2btube
2btube is a Madrid-based digital strategy consultancy and content production group serving brands, media companies, and creators in Spanish-speaking markets through social media management, influencer marketing, monetization, and original IP — anchored by owned media property Enchufe.tv (67M+ followers) and official partnerships with YouTube, Meta, TikTok, and others.
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What 2btube does
2btube is a Madrid-headquartered digital strategy consultancy and content production group operating across Spanish-speaking markets in Europe, Latin America, and the United States. Founded in 2014, the company serves three primary customer segments — brands (e.g., BBVA, PlayStation, Santander, Mahou, Universal), media companies, and content creators — through an integrated service offering spanning social media auditing, influencer marketing, paid social campaigns, YouTube SEO, Content ID/IP protection, social monetization management, AdSense administration, multi-platform content distribution, and audiovisual production including branded content, podcasts, and original series for Netflix, HBO, and Warner. The business operates four offices (Madrid, Mexico City, Miami, Quito) and holds official partner status with Google/YouTube, TikTok, Snapchat, Twitch, and Meta, which provides exclusive CMS access, priority technical support, and direct platform relationships.
The company generates revenue through professional services (customized consulting and agency engagements, project-based and retainer), licensing/royalties from creator monetization management fees, and original IP development under the 2bOriginals label. Its owned media portfolio is anchored by Enchufe.tv — the #1 Spanish-language comedy channel globally with 67M+ social followers and 152M monthly video views — alongside other branded properties including Generation 2b podcast, Mortal Glitch series, 2bPay creator fintech, and the DigitalizArte educational program. Operations leverage third-party tools (Tubular, Semrush, HubSpot, Meta Business Suite) for analytics, SEO, and marketing automation, supplemented by in-house production facilities including a professional studio in central Madrid.
2BTUBE STUDIOS, S.L.U. is a privately held, founder/management-owned Spanish sociedad limitada unipersonal with no disclosed external institutional investment, acquisitions, or public-market activity. The leadership team comprises co-founder and CEO Fabienne Fourquet, CEO Latin America Arturo Yépez, and newly appointed General Manager Europe Annabelle Morand (ex-CEO Webedia Latam), with the 2026 appointment signaling a transition toward a consolidated global operating model.
2btube firmographics
Firmographics- Name
- 2btube
- Legal name
- 2BTUBE STUDIOS, S.L.U.
- Website
- https://2btube.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 2btube is a Madrid-based digital strategy consultancy and content production group serving brands, media companies, and creators in Spanish-speaking markets through social media management, influencer marketing, monetization, and original IP — anchored by owned media property Enchufe.tv (67M+ followers) and official partnerships with YouTube, Meta, TikTok, and others.
- Ownership category
- akta.pro rank
2btube industry classification
Industry- Product category
- Digital Marketing and Content Strategy Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where 2btube is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
2btube business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Consulting and Agency Services: Comprehensive digital strategy consulting services including social media auditing, management, influencer marketing campaigns, social ads management, and SEO positioning for brands, media companies, and creators. Services are customized and project-based with ongoing retainer relationships.
- Audiovisual Production: In-house production of audiovisual content including branded content, podcasts (audio and video), streaming broadcasts, films, series, and programs for social media, platforms, Netflix, HBO, Warner, and television. Also includes studio rental in Madrid.
- Creator Monetization Management: Monetization management for YouTube and Facebook creators including AdSense administration, payments, and platform partnership optimization. Revenue derived from percentage-based management fees.
- Original IP Development (2bOriginals): Development of original intellectual property including films, series, and podcasts under the 2bOriginals label, distributed through various platforms.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
2btube product offering
Product offeringCore offering
2btube is a digital strategy consultancy that helps brands, media companies, and content creators optimize their presence and revenue across major digital platforms. It provides social media auditing and management, influencer marketing, social ads, paid media, YouTube and Facebook monetization, Content ID IP protection, multi-platform content production, podcast production, AdSense payment administration, and Official Artist Channel management. The company also owns and operates Enchufe.tv, the world's #1 Spanish-language comedy channel, and produces original IP under the 2bOriginals label.
Product overview
2btube is an international digital strategy consulting group operating a multi-service platform for brands, media companies, and content creators across Spanish-speaking markets. The offering spans three interconnected service areas: (1) Brand Services including social media auditing, social media management, influencer agency, social ads agency, and YouTube SEO positioning; (2) Media & IP Services including competitor analysis, Content ID protection, social media agency, paid media agency, and social media monetization; and (3) Creator Services including YouTube/Facebook monetization, digital content distribution, AdSense payment management, multiplatform content production, and YouTube Official Artist Channel management. The company also operates as an audiovisual production studio offering podcast production and Madrid studio rental, and maintains owned IP including Enchufe.tv (Spanish-language comedy channel with 67M+ followers), Generation 2b podcast, Mortal Glitch series, and original productions under the 2bOriginals brand. With offices in Madrid, Miami, Mexico City, and Ecuador, 2btube leverages official partner status with Google/YouTube, TikTok, Snapchat, Twitch, and Meta to offer clients access to exclusive platform tools and priority support. The company also produces annual industry research reports on YouTube and creator professionalization.
Differentiator
Problem solved
Functional benefit
Brands
- Enchufe.tv: The #1 Spanish-language comedy channel in the world, with over 67 million followers on social media and an average of 152 million monthly views.
- Generation 2b
- DigitalizArte
- Mortal Glitch
- 2bOriginals
Products and services
- Social Media Auditing Quantitative and qualitative analysis of a brand's digital presence and competitors to optimize visibility across social media profiles.
- Social Media Management End-to-end social media management including content planning, creation, publication, and distribution across social platforms.
- Influencer Agency Connects brands with content creators and develops creative campaigns to achieve marketing objectives through influencer partnerships.
- Social Ads Agency Social advertising strategies executed across relevant social networks to reach target audiences with paid campaigns.
- YouTube SEO Positioning SEO optimization for YouTube including audiovisual content production, audio content, and live streaming for social networks and digital platforms.
- Competitor Analysis in Social Media Analysis of competitor behavior, market trends, and opportunities for strategic advantage in social media ecosystems.
- Content ID Intellectual property protection for content as official partners of major platforms, managing Content ID claims and monetization of copyrighted material.
- Social Media Agency (Media Companies) Customized content strategy ideation, audiovisual production, and social media post management for media companies.
- Paid Media Agency Paid media campaigns to boost content visibility and achieve marketing objectives through strategic advertising investments.
- Social Media Monetization Revenue optimization for existing social media presence or development of new monetization-focused content strategies.
- YouTube Monetization YouTube channel growth services to maximize revenue as official YouTube partners with access to platform tools and support.
- Facebook Monetization Facebook channel growth services to maximize revenue as official Facebook partners with access to platform tools.
- Digital Content Distribution Content distribution and management services allowing creators to focus on creative production while 2btube handles platform deployment.
- AdSense and YouTube Payments Management AdSense payment administration including scheduling and bureaucratic management for YouTube creators.
- Multiplatform Content Production Platform-optimized content production as partners of major platforms, designed to connect with target audiences across multiple digital channels.
- YouTube Official Artist Channel (OAC) Creation and optimization of YouTube's Official Artist Channel to unify presence across YouTube and YouTube Music.
- Audiovisual Production Audiovisual content production for brands in a wide variety of formats including short-form, long-form, live streaming, and streaming platform content.
- Podcast Production Audio and video podcast production designed to connect with global audiences on platforms including Spotify, Deezer, and Podimo.
- Studio Rental Madrid Fully equipped professional studio space in central Madrid for content production and recording.
Quantifiable outcome
- Channel grew from 35K to 1.6M subscribers with strategic content and paid media
- +4 more outcomes
Companies that use 2btube
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
2btube technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature5 records
2btube partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- YouTubeflagshipStrategic partner for the DigitalizArte educational program - the largest online cultural digitization training program launched by YouTube in Spain, with 8,000+ enrolled students.
- Google Arts & CultureflagshipStrategic partner for the DigitalizArte educational program focused on cultural digitization through YouTube, providing cultural expertise and platform support.
- Fundación AlternativasflagshipStrategic partner for the DigitalizArte educational program providing academic coordination and institutional support for cultural digitization initiative.
- Google/YouTubecoreOfficial partner and sales partner of Google/YouTube providing access to exclusive CMS tools, priority technical support, exclusive platform features, and direct platform support contacts. Enables advanced YouTube optimization and monetization services for clients.
- TikTokcoreOfficial partner and sales partner of TikTok providing access to exclusive platform tools, priority technical support, and exclusive features for campaign management and optimization.
- SnapchatcoreOfficial partner and sales partner of Snapchat providing access to exclusive platform tools and priority support for campaign management.
- TwitchcoreOfficial partner and sales partner of Twitch providing access to exclusive platform tools and priority support for streaming and creator services.
- Meta (Facebook/Instagram)coreOfficial partner and sales partner of Meta providing access to Meta Business Suite, Meta Ads Manager, exclusive features, and priority support for social advertising campaigns.
- SpotifycorePodcast production and distribution partner for audio and video podcasts, with Generation 2b and other original podcast content available on the platform.
- PodimominorPodcast distribution partner for exclusive podcast content including '¿Quién es mi asesino?' with creator Flisflisher.
- NetflixcoreContent production partner for Netflix platform including original series 'Mortal Glitch' and film 'Dedicada A Mi ex' available on Netflix and Pantaya.
- HBOcoreContent production partner for HBO platform producing series and content for the streaming platform.
- Warner Bros. DiscoverycoreContent production partner producing series and content for Warner Bros. Discovery platforms.
- DeezerminorPodcast distribution partner for audio content on the Deezer platform.
- YouTube OriginalsflagshipExclusive production partner for YouTube Originals, having produced 'Mortal Glitch' - a 5-episode action and fantasy series that became the second most-watched series on YouTube in Latin America.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
2btube competitors and assessment
Company assessmentDirect peers
- Webedia: French-headquartered global digital media and creator-services group operating MCN-style activities across multiple geographies including LATAM. Direct overlap in multi-platform digital entertainment, branded content, and creator economy services; notably, 2btube's new Europe GM (Annabelle Morand) was previously CEO of Webedia Latam.
- Jellysmack: Creator-economy company that helps video creators grow, distribute, and monetize content across multiple social platforms (YouTube, Facebook, Snapchat, TikTok). Closely comparable in multi-platform content distribution, creator monetization management, and official partner relationships with major platforms.
- BBTV (BroadbandTV): YouTube multi-channel network and creator services company offering content management, monetization optimization (including payments and Content ID), and audience development. Direct overlap with 2btube's creator services stack and Content ID offering.
- Linqia: Influencer marketing platform and agency that connects brands with creators for paid campaigns at scale. Comparable to 2btube's influencer agency offering and paid social media services, though more SaaS-platform oriented.
- Vamp (influencer marketing): Influencer marketing platform with strong presence in EMEA, helping brands run creator-driven campaigns. Comparable in influencer marketing services and brand-to-creator campaign execution, particularly for enterprise advertisers.
Broad incumbents
- TheSoul Publishing: Global digital content studio and publisher operating original IP across YouTube, Facebook, TikTok, and Snap. Overlaps with 2btube on original IP development (Mortal Glitch/Enchufe.tv), multi-platform distribution, and brand partnerships, but operates at much larger global scale.
- CafeMedia: Digital media company managing a large network of independent publisher and creator properties with programmatic and content monetization services. Overlaps with 2btube's creator monetization management and multi-channel audience development services.
Regional players
- Freeda Media: Digital media company producing branded and editorial content for Spanish-speaking audiences with strong female-skewing reach. Comparable in Spanish-language original content production and brand collaboration model, though more single-market focused.
- Ymedia (now WINK): Spanish digital advertising and media agency offering social media management, paid media, and influencer marketing services. Comparable in offering breadth for the Spanish market and enterprise client focus.
- Divimera / YouPlanet Media: Spanish digital entertainment and MCN-style operator with YouTube channel network and creator management services in Spain and LATAM. Most directly comparable Spanish-speaking peer in channel network scale and creator monetization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
2btube social profiles
Digital presence2btube compliance and trust
Trust signalCompliance2 records
2btube financial estimates
Financial estimateRevenue estimate
Valuation estimate
2btube leadership team
Management profileNumber of profiles
Profiles4 records
2btube funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2btube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2btube
What does 2btube do?
2btube is a digital strategy consultancy that helps brands, media companies, and content creators optimize their presence and revenue across major digital platforms. It provides social media auditing and management, influencer marketing, social ads, paid media, YouTube and Facebook monetization, Content ID IP protection, multi-platform content production, podcast production, AdSense payment administration, and Official Artist Channel management. The company also owns and operates Enchufe.tv, the world's #1 Spanish-language comedy channel, and produces original IP under the 2bOriginals label.
Is 2btube a public or private company?
2btube is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2btube founded?
2btube was founded in 2014. It employs 51 to 100 people.
Where is 2btube based?
2btube is headquartered in Madrid, Spain, in the Europe region.
How does 2btube make money?
Four revenue lines are on record. Digital Consulting and Agency Services are the primary driver. The others are audiovisual Production, creator Monetization Management and original IP Development (2bOriginals).
Who are 2btube's main competitors?
Direct peers on record are Webedia, Jellysmack, BBTV (BroadbandTV), Linqia and Vamp (influencer marketing). Broad incumbents are TheSoul Publishing and CafeMedia. Regional players are Freeda Media, Ymedia (now WINK) and Divimera / YouPlanet Media.
Does 2btube have an API?
No public API is recorded for 2btube.
What industry is 2btube in?
2btube's product category is Digital Marketing and Content Strategy Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.