevance.
• Kaitiaki Solutions: New Zealand-based health, safety, and wellbeing software and advisory provider serving NZ organisations. Comparable as a direct domestic peer operating in the same NZ H&S software and consulting market, particularly across government and SME segments.
• Safe365: New Zealand-based health and safety culture and benchmarking SaaS platform using the SafePlus-aligned framework. Comparable as a direct NZ peer with overlapping methodology (SafePlus) and target buyer base of NZ employers seeking H&S performance assessment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/workingwiseltd
• LinkedInlinkedin.com/company/working-wise-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working Wise