Peninsula Agency on Aging

Name

Peninsula Agency on Aging

Legal name

Peninsula Agency on Aging, Inc.

Website

https://paainc.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Senior Services and Aging Support

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Aging services
• Senior care
• Meals on wheels
• Elder transportation
• Caregiver support

Headquarters

HQ city

Newport News

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Government Funding: Primary funding from federal, state, and local government sources including Virginia Department for Aging and Rehabilitative Services, Virginia Department of Rail and Public Transportation, and Federal Transportation Administration. Services such as home-delivered meals are funded through these public sources with no charge to eligible participants.
2. Individual and Corporate Donations: Donations from individuals and corporate partners such as Subaru of America's Share the Love event which generates approximately $300 per vehicle sold/leased directed to Meals on Wheels programs.
3. Foundation Endowment: The William S. Massey Foundation provides permanent endowment funding for long-term stability and future-focused impact, ensuring services can continue during periods of uncertainty.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Peninsula Agency on Aging (PAA) is a designated Area Agency on Aging providing free, coordinated human services to adults aged 60+ and their family caregivers across the Virginia Peninsula. Its offerings include home-delivered meals, transportation, care coordination, insurance counseling, wellness programs, legal resources, caregiver support, and veteran-specific services.

Product overview

Peninsula Agency on Aging operates as a coordinated network of social services for older adults, offering nutrition programs (Home Delivered Meals and Dining Clubs), transportation services (general transportation, Veteran Transportation, and RIDES programs), care services (care coordination, insurance counseling, wellness programs, and legal resources), caregiver support, and specialized veteran services. The organization also maintains the William S. Massey Foundation endowment and an Assistive Technology Lab. These services work together to support independence and quality of life for residents primarily aged 60 and over across the Virginia Peninsula communities.

Differentiator

Problem solved

Functional benefit

Brands

• William S. Massey Foundation: A permanent endowment foundation created to ensure the needs of older adults are met today and for generations to come, honoring William S. Massey's vision of supporting older adults and programs that help them live independently.

Products and services

• Home Delivered Meals Meals delivered to homebound individuals aged 60 and above during lunch hours, providing nourishment and companionship to those unable to leave their homes or prepare meals independently.
• Dining Clubs Social dining programs at community locations across the Peninsula area, enabling older adults to enjoy meals, socialize, and access educational programs.
• Transportation Services Mobility assistance for older adults aged 60+ to access essential resources, services, medical appointments, and social activities.
• Veteran Transportation Program Transportation service ensuring veterans can reach the Hampton VA Medical Center for non-emergency medical care in the Virginia Peninsula and Southside Hampton Roads areas.
• RIDES Transportation Program Specialized transportation program serving the Williamsburg and James City County area.
• Veteran Directed Care Self-directed program enabling veterans to access and manage their own long-term services and supports, including hiring and supervising their own care workers.
• Care Services Comprehensive in-home care services including care coordination, on-site outreach workers in income-based housing, and crisis support for families and caregivers.
• Insurance Counseling Free and confidential counseling service for individuals aged 60+ addressing long-term care insurance, Medicare supplemental insurance, hospital and physician bills, and HMOs.
• Wellness Programs Evidence-based wellness education programs including Matter of Balance fall prevention, Live Well! with Chronic Conditions, Live Well! with Diabetes, and Live Well! with Chronic Pain.
• Legal Resources Free legal assistance for older adults including a Free Wills Program, referrals to Legal Aid for civil cases, and Elder Abuse Prevention services.
• Caregiver Support Resources, support groups, and educational programs for family caregivers of aging or chronically ill loved ones.
• Dementia Friendly Program Training and resources to help businesses and individuals recognize and support people living with dementia, enabling them to remain included and independent in community settings.
• Assistive Technology Lab Provides practical, no-cost assistive technologies that make everyday tasks easier and increase independence for older adults.
• William S. Massey Foundation Permanent endowment fund established to ensure long-term funding stability and expand services for older adults.
• Volunteer Programs Volunteer opportunities including MedTran volunteer driving, Caring Neighbor wellness calls, and Meals On Wheels delivery.

Quantifiable outcome

• Serves approximately 400 meals per day to isolated older adults
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Subaru of America, Inc. (Share the Love Event)minorGTM or Marketing Partner · 21 November 2024Annual event where Subaru donates $300 per vehicle sold/leased to Meals on Wheels programs. Since 2008, has helped deliver more than 4.6 million meals nationwide.
• United Way Virginia PeninsulacoreGTM or Marketing PartnerUnited Way logo displayed on PAA website as a key partner. Part of the United Way Community Assistance Network connecting older adults to community resources.
• USAgingcoreGTM or Marketing PartnerPAA is a member of USAging, the national association for Area Agencies on Aging, providing access to resources, best practices, and advocacy support.
• Virginia Department for Aging and Rehabilitative Services (DARS)coreOthersState agency providing oversight and referrals. PAA refers clients to DARS Adult Protective Services for abuse, neglect, and exploitation cases.
• Virginia Department of Veterans ServicescoreOthersDepartment acts as advocates for veterans and provides information and assistance to enhance veterans' quality of life. PAA connects veterans to these services.
• Hampton VA Medical CentercoreOthersPAA's Veteran Transportation Program provides transportation for veterans to non-emergency medical care at this VA facility. Veteran Directed Care enrollment is through VA Medical Centers.
• Riverside Health SystemcoreStrategic or Co-development PartnerRiverside Health System has a representative on PAA's Board of Directors. Joint programs include caregiver support video series (Caring for You) and adult day services.
• William & Mary Law School Elder & Disability Law ClinicminorOthersFree legal services provided to individuals with disabilities and their families in Williamsburg and surrounding areas who cannot afford an attorney.
• Legal Aid Society of Eastern VirginiaminorOthersPAA refers clients aged 60+ for civil legal cases including medical directives, divorce, and power of attorney.
• Virginia Peninsula Food BankminorOthersCommunity Pantry provides nutritious food options supporting individuals and families in managing health conditions.
• American Red Cross (Military and Veteran Caregiver Network)minorOthersPAA connects veteran caregivers to the Red Cross Military and Veteran Caregiver Network for peer support and resources.
• Virginia Peninsula Community CollegeminorOthersResource guide provided to Virginia Peninsula Community College service area students and community members.
• Bay AgingminorOthersCaregiver support programs and All-inclusive Care for eligible adults 55+ to age in place. PAA refers clients to Bay Aging services.
• InnovAge Virginia PACEminorOthersPAA refers eligible older adults to InnovAge PACE for comprehensive care services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• InnovAge Holding Corp. InnovAge is a PACE (Program of All-Inclusive Care for the Elderly) provider with a Virginia center. PAA refers clients to InnovAge PACE, making it an adjacent peer that serves a similar high-acuity elderly population through a more clinically intensive, value-based model.

Others

• Meals on Wheels America: Meals on Wheels America is the national organization supporting local Meals on Wheels programs, including PAA's home-delivered meals service. It is an ecosystem peer providing branding, corporate partnership leverage (e.g., Subaru), and advocacy relevant to PAA's largest single program.
• USAging: USAging is the national membership association for Area Agencies on Aging, of which PAA is a member. It is an ecosystem peer, not a direct competitor, that shapes federal policy, training, and best-practice standards for AAAs like PAA.

Direct peers

• Fairfax County Area Agency on Aging: Fairfax County AAA is the largest Area Agency on Aging in Virginia, operating a similar service portfolio (meals, transportation, care coordination) for the 60+ population in Northern Virginia. It serves as a useful scale benchmark for PAA.
• Bay Aging: Bay Aging is a neighboring Area Agency on Aging serving Virginia's Middle Peninsula and Northern Neck. As a fellow Virginia AAA, it is the most directly comparable peer, offering an overlapping mix of nutrition, transportation, and care coordination services to the same 60+ population.
• Senior Services of Southeastern Virginia: Senior Services of Southeastern Virginia is the AAA for the Norfolk / southern Hampton Roads region, directly adjacent to PAA's Peninsula service area. It offers parallel services—meals, transportation, care coordination, and caregiver support—under the same federal AAA framework.
• Jefferson Area Board for Aging (JABA): JABA is the AAA serving Charlottesville and surrounding counties in central Virginia. It runs an integrated set of aging services—including care coordination, meals, and wellness programs—comparable in scope to PAA's portfolio.
• Appalachian Agency for Aging: Appalachian Agency for Aging is the AAA serving a multi-county region in southwestern Virginia. It is a relevant peer for understanding how AAAs deliver services across rural geographies with similar funding constraints.
• Rappahannock Area Agency on Aging: Rappahannock AAA serves the Fredericksburg region of Virginia and operates with a service mix and funding model closely comparable to PAA's. It is a relevant peer for benchmarking rural/suburban AAA operating models.
• Senior Connections (Capital Area Agency on Aging): Senior Connections is the AAA serving the Richmond metropolitan area in central Virginia. It is a direct peer under the same federal designation, providing comparable nutrition, transportation, and care services to a comparable urban/suburban 60+ population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PAA_Inc
• YouTubeyoutube.com/@PAA_Inc
• Facebookfacebook.com/PAAVirginia
• LinkedInlinkedin.com/company/peninsula-agency-on-aging-inc
• Instagraminstagram.com/paa_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Agency on Aging